Great! You make things so easy for me! ❤🎉

🎯 Key Takeaways for quick navigation: 00:00 🎯 *Optimizing Amazon PPC in 5 Minutes* - Quick and efficient optimization strategies for Amazon PPC campaigns, - Focus on increasing visibility or optimizing for profit, - Strategies developed through years of practice and tools for faster optimization. 02:06 💰 *Optimizing Budgets in Campaign Manager* - Importance of campaign naming conventions, - Quick method to identify high-performing campaigns for budget increase, - Demonstrating how to adjust budgets efficiently. 03:45 📊 *Targeting Tab Bid Optimization* - Bid optimization for keywords with high ROAS, - Demonstrating bid adjustments using bulk actions in Campaign Manager, - Balancing incremental bid increases for profitability. 07:59 📈 *Bulk Sheet Bid Optimization* - Overview of downloading and using bulk sheets for bid optimization, - Filtering and adjusting bids for keywords with varying performance, - Explaining the process and ensuring correct operations. 11:17 🔍 *Search Term Report for Profitable Keywords* - Creating and analyzing the search term report, - Identifying profitable search terms for campaign expansion, - Ensuring careful bid adjustments for newly identified search terms. 13:10 🚫 *Adding Negative Keywords* - Utilizing the search term report to identify negative keywords, - Demonstrating the process of adding negative keywords in Campaign Manager, - Emphasizing the importance of precise negative keyword management. 14:20 ⬆️ *Bid Adjustment for Placements* - Analyzing placement data to optimize bids for top-of-search performance, - Adjusting bid by placement to increase visibility in profitable placements, - Ensuring bid adjustments align with campaign goals and performance. Made with HARPA AI

@theminaelias

7 ай бұрын

Love it!!!

Just discovered your channel, I appreciate your content as ppc has been the hardest struggle for me of FBA

@theminaelias

6 ай бұрын

I'm glad I can help! Lmk if there's anything you want me to make a video on or if you have any PPC questions

@cambsdigital

5 ай бұрын

Name one thing Amazon do well apart from dollar extraction and driving traffic to it's site!

The best videos i ever seen, no bs, speed, usefull, perfect also for kdp, got 500 campagn and its help me to fast edit some new stuff that i never think, ty bro

@theminaelias

5 ай бұрын

Thank you!!

This video is great for quickly learning PPC optimisation. Thanks!

@theminaelias

2 ай бұрын

Glad it was helpful!

Finally someone explained it all, thank Mina

@theminaelias

5 ай бұрын

That’s what I’m here for

@sanataniYodha007

5 ай бұрын

Loved it Mina @@theminaelias can you provide 1v1 session ?

cheers mate. Great vid! From Australia :)

@theminaelias

26 күн бұрын

Thanks for watching!

Subscribed because the video is helpful. Thanks Mina Elias.

@theminaelias

3 ай бұрын

Thank you for watching! Glad it helped :)

how would you optimize if you have impressions but no clicks? what should the focus be on?

@theminaelias

2 ай бұрын

Increase bids

Do you ever use Auto Low Bid campaigns? or just manual?

@theminaelias

2 ай бұрын

I always use auto campaigns high and low bid

Great and direct video. You move fast, I appreciate it. Thank you for the tips.

@yvonnemiller6783

6 ай бұрын

I play it back on 75 speed then it's easier to keep up. 😄

Hey I signed up for your free tool kit but was just sent to an email signup page. How do i get the toolkit?

@theminaelias

7 ай бұрын

Did you ever get it? Let me know if you still need help!

Thanks for another awesome vid! Time savers series.

@theminaelias

7 ай бұрын

Glad you like them!

Thanks for the video, Mina. You really helped a lot

@theminaelias

5 ай бұрын

Glad it was helpful!

This is a very helpful video Mina!

Why do you recommend a 30 day period for the downloads? If I do this every week wouldn't that skew the analysis of the results from the previous week if I download data from a 30 days period? That would mean that data represents 4 adjustments made.

@theminaelias

7 ай бұрын

Because your keywords need to aggregate enough spend for you to make a decision on them. You’re just looking for enough spend with no sales to make a decision. You should definitely check multiple date ranges but total spend on a search term is what matters

Hi Mina, thank you! This is very clear and straightforward!! Didn't find the "Deduplication Macro" in the toolbox. Could you share it, please?

@theminaelias

5 ай бұрын

Let me check with my team! It should be there

Will try this to save time. Is there a way to bulk optimize placement modifyer? Or do I need to go into each individual campaign?

