How to Start a Brand in 2023 (For SERIOUS Beginners) | UNSCRIPTED.

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In the first episode of the year Reggie breaks down the changes that have taken place in the world of fashion brand building. There hasn't been a time in history where creating a fashion brand is so accessible but the path is still difficult. This jump off is to get you prepared for the next stage of fashion brand development.

The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.
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Пікірлер: 41

  • @ros8986
    @ros8986 Жыл бұрын

    I think it is good to be open to the possibility that you don't want to start a fashion brand - maybe you just want to discover and promote other great fashion brands, maybe you jsut want to be a designer for an already established and funded brand. There are ways to be creative without having to do the whole thing.

  • @THECASUALco

    @THECASUALco

    Жыл бұрын

    We’re gonna cover that too

  • @moniquegriffiths6694
    @moniquegriffiths66949 ай бұрын

    My 9 yr daughter loves fashion. She transforms clothes that she already has into other outfits. We have a name and want to target her age group moving on into the teenage years. I don't have a clue on how to get started but I want her to follow her passion and dreams. I didn't have such vision at 9 years of age and I am so excited for her. She is a brilliant child.

  • @Chameleon1999

    @Chameleon1999

    8 ай бұрын

    Nice ❤

  • @MFJono

    @MFJono

    7 ай бұрын

    Create the purpose first. Your Mission, Slogan, Brand Colors, even monogram design if you wanna go there with it. From what it sounds like, the clothes are the easy part in your case. But for pre-teens going into teens, tees and lil branded items are a great start

  • @markbailey5393
    @markbailey5393 Жыл бұрын

    Looking forward to this. Thinking about something myself at 50. Why not.

  • @jtdx_
    @jtdx_ Жыл бұрын

    I'm not starting a fashion business specifically but these are some great tips for entrepreneurs of all fields!

  • @Devananta-Rafiq
    @Devananta-Rafiq Жыл бұрын

    Godspeed Reggie and new Casual team! I hope nothing but good things for you guys! Can't wait to see more contents in 2023.

  • @kevinkakishibu7947
    @kevinkakishibu7947 Жыл бұрын

    Really excited with the direction y'all are having!!

  • @PapaPanda4444
    @PapaPanda4444 Жыл бұрын

    Your perspectives and awareness are so pure. I can tell your passion and authenticity. Thank you. I’m coming from the music industry and recognize the transferable skills and perspectives you have! I would love to see you deconstruct the fashion of Big Music artist and merge both worlds

  • @martynevans7937
    @martynevans793710 ай бұрын

    Authentic, to-the-point, thorough. Much appreciated. Thank you.

  • @katjangkev
    @katjangkev Жыл бұрын

    Thank you for this new years motivation. I needed this ☺️

  • @kong00000
    @kong00000 Жыл бұрын

    Great Video Reg!

  • @dannavt5738
    @dannavt5738 Жыл бұрын

    I’m serious!

  • @beyonduniquecollection
    @beyonduniquecollection Жыл бұрын

    Just checking in. The Casual one of my favorite KZread channels... Salute Reggie!

  • @GabrielTvrs
    @GabrielTvrs Жыл бұрын

    damn reggie, loved your vision for the future of the channel! hope it goes well because ur my favorite fashion channel

  • @143mark6275
    @143mark62758 ай бұрын

    Been following you on and off for a couple of years. Great progress from previous vids, this shit actually feels more authentic

  • @bryanflo4500
    @bryanflo4500 Жыл бұрын

    Glad to see you're well, Reggie. Happy New Year. Any lingering symptoms?

  • @Nbajacob2013
    @Nbajacob2013 Жыл бұрын

    Reggie The Goat 🌦️

  • @philippeholthuizen
    @philippeholthuizen Жыл бұрын

    Yaaaaay! Glad to see a new video!

