“ When hiphop changed, it became popularity over talent “ TRUEST WORDS EVER!!!!!!!!! Thank you to the legendary ED LOVER!!!!!

@qwammienewsome1357

11 ай бұрын

And that's Jim Jones mentality right there!! I'm more popular cuz of jewelry, my fits, my so called swag over lyrics, etc. The rap/hip hop genre is oversaturated with minimalism!!!

@factsovertheyfeelings5303

11 ай бұрын

🗣FACTS SYSTEMATIC ALL AROUND

@TEDSHOTTHAT

11 ай бұрын

Truth my poor beloved Hip Hop! Taken over by fckn clowns 🤡 I miss authentic NY Hip Hop

@matmani7251

11 ай бұрын

Facts! Take Jay-Z for example!

@DOUBLEGDOGGGGGG

11 ай бұрын

J has always been popular and never talented but made smart business moves and without that he would be just another artist.

NY been lost their identity way before Designer

@tadmaxie5764

11 ай бұрын

😂😂😂

@Galvatron83

11 ай бұрын

Accurate Facts

@Dreweybaby

11 ай бұрын

Waaaaay before

@g4f911

11 ай бұрын

NY fell off since G-Unit run ended

@williamshakespeare9815

11 ай бұрын

Since like 2008 when they was rapping over down south beats.

Blame the internet, NOT designer… Social media has blurred the lines on slang and local culture and made one slang and culture…

@jmchi4735

11 ай бұрын

You got that right....great point. And, at any given time, certain regions become dominant in the internet culture and influence the others. It's like how Hollywood spread American culture in the past

@ALexander-ue3kj

11 ай бұрын

Exactly. When the internet/social media emerged, going viral was the main marketing move for up-and-coming artists

@ovagroundundagroundsoundz

11 ай бұрын

Not exactly. New York rappers was calling Southern rappers LAME but then jackin our slang... Jay Elec wasnt lying. By 2000 or so...from Jay on down... they were flippin Southern slang and bringing it back up top.

@SunniMerlot

11 ай бұрын

You would think someone in that room would have known that because they lived through it

@TheArabiah

11 ай бұрын

Best response

I really hope this interview is at least five hours!! I can listen to Ed forever!!!

@fredericktowns458

11 ай бұрын

I concur with that my friend

@chrisv966

11 ай бұрын

I hate it when I see the counter on the screen come down to :10 because I didn't get enough in the clip. Looking forward to the entire interview.

@melvinwashington5257

11 ай бұрын

Facts best stories like fat Joe

@jeremiahdavis3398

11 ай бұрын

Facts

@jemalrankin5494

11 ай бұрын

IKR ?!!!

The game got messed up when all the industry lawyers became label execs

@Jaycee37

11 ай бұрын

Lawyers were always the execs. Lawyers and Gangsters. It ain't changed.

@mrk1269

11 ай бұрын

@@Jaycee37 I'm speaking of the a&rs and people like that. I say early mid two thousands. A lot of known industry lawyers switch professions and got more involved with music and direction. Lawyers was always behind the paperwork. When that happened a lot of stuff changed. Mainly artist development

@Jaycee37

11 ай бұрын

@@mrk1269 I'm right there with you. It has not changed. The illusion that artists and people who understood the pulse of the cultures are tastemaking. No, the tastemakers are seasonal, the gangsters and lawyers they are permanent. Remember the Behari Brothers, The Chess Brothers, Dick Griffey, Don Cornielus, Joe Robinson, Clarence Avant. None played an instrument

@mrk1269

11 ай бұрын

@@Jaycee37 💯

@MrWARBUCKS24

11 ай бұрын

When the NY radios dj’s became label execs

Ed Lover is low key the best hip hop historian the game has.

@rolloutcarlo

11 ай бұрын

Facts Bruh!!

@rcole718

10 ай бұрын

Over Chuck D and Ice-T?

Also, another big event is when New York booed Outkast at the '95 The Source awards. The rest of the country, including the South, took offense. That's when cats were like, "Okay, you don't like them? We're going to support our own even more now."

@souloshinobi7307

11 ай бұрын

Not true, the south never needed mainstream or support. You had dudes like Master P, and the Screwed Up click that was making just as much money if not more than dudes already only labels. The South has always supported its own.

@gdollars2765

11 ай бұрын

NYC will boo there own artist. Outkast got caught in the crossfire.

@postmastersgt1670

11 ай бұрын

It was alot happened at that "95" Source Awards the Outkast statement, the Snoop and Death Row statement was letting NY know they time and dominance was about to come to an end.

