I Animated THE WORST Logos in After Effects
I take the most accidentally rude and most criticized logo designs of all time and attempt to redeem them with complimentary animation and motion graphics. I use Adobe Photoshop, Illustrator and After Effects to bring these designs to life and make absolutely no snide comments along the way.
My Animation Courses:
Motion Foundation | Beginners
www.benmarriott.com/motion-fo...
Master Motion Design | Intermediate/Advanced
www.benmarriott.com/mastermot...
Course Bundle | 20% Discount
www.benmarriott.com/motion-bu...
Deep Glow:
aescripts.com/deep-glow/?aff=69 (Affiliate Link)
aescripts.com/deep-glow/ (Link with no affiliation)
Textures:
aescripts.com/pq-grit-kit/?af... (Affiliate Link)
Chapters:
00:00 Intro
00:10 London 2012 Olympic Games Logo
05:19 I Teach Motion Design
05:44 Institute of Oriental Studies Logo
Пікірлер: 1 700
That last down motion in the last logo was uncalled for 💀
@BenMarriott
11 ай бұрын
A reward for those who stayed til the end
@DopeAtoms
11 ай бұрын
That was the chefs kiss on an already great video!
@m4ddyk
11 ай бұрын
lmaoooooooooo
@dylanwilson7544
11 ай бұрын
the SYNTHS going with it as well ☠☠☠
@paulkingMotion
11 ай бұрын
😂😂
I was thinking, "wow, Ben really managed to hide the rude bit on the second animation", then the final down animation brought it crashing back in lol.
@peyton.simpson
11 ай бұрын
That part had me dying, absolute gold. Caught me so off guard.
@bbqfever1945
11 ай бұрын
It “crashed back in”, all right!
@KingBobXVI
11 ай бұрын
Nothing he did made me un-see it, at some point, you just have to accept that the logo is irredeemable and go with it, I was expecting him to try and argue that he was successful, but instead he leaned in :P
@johannesviljoen9656
11 ай бұрын
id say pouring in, personally.
@migues4565
11 ай бұрын
literally spit the water I was drinking and risked my laptop to water damage, but it was all worth it
"a flag so beautiful 23 countrys couldn't help but add it to their own" Not everyone can afford paying for the premium version to get rid of the watermark you know?
@brainierchicken9120
11 ай бұрын
😂😂
@nekrophim2468
11 ай бұрын
hahahaha "watermark"! *cry-laughs in Australian*
@PotatoTheShorts987
11 ай бұрын
Also keep in mind a lot of these countries that are still under British control aren't exactly happy about it.
@occultnightingale1106
10 ай бұрын
@@PotatoTheShorts987Also also keep in mind that a lot of countries who are no longer under British control aren's exactly happy about it either
@PotatoTheShorts987
10 ай бұрын
@@occultnightingale1106 I think the consensus here is that everything Britain touches has problems and that's simply how it is.
That last logo just has to be remade. Even that pretty animation can't make me unsee what I'm not supposed to see.
@_makeitreal_
11 ай бұрын
I couldn’t tell what was wrong with it until he pointed it out and now I can’t unsee it
@Arumia13
11 ай бұрын
@@_makeitreal_nah I was the opposite I couldn’t see what I was supposed to see untill i spent like 5 mins on it and then I couldn’t unsee either
@smileyp4535
11 ай бұрын
Well the animation makes it worse at the end so lol
@princeofdew8980
11 ай бұрын
Who said you're not supposed to see it?
@Canetoady
11 ай бұрын
@@princeofdew8980I was just about to say that
Here I am, alone, admiring the reveal of the second logo and thinking "how is he going to transition to the real logo?" and then BAM! I burst out laughing for real!
@HiroshiMasebo
11 ай бұрын
same reaction ha ha ha ha
@Xucrutz
11 ай бұрын
Eu rachei mano 🤣 🤣 🤣 🤣
@DarkGuardianStudios
11 ай бұрын
Not Gonna Lie. He had me in the First Half. Still giggling.
