In this session, Kyle will show how to create pages that will rank for more keywords using semantic terms. No special tools or deep NLP knowledge needed. Additionally, he will discuss how to support those pages through content that will increase the traffic to the site while decreasing the negative impact and volatility of Google updates.
This session is designed for marketers of all experience levels.
Key Takeaways:
Attendees will easily create pages that have semantically related sections and semantically related keywords without using any tools. We’ll take a deep dive into the page outline, semantically related headings and subheadings. Kyle will show his method of writing semantically related content that just takes a handful of minutes.
We’ll discuss natural tiers and how they impact the traffic you get on your website and why it is imperative to continue raising your natural tier as you are doing your SEO campaigns. We’ll create an effective virtual silo and explore the relationship of tiers to keywords.
Finally, attendees will be able to increase traffic to their sites and decrease Google update volatility through the correct supporting content and interlinking structure.
Skills Level: Advanced
Speaker Bio
Kyle RoofBefore co-founding Internet Marketing Gold, a scientific SEO community, Kyle Roof was the Lead Tester for the SEO Intelligence Agency, overseeing over 300 single variable tests on Google’s algorithm. He is the co-founder of High Voltage SEO and also the co-creator and math behind the on-page SEO evaluation tool PageOptimizer Pro. Kyle regularly presents on a variety of SEO topics and has been invited to speak at top international digital marketing and SEO conferences. He was awarded best speaker at Chiang Mai SEO conference in 2019, one of the world’s largest dedicated SEO events. In 2018 Kyle famously ranked a website entirely in Latin and subsequently had all of his test sites banned and a Google webmaster guideline written just for him.