@mansamusa2012

11 ай бұрын

The South got the last laugh !

@NW7386

11 ай бұрын

​​@@mansamusa2012they didn't though, because they had their time and thats been passed. Cats from everywhere doing their thing now. If the south had the last laugh, there wouldn't be hella NY rappers who have all types of legendary status and are rich and still ppl that are heavily respected in hip hop. Every region had their time, and the the south had theirs in the 2000s in terms of top 40 radio play. Even then there were several east coast and west coast artists killin shit and dropping critically acclaimed albums etc. I would say if anything they proved their point thst there's talent down there which was never a secret. But when 3000 said the south had sunn to say, nobody came through and talked thst shit besides TI. Outkast and Goodie Mobb were talking some south shit that was rich in content and had depth. They weren't talking about shake that ass and trappin etc. They weren't necessarily "saying" anything. That's a ball dropped imo and an opportunity lost on the Southside end because they still to this day are not known for lyricism or classic full length albums.

This probably my favorite Math Hoffa interview. The OG Ed Lover dropping REAL knowledge about the CULTURE.

As an outsider it felt like New York lacked unity. In the south, different cities such as Houston, Atlanta, New Orleans, Baton Rouge, Dallas, and Miami all repped for the entire southern region. They repped their cities as well, but they repped for the south. In New York, forget about the east coast region, rappers seemed more focused on their boroughs alone and not the entire New York city. If the focus had been more on New York rather than Brooklyn v. Queens or Harlem v. Brooklyn or Bronx v. Brooklyn, separating Staten Island etc, I think the NY sound and culture could have flourished in the mainstream to this day. I grew up in Zimbabwe at a time when we were heavily influenced by New York and LA Hip Hop of the 80s/90s. There's only a small portion of southern rappers I like, so this discussion pains me because I miss that New York sound in hip hop. Thank God for Spotify and old school stations 😂

@erickford1624

11 ай бұрын

Your observations are correct. The reason is so many different cultures are fighting to run the city. We have the same melanin. However there are West Indians, Africans , Puerto Rico, Central America, South America etc. Brothers be dark Panama and Dominican.....They rep their country...no unity

@daltonhanleyjr4142

11 ай бұрын

Your assessment is very accurate.

@KtotheG

11 ай бұрын

NY got too arrogant and was dissin' too many people from different regions.. Not the artists per se, but the fans... so artists and fans from different regions started concentrating on their own cities and regions. .The Pac vs Biggie and East Coast vs West Coast war didn't help, either... I think most of the country outside of the East Coast was riding with Pac and the West.

@thunderouso6662

11 ай бұрын

I concur no unity every crew going for self

@daltonhanleyjr4142

11 ай бұрын

@KtotheG Back then around that time outside of the Biggie vs. Pac beef. Almost all of the biggest beefs in hip-hop were all concentrated in NYC. Now let me tell the SADDEST truth of it all. Do you know what rappers like 50 cent, murder Inc, DMX, Jay Z, Fat Joe, Jadakiss, Nas, and other rappers involved in these beefs all shared??? Most of them were under the same RECORD LABEL!!! The ones that weren't under the same record label were under the same media group. These different record labels were all under the same corporate umbrella. Meaning they are all owned, controlled, and managed by one organization. Here is another good fact. Most of these rappers in these beefs had a man named Lyor Cohen directly involved in their career. He did nothing to stop these beefs at all. Nyc hip-hop destroyed itself from within. Once all these drug dealers and gangsters got involved in both sides of the game. It was over. NY hip-hop is dead. And it died by suicide.

"When Hip Hop changed it became popularity over talent."

Ed is a gem to Hip Hop. Salute✊🏾

I live down south from NYC. And what I noticed is there was a mass migration of BLACK New Yorkers down South. But also NYC dudes have egos with each other. They don’t stick together as much as Artist in a city like Atlanta.

@symfanie

11 ай бұрын

Exactly! Ed mentioned 50 didnt get no support?!? WHY!??? He was coming for everybody neck when he came out.. Nicki was stealing Kim flow.. NY is the perfect example of "when keeping it real goes wrong" .. Instead of staying true to what hiphop originally stood for it followed wherever the flow was going and that was the sewer. Love to see it crash fall to only climb back to its highest.. Math and this platform is part of that equation💥

@KtotheG

11 ай бұрын

Yeah, the reverse migration is a factor, too...

@Illumi-Naughty

11 ай бұрын

Right. I use to live in Atl from the midwest. They will stick behind their artist. All on the radio support support support. .

