How to maximise your imagination - with Martin Reeves

Ғылым және технология

How can the worlds of science and tech benefit from imagination? Discover a six-step process to harness your imagination and spark new ideas.
Watch the Q&A here: • Q&A: How to maximise y...
Buy Martin's book 'The Imagination Machine' here: geni.us/s5dgjPd
00:00 Intro and demo
10:16 What is imagination?
16:09 Common misconceptions about the imagination
21:21 How to harness the imagination - finding surprise
25:50 Working out the idea
32:16 Colliding your idea with the world
33:46 Fostering collective imagination
37:23 Creating a new norm
40:37 Sustaining imagination
42:35 The power of play
45:51 How will AI affect our imaginations?
51:58 How to enable imagination in organisations
This talk was recorded at the Ri on 8 February 2023, in partnership with for London Institute of Mathematical Sciences.
Find out more at theimaginationmachine.org/
Our ability to imagine change is our defining human power. Over the past two centuries, there has also been a growing awareness of our ability to direct it. Now, suggests the author of ‘The Imagination Machine’, it is time to combine these two imaginative powers and trigger a step change in human creativity.
Must we wait for imagination to strike, for example, or can we go in search of it? Is imagination essentially solitary, or can it be a collaborative enterprise? Must imagination by definition be a mysterious process or can it be taken apart and examined, piece by piece? Above all, might we, and the companies we work for, find a way to harness it systematically?
At a time when AI is increasingly taking over low-level cognition tasks, these questions are more urgent than ever. Drawing on examples and insights from business, science, the arts and beyond, Martin will introduce you to the extraordinary world of your own imagination and explore its untapped potential.
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Пікірлер: 38

  • @TheRoyalInstitution
    @TheRoyalInstitution Жыл бұрын

    Watch the Q&A with Martin here, and find out what he recommends everyone should do to maximise their imagination: kzread.info/dash/bejne/i46mktmeqbCsgdo.html

  • @DenkyManner
    @DenkyManner Жыл бұрын

    I think this should be more clearly titled as imagination in business.

  • @brettwilkin1161
    @brettwilkin1161 Жыл бұрын

    I have been teaching creative thinking for 40 years. Its great to see it be given some credibility

  • @shaileshkris

    @shaileshkris

    Жыл бұрын

    Im interested in teaching Creative Thinking and Im just starting out. Can I get some tips and/or material from you that I could learn from?

  • @sunroad7228
    @sunroad7228 Жыл бұрын

    "In any system of energy, Control is what consumes energy the most. No energy store holds enough energy to extract an amount of energy equal to the total energy it stores. No system of energy can deliver sum useful energy in excess of the total energy put into constructing it. This universal truth applies to all systems. Energy, like time, flows from past to future".

  • @nHans
    @nHans Жыл бұрын

    My American colleagues are going to be disappointed that *Thomas Edison* - the poster child of innovation - was not mentioned. Nor were other American innovation staples like *Henry Ford, Nikola Tesla,* and *3M.* And while Apple and jobs were mentioned, *Steve Jobs* wasn't. Probably because the latter's imagination-like those of The Beatles-was fueled by stuff that Martin has conspicuously avoided mentioning. For what it's worth, Martin did mention Amazon, Google etc. Then again, he left out *Enron* and *Theranos,* which-according to me-were run by very imaginative people.

  • @nHans
    @nHans Жыл бұрын

    10:14 Nice-a novel quadrant! Gonna add it to my presentation. (My boss has volunteered me to speak at this year's annual Founders' Day corporate retreat.) Now, I have several quadrants (and 4-step cycles) already: Eisenhower / Stephen Covey, SWOT, Gartner, Ikigai, PDCA, Agile Sprint Cycle etc. But they had all become clichés. I needed to think outside the box. There is no "I" in "TEAM", but this 4-I quadrant has several. So if I don't take the shot, I'll miss it 100%-which is 1% inspiration and 99% perspiration. Work smarter, not harder. Does it spark joy? Be the change. Life is a journey. Begin with one step. Carpe diem. KISS. YOLO. The glass is half full. Perfect is the enemy of good. So, where is "counterfactuals" trending on the Hype Cycle?

  • @nHans
    @nHans Жыл бұрын

    Dear RI, in future, you really should reposition the speaker's mic. For this lecture, it was too close to Martin's nose and mouth. Consequently, it caught sounds of him breathing, smacking his lips, swallowing saliva etc.-sounds you're supposed to hear only when your girlfriend is licking your ears, not from a middle-aged, out-of-breath motivational speaker at a corporate seminar! As others too have complained, it was highly distracting. Triggered my misophonia, in fact. Maybe switch to collar mics?

  • @Y2KMillenniumBug
    @Y2KMillenniumBug Жыл бұрын

    REMEMBER SET THAT DATE

  • @arenje1
    @arenje1 Жыл бұрын

    where is this amphitheater?

  • @toni4729

    @toni4729

    Жыл бұрын

    London

  • @TronSAHeroXYZ

    @TronSAHeroXYZ

    Жыл бұрын

    Uh...... it's the Royal Institution.