@VottotoIono
11 ай бұрын
same. and still laughing 😆
@hongkonger885
11 ай бұрын
I wonder if the guy is okay 😂
As a Brazilian, I’m glad our graphic design’s being well represented by the second logo. True masterpiece.
@joaolucassantosviegas3334
11 ай бұрын
O Clinica Dental era um cara montado no outro kkkk
@mrhaftbar
11 ай бұрын
Florianopolis!
@_blank-_
11 ай бұрын
That BBL
@cau_luigi
11 ай бұрын
Same
@arestheprime9178
11 ай бұрын
Isso me lembra daquelas duas mãos se apertando e atrás delas é uma chaminé de fumaça com um topo, só não lembro se é BR essa logo
Made the second "accidentally rude" logo wonderfully wholesome until the last bit when it became intentionally ruder then the original. LOL
@faridconde6591
10 ай бұрын
Than*
@woofers3619
10 ай бұрын
@@faridconde6591 Then*
@emikokawai9970
10 ай бұрын
@@woofers3619 than?
@woofers3619
10 ай бұрын
@@emikokawai9970 then?
@amalgamio3732
10 ай бұрын
@@woofers3619 thin?
As a Brazilian, I feel kinda proud of the unfixable red butt logo
The ending caught me off guard and made me laugh so hard. Despite the excellent animation and storyline, it's hard to unsee the ***. Lol! You're definitely a legend!
@pavook
11 ай бұрын
Especially the spring like motion down and up making it look exactly like an (_._)
@igor06991
11 ай бұрын
@@pavook, What does the roof of the house move, and not just the sun. Still, the author painted exactly what everyone thought. I don't speak English. Google translate
@twitzmixx8374
11 ай бұрын
I just can't unsee it. I can if I focus on the temple, but normally looking I just can't lmao.
@rileyr9432
11 ай бұрын
by the way, it's youtube. you're allowed to swear
Informative and hilarious. This just may be the perfect VFX youtube video.
@DragonPixels
11 ай бұрын
Cool to see you here Mogswamp!
@Hyp3rFX
11 ай бұрын
wow hi mog! i didnt know you watched ben marriott.
@clipstv8969
11 ай бұрын
love your minecraft videos lmao
@dreiundsiebzig-zweiundsechzig
11 ай бұрын
Wait why are you here???
@redaipo
11 ай бұрын
@@dreiundsiebzig-zweiundsechzig almost like being a youtuber doesn't strip you of all hobbies and interests 🥶
That last animation took "Here Comes the Sun" to a whole nother level
@littleanswers1370
11 ай бұрын
The sun did come
@endieisfridgeconfirmed
11 ай бұрын
It did come
@nma87
11 ай бұрын
💀💀💀
@user-ft9ul5ul5v
10 ай бұрын
The thing is, in China, to 日 (basically, "to sun") is to f%ck. It's some youth jargon but it's pretty popular nowadays.
@sparksparkle
10 ай бұрын
I'm dead 💀
8:52 I didn’t know what the problem of this logo was until I saw that last motion… it made it so much worse… 0_o
The London Olympics one proves that it's not only up to the logo, but the presentation as well. It brought all the British rock-punk music vibes which really resembles British culture. Well Done.
@SHQ09Xtreme
11 ай бұрын
It looks a lot like spiderpunk
@Nicolas_PSD
11 ай бұрын
@@SHQ09Xtreme Exactly
@thefirststage
11 ай бұрын
@@SHQ09Xtremeyeah i was about to comment on that
@PunishedKrab
11 ай бұрын
@@SHQ09XtremeBoth are quite literally the most British things I’ve seen in 2023 so far, and i love them God Save the King
@Journey_Awaits
10 ай бұрын
Corporate friendly punk, gotta love it
Love this video. Not only are the animations very well done, the humor is on point too! The ending of the second animation just killed me 😂Well done.
@BenMarriott
11 ай бұрын
Glad you found the reward for watching til the end!