@keepmoving2023-ku7nb

11 ай бұрын

Drake came down south to Rap a Lot records Jay Prince and birdman put him on and look at Drake now

@wall91nutz

10 ай бұрын

Underrated point. Millennial era black folks from up north and the west moved south and adopted those cultures

Maaaaaan I felt this clip in my soul. That's why I avoid discussing hip hop with people. I'm an old head so I recognize artistry from popularity that Ed was talkin about. BUT I don't shit on the popular "artists" today. Can't hate on you if you're making a way and changing your families and friends lives. I don't give a shit if you are the worst rapper ever. But I can't talk rap with people who fall on that side of the fence. There's more to rap than just having a catchy hook and a beat that slaps.

@TheDoorspook11c

10 ай бұрын

How about shifty lyrics about nothing but money.

Crazy thing is its not just NY that lost its identity. NY was probably hit the hardest though because for so long we ignored music outside of the city and when the dynamic shifted everyone here was trying to jump on the sound that was trending....the South. But What made 90's hip hop so different was the versatility. Every region..East, West, Mid West and South had its own identity and signature sound. Now you can't really differentiate one sound from the next because all of the music sounds the same...beats, flow, cadence etc

@elmalanmalan2175

10 ай бұрын

Facts 👌

S\O Boo Yah Tribe... i remember them growing up......never started but finished everything from the stories i heard..... respect!!!

Shout out to Ed Lover for bringing up UGK @12:42 and @12:46! Math, you gotta bring Bun B on the show! You also gotta bring Scarface, Willie D, Devin The Dude, Slim Thug, Killa Kyleon and other Texas legends on the show!

The realest line ever...."It became popularity over talent"

I can tell you what happened. I was in NY and heard the Hotboys in Harlem in multiple cars. It felt like New Orleans. NY experienced what we all did. At first it was hard for all of us to get play locally because stations were playing NY. We couldnt get deals so we went indi. Once we sold, labels everywhere wanted people who were selling. Same at radio.

I actually blame it on Mims. "This Is Why I'm Hot" is one of the worst records in rap history. "I ain't gotta rap. I can make a mil sayin' nothin on the track." It started from there. Thanks Mims.

@georgepatterson2737

11 ай бұрын

That song was hard back in the day tho

@novacain943

11 ай бұрын

You know what's crazy, I remember Jermaine Dupri actually praising Mims for that song, he was like somebody from NY finally gets it, I'm like is this dude serious

@michaelfreeman124

11 ай бұрын

Totally agree.

@yo3rdtier128

11 ай бұрын

No, actually it started when 2 pac mopped the floor with NY and Snoop kicked down 1 of your buildings. 🏢😆 NY never fully recovered and the rise of the south was after Pac’s death and death row and the west fell off

@Dreweybaby

11 ай бұрын

😂💀😂 !!! I remember i was like 18 when that sh*t came out leggo 🚀

Popularity over talent/intellect/quality can explain a lot of America's problems not just the arts right now. Shout out to Ed for being willing to say it

@lavanceneely6214

11 ай бұрын

Oml

@TheSstretch68

11 ай бұрын

TRUTH SPOKEN!!!!!

I can listen to these stories for days.

This is hands down my favorite interview to this point

Pimp C told yall years ago these Country rap tunes " Yall put yall stuff on 1 shelf and put ours on the other and see who sell first" 💯💪🏾🤘🏿

It was the petty infighting and arrogance. They just won’t admit it

@zumaanandrade3961

11 ай бұрын

That part!! Begrudging each other constantly.

It started with Biggie when he was doing records that had a West Coast sound like Big Poppa. The Chronic changed the game... then when the South started bubbling, Jay Z responded with "Can I Get A...," which sounded like a Cash Money record.. Then it took off from there. NY started biting the slang from other regions and everything.

@nefariousdisciple301

11 ай бұрын

💯💯💯

@wall91nutz

10 ай бұрын

Let’s be real too the whole south and the whole west has more people than the 5 boroughs. So it’s better commercially to appeal to ALL of that than just one city

Old New York niggas from the 70s are an international treasure. Invented hip-hop on a sass ting.

CAM’RON saw it coming when he said “New York must stop biting and start writing… when the fuck we start bouncing?”

Once ringtones started popping thats when rappers was tryna make catchy ringtone type tunes like lil flip “game over”

Great guest choice Math. Ed Lover had stories for days. Salute the questions were on point by you and the team!

East Coast lost it because of arrogance

Ed lover one of the ogs 🗽🔥🔥🔥🔥

Ed is your best guest yet

Popularity over talent! He called it!

