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00:00 How To Overcome Any Sales Objections - Best Sales Objection Handling Techniques
00:28 What Is A Sales Objection
01:15 Where Do Sales Objections Come From
02:54 3 Steps To Handle Any Sales Objection
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What Is a Sales Objection
Sales Objection: a reason that prevents a prospect from buying. During your b2b sales meetings, you'll take your prospect through your entire sales process, and towards the end of the meeting, they may have some sales objection. Some examples include: I need to think about it, the price is too high, or I don't think this will work for me. A salesperson's job is to overcome these objections and help the prospect make a buying decision.
Where Do Sales Objections Come From
More sales objections come from any critical info that was not discussed during a sales meeting. But don't look at sales objections as something negative. In fact, it's positive the prospect is telling you exactly why they can't buy your product or service yet. Once you uncover the truth on where this objection is coming from, you can adequately handle it.
How To Handle Any Sales Objection
The three steps to handle any sales objection are 1. Empathize, 2. Get To The Truth and 3. Re-Frame. You'll see a live sales role play where Patrick Dang will be handling a sales objection in our video.
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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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