Dude!! those jokes and that storytelling was AMAZING! That transition from the last animation to the logo really got me!
8:53 AYO🤨📸
@sownlengoc
11 ай бұрын
the sun is taking a shit
@Theerik4443
11 ай бұрын
The motion of my life
@FellowInterneter
10 ай бұрын
@@Theerik4443m o t i o n
I think we all agree we need a part 2 of this video 😂😂
@dwsel
11 ай бұрын
Moar laughs 😂😂
Nearly spat my coffee at the end of the last logo animation. Absolutely brilliant.
Brasil representando o fino do design gráfico 💪
@lbr2845
11 ай бұрын
né kkkkkkkkkkk
@Bug37337
11 ай бұрын
o souzones apareceu nas thumb
@normalguy6884
11 ай бұрын
Simplesmente a referência
@LockiuEz
11 ай бұрын
@@Bug37337 O souzones me pegou ksksksksks
@gabrielporfirio717
11 ай бұрын
@@LockiuEz ele fez oq? 🤨
You almost, ALMOST, had me convinced you fixed the Institute logo. But the bounce at the end made milk come out my nose. And I haven't drank milk in days!
As a brazilian, I can say that the logo of the Instituto de Estudos Orientais is legendary here
@BenMarriott
11 ай бұрын
That makes me so happy to hear. They created an icon and it should be celebrated.
@gustavoaraujodg
11 ай бұрын
Indeed! 🤣
@deathlyluther
11 ай бұрын
I just felt so proud of it as a brazilian. It was perfect!
As a Brazilian, i feel honored to see this example of the genius designs and designers that we have in our country
@realima92
11 ай бұрын
Gaveta vibes
@erickishigue9188
11 ай бұрын
@@realima92 caara sera que ele conhece o gaveta?
Eu não to acreditando que eu achei o Instituto de Estudos orientais nesse vídeo aleatório pqp KKKKKKKKKKKKKKKKK Brasileiros ganhando uma ótima representação das nossas habilidades em
@homemsolteiro8038
11 ай бұрын
Pô mano eu vendo o vídeo e pensando "que bacana ele fez algo sério desse logo duvidoso" aí a transição do final me pegou de surpresa kkkkkkkk
@lurkinglittledevil
11 ай бұрын
Apareceu o souzones tbm kkk
@aslammmmm181
11 ай бұрын
nao me aguentei quando li o nome
and now we wait for the obligatory "I Turned THE WORST Animations Into Logos" video.
Footnotes: I'm a dual Australian-British citizen so I can legally make these jokes. Especially as they're all jokes from the 1980s 00:44 This chap is 100% serious 03:08 Ok a lot of comments on this. I know they didn't add it willingly, that's the joke. 03:15 Wales was left off the Union Jack because it was part of England during the great flag-making-day in 1801 03:28 The Kingdom of Benin also has a sick flag, but its origins are largely unknown 03:54 The mark of the beast must keep getting updated. Back in my day it was 665 04:27 I'm a complete bellend and lazily neglected anything Scottish, Welsh or Northern Irish. 05:47 Lots of listicle sites just changed the name of this logo for a simpler joke I guess. Their viewers must hate subtitles... I've seen it as both "China Restaurant" and "Sushi Sunrise." 06:09 This is my most significant digital restoration project.
@MrPixiepantz
11 ай бұрын
Did you also refer to the Union Flag as "the old Jolly Roger"?
@warrenography
11 ай бұрын
@@MrPixiepantz jolly roger was the pirate flag; curious to note, rogering is slang for... well, you look it up. Depending on the perspective, months at sea, it could explain the epithet "jolly".
@SnowballWonder
11 ай бұрын
I knew it had to be first hand knowledge when the welsh flag was brought up 😂
@vindelqen
11 ай бұрын
bri -ish
@faberrante
11 ай бұрын
Love the footnotes
at least the logos aren't super simplistic like literally every logo these days
@BenMarriott
11 ай бұрын
True.