Respectfully, 50 started rapping like he was from down south, after the shooting. And it was strategic. He knew he would reach a bigger audience. Way before Designer.

@playahdub5287

11 ай бұрын

Na, his mouth was just fucked up from being shot

@Fashionhustler

11 ай бұрын

@@playahdub5287 yes, obviously, but he’s also been documented saying he played up the south accent to reach a broader audience. Hence why he also signed young buck. And, I used to work for G-Unit.

@spoonbred

10 ай бұрын

Fif even said on one of his mix tapes that he sounded like he was from down south...

@ivanaleksandartsanev1693

10 ай бұрын

And he was doing it on West coast beats from Dre.

@wall91nutz

10 ай бұрын

Jay and 50 knew that post 95 being a New York artist wasn’t enough to blow up huge. Jay workin with Doggpound and UGK. 50 was signed to Em and Dre.

Puffy did it. On the first Making the Band, Puffy said, “All I need is a hook and a hot beat.” Once he said that, everybody followed that recipe & that opened the door and Atlanta walked right thru.

@zumaanandrade3961

11 ай бұрын

The rappers in NY stop telling a story.

The beefing slowed ny down. The unity that the south displayed in the early 2000’s til this day helped them dominate for decades. The shift happened when we needed to get back to enjoying music & not being tough all the time. Besides, it was inevitable for the south to get their shine simply cause it didn’t happen yet in term of being on a large scale as it was for the west/east coast. It had to all come full circle. & itll happen again.💫

@michaelcooke8989

2 ай бұрын

I consider myself a hip hop head 52 yrs old but everybody has There opioun when n'y started slipping, but i have to agrée with your . You was spot on

I can't stop listing to Ed. It's like he spitting scripture from "the Holy Hip Hop Bible"...😇😇😇

You can pinpoint the fall exactly but I’d give more weight to the fact NY niggas stopped sounding like NY and sadly it’s the DJs fault for especially Flex, envy and Ebro

@SunniMerlot

11 ай бұрын

New York didn’t know how to make New York sound new so New Yorkers stopped supporting they own just like the rest of us did

@Shamgod777

11 ай бұрын

I wouldn't even blame the DJ's. Around 2000 NY was putting out TRASH. It was 50 cent that had a southern drawl when he rapped and he skyrocketed. Then the south formed like Voltron and took over.

@postmastersgt1670

11 ай бұрын

You are 1000% right the NY Djs ate the most responsible for the downfall.

@al_2662

11 ай бұрын

Exactly it began when Ebro didn’t play wu tang. Self sabotage. Also Ebro is pushing Afro beats when hip hop is its own galaxy. Hot 97 ushered in the plastic era

@NW7386

11 ай бұрын

​@@SunniMerlotthere were plenty of New York artists who did well and evolved over the time years. During the 2000s Talib Kweli, MF DOOM, Mos Def, GHOSTFACE, Fabolous, 50 Cent, Dipset, Nas, and several other NY artists continued to do well...Mos Def recieved a Grammy for his album The Ecstatic in 2009. Jay-Z continued to have hits throughout 2000s as well. None of these guys sounded like The South or anyone else. They sounded like pure Hip Hop outside of Jay-Z. New York artists continue to rule the underground to this day, except now it's not about whst region your from its about are you with this hip hop shot or are you a top 40 billboard attention seeker. Most fans don't pay attention to that. Any artist who is lyrical no matter whst region they are from 9 times not 10 wast coast artist was their inspiration to rhyme.

I remember getting cable tv (sky if your from uk) and Yo MTV Raps was like watching greatness evolve. I hope this interview goes on for as long as possible ✊🏾

@geedotthreethree3524

11 ай бұрын

I was lucky enough to have sky back in 90-92 as a youngn. Yo Mtv raps was everything. I remember they used to have Yo on Saturday afternoons for hours

@TVSOUNDSYSTEM

11 ай бұрын

@@geedotthreethree3524 💯

The fall started in 06 when all the NY rappers started rapping on south beats instead of keeping their identity.

@patrickoakley7890

11 ай бұрын

They had to. New York wasn't hitting anymore. The whole game shifted down South and to the Midwest. What was NY supposed to do? They were forced to dumb it down to keep up.

@TEAMGETHELP

11 ай бұрын

​@@patrickoakley7890 /Play Lupe-Dumb It Down

@williamshakespeare9815

11 ай бұрын

Same witheveryone. The west was spitting lver south beats too.

@tenderlungs2065

11 ай бұрын

It started in 1999 when Jay-Z dropped Big Pimpin'. That's exactly when it started.

