Welcome to this workshop-style video on how to create a persona for your business! One of the most powerful exercises you can do is to dive deep into understanding your audience personas. By truly knowing who you're speaking to, you can tailor your messaging, value propositions and positioning to resonate more effectively with your target audience.
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00:00 Introduction
01:43 Getting started with creating a persona
03:06 Mock Scenario
03:42 Benefits of identifying your audience personas for your business
05:13 Identifying a persona at a glance
06:04 How to conduct research to identify and define a persona
09:30 Mock research and questions for creating a persona
14:44 How to leverage your research for better messaging
18:42 Mapping your messaging for your persona