In this snippet from the GTM Vault Podcast, Parthi Loganathan, Founder and CEO of Letterdrop, shares invaluable insights on maximizing social selling and building customer trust through content. Learn how to provide free value, engage with customers, and establish meaningful relationships to boost your sales efficiency. Parthi discusses key strategies, metrics for success, and the role of AI in sales, all while emphasizing the importance of maintaining a human-to-human connection.
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