@universalconquest4447

11 ай бұрын

@@tenderlungs2065 Nah bro, you're wrong. Big Pimpin was hard. Downfall started when Dipset started wearing pink and dressing fruity. Cameron was still good but Juelz and Jim Jones didn't rap like New Yorkers and they were repping bloods, that's when everything in New York turned goofy.

It was way before Designer. Designer is when it became so blatant it was undeniable. But there are records here and there trying to capture other region's vibes all through the 00's.

This is the realest guest and the best stories that math ever had so far

@MathHoffa please drop is whole interview. The game needs this.

I didnt even know Designer was from NY... but it happened around the time when dudes started becoming bloods and crips. I always listened to OutcKast... didnt even know they got booed, Goodie Mob, 3 Six Mafia, we loved that in NY. I think what happened also is what the beatmaker said in Hustle and Flow.

@gdollars2765

11 ай бұрын

Right we lost our sound when we lost our identity. You right about the blood and crip plague lol.

Remember the Ed Lover dance man’s a legend salute

Popularity over actual talent skill. That's 100% Actual Factual.

People got the weirdest memories. Designer??? NY was a decade and a half into its identity crisis by the time Designer came along.

IMO. The shift started in 07' with ringtone & dance rap & the internet. Soulja Boy came through changed the game. Same time Lil Wayne started his legendary mixtape run. Then T-Pain with the Autotune. The South took over from that point. 💯

@bobmarley33168

11 ай бұрын

What about the lil Jon era it started before Soulja boy em

@beazy3364

11 ай бұрын

​@bobmarley33168 Even when Lil Jon was out 50 Cent was still the biggest draw in rap. Jay Z was also hot.

@DB3TheOriginal

11 ай бұрын

@@bobmarley33168 That era was 2002. New York was doing GREAT at that point! We're talking way after that.

@Galvatron83

11 ай бұрын

BLAME SOULJA BOY👏🏾👏🏾‼️ I just said this exact shiitt. EVERYTHING change once the internet started booming.

@Dreweybaby

11 ай бұрын

Blame big soulja .. right outa highschool when I graduated 2005 is when hip hop started shifting

But it's always been like this, even back in the 90s, biggie song big poppa did not sound like a NY record, sonically, it sounded like west coast song. the instrumental. You can even say ready to die had some west coast influences.

@beazy3364

11 ай бұрын

Ready To Die was influenced by the Chronic, Diddy even said it.

@dts889

11 ай бұрын

It was! They said big was influenced by snoop’s doggystyle when he was recording ready to die…he even sampled some of snoop shit on ready to die and got it cleared by snoop. Facts!

@demetriusgarrett5822

11 ай бұрын

Biggie stole that song go look it up I sware to god look up biggie steals song

@dapopebfrank2265

11 ай бұрын

West Coast are the real trendsetters

@williamshakespeare9815

11 ай бұрын

First tjme I heard it I thought it was a Dre beat. It even has the part at tbe start tbat Dre had in his beats

Theres “Hip Hop” & “Hip Pop”…..once Mainstream Hip Hop Gate Keepers can recognize that…we can move forward.

I believe that the NY hip-hop game changed in 2006 when Fat Joe made Make It Rain with Lil Wayne. Also DJ Khalid created so many collaborations with NY MCs & southern rappers… We started sounding like we were from either ATL, Miami or Houston.

We need this whole episode ASAP

We can't forget MIMS in 07....ain't that guy from queens smh......this is why I'm hot blew up in the ring tone era and aint nothing was right after that imo. Ny still had its identity before that moment. Plus Djs have there part to play in this too, cosigning ringtone rap and not breaking NY rappers enough. Plus the mixtape rappers who had next ain't have HITS to carry the weight. Nicki gets props but I don't think NY ever got behind a MC after her,it was all OK rappers like French and Asap.

@williamshakespeare9815

11 ай бұрын

Ringtone rap was making scrilla though. Thks was beflre social media, it was only myspace and yoi couldnt get it on your phone. The way to spread your record was ringtones.

@MrWARBUCKS24

11 ай бұрын

Nah Mims ain’t Queens he’s from uptown in the Heights

Them sirens in tbe background is DOPE! Love it. Keep it. Never edit it. The vibe is pure and beautiful. Real Talk in a Real setting

It didn’t just happened to New York. Kendrick never sounded like a stereotypical Compton rapper. The difference is the older LA heads didn’t stress that. They let him be him. I think the older NY guys wanting their young rappers to have the so-called New York sound was part of the problem. The reality is the internet killed regionalism. Everyone sounds similar. Everyone dresses similar. And slang is more uniform now than ever before. You have to let these young rappers be.