@theminaelias

7 ай бұрын

It’s better to do it one by one so you can compare the 3 placements

From the targeting tab, Don't include SD ads for bulk operations as it show wrong data of SD. We can only use targeting tab for SP campaigns

Hi Elias. I'm enjoying your videos. You have a pretty good Analytics Template for ppc. Do you have a video showing how to fill it up and where in the seller central to get info? (Sessions, etc) That would be awesome.

@theminaelias

7 ай бұрын

Here: www.ecomengine.com/amazon-ppc-analytics

@barbaranunez6863

7 ай бұрын

@@theminaelias Thanks! This is gold 😊

Do you scale up now even right after Xmas when less people are on the platform or wait until maybe 11/27 or early Jan

@theminaelias

7 ай бұрын

I scale up starting now to be positioned well for Jan 1 especially for supplements

Thanks for the video. I don't think the bulk operations methodology is practical because some of the keywords may have 0 orders but didn't spend more than $10 in the last week so you might have a keyword with $50 spend and no orders, spread on a few weeks and we wouldn't catch it. I believe good optimization needs to be done with both 7 days and 30 days reports. Would love to hear your approach to that. Thanks again.

@theminaelias

7 ай бұрын

Yeah you should definitely do multiple time lengths. Don’t know why you think bulk operations isn’t practical.

@pinesman_

7 ай бұрын

I was referring to you bulk operations methodology, not bulk operations in general.@@theminaelias

I have a question, my book sold very well on a certain phrase with the word GIFT. I was organically on the 1st place but suddenly I disappeared for this phrase organically. The book sells for this phrase from advertising and organically there is simply no position in cerebro except for the one with the advertisement. Is there anything I can do to fix this?

The negatives excel macro sheet from your toolbox does not work on the STR workings tab, please could you send me a negatives excel macro sheet that fully works?

@theminaelias

7 ай бұрын

I’ll double check. Last time I checked it was working. What error do you get?

@jordonleesmith5600

7 ай бұрын

@@theminaelias​​⁠thank you! And no error but everytime I paste my STR data and run the script nothing pulls through onto the STR working (I adjusted the criteria, followed video instructions etc.). The bulk working tab works fine so I think something is not working properly on the STR tab?

@mina elias spread sheet lesson was tough mina and how to upload this sheet again on amazon

So much value thank you bro

@theminaelias

6 ай бұрын

Thanks for supporting!!

Can you provide a video about merche by amazon platform ads best strategies for a beginner? I beleive its same thing

This is fantastic! Thank you so much, Mina. Noone explains PPC better than you! Question: why did you select a 30-day range in Campaign Manager but when you went to the bulk sheets you only select a week? You mentioned we should optimize once every 7 days. Does that mean every 7 days we look at the past 30 days data or the past 7 day data (minus the last couple of days as you explained)? Thank you!

@theminaelias

6 ай бұрын

You should actually select 7 days. I think the 30 was just there for demonstration but not accurate it’s a mistake

Mina, Thanks for explaining PPC in such a simple way! I really love your videos: straight to the point but so easy to understand. Is there any difference in the PPC optimization strategy for KDP books versus physical products?

@theminaelias

6 ай бұрын

I wouldn’t think there is but I only want to speak from experience - so I personally haven’t tried KDP

Hi Mina thanks for this video, Can I ask, when increasing the placement bid by % what bid does it use, is it the one set in the ad group setting so therefore it's best to always keep this low? Thanks

@theminaelias

5 ай бұрын

It uses the keyword bid

Thank you for your valuable information. I am stuck with spend problem. I have some new campaigns that do not spend even though I am using high bids and high budgets compared to suggested bids and my previous budgets. What should I do in this situation?

Thank you for the helpful tips and all work you have been sharing! I have a question for you. How do you find keywords that have low CPC? I work with clients where the cost of a single click can range from 3$ to 7$. When clients have tight ads budgets, it gets really challenging so I would appreciare your piece of mind.

@theminaelias

6 ай бұрын

Identify long tail keywords from Helium 10 or the search term report and then start them with a low bid. Let’s say $1. And then slowly increase

@diyanadimitrova8460

6 ай бұрын

@@theminaelias Thank you, I appreciate the advice!

Thanks!Can someone target Keywords in the ppc Campaign that aren’t even in the Product Listing ?

@theminaelias

7 ай бұрын

Yes you can. You can target any keyword. As long as it’s somewhat relevant. If you don’t get traction, you might want to add the keyword somewhere in the listing

@Eneas307

7 ай бұрын

@@theminaelias thanks 🙏

this one was kind of confusing....

@theminaelias

5 ай бұрын

Why was it confusing?

51% ACOS seems incredibly high. Doesn't that make your margins like 10%?

@theminaelias

7 ай бұрын

No it doesn’t. ACOS doesn’t factor organic in. TACOS is what really matters.