How To Start A Jewelry Business | She Makes $472k/year

She used $800 to build a $472k/year custom jewelry business. In this episode, Maya Portorreal is sharing all the details of how she built Kitten Co Jewelry. From finding her manufacturer to growing fast with influencers and facebook ADs, she's sharing it all!
The Facebook ADs course Maya and I took:
Learn more about it on Abu's webinar: bit.ly/LearnAboutPYL
Purchase Abu's ADs course: bit.ly/JoinADsCourse
*Please note, that the above links are affiliate links! if you purchase anything through the links, I may receive a small commission but there is no additional charge to you!
Full audio episode and show notes: bit.ly/Ep170_MayaPortorreal
▬ In this video ▬▬▬▬▬▬▬▬▬▬
0:00 - episode preview
0:30 - intro
1:30 - About Kitten Co Jewelry
1:53 - How she went from making $500 to $472k
3:01 - Why Maya went into jewelry making
5:50 - Figuring out who your customer is
7:52 - How much money did it take to get started
9:09 - Going from local wholesalers to manufacturers in Asia
10:11 - How to find and research manufacturers
15:06 - Using the Alibaba platform
18:03 - Protecting your manufacturer info
22:17 - How to price and margins in the jewelry industry
24:57 - Managing inventory
31:39 - Using Facebook ADs and Influencers to grow faster
40:35 - Building a team
42:53 - What's next for Kitten Co Jewelry
44:10 - Where can you find Kitten Co Jewelry and connect with Maya
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Пікірлер: 88

  • @cetriyasArtnComicsChannel
    @cetriyasArtnComicsChannel2 жыл бұрын

    wow this is so informative! I"m going to start my own product journey and really find this helpful. Thank you and thank you Maya

  • @ShesOffScript

    @ShesOffScript

    2 жыл бұрын

    So glad you found it helpful Cetriya!

  • @RoxannaWendy
    @RoxannaWendy Жыл бұрын

    You never need to share your manufacture. I hate when people feel entitled to know everything for free when it takes effort and work. You choose who you want to share with. A real hustler will take what info they can get from someone who’s done it and figure out the rest on their own. Or by trial and error. 👏🏽👏🏽 proud of you!

  • @user-if3jr3ly8p

    @user-if3jr3ly8p

    Жыл бұрын

    Absolutely. One thing though I’ve always just genuinely wondered about it is that they’re just never original designs to start off with lol. Like oh someone is going to steal my design with a butterfly and zirconia crystals that’s been done 1000 times before? Or a ring with a heart crystal. Also been done before like a tennis bracelet. People swear they come up with some original ass design. Nothing ever really is original. Just parts thrown together from Chinese wholesale.

  • @mkb5984

    @mkb5984

    Жыл бұрын

    Ugh..

  • @happywings15

    @happywings15

    11 ай бұрын

    @@user-if3jr3ly8pthe thing is someone gives you their supplier and you give it to 3 other people now that design ends up doing well for all your sites and the minute I want to increase my supply it’s out of stock… why would someone subject themselves to that all in the spirit of being nice? If they’re willing part with it doesn’t hurt to ask but no one’s entitled to something a consultant would charge $100 to tell you at the very least

  • @EivinSukoi

    @EivinSukoi

    9 ай бұрын

    Then what the f$&ck are you doing here , trying to get free info right , so nigga don’t try to sound so honest .

  • @lovejones92

    @lovejones92

    2 ай бұрын

    I agree with this. To tell who your manufacturer is is basically handing someone your business to take from you. It’s just a huge no-no to expect someone to share that type of information when you’re trying to get into business.

  • @Samira_m84
    @Samira_m84 Жыл бұрын

    It’s gonna be my turn to be interviewed in a year from now for starting a successful jewelry line. I claim it 🙏🏾♥️

  • @Sparkle_joy1

    @Sparkle_joy1

    9 ай бұрын

    I claim it to one step at a time it shall be❤

  • @teacupyorkies9458
    @teacupyorkies94584 ай бұрын

    I love how genuine she is I’m not a jewelry person but I’m getting something from her store to celebrate my birthday 🥳

  • @jrccandleco7939
    @jrccandleco7939 Жыл бұрын

    She dropped them gems!!! Serwaa asked the right questions… nice!! Smart business women

  • @shebacynn1320
    @shebacynn1320 Жыл бұрын

    I always wanted a video of her on her jewelry business she’s so inspirational and transparent.

  • @vanesatovarr
    @vanesatovarr Жыл бұрын

    Thanks for this episode 😘

  • @thequietstorm12
    @thequietstorm12 Жыл бұрын

    I just found out about Maya, her jewelry is so pretty. And good questions! Thank you!💕

  • @tamonwancharoensripongsa4740
    @tamonwancharoensripongsa47406 ай бұрын

    Thanks for sharing this info. I have learned a lot.