@nickatnite16

11 ай бұрын

Kendrick is a lyricist,youre never going to have complaints when one brings clever,thought provoking,make you rewind/what did he just say-lyrics.we in New York just wanted our artist to be lyricist(and not just follow trends of other regions),that's what NY is known for,clever lyrics(Kane,Krs,Rahkim,big L,lord finesse,Jay Z,Nas,The Wu,Biggie,Mase,AZ,Fab,Talib,mos def)

@enoyaj2213

11 ай бұрын

Everyone wants that bay sound🎤

@bluewave3417

11 ай бұрын

@@nickatnite16 Everyone from New York weren't big time lyricists. And the reality is songs are made great by the hook and beat before the lyrics. New York forgot that. In LA if a song didn't bang in the car it wasn't getting play no matter how good the lyrics were. Down South it had to bang in the club. Point is your stuff had to bang.

@wall91nutz

10 ай бұрын

Cam isn’t a lyricist at all lol

Legendary, Ed Lover! Yo! MTv Raps so dope!

New York lost it's identity around the G-Unit days, or even before that. Designer? 🤔 Nah, NY lost it's identity AT LEAST a decade before Designer even came out.

@hoomanak451

11 ай бұрын

Fuck is you talking man those were biggest NY times. Gunit Dipset Lox Rocafella Ruff ryders

@wall91nutz

10 ай бұрын

Jay and 50

@tenderlungs2065

10 ай бұрын

@@wall91nutz 50 didn't come out until '01 or something, but yeah, 50 picked up where Jay left off and sealed the deal

NY lost their identity when they started adopting every region sound it first started with jocking Westcoast gangsta rap in the 90s, then in the 2000s it was imitating downsouth trap music, then in the 2010s they transitioned to swagger jackin Chiraq drill music. Ny dont have a sound anymore.

ED LOVER… my “hiphop DAD”❤ This generation would neva kno‼️

Thoroughly enjoyed this interview!!

I hate these short ass songs. I like two to three verses and a breakdown at the end where the beat just rides.

Mims “this is why I’m hot” was when NY changed from the outside lookin in

“There not making great albums just singles” Ed Lover Thats the truth

@postmastersgt1670

11 ай бұрын

Welcome to the streaming era.

Facts i remember being a kid ride thru new York to jersey the whole radio vibe would switch ❤

Shout out to buddy with the dreads for saying the real reason NY lost it's way which was NY arrogance pure and simple.. The fact that NY sounds like everything but NY is called poetic justice and karma.

@keepmoving2023-ku7nb

11 ай бұрын

Exactly I'm from the south NY though they were better than everyone else but the south put them in check really quick

New York ain’t been the same since Snoop came and crushed the buildings.

@KrucialKAAAA912

10 ай бұрын

😂

Salute Boo Yaa Tribe and Ice T for the clutch extraction 🫡

Hip hop changed when record companies learned that it's easier to market vibes than talent. It takes a special person to be talented, but you can make anybody popular.

It's just the way of energy. At one time people were imitating NY because it was the blueprint. Hip hop dominance had to leave NY and spread to other places in order for it to keep growing. Otherwise if it stayed in NY, it would've died in NY. We all should welcome and be excited about the style shifts over time.

@marblegoby972

11 ай бұрын

Ny rap was always overrated we always listen to down south and west coast rap. The radio kept feeding people that NY b.s after we got choices nobody wanted to hear that Shxx no more

@ComeOnNow100

11 ай бұрын

@@marblegoby972 i disagree with that disrespect that you're spewing.

Popularity over talent. Especially with the pen. Hov and. R.I.P Big influenced people to think they could rhyme off the top and make records because they had popularity and money. 🎯💯

@noble78b

11 ай бұрын

Exactly!

@354allday

11 ай бұрын

Well Jay should've took time to write cuz his hook were weak and lacked real content

THESE are stories we need yall!

