How to hope in dark times | Thomas Coombes | TEDxMagdeburg
In his emotional Talk Thomas Coombes tells a story of hope.
Social change activists are very good at talking about what they are against, but less good at selling the change they want to see to the wider public. Their emotional tools tend to be fear, outrage and disgust, but neuroscience shows us that if we want more empathy in the world - we need people to feel more hope and joy and even humour! Thomas Coombes idea, hope-based communications, involves five simple shifts in the way we think and speak that anyone can apply in order to better promote the world we want. Using it, activists can change the narrative in debates to make their proposals “common sense” and create the passionate public support without which big change cannot happen. To that end, Progressives need to be as effective in using modern communications to trigger hope as populists are at triggering fear.
After a decade working in communications for big NGOs, he became a communications consultant because there is so much demand among NGOs to communciate with values instead of issues. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Пікірлер: 13
Wow! Excellent. How this video doesn't have 1 million views is shocking. We need to hear this message now more than ever. Thank you!!
As a Burmese who lives in darkest days, this video gives me full of hope. Thank you so much. I wish we all can find hope in our own stories.
I appreciate how honest he is to mentioned that he used "guilt and fear" as his approach as a lot of people trying to avoid "negative" words or approach in lots of things in nowadays..
Hi Thomas, Thank you for this honest talk & for sharing yr grandmothers story. She is a warrior & you are doing her proud! I supported Amnesty for many years & was a charity fundraiser myself for Unicef. Hope is Gold! Stay well ♡
Thank you. This is very inspiring
Fantastic speech. We should all try to shift our mindsets and consciously decide to find and see hope and opportunity in situations that seems to be troublesome. Also you mentioned great points about human rights. This video needs more views!
Amazing we need to find hope in everything
So many good points 👏🏼
Can someone explain how some vids on this channel get 500 k in 10 minutes oppose to this one which only has 450
@tm0626
2 жыл бұрын
Exactly I'm confused
@atashakgem
2 жыл бұрын
I think is because the way he talks, nothing acting so over excited, just pure talks, and especially in USA ppl used to so much selling marketing and he doesn’t talk like that is just very simple humane way, which I love and how I have been raised up but in USA is opposite
We are so full of pride of having you | TEDx. ''The TRUTH and the RIGHT is SAID . '' THANKS | TEDx LONG LIFE | TEDx GOOD LUCK | TEDx Thank you . And May God's Peace Be Upon You. YOU RISE ME UP | TEDx. Thank you very much. Thank you. ### .
We are so full of pride of having you | TEDx. ''The TRUTH and the RIGHT is SAID . '' THANKS | TEDx LONG LIFE | TEDx GOOD LUCK | TEDx Thank you . And May God's Peace Be Upon You. YOU RISE ME UP | TEDx. Thank you very much. Thank you. ### .