How To Write Good Copywriting Product Descriptions That SELL

10 Ways to Write Product Descriptions That Persuade. SUBSCRIBE to @learnwithshopify to get the knowledge you need to start and grow your online business: bit.ly/3vHxSYi
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Good copywriting is your best salesperson. In today's copywriting for beginners video, you'll learn how to write product descriptions on Shopify that sell.
You might be wondering, why is a product description important? While, in the game to win customers product descriptions are your last chance to delight your customer, and win their heart and hard earned money - so take the time to make them great.
If your copywriting practice involves copying and pasting product features from the manufacturers website, well you might wanna take out a pen and paper, cause we have some work to do.
I’ve headed the content department of a community of 16 million people, driven hundreds of thousands of dollars in revenue, and written hundreds of product descriptions for countless brands. In this video, I'm going to condense my years of experience into 9 simple tips to write product descriptions that will help you sell your products to readers.
By the end of this copywriting tutorial, you'll be armed with the knowledge that will take your Shopify store to the next level.
-- TIMESTAMPS --
00:00 How to Write Product Descriptions
00:51 Write to your ideal customer
01:52 Entice customers with benefits
03:02 Avoid Clichés
04:47 Write like a human. Be specific.
07:07 Appeal to imagination
08:41 Use mini-stories
09:32 Seduce with sensory words
10:29 Use social proof
11:37 Make your description scannable
-- RESOURCES --
► 9 Ways to Write Product Descriptions that Inform and Persuade Your Customers:
bit.ly/3hQChQ6
► Are These 6 Common Copywriting Mistakes Costing You Sales?
bit.ly/3dc3fOA
► How Can I Share All My Product Details Without Being Too Wordy?
bit.ly/2YQ526C
► Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales
bit.ly/2zN7O4c

Пікірлер: 162

  • @learnwithshopify
    @learnwithshopify Жыл бұрын

    Sign up for the FREE First Day to First Sale Shopify course bit.ly/3ociWjM

  • @jeetjoshi9707
    @jeetjoshi97072 жыл бұрын

    It's 13 minutes and 56 seconds long video but after watching, it felt like a one hour dose of knowledge which can enhance my copy writing skills, my productivity and save a lot time not wandering here and there in search of where to start with. Thankyou so much.😄

  • @Supervideos27797

    @Supervideos27797

    2 жыл бұрын

    Hey I need a copy writer for my brand.. Can you help

  • @purrfectlittleart

    @purrfectlittleart

    Жыл бұрын

    I felt the exact same way!

  • @abhirajmishra1579

    @abhirajmishra1579

    3 ай бұрын

    ​@@Supervideos27797yes

  • @connorfyfe81
    @connorfyfe813 жыл бұрын

    Not too many people realize the opportunity product descriptions have to engage potential customers and increase conversions. Thanks for the solid advice and insight!

  • @esatakan3076
    @esatakan30763 жыл бұрын

    As a fledgeling copywriter, REALLY enjoyed this video. Amazing valuable content. Thanks man.

  • @learnwithshopify

    @learnwithshopify

    3 жыл бұрын

    Glad you enjoyed it!

  • @purrfectlittleart
    @purrfectlittleart Жыл бұрын

    This was so helpful and straight to the point. I gotta do some major changes to some of descriptions. I feel like at the beginning is so tempting to just copy/paste the same descriptions for similar products, but this really gave me so many ideas on how I can make each one unique, thanks so mcuh!

  • @impactperformancetraining
    @impactperformancetraining2 жыл бұрын

    i love the imagination aspect. used that to write my product description and I love it!!

  • @LoboyCoolers
    @LoboyCoolers2 жыл бұрын

    That was OUTSTANDING!!! Excellent, informative, valuable instructions.

  • @emmayoung3123
    @emmayoung3123 Жыл бұрын

    This is by far one of the best content marketing videos I’ve ever seen. Thank you!!!

  • @littlebunny297
    @littlebunny2973 жыл бұрын

    Thank you so much, the info provided in the video is pure gold

  • @thejaffarbaloch
    @thejaffarbaloch Жыл бұрын

    The BEST video on writing product descriptions I have seen. This is great. Well-explained and full-on knowledge. Thanks, a buddy for this. Need more copywriting videos from this YOU.

  • @paulettereid9894
    @paulettereid98943 жыл бұрын

    Great, thank you, makes a lot of sense!

  • @uzbekalive455
    @uzbekalive4553 жыл бұрын

    This was so helpful. thank you!