@kienserapio
11 ай бұрын
logos are actually meant to be super simplistic to be easily memorable. for example, the apple and mcdonalds logo. the problem with oversimplifying logos is most take the elements of what made the logo look good.
@genericname8727
10 ай бұрын
@@kienserapio I thought they maybe meant generic. The M and the apple logo are very simple, and that’s part of what makes them so iconic, but they also don’t resemble other logos you see much. They stand out despite their simplicity. The logos in the video were also pretty simple, but not generic.
8:42 I laughed my ass off
@pokemonbrickbronze5947
11 ай бұрын
As you watch an as form
@slwo
10 ай бұрын
I just can't unsee that 💀😭
9:05 bruhhhhhhh💀it did not have to go down like that💀
@qwertyTRiG
4 ай бұрын
Oh yes it did!
Honestly I didn’t even notice anything wrong with the oriental studies logo until you mentioned that it looked like an obscene act 😂 I was like “why do people hate this logo so much? It doesn’t even look bad- oh. Oh that’s why”
@jaywu4804
11 ай бұрын
there is no way you didn't see it the first time 🥴
@christopherjohnson8405
11 ай бұрын
Honestly? You cross your fingers and promise? Ok ok, calm down. I believe you buddy :)
@cerebrummaximus3762
11 ай бұрын
Do you know what the 2012 Olympics logo looks like lol?
@Mic_Glow
10 ай бұрын
@@jaywu4804 Had to go back to the "dancing people" logo to see why it's funny but recognized the "oriental studies" immediately... Yes, I'm into butts XD
@HexoTheHexagon
2 ай бұрын
I Thought it was a Soft Body Ball Just Falling on Some Spike or a Woman with Big Orange Hair.
3:08 "A flag so beautiful 23 countries couldn't help adding it to their own" Uh huh, that's what happened (*flashbacks to british colonialism*)
@qwardel7799
11 ай бұрын
No one can resist the british charms fr fr
@charliehague5739
11 ай бұрын
The sword unsheathing sound makes me think that maybe the empire was… …bad? I am British and approve this message.
@Journey_Awaits
10 ай бұрын
And all they had to conquer the world was boats and a massive ego, don’t let your dreams stay memes
the 80s art, the synthwave, and the thrust. brilliant job!
I'm gonna be honest, I think the London 2012 Olympic Games logo is genuinely really good. Poppy colors, sharp edges, the general cartoon vibe of it. Like, idk if I'm just blind or stupid but I like it significantly more than the average logo
@mapper7310
11 ай бұрын
His animation made me love it. I now realise they could have gone for some generic royal red and white thing but they didn't.
@ColinPaddock
11 ай бұрын
If you’re gonna animate it, add some bobbing to Lisa’s head. That’s all I’m saying.
@vladimirirkhin
11 ай бұрын
@@ColinPaddockT-T hmmm
@sirpsychosussy
11 ай бұрын
Yeah I had no idea it was this widely disliked. If nothing else, it's better than the 2026 FIFA World Cup logo.
@user-lg5wo1sr2y
10 ай бұрын
Judging on your profile picture, I assume that you are both.
Even the arrow in thumbnail is aesthetically coherent👍
@BenMarriott
11 ай бұрын
Form follows function
You made me burst out laughing in the office with that ending, well done Ben.
@laurieg5182
11 ай бұрын
same
Wow, he made the London Olympics logo actually look good, that's how you know he's truly talented
@molybd3num823
11 ай бұрын
is it only me who thinks the original looks good as well
You just can’t unsee the 2nd logo, lol. And the lean in with that final “pizazz” was hilarious. Well played!
One thing that could make that last logo somewhat decent would be a different roof shape, but it's more memorable this way.
This video had me SCREAMING! Your British references were on point, who doesn't love a little King's sausage fingers and beans on toast with a lavely bit o' Houses of Parliament sauce. Splendid as always Ben!
@BenMarriott
11 ай бұрын
I mix extra vinegar in with my HP. Perfect on some egg and chips.
