In this episode of Minds Worth Meeting, host Whitney Jennings speaks with Columbia Business School Professor Sheena Iyengar, a global authority on decision-making and choice. On the show, we talk about Sheena’s best-selling book, “The Art of Choosing,” as well as her just-released new book “Think Bigger: How to Innovate.“
Sheena discusses the six-step method she created for teaching people how to take advantage of lessons learned from neurological and cognitive science to put our minds to work when generating our best ideas. She also discusses the importance of prioritizing choice for businesses and when too many choices can actually become a bad thing for consumers.
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