  • @SandySelorme
    @SandySelorme2 жыл бұрын

    Thanks for your help!! Absolutely awesome tips!!

  • @saiyan2510
    @saiyan2510 Жыл бұрын

    I'm in marketing and I hate exercising, but I needed that ninja jump rope after watching this. Amazing.

  • @Kenny-Ross
    @Kenny-Ross3 жыл бұрын

    This was excellent! Well-explained and packed with great tips. Thank you!

  • @learnwithshopify

    @learnwithshopify

    3 жыл бұрын

    Thanks Kenny, I’m really glad it helped!

  • @dopegrip
    @dopegrip3 жыл бұрын

    Great content, entertaining to watch, and the knowledge communicated is based on marketing research studies. Excellent

  • @marcussmith7718
    @marcussmith77182 жыл бұрын

    I slept on this video and was skeptical in the beginning but by the end, you sold me. Great job 👏

  • @JohnCherechi
    @JohnCherechiАй бұрын

    This is very amazing. Very short yet very valuable

  • @dennisdesmornes2655
    @dennisdesmornes26553 жыл бұрын

    love the content, so much value!

  • @SandySelorme
    @SandySelorme2 жыл бұрын

    Such great tips!! Many thanks to you!

  • @daniellebee9
    @daniellebee92 жыл бұрын

    Love this video! Will help write some products descriptions!

  • @mariamolaniran3403
    @mariamolaniran34033 жыл бұрын

    Thank you so much you explained teally well

  • @silviapassosjewelry
    @silviapassosjewelry2 жыл бұрын

    Nice! Love your videos. They are very helpful to me .Thank you 😊

  • @jayjoshi1390
    @jayjoshi13903 жыл бұрын

    This was really insightful. Many thanks.

  • @chinmayeedash4125
    @chinmayeedash4125 Жыл бұрын

    Great tips to start writing a captivating product description. Thank you so much.

  • @staypositive3365
    @staypositive336526 күн бұрын

    Full copywriting course in 13 minutes isn't it? Much love❤

  • @616Saved_blessed
    @616Saved_blessed Жыл бұрын

    Really helpful man. You hit it right on the nail. Thank you thank you :)

  • @carlablair6688
    @carlablair66883 жыл бұрын

    Thank you so much for this. You are a Great teacher this help so much

  • @PandisPandus
    @PandisPandus3 жыл бұрын

    This was very helpful, thanks :)

  • @waltertrejo2534
    @waltertrejo2534 Жыл бұрын

    OMG!! Amazing contents!! Thank you so much!!

  • @jaztobefree2012
    @jaztobefree20123 жыл бұрын

    Great video! Super helpful :)

  • @ThemeNcodeOfficial
    @ThemeNcodeOfficial Жыл бұрын

    Thank you so much. This was extremely informative, helpful....

  • @uday_bali_creates
    @uday_bali_creates2 жыл бұрын

    beautifully explained with great examples

  • @reman3217
    @reman32173 жыл бұрын

    Wow amazing video, this is my 3rd time watching it. Thank you!

  • @learnwithshopify

    @learnwithshopify

    3 жыл бұрын

    Wow, thanks! Really glad you have found it so helpful. 🙌

  • @robertlambert9722
    @robertlambert97222 жыл бұрын

    Thank you so much for making this video it helped so much i made notes and will be following them and watching again

  • @tnlone
    @tnlone2 жыл бұрын

    Thank you very much - you are a PRO. Thank you!

  • @Mars.2024
    @Mars.20244 ай бұрын

    Hi :) as a beginner in copywriting era ، this video is one of the best i have ever seen . Highly recommended

  • @autopartsalacarte1918
    @autopartsalacarte1918 Жыл бұрын

    Valuable Content!

  • @SillyKoala
    @SillyKoala3 жыл бұрын

    Amazing tips!! Heading to my product page! 👩🏻‍💻💪🏻

  • @danielezabrini9857
    @danielezabrini9857 Жыл бұрын

    Great advice man! This is how to write to sell!

  • @helpinghand7146
    @helpinghand71462 жыл бұрын

    Amazing bro.. Enjoyed your video and got to learn something. Thanks

  • @task4store-shopifysmalltas667
    @task4store-shopifysmalltas6673 жыл бұрын

    Most useful tips for product description.

  • @DynamicMentalFitness
    @DynamicMentalFitness2 жыл бұрын

    Holy smokes that was awesome. Very much appreciated.