Damn i miss Posse Cuts. They were incredible. 4,3,2,1, John Blaze, Banned from TV, Fantastic 4, Reservoir Dawgs, Down 4 My Niggas, etc…

New York was culture and knowledge to the people, the label's wanted to stop positive hip hop!😢 this is why we have ignorant rappers today! And so the youth of New York started making ignorant hip hop to get signed instead of the community support of hip hop

@williamshakespeare9815

11 ай бұрын

New Yorkwas making ignorant hip hop before then. G unit, the Lox, Rocafella etc all ignorqnt

@jay-vo

11 ай бұрын

This the problem

@marblegoby972

11 ай бұрын

New York wasn't culture or knowledge to nobody where I'm from. In D.C. we had our own culture and music. We been tired of the corny metaphors you gotta rewind 100 times to understand a line. Ny tries to steal credit for everything. Bet and radio1 were started in D.C. we were bigger than Harlem for black success. Nobody wants to hear that old NY rap anymore. Biggie was overrated, big pun was way overrated, Jay is overrated, I like raekwon and ghost face but wu tang made some of the worst music ever. Lox, mop, mob deep kool g rap that's what the streets was listening to. Also new your gotta stop capping like nobody ever rapped before NY. There is video of a church group rapping in the 40s and his bars were cleaner than almost all of that early ny rap. Y'all had y'all time and it's over. NY is now just a wannabe Chicago thanks to chief Keef

@thelovepodcastnetwork4375

11 ай бұрын

@@marblegoby972 typical DC hate for new York ! 😂😂🫂😜 New York don't care nobody in DC ever accomplished anything that black New Yorkers have in reality and facts ! Admit DC hates New Yorkers 😂😂 stop hating on other black people in the struggle just like all black people ! That's why we are absolutely above DC , y'all live; in the capital and have no juice with the political parties because y'all hating on New Yorkers and killing other black people and beefing with everyone from New York like all of us are the same

@thelovepodcastnetwork4375

11 ай бұрын

@@marblegoby972 😂😂 Chicago said they looked up to New York and New York always respected Chicago gangster and black community, you know DC ain't popping, it's hard for a real one in DC with too many haters 🧐🐖🐖😜😂😂😂 what y'all do steal rob and kill each other and hate on New York and y'all know that y'all can't even go to the white part of town because y'all dirty simple people and about nothing!😂😂 Radio 😂😂go go 🐖😂 goofy! And broke

Dj's stopped breaking records and artist when the artist they help break started charging them for verses, exclusives, drops and cosigns. Dj's started to figure "whats in it for me?" Ima help them blow up & theyre gonna act brand new when I helped them blow up. Facts. Arrogant artist killed the DJ motivation to break records.

@RyuBlack93

11 ай бұрын

🤔🤔🤔

At the 15 min mark… they started making songs shorter when streaming services started their monetizing process… the strategy is that the shorter the song, the more it has to get replayed. You have a 6 minute drive, if there’s a song you’re feeling, you might gotta run it back multiple times just to hear the hook more than once

Ayo this niggas stories are beyond legendary! This man IS Hip Hop

You blame designer, but don't blame the cats who were jack in the southern and midwest artist styles. You don't blame the 90s rappers who shackled the up and coming mcs and didn't open the door for them. Once the mixtape door was opened, nobody could jump back in, now we have to go to mixtape release parties smh

@PontFlair

11 ай бұрын

He actually stated this in this video

@kinginc2000

11 ай бұрын

@@PontFlair He didnt state that the dude with the black hoody did, he is still playing the guessing game. He mentioned Dipset and G Unit. But let's not 9verlook how they essentially had to make tapes to get out. Meaning had their not been a mixtape movement, how would 50 and G Unit get signed. Cam originally was trying to get Juels and Jim signed outside his deal with the Roc, he had a lot of push back from other parties on the label.

@tenderlungs2065

10 ай бұрын

@@kinginc2000 facts. 💯 And all of the mixtapes were way better than the albums. Every Lil Wayne album is straight trash compared to his mixtapes.

@kinginc2000

10 ай бұрын

@@tenderlungs2065 Idk now his block is hot and carter 2 were stand alone. Wouldn't say elite, but they hold his own. Wayne got some classic mixtapes. But I'm still a tape collector at heart, so mixtapes don't count for nothing.

@tenderlungs2065

10 ай бұрын

@@kinginc2000 I didn't like any of Wayne's solo albums and I only like his mixtapes. That "One Big Room" "freestyle" is one of my favorite Wayne songs. I think he always has dope single verses, but he can't hold down an entire song to me and he's never been able to imo.

Math Keep doing what your doing Brova. These interviews be spot on.

🔥🔥🔥🔥🔥interview...I see you Math.

Much props to Ed Lover🔥🔥🔥watching him since Yo MTV RAPS

Once the breakfast club became popular, NY radio stopped breaking NY records

@postmastersgt1670

11 ай бұрын

Hot97 is more to blame for that. Breakfast Cub came much later

@kevinforeman4485

11 ай бұрын

+ the pay to play to put your record on the radio Playlist.

I say that all the time when talking about today’s music, popular doesn’t mean good.