  • @Samira_m84
    @Samira_m84 Жыл бұрын

    She’s such an inspiration ♥️

  • @Katice634
    @Katice634 Жыл бұрын

    Mya is doing everything I want to do for sure. Can’t wait to get some of her jewelry.

  • @yunghotigbony
    @yunghotigbony Жыл бұрын

    Amazing content with so many good gems as soon as we started. Thank you both I appreciate it!

  • @AshleyJaay
    @AshleyJaay Жыл бұрын

    Just found this video. It was very informative, and I learned a couple of new strategies. Thank you so much! ☺️

  • @Larasmyth
    @Larasmyth Жыл бұрын

    Thanks so much for this, I’m just back from Brazil and bought loads of crystal jewellery ( I’m already an designer and trying a side hustle) and was trying to understand how I could start an online business. 🙏🥰

  • @katrinaodegbesan7754
    @katrinaodegbesan7754 Жыл бұрын

    I can relate to jewelry sensitivity and it is the motivator for me to want to sell good pieces that won't make me itch or my ears raw. I wore silver as a teen and had an easy time finding silver jewelry stores. That's no longer the case.

  • @MP-bk9oi
    @MP-bk9oi Жыл бұрын

    This is amazing!

  • @Proteinpapi210
    @Proteinpapi21010 ай бұрын

    This podcast is heaven sent! Was up all night contemplating on starting my own jewelry business and the first video that pops up is this one! I will definitely shout you out when I get my store up and running God bless you sisters

  • @noligirl1
    @noligirl17 ай бұрын

    loved this interview! I saw Maya on another video and YT sent me this one to view. Lots more info and I have to say I really enjoyed your style of interviewing. Just subscribed. You asked her every question that came to my mind and allowed her to speak until she got all her thoughts out. Very refreshing!!

  • @mokettahamilton
    @mokettahamilton Жыл бұрын

    Great video thanks!!!

  • @katrinaodegbesan7754
    @katrinaodegbesan7754 Жыл бұрын

    I just decided to sell jewelry, and needed this information. Thought about it before but had no idea where to actually start.

  • @AnnissaMW
    @AnnissaMW Жыл бұрын

    Congratulations Maya! I also own an online jewellery store and it's great to learn from someone who is at the next level 💙

  • @minijynx159
    @minijynx159 Жыл бұрын

    This is dripping with sauce... Thank you ladies!

  • @ShesOffScript

    @ShesOffScript

    Жыл бұрын

    Thank you!

  • @lynnenash5209
    @lynnenash5209 Жыл бұрын

    Hello! Loved this video and info! Thank you! Tell Maya to hire a college grad that specializes in public relations and web content - that should help her with her advertising and keeping abreast of new technical advances that can support her brand!

  • @kathyr2090
    @kathyr2090 Жыл бұрын

    Hi, new subscriber here 🙋🏻‍♀️ I just want to thank you both of you beautiful ladies x sharing this very helpful and informative video of how to create a business - business woman journey; also congratulated her because it's a long&hard work, keep it up girl!! 👏🏼👏🏼👌🏼👍🏼

  • @ShesOffScript

    @ShesOffScript

    Жыл бұрын

    Thank you so much for your kind words!

  • @UnityCrewChristianApparel
    @UnityCrewChristianApparel9 ай бұрын

    Thank you for this, I enjoyed watching

  • @ShesOffScript

    @ShesOffScript

    9 ай бұрын

    You are so welcome!

  • @blancagoodvibes873
    @blancagoodvibes873 Жыл бұрын

    Your so inspiring 🙏💕💕

  • @rachelstewart5697
    @rachelstewart5697 Жыл бұрын

    Thank you both for this episode and your transparency 🙏🏾🙏🏾🙏🏾

  • @mjmarcelo
    @mjmarcelo Жыл бұрын

    i love jewelry and also thinking about start business.

  • @healthyglowfitness6700
    @healthyglowfitness6700 Жыл бұрын

    Thank you Maya. This video was inspiring, and informative. You are a super success for us brown girls. I am also interested in jewelry. I’m at buying same stage and have a lot to learn Can you recommend a good app to help with keeping inventory information?thank you I am now following you ❤

  • @robertarosemarie8204
    @robertarosemarie82045 ай бұрын

    The funny things is I’m watching this from a coffee shop in Paris🤣 I’m from Romania and I’m visiting my friend here, but anyways I love this podcast!!!!! Thank u both for everything you guys are amazing!