  • @philippeholthuizen

    @philippeholthuizen

    Жыл бұрын

    Well that has me excited for the The Casual 2023! Personally, I'd love to hear more about how to best 'do' marketing for a single-owner brand. I burned myself on Google Ads in early 2022, mostly because I didn't know what I was doing. Recently I've been trying again with Meta Ads and it's kinda working out ok! And a lot easier than building a persona brand. So I'd love to hear your thoughts on all that.

  • @mohamedmuse7270
    @mohamedmuse7270 Жыл бұрын

    Great content 👌

  • @mistakool
    @mistakool6 ай бұрын

    I surely found a gem of a channel ❤❤

  • @Luke-vg2tg
    @Luke-vg2tg Жыл бұрын

    I MISSED REGGIE!!

  • @BlackIkea
    @BlackIkea Жыл бұрын

    Great video and exciting agenda for the year. I would like to know more about textile manufacturing and how to source them ? I see some ig accounts covering this topic solely, but I’d like to see your point of view being in Japan

  • @aldan4046
    @aldan4046 Жыл бұрын

    Reggie - I hope you and your audience are feelin’ 23 this year, and every year that follows. Jumpman dunk on em! Let’s get it!!!

  • @FernandoHatsumura
    @FernandoHatsumura Жыл бұрын

    That's true! For example, Joey Bizinger, a famous KZreadr in Japan, started his own streetwear brand "Nonsense" in 2022. Before him, Ken Ijima, a Korean guy, is making fortune with his own brand "Vuja De", and even made a collab with United Arrows. Yes, guys, it's possible! If you do it right, you can be big in Japan!

  • @fatkorn
    @fatkorn Жыл бұрын

    I dun know business an financialisms an "networking", but from personal experience I know that if don't [do] starting now a year will go by an ill think bout how I'd be a year ahead of procrastination. I do like to make 2do lists though, I got binders of ideas an sketches, an racks of blanks, an sergers an vinyl an dye sub an woven labels.... I need to do something after my nap.

  • @javenleathercrafts
    @javenleathercrafts Жыл бұрын

    may i know where your pendant is from ?

  • @jamesdavidson8018
    @jamesdavidson8018 Жыл бұрын

    Ayo Reggie u good, friend?

  • @andband6786
    @andband6786 Жыл бұрын

    epic

  • @EGO_808
    @EGO_808 Жыл бұрын

    Love that shirt. Leak the source?

  • @THECASUALco

    @THECASUALco

    Жыл бұрын

    Tomorrowland

  • @volante56

    @volante56

    Жыл бұрын

    @@THECASUALco Tomorrowland the festival? 😳

  • @EGO_808

    @EGO_808

    Жыл бұрын

    @@volante56 search brand shop tomorrowland japan

  • @volante56

    @volante56

    Жыл бұрын

    @@EGO_808 thanks man!

  • @ofufeh
    @ofufeh Жыл бұрын

    I'm seriously seriously 😤

  • @perec3674
    @perec36748 ай бұрын

    3minutes in and he still hasn't started to explain a step by step.

  • @THECASUALco

    @THECASUALco

    8 ай бұрын

    Patience is a virtue my friend. There is something to learn in each of those 3 minutes. There is no fast track to success. And most people don’t understand WHY they need to take those steps. If I do t explain the why you’ll never do the WHAT correctly. This is the product of a continuously impatient society… Now that you’ve read that 1. Build a list 2. Get some references 3. Make a story Now you can do all that without context.

  • @wzrdlight5900
    @wzrdlight590010 ай бұрын

    I don’t think it’s coincidental that most of your examples are men. I find myself very reluctant to share with men in this industry what I do because, if they’re successful enough, they almost always promise me mentorship with the ulterior motive of sleeping with me. I’ve had to make many calls where I sacrificed what would have been a powerful connection for my safety. It’s of course not your fault. I guess I’m just ranting because this is a huge obstacle that goes largely unreported and unacknowledged and it can be extremely frustrating and demoralising. Just some food for thought. I know your audience is probably mostly male and so are you so these are simply things you don’t have to deal with.

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