@dylanwilson7544
11 ай бұрын
@@BenMarriott 😂😂 this is such a pro tip!! I always find HP to be heavily lacking in vinegar. Is this the birth of the BM sauce???
@apaloosa01
11 ай бұрын
Where's the marmite ????
8:53 definitely sells the ̶b̶u̶t̶t̶ 'rising sun and totally nothing weird' look for sure with the roof moving down with the sun lmao
I wasn't a fan of the London 2012 logo at first. But I grew to love it once the Games started. Regardless of the aesthetic merit of its design, it is at least distinctive and is part of some wonderful memories of a great Olympics.
*neuron activation*
@HyperDevv
Ай бұрын
WHAT☠️
That 2012 animation looks like animation style for Spider Punk in Across the Spider-Verse, impressive 👏👏👏
@VelaiciaCreator
12 күн бұрын
Pulls from the same aesthetics.
3:20, apparently the Welsh flag was once voted the best flag in the world, but I've always loved my country even before hearing that 🏴
8:52 bro you didn't have to make it bounce up and down on it 💀
As usual, I laughed and learned a lot this video - bless you
@BenMarriott
11 ай бұрын
No bless you. :) happy to help with both
i really felt that last motion in the oriental logo. real deep.
The London 2012 logo and the reveal animation are masterpieces, I loved them since day one.
I really like the London 2012 animation :D The bounce on the 2nd one did not help with the dirty look of the logo though
Ben: at 0:32 "if you don't know, don't look it up." *What I hear: "Google it"*
@user-rx2oc5tl3u
11 ай бұрын
What is it?
@editgalore3928
11 ай бұрын
@@user-rx2oc5tl3u I didn’t search it but it looks like Homer simson getting he*ad from Marge 😅
5:02 was that directed at spiderman across the spiderverse ?🤔
@BenMarriott
11 ай бұрын
Nah they did it right.
5:58 How is this one not on purpose? It's just to perfect.
@LittlePurrKitten2009
10 ай бұрын
I totally agree. It took me a while to notice it, but when I did, HOW CAN THAT BE AN ACCIDENT?!
All seriousness, explaining what an affiliate link dkes and then also including a non-affiliate link as well is some serious integrity. Kudos!
*What* *a* *masterpiece, Ben!* Lots of technical insights mixed with hilarious subtle jokes made this so enjoyable to watch. I can only imagine how much work you went through. I'm commenting here to give more than a like for the algorithm. This video deserves 1 million views right now!
I laughed harder than I have on any design video. You’ve upped your entertainment value Ben😂
The google search at 6:57 is basically my mentality
This is a really good video! Informative, fun(ny) and just the right length. Inspiring work Ben!
Humour, wit, inspo and how-to. The perfect combo to your videos! What a great idea to animate old logos! Keep them up, Ben! Would love to see more animated bad logos!
absolute masterclass of animation, humor and editing. well done!
5:48 That's a Brazilian youtuber, Renan Souzones, from Huestation. That's really nice, thanks for putting a Brazilian easter egg in the video!
Don't get me wrong, all of us watched this for the last logo-
The worst part is I think the first logo from the intro would look so cute if it didn't have the circle changing it's meaning lol
@kaynkayn9870
11 ай бұрын
Nah, the designer did not have to make that roof curve so THICK.
One of the best motion design channels in the universe! Kudos to Ben and sick raw VHS effects!
Thx for the last motion. Srsly, that was going trough my head the whole time and I hooooped so much that you will add it. Chefs kiss 🧑🍳
1:08 this part made me laugh so hard xdd great video
@Mister_Sun.
Ай бұрын
“I think it’s rubbish”
Geezus! That transition from animation to logo on the oriental studies one got my laughing *really* loudly! Nice one, mate. Nice one.
Who wouldn't click the affiliate link?! The humor in your videos is enough to make me buy a plugin I'll never use. Loved the second reveal (and yep, I remember seeing the 2012 logo and not being overly annoyed by it).