Man Ed Lover so knowledgeable about hip hop and has touched so many elements that I can listen to him for hours

The best podcast out!!! Hoffa Gang

NY held the L for a minute because their ego. People outside tried to appeal to NY and NY wasn’t hearing them, so people outside brought out their own identity and signed themselves. The independence created the wave and freedom to expand more and flood the airwaves. The party like a rock star wave started the rock look in hip hop, not Dipset. So NY had no choice but to cater to the movement. So with No Limit, Cash Money, Drill, and dope talk got heavy, NY stopped the boom bap music.

Jay Z did "Big Pimpin". 50 came out sounding like a South artist on West Coast beats, Kanye reversed our ears on what we felt like "real hip hop" was. He had the Jay Z co-sign and the 50 cent "beef". Tip blew up. Tip had Swizz production and Neptune production. Jeezy blew up and the whole sound changed. Jeezy had the Jay Z co-sign along with Diddy. Then in the words of Piper Boy Williams, IT'S OVAAAA!! 😂😂 YOUR WELCOME

@anthonylloyd1152

11 ай бұрын

Then Wayne took over. We are now listening to his sons and grandkids on "the radio"

@user-dv3kq3rm4h

11 ай бұрын

@@anthonylloyd1152 A word. I always liked Wayne, especially in Cash Money as a kid. But the generation that he's influenced- all these Pokemon rappers? It's better to say less but I will say their whole aesthetic has helped the genre to self destruct.

He’s right. It happened with Designer. He was basically thrown in the same bracket with Rich Homie Quan, Migos, Thug, all south ninjas

social media made the world MUCH smaller.....and facilitated the lack of guidance.

Great Podcast/ Interview with Ed 🔥🔥❤️

Funny how all the NY dudes move South tho!...Va....NC...ATL...Miami

@MrSosa1969

11 ай бұрын

And 50 now in Houston

When the OG’s talk.. I listen #DopeInterview

one day they will have to put some respek on Hammer´s name ...He wasn´t an abc rapper. He had alot of concept songs ,well crafted ,the singles were simply to huge for people to care

As an outsider I remember when dipset came out and people were saying they sounded like down south rappers…rapping on down south type beats. That’s the first time I heard a New York rapper wasn’t sounding like a New York rapper. You had to remember the times. Not in retrospect.

@avace917

11 ай бұрын

Around the same time, Fat Joe had a joint with a southern beat. He had a line and I'm paraphrasing but "what's everybody hating on the south for? Switch up your style. Change to Southpaw."

@kchoodsta

11 ай бұрын

I agree it was a lot of them that disguised paying homage with just straight trying to fit in with what’s hot….I mean dipset literally took the bout it bout it beat.

@tenderlungs2065

11 ай бұрын

I can't think of any Dipset beats that didn't sound like NY. That was Dipset main problem was their beats were wack. When Texas and "Still Tippin'" and all that came out was when NY started trying to sound Down South and lost its identity imo. There's still a few like Ill Bill who have always sounded NY and still does.

@tenderlungs2065

11 ай бұрын

​@@kchoodstathat's the only southern beat I can think of them doing, and the delivery was all Harlem. I think Dipset did it the least really and 90% of their beats sounded like NY to me.

@beazy3364

11 ай бұрын

​@@tenderlungs2065 Crunk Muzik, We Fly High

We lost our identity new york FACTS

MY NIGGA SAID,” THE BOOYA TRIBE!!!!!!!❤️🔥🔥🔥🔥🔥SAMOANS!!!!!

Music is a universal language and Music evolves.. as it should!! It’ll never be confined to one region.. Hip Hop is universal that’s what keeps it alive and relevant. The shift of power is based on consumer demand!!! Support the artist who subscribes to your reality!! HH50

Math needs Dart Adams on here to break down how the 1996 Telecommunications Act divided the popular rappers from the underground. This podcast has a small window to really change the game in terms of educating the youth to how rap music was taken away from the subculture of Hip Hop and has been in a total corporate stranglehold ever since. They just need the right guests like Dart & members of the Source Mind Squad.

@brokesnob

11 ай бұрын

Dart is probably the most informed hip hop writer in the world

@mfknrmxthebangmessiah6012

11 ай бұрын

The OG Source Mind Squad would be dope. At the very least John Schecter.

@NW7386

11 ай бұрын

It's crazy how cats forget and many are to young to know or weren't born yet. Many ppl don't care about context these days either.

Irv black balled 50cent

12:51 shoutout to my hometown, PAT (Port Arthur Texas, Land of the Trill.)

Great interview