  • @riyahotchandani5171
    @riyahotchandani51713 жыл бұрын

    you're really smart!

  • @yahyakaaki137
    @yahyakaaki1373 жыл бұрын

    Intriguing copy writing skills! Would you recommend adding product images or mini-videos in the description?

  • @sachindas
    @sachindas3 жыл бұрын

    These are excellent tips and great insight. I loved the points of thinking from your buyers perspective

  • @learnwithshopify

    @learnwithshopify

    3 жыл бұрын

    Thanks for the kind words. I hope it helps you take your product description copywriting to the next level!

  • @sachindas

    @sachindas

    3 жыл бұрын

    @@learnwithshopify it will

  • @miimcollection
    @miimcollection2 жыл бұрын

    Thank you so much. This was extremely informative, helpful, and easy to follow

  • @learnwithshopify

    @learnwithshopify

    2 жыл бұрын

    We're so glad you enjoyed the video!

  • @Caranxnet_lurefishingshop
    @Caranxnet_lurefishingshop Жыл бұрын

    If it's not perfect is nearly there, easy to understand and implement. Thanks 🙏

  • @learnwithshopify

    @learnwithshopify

    Жыл бұрын

    Thank you for watching!

  • @bonniehoke-scedrov4906
    @bonniehoke-scedrov490611 ай бұрын

    This is my first time enjoying your KZread channel. Great content! Looking forward to hearing more from you! Your video was so informative. Thank you so much!

  • @learnwithshopify

    @learnwithshopify

    11 ай бұрын

    Thank you so much for watching our video!

  • @jamesonsahariah4393
    @jamesonsahariah43933 жыл бұрын

    Nice Vital piece of information. By the way, I like your studio set-up.

  • @learnwithshopify

    @learnwithshopify

    3 жыл бұрын

    Thanks Jameson!!

  • @ludovictsondo6394
    @ludovictsondo6394 Жыл бұрын

    Very informative

  • @imranhaider1517
    @imranhaider15173 жыл бұрын

    Good information.

  • @WifimoneyQ
    @WifimoneyQ Жыл бұрын

    Great video !!! Q4 let’s go!!

  • @Lime-limee
    @Lime-limee3 жыл бұрын

    hi! do you recommend putting images in the product descriptions? after bullet points for example

  • @christineleblanc1064
    @christineleblanc10642 жыл бұрын

    Hi! I know that product descriptions are short and to the point but just how long should a product description be to deliver that effective and influential copy? Like in a minimum and maximum sense?

  • @icebear899
    @icebear899 Жыл бұрын

    This video is absolutely fantastic, but it would be more interesting if you would have conducted A/B split test. Plz make a video on it and practically show us how can we use Optimizely for split testing.

  • @sparklingpropertyservicesp7573
    @sparklingpropertyservicesp75733 жыл бұрын

    Good work Mate

  • @charniecejones5002
    @charniecejones50023 жыл бұрын

    good one thank

  • @shayekhabedin4462
    @shayekhabedin44622 жыл бұрын

    YOOO This is so much better than a paid course ngl HAHA!! Thanks so much bro!

  • @natehamon8042
    @natehamon8042 Жыл бұрын

    "Customer" was spelled wrong (around the 50 second mark,) which isn't a great look for a copywriting instructional but that aside, this was valuable knowledge which has really helped me. Thank you.

  • @carolchenot9260
    @carolchenot92603 жыл бұрын

    Love the tips - thank you! I've long had a question with no one to ask. I have dozens of the SAME product, just with different patterns. What's your opinion on writing a stellar product description, then just tweaking the first paragraph to reflect the pattern that's shown. I'm a solopreneur and really don't have the time to write entire unique descriptions for each of 300 items. (I'm open to comments from anyone)

  • @learnwithshopify

    @learnwithshopify

    3 жыл бұрын

    If it’s all the same product, what you have recommended may be the most time efficient option. But if you are trying to rank in Search be cautioned that Google penalizes duplicate content, which generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. So your approach may hurt your websites SEO.

  • @rebeccagutierrez1960

    @rebeccagutierrez1960

    2 жыл бұрын

    How do you eat an elephant, dude? One bite at a time right?

  • @maxdigitalhub1430

    @maxdigitalhub1430

    Жыл бұрын

    You can hire a freelance Copywriter to do that for you.

  • @thefolliclefight
    @thefolliclefight2 жыл бұрын

    This was helpful. Cheers.