  • @Y2KMillenniumBug
    @Y2KMillenniumBug Жыл бұрын

    It's either Right or wrong no two ways about it

  • @lorenkuhn3806
    @lorenkuhn3806 Жыл бұрын

    He seems competent and I think its all important what he has to say, but this is nothing for RI... It's only about corporate... Where are the arts, where is the real talk about innovation, personal relations, writing a book, painting a picture? What can be applied there? I'm sorry but this is just a business consulting talk.

  • @nHans
    @nHans Жыл бұрын

    To be clear, this lecture is for those who want to maximize their imagination *_without using botanical and pharmacological agents._* In other words, for those who clearly lack imagination. Good luck! 🤣

  • @Y2KMillenniumBug
    @Y2KMillenniumBug Жыл бұрын

    Be prepared with proposal by end May 2023 cause i don't like mistakes and don't want pre assumptions of Man

  • @DragonKingGaav
    @DragonKingGaav Жыл бұрын

    Drugs!

  • @Y2KMillenniumBug
    @Y2KMillenniumBug Жыл бұрын

    June 15 Malaysia Y2K YONG YEW KUAN

  • @redsky1433
    @redsky1433 Жыл бұрын

    My father, a scientist, was at work when a consultant asked him "When do you expect to make your next breakthrough?".

  • @OneManStartup
    @OneManStartup Жыл бұрын

    And what the speaker invented to lecture us?

  • @solaris413

    @solaris413

    Жыл бұрын

    chairman of BCG group

  • @isaackitone

    @isaackitone

    Жыл бұрын

    You mean, "And what has the speaker invented to lecture us"?

  • @OneManStartup

    @OneManStartup

    Жыл бұрын

    @@isaackitone yes, english is not my native language.

  • @OneManStartup

    @OneManStartup

    Жыл бұрын

    @@solaris413 And? Let's hear Biden on how to maximize imagination.

  • @tonyevans9999
    @tonyevans9999 Жыл бұрын

    I half expected a company sing along ... really, what a load of twaddle

  • @Safetytrousers

    @Safetytrousers

    Жыл бұрын

    What more to be expected of someone with all their knobs at 50%?

  • @justinclifton55
    @justinclifton55 Жыл бұрын

    I could not continue watching this video due to the smacking of his.

  • @Y2KMillenniumBug
    @Y2KMillenniumBug Жыл бұрын

    No mystery just lots of blind people

  • @ricksampson6780
    @ricksampson6780 Жыл бұрын

    Corporatised BS!

  • @Y2KMillenniumBug
    @Y2KMillenniumBug Жыл бұрын

    You don't know nothing yet

  • @jonr6680
    @jonr6680 Жыл бұрын

    For smart people, so much dumb. Title is just wrong, could be "An exploration of corporate innovation processes" or something. To say imagination is a group activity is so so wrong, just the wrong word! Ironically no imagination used!! Plugging a book? What a surprise!! Shame he spent the hour basically giving it away. But self-written script presumably reflected the tone of the book which ironically seems to suck the joy passion and serendipity out of genuine breakthroughs. The toxic corporate use of the word PLAY used like a classic director/ manager to exploit the hapless staff, by someone who clearly hasn't played (for fun) for decades. Because play has no goal or schedule or mission... The clue is in the word. It's childish and that is the antithesis of the corporate boss aka chiding parent. In fact the associated word gamification is the evil mechanism by which companies extract ersatz compliance from staff or customers, i .e. trickery. Like the gambling industry. And stated in the classic smartass I am Telling You The Gospel manner. Again ironically since imagination requires humility and curiosity - and to realise your current ideas are flawed at best (which is why you are looking for new ones). Classic error of quoting exemplars like Lego as if a. No other toy company excels and b. Is such an old trope! Lego are now selling their souls to leverage franchise tie-ups because that's what kids want now, and the original bricks concept is for middle class kids maybe (or pre-schoolers)?? Recent trope of Design Thinking is actually the opposite of this concept, and far more readily applicable to AI, based on the mantra 'fail fast', by trying so many things you evolve towards a solution. Whereas imagination sounds like you can reach a Eureka moment simply by thinking harder 'out of the box'. Pick your catch phrase. The absence of any reference to the competition imperative and associated profit motive is ignoring the no1 corporate need for innovation i.e. stay in business. 99pc of companies don't produce science or technology of any kind, and especially not disruptive black swans. Science research in the purest sense e.g. drugs is surely a numbers game grinding out 99pc misses as you simply can't imagine complex chemistry or biology. At all. The example of a food recipe is an AI party trick. (And noting true AI does not yet exist!) Time and again history has demonstrated how the success of a product or company is dependent on far more things than the first idea, and especially luck and timing, financing economic conditions and competitor and market activity. You could say this failure to DEVELOP ideas is the British disease. Author also seems to say innovation is a process anyone can follow, but also lists so many barriers to practical implementation... Statistics illustrating that to succeed the company needs to completely reorganise, an impossible task, like time travel! And the subject I clicked for - ways to harness my imagination - a couple of useful tricks, thanks?? PS Author may be clever, but it appears that if he doesn't get a grip on his heart health he won't survive to enjoy the royalties.

  • @Y2KMillenniumBug
    @Y2KMillenniumBug Жыл бұрын

    Imagination? Lets start with resurrection of CHRIST

  • @91722854

    @91722854

    Жыл бұрын

    what are u on about? are u particularly against imagination? or just the RI itself?

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