7:07 geometry dash nowadays be like:
@Ozziekel
11 ай бұрын
MORE GLOW
3:11 The sword sound edit there is just a lovely little punchline :D
Thanks Ben, great video and great animations! The ending of the second logo animation was on point
I thought you did to much for the last logo, and then you did that. Thank you, you made me laugh out loud
the temple one... you just had to animate an extra springy push downwards, didn't you? love it
The unfortunate part about the logo animation with a hard cut to reveal the final logo is that relies heavily on the accompanying audio to make it all work. watching it on mute or behind some other music piece runs the risk of dismantling how cool it all looks by making that hard cut transition just feel awkward and out of place.
Your animation on the Olympics logo actually made it make sense and I now love it! (Even though I never really hated it)
5:58 If that were intentional it'd be actually amazing.
I am so happy you gave in to the impulse all of us would have had given the same opportunity.
I always loved the 2012 Olympics logo. I love abstract stuff, sharp angles, weird logos... it's just so cool.
The style of the 2012 Olympics animation came out great, really fits the logo! Hilarious treatment on the second one as well...
0:01 how a thick...sun sitting on a...huge skycraper? :D
@baccln
11 ай бұрын
Think of a woman and a man that is having fun
@Joe_Tycoon5
Ай бұрын
sun, more like buns
Hobbi Brown (Spider Punk) took over the Olympic logo @ 5:14
This had maybe the best ending to any YT video I've seen. Subscribed.
christ on a stick you managed to combine your sense of humour with animation and now we have one of the best videos out here
this is amazing and hilarious i would loooove if you keep on doing content like this!
@BenMarriott
11 ай бұрын
Thank you! It was by far the most fun I've ever had making a video
wow your video format & editing improved so much last time i watched your content, keep it up bro
Hey Ben, amazing work with storytelling in this video (I assume we all know your greatness in animation so even no need to mention it), is there some place or way you learned it, or can you share some tips and tricks? As a fellow animator I can animate stuff, but this fun way to showcase your work process is totally different thing! Appreciate your work man 👏
Last few seconds were out of pocket 💀😂 Superb work on this video, as always my good man 🔥
You really have a great knack for this comedy tutorial style. Always just the right amount of extra bits and it feels like you're telling a story rather than showing me how to do something (but also doing that)
I had this weird anxious feeling that kept growing during the video. I couldn't put my finger on it but i knew something wasn't right or something was missing. It kept growing and growing until finally, when the flame of hope was about to go out, less than a minute before the video ended it happened. "We always label our layers". At last, I let out a huge sigh of relief. All was well in the world.
I lost everything with that logo reveal! Just brilliant! As a Brazilian, I am proud of the way you emphasize the essence of the logo! 😂
Deep glow and Red Giants Glows are indeed good - however, I find it so odd that Adobe almost never updates or makes new plugins for AE - Not talking about complex things like particular etc but base level things like linear glows, noise types, unmult etc - anyways, great video as always.
4:14 But there was no king in 2012... How could you forget Elizabeth II?
I should note as an additional point against the London Olympics logo that it's a roughly square shape composed of four sharply bent arms. Those are just risky in general.
OMG Brazil mentioned! 🇧🇷🇧🇷🇧🇷 We also have another great logo that I would love for you to make it less "phallic", the cinemateca brasileira!!!
6:28 yeah, but what about training 3 legs?
that little * pump * at the end was the cherry on top
I've spent on some pictures and edits so much time and nerves, but still loving it. Sometimes relying on just doing it with my own hands, because I have no idea how to use some tools. Editing pixel by pixel, and trying out shades and shapes. Still I got some cool vibes from being reminded of those moments, and just love the video. Thats one of the reasons why I tried to get audiovisual education, well I slipped to IT in the end, and they share some elements, but one can focus on other.
1:24 rolls up left sleeve twice
1:55 like hobie brown
Love the Mix of entertainment and actuall Tips.
Ben is seriously hilarious! Some choice parts: 7:26 3:06
I love people who truly have passion for making simple things feel nuanced and appreciated, great channel! :D