  • @helenko_ekete
    @helenko_ekete Жыл бұрын

    This is amazing, I’ve been studying how to start my own jewelry business and the more i learn about it, i find out how much more i don’t know, and this was so inspirational and i love that she’s so transparent and willing to help people learn. Thank you for this content ❤️ much love to everyone who’s going through the same process of figuring things out and much love and success to her for being a motivation for all of us

  • @therenewedchannel345

    @therenewedchannel345

    Жыл бұрын

    Same here, I'm literally starting all over again

  • @2poor4therapy51

    @2poor4therapy51

    Жыл бұрын

    How's your jewelry business going?

  • @helenko_ekete

    @helenko_ekete

    Жыл бұрын

    @@2poor4therapy51 I gave up on the jewelry business. I ordered samples from Alibaba and then I kind of realized that I am not 100% passionate about it. I had to realize what I love and then eventually start a business out of it. Currently, I'm posting about working out, health and fitness. But I honestly think it takes so much time for someone to figure out what they're good at and turn that into their niche, I feel like I'm still figuring out mine. And it's all trial and error.

  • @2poor4therapy51

    @2poor4therapy51

    Жыл бұрын

    @@helenko_ekete Thank you for the honest answer! I'm not passionate about buying cheap jewelry and reselling it expensive either.. I'd like to do something on my own, like my own design and actually use expensive materials for the jewelry, like real gold and silver. That's way more difficult to start though so I'm still looking into it. Where are you posting about health & fitness? I'll follow you ;)

  • @yungjohnson76
    @yungjohnson768 ай бұрын

    I know this is off the subject but smart and beautiful gets me every time

  • @DansChessLounge
    @DansChessLounge Жыл бұрын

    I learned with a previous online business that you can have the greatest jewelry and website but if no one knows about it then it’s a moot point. That’s why I’m curious to know more about how she drove traffic with the Facebook ads.

  • @ShesOffScript

    @ShesOffScript

    Жыл бұрын

    Hi Dan! Here's some info on the Facebook ADs course Maya and I took. I hope it helps! * Learn more about it on Abu's webinar: bit.ly/LearnAboutPYL * Purchase Abu's ADs course: bit.ly/JoinADsCourse

  • @Yurelki
    @Yurelki13 күн бұрын

    Thank you so much for all the awesome. Do you have any other video on the legality of reselling jewelry on Shopify, like do I need any reselling license or certificate. I also found a piece of jewelry I would like to start with, and would like to know if I can also start without doing an LLC. If that can come down the road. Thanks

  • @kyesmith6708
    @kyesmith6708 Жыл бұрын

    I'm in the process of getting my online retail store created. The last 9 years I've been planning to start up my own jewelry business. Instead of just starting I wanted to be GIA diamond grading certified. I've finally achieved being certified and trying to get things going. How do you go about creating policies for your online business especially when it comes to jewelry.i want to make sure my customers receive their products that they've purchased. My specialty or niche is diamond jewelry now that I'm GIA diamond grade certified. you have like a template for a guideline I could purchase from you just to get an idea. I'm writing down notes now as I'm looking at this video.

  • @emmawales5913
    @emmawales59136 ай бұрын

    It was so interesting! Thanks for sharing everything with us! Though I have to add something about margins: you talked about 70% to 110%. That's probably true when you buy it from manufacturers. But when you sell handcrafted jewelry (really made from scratch, from the rough material), the margin is much lower. Because the time you spend making the jewelry already makes the price higher, so you just reduce your margins not to be too expensive. Jewelers/silversmiths usually have a 50% margin. It can goes up to 70% if they have a brand reputation or if they managed to reduce the making time, but it doesn't happen often. That's it! Just wanted to add that little information! (that doesn't invalidate your informations, just complete it)

  • @OliviaSophiaJewelry
    @OliviaSophiaJewelry6 ай бұрын

    We just opened our own jewelry store!

  • @lauriepuleri5409
    @lauriepuleri5409 Жыл бұрын

    I thought the whole thing about FDA was selling products that have a proven track record and a brand name? Does that mean you have to do a whole new listing with your brand on amz?

  • @yvonnechristopher1203
    @yvonnechristopher1203 Жыл бұрын

    I have to stay you are my greatest influence to me , I will keep designing costume its my passion

  • @ShesOffScript

    @ShesOffScript

    Жыл бұрын

    That is awesome! Keep going Yvonne.

  • @Candycanecoup
    @Candycanecoup Жыл бұрын

    How do you find good local vendors?