  • @learnwithshopify

    @learnwithshopify

    2 жыл бұрын

    So glad! Thanks for watching 💚

  • @patronieltda5108
    @patronieltda51083 жыл бұрын

    OMG I loved the content, congratulations on that, I am Brazilian and there is no content of this level here in my country ... Would you have a swipe file of some descriptions that you found fantastic? I need an example >.

  • @assadullahshar5734
    @assadullahshar5734 Жыл бұрын

    Very important video.

  • @learnwithshopify

    @learnwithshopify

    Жыл бұрын

    Glad you appreciated it!

  • @melaniepanagiotopoulou8490
    @melaniepanagiotopoulou8490 Жыл бұрын

    Fabulous content and the presenter has such a clear and beautiful voice. Question: Do all these suggestions work for writing a Book Description for a product page too? I imagine most of these points do but I'd appreciate your feedback. Again, thank you so much for a great presentation!

  • @learnwithshopify

    @learnwithshopify

    Жыл бұрын

    Hi there Melanie. I'm glad you found the video helpful! I think these tips will definitely work for writing a product page description for a book. We also have some tips on selling books using Shopify that can help you as well. You can find them in our guide here: bit.ly/3iize4D .

  • @md.rafiqalam3504
    @md.rafiqalam35043 жыл бұрын

    You looking awesome.

  • @simonburte4068
    @simonburte40683 жыл бұрын

    this is great! Howevwer, can you possibly do some clothing product examples?

  • @learnwithshopify

    @learnwithshopify

    3 жыл бұрын

    100% we will add that to our upcoming video topics

  • @AmirAmir-ps7wy
    @AmirAmir-ps7wy10 ай бұрын

    First of all, you are elegant and handsome, and your explanation is the most beautiful. I thank you from my heart❤❤

  • @scarrxx
    @scarrxx2 жыл бұрын

    nice.

  • @edmondherrera6288
    @edmondherrera6288Ай бұрын

    Your tip #3 was avoid cliches that include the word "cutting-edge" but in the ideal example provided with tip #2 the first words were literally "with cutting-edge"

  • @lasermedia3256
    @lasermedia32563 жыл бұрын

    you excellent taste in plants ;)

  • @thebluedot4728
    @thebluedot47282 жыл бұрын

    Take out time and space and make it larger than life got it

  • @tastychicken3966
    @tastychicken3966 Жыл бұрын

    You’re an amazing writer 😣 I have an idea about my product description, but lack of good word choice

  • @learnwithshopify

    @learnwithshopify

    Жыл бұрын

    Totally understand where you're coming from, but simple can also be the way to go when it comes to choosing words to explain to prospective customers! This will allow them to fully understand your product story and what it is that you're trying to sell. If you're wanting to get some ideas on different wording that you can potentially use however, I recommend using this third-party tool: bit.ly/3OXpkn2 to help. Best of luck!

  • @sallyhoffman3749
    @sallyhoffman3749 Жыл бұрын

    Can I hire you??? LOL - great info!!!

  • @monicalewis-schmidt8821
    @monicalewis-schmidt88213 жыл бұрын

    Thanks for this wonderful video! There are lots of actionable points, great pacing and clarity . It was very helpful. Side note: You wrote "cutsomer" instead of "customer" at 53s-56s. May not be so important, sorry if I overstepped. 😍

  • @rebeccagutierrez1960
    @rebeccagutierrez19602 жыл бұрын

    Dude! On the first point there you said, write to your ideal 'cut' somer!!! NOOOO!!!! I know it's a typo, but I'm laughing. I'm new at this and I'm gonna learn a lot from you so I'm subscribing.😁

  • @learnwithshopify

    @learnwithshopify

    2 жыл бұрын

    HAHA thanks for the heads up there. Your feedback has been forwarded to our internal teams but more importantly, we're happy to have you join our KZread Community. Definitely utilize our videos and let us know if there is anything that we can help out with!

  • @FreshProfesh
    @FreshProfesh2 жыл бұрын

    Hey there KZread community. I’m new to this and I’m wondering what kind of App or Software is best to create these kinds of mini projects that can be sent off to clients?

  • @johns6176
    @johns61763 жыл бұрын

    great

  • @ChristianCarter-ix9lr
    @ChristianCarter-ix9lr Жыл бұрын

    Your opinion on copy generator?

