In today's video, I am sharing a recent conversation I had with the incredible Chris Williamson on his podcast Modern Wisdom. We discuss content creation for the sake of audience value and not just to flex. We also dive into the evolution of social media platforms such as KZread, TikTok, and other content platforms, personal development, brand growth, and so much more. This is a great one, I hope you all enjoy it!
Timestamps:
0:00 Intro
0:43 What most people misunderstand about attention
7:49 Day trading attention
11:00 One question that leads to better content
17:17 The role of authenticity in successful content
26:50 How social media changed over the years
35:18 Where to start with making content on social media
43:24 The next big social media platform?
52:23 Short-form vs long-form content
53:00 Quantity vs quality of content
59:15 The importance of trying new content formats
1:00:33 The reason most people don't win on social media
1:05:36 How to deal with hate and criticism online
1:11:16 What motivates GaryVee
1:15:44 Being detached from your success
1:18:00 You are in control
1:21:39 When it's the right time to cash in?
1:27:28 The importance of patience in long term success
1:29:38 Social media is exposing us
1:33:40 Discipline
1:36:55 Accountability
1:41:56 You can disagree with others while still being kind
1:44:46 The future of pickleball
Check out my new book - Day Trading Attention: garyvee.com/attention
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Thanks for watching!
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Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: www.garyvee.com/keynotespeeches
Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.
Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
This year, Gary will unveil two new books. In his seventh book, "Day Trading Attention" (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy - a crucial skill for their future success.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively.
In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms.
Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.