  • @f.n.a5741
    @f.n.a5741 Жыл бұрын

    What's her website, because I'm allergic non-silver and gold jewellery! 😟

  • @MsHappyBuddha
    @MsHappyBuddha2 ай бұрын

    Hi, I have a question. How do you start a private label packaging if you drop shipping as a total beginner, without a MOQ?

  • @loveme2oo
    @loveme2oo9 ай бұрын

    Hey Maya, so are your manufacturers creating the jewelry you designed?

  • @ark194
    @ark194 Жыл бұрын

    Gorgeous! I am not a fan of bling, but even the most blingy-bling she has is gorgeous.

  • @kristiejr8560
    @kristiejr8560 Жыл бұрын

    How do you find influences ? The right ones that haven’t purchased followers ?

  • @ShesOffScript

    @ShesOffScript

    Жыл бұрын

    Hi Kristie. Thanks for asking this question. I recently created a video that should answer your question. kzread.info/dash/bejne/inl8rLaTl7nKibw.html

  • @stephaniec.1950
    @stephaniec.19503 ай бұрын

    This interview was amazing! Great questions to help guide those of us delving into such an otherwise overwhelming process. The responses were honest straight forward and incredibly helpful. Through this interview you both have helped more people than you know. Wishing Maya and Serwaa many blessings and ever increasing success!

  • @ShesOffScript

    @ShesOffScript

    3 ай бұрын

    Thank you Stephanie! I’m glad you found this helpful.

  • @AlberttheCPA
    @AlberttheCPA9 ай бұрын

    💪🏾

  • @jayden7041
    @jayden7041 Жыл бұрын

    ✨✨✨

  • @990kenken
    @990kenken Жыл бұрын

    What facebook ads class did you guys take if you don't mind me asking?

  • @ShesOffScript

    @ShesOffScript

    Жыл бұрын

    Hi Kennedie. Here's some info on the Facebook ADs course Maya and I took. I hope it helps! * Learn more about it on Abu's webinar: bit.ly/LearnAboutPYL * Purchase Abu's ADs course: bit.ly/JoinADsCourse

  • @girlinthecity2304
    @girlinthecity2304 Жыл бұрын

    Hey, I have a product based business and I'm thinking of taking Abu's course but I'm getting very low and sporadic traffic (and very few sales). Would I be wasting my money if I took his course? OR should I wait until I am getting somewhat consistent revenue that I can scale up from?

  • @ShesOffScript

    @ShesOffScript

    Жыл бұрын

    IMO adding ADs to your marketing efforts helps to increase consistent traffic and gives you more chances to get in front of your customers and to make the sale. It was worth it for me and Maya (the guest on this episode).

  • @girlinthecity2304

    @girlinthecity2304

    Жыл бұрын

    @@ShesOffScript wasn't expecting such a quick response! Thank you!!!😊😊😊

  • @ShesOffScript

    @ShesOffScript

    Жыл бұрын

    @@girlinthecity2304 You’re welcome! I try my best to stay on top of the comments.

  • @pujung1976
    @pujung19766 ай бұрын

    Alibaba only give the complete feature for Chinese company I beliewe. We are manufacturer from Bali for example, can not use some feature there like trade assurance. So no way we can compete with them eventhough we already been 4 years using Alibaba.

  • @fi6594
    @fi659411 ай бұрын

    6:04 why people buy ,expressive, fun, skin issue,

  • @mikeswinney2368
    @mikeswinney2368 Жыл бұрын

    The Chinese will knock of any good idea, patented or not, and undercut you selling it themselves online....I have experienced it over and over.

  • @galengrows
    @galengrows Жыл бұрын

    Don’t change the name. Kitten co is sexy and guys will wear it proudly. Promise!

  • @nickh2053
    @nickh2053 Жыл бұрын

    To be called CEO the business also needs a CFO, CMO, COO, a board, etc.

  • @lionelfullheart
    @lionelfullheart11 ай бұрын

    sis fine ashl

  • @rudyiraheta80
    @rudyiraheta80 Жыл бұрын

    wager 222k

  • @financialchimes4546
    @financialchimes454610 ай бұрын

    A 110% profit margin... that doesn't even make any sense at all!

  • @kyleguilven
    @kyleguilven Жыл бұрын

    So much value in this video! Thank you for sharing this gem 🫶

  • @ShesOffScript

    @ShesOffScript

    Жыл бұрын

    You’re welcome Kyle! I’m glad you found it helpful.

  • @miki_ha
    @miki_ha5 ай бұрын

    Vunani_jewelry ❤

  • @winterallen8770
    @winterallen8770 Жыл бұрын

    Both ladies were awesome. This was engaging and informative from start to finish! Many gems dropped by Maya and Serwaa did well navigating to ensure we received the most valuable information. 🤩👌🏾🫶🏾💕