  • @carlitomadethatbeat
    @carlitomadethatbeat Жыл бұрын

    im doing a jewerly store and this it so hard rn because the benefits are basically the same for most items

  • @juniormugambi9921
    @juniormugambi9921 Жыл бұрын

    where can I buy that rope

  • @ClaytonBatesShopifyExpert
    @ClaytonBatesShopifyExpert3 жыл бұрын

    100% soooooooo many people think the product descriptions dont matter. Send me message mate might be able to send you some of my clients. Keep up the good work mate.

  • @learnwithshopify

    @learnwithshopify

    3 жыл бұрын

    So great to find someone as passionate about copywriting as me! Looking forward to connecting 📧

  • @GooglyMcDoubleface
    @GooglyMcDoubleface2 жыл бұрын

    First thing is first ai visual . This is the #1 problem that people do. The biggest pet peeve I have when looking at peoples websites are the stocky photos. like come on. If I am looking at a contractors site, I want their work seen not something else. I will subscribe. never really thought so much but this may answer sales questions and bring in sales for a site my friend and I do.

  • @iridescentwarrior4177
    @iridescentwarrior41773 жыл бұрын

    Thank you for the great tips. Can a customer hire you?

  • @learnwithshopify

    @learnwithshopify

    3 жыл бұрын

    Feel free to reach out to Tyler on Instagram! Username is @contactstudios

  • @tylerfyfe9990

    @tylerfyfe9990

    3 жыл бұрын

    Send me an email at hello@tylerfyfe.com. I'd love to hear more about your project.

  • @stevenzipkin3757
    @stevenzipkin37573 жыл бұрын

    Can you recommend anyone to write our product pages ?

  • @pandemicfreetravellands9362
    @pandemicfreetravellands9362 Жыл бұрын

    This guy is good enough to be a song writer. Just listen to the way he made a poem out of this tutorial

  • @scavengerstate452
    @scavengerstate4523 жыл бұрын

    Honestly, I feel like I should just hire Tyler lol

  • @rajudesai3069
    @rajudesai3069 Жыл бұрын

    NYC

  • @tamaragordon9718
    @tamaragordon97182 жыл бұрын

    How can I get in touch with you

  • @thatomotopi6550
    @thatomotopi6550 Жыл бұрын

    Can you practice writing product descriptions using Google docs and using that as your portfolio?

  • @antarbo5060
    @antarbo50602 жыл бұрын

    Thanks a lot for these insightful tips . This is from one of the descriptions I wrote for a backpack. Tell me your opinions: " The backpack is actually much better than what you see in the picture. Light and as if you do not carry it on your back. A backpack that will be your companion in the different phases of the year, in the beginning of autumn with its falling leaves, in the cold winter with a cup of coffee at the workplace or at the university, on your way to these places full of new every day, in your sitting with your book with a light rain, in entering The new year"

  • @RebornDollsbySara
    @RebornDollsbySara Жыл бұрын

    I do have a question! I sell baby clothes. So sometimes I feel repetitive and it’s hard to keep things sounding fresh. What advice do you have on keeping things new and fresh when you sell hundreds of the same item?

  • @learnwithshopify

    @learnwithshopify

    Жыл бұрын

    Great question! Keeping your homepage relevant for the time of the year is a great option. For example, with spring upon us and easter around the corner. Theming your homepage around that is a good idea. We are also seeing the weather start to get warmer, perhaps running a sale on last-minute cold-weather clothes would be beneficial as well. - Dirk

  • @sivaregunta8953
    @sivaregunta89532 жыл бұрын

    Excellent, informative video. However, it's better to avoid examples of well established brands like Nike. It would not be clear whether any part of the success they have had with a product is because their product description OR a result of their already well established brand recognition.

  • @dognini
    @dognini2 жыл бұрын

    The "chocolate cake thing" made me almost to go out and by a chocolate cake myself.

  • @chefbabyryan1
    @chefbabyryan12 жыл бұрын

    Tip #1 Should have been "Always check for spelling errors" 00:54

  • @techfusion1072
    @techfusion10722 жыл бұрын

    "Customer vote by their wallets" that's a good line

  • @glenhill9884
    @glenhill98842 жыл бұрын

    0:54 You might want to fix the spelling of the word CUSTOMER (not CUTSOMER). Geez, one of the most important words in any ad or marketing plan, and you blew it!

  • @kasunlak2703
    @kasunlak27032 жыл бұрын

    ❤❤❤❤

  • @vipanchika5059
    @vipanchika505923 күн бұрын

    Energy we can use for an ayurvedic medicine which is give more strength and power

  • @dtsaeras5265
    @dtsaeras52652 жыл бұрын

    All I know is that I need that candle