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Stretching and smearing type has become a mega-trend for hip and edgy brands, taking inspiration from a classic technique used in cartoons. The look is iconic, and can help you stand out from the crowd.
Nol Honig breaks down how to achieve this very effect using his work from Verizon as an example.
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Auto-Generated Transcript Below 👇
Nol Honig (00:00): Hello, I'm Nol Honig keen after effects observer and frequent wear of ties. Now I hope you're ready to expand your minds because today I'm going to show you how to stretch the heck out of some time. So no matter what level you're at with your motion design skills, the techniques that I'll be going over today, shouldn't be too difficult to grasp. Just make sure to download the project files that I'm using in this video so that you can work along with me or practice them on your own. After watching details are in the description below. Now grab a coffee because I'm definitely going to go to some great lengths to demonstrate this
Nol Honig (00:51): In the last bunch of years, motion designers have begun to bend and stretch and distort type like crazy. It's kind of a trend now. And if you don't know what the hell Vertica I'm talking about, I would look no further than DIA studios, who in my mind kind of helped pioneer this a really great example of the kind of stretchy type that I'm going to be talking about today can be found in this piece by worship studio called beyond the arc. So check this out. Yeah, there, you can see it and there and there, and there more specifically, here's a really fun shot that I animated for Verizon recently in which I had the word energy turn into the word efficiency. So today I'm going to go over two examples of stretchy type one. That's more simple where a word stretches into a stop easing onto screen. And another one that's like the example I just showed where one word stretches and transforms into another word
Nol Honig (01:53): Before we begin. I just want to note that in order to do this kind of stretchy animation, we're going to need to turn our live type layers and after effects into shape layers. And that means that our type will no longer be live. So just like in real life, you should choose your word carefully before you begin. Okay. So if you've never converted type two shapes in after effects before, let me just roll through this really quick. So if you right, click on your type layer and go to create, you can grab, create shapes from text, okay. That turns off your type layer and creates a shape layer with the same name, basically. And then if you open this up, you see that there's a pretty convenient folder structure or tab structure in here. Each letter has its own tab. And within those tabs, each one has kind of the things you'd expect from a shape layer, like a stroke and a fill. This is kind of act as a group and then you've got your own transform. This is really great. Okay. But what we're going to work on today is this, okay. Each group for each letter has a path. Okay. And we're going to be animating the heck out of those paths.
Nol Honig (03:05): So first things first, we need to create path key frames for the completed state of the type. Okay. Because once you start changing those paths, if you don't have key frames that are like the perfect S and the perfect ear, whatever, you're never getting those back. Okay. So I'm going to roll to like one second or whatever, and then I want to make path key frames for all of these letters. Now there's a lot of digging through sub folders here to get this. So what I usually do is, uh, I press you, you okay? And then I just tick off all the path, uh, stopwatches till I have key frames there. And then I'm just going to press you again, just to show all the properties that have key frames. Okay. So great. Just make sure to do that first.
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