How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)

Learn how to come up with a business name with these brand name ideas, examples, and strategies.
#brandname #createbrandname #branding #brandstrategy
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By the end of this video, you’ll know how to come up with an epic business name with these brand name ideas, examples, and techniques.
First, you’ll learn why naming a business or brand is one of the most difficult tasks in branding and why entrepreneurs and business owners get it wrong.
Next, you’ll discover the most common business naming mistakes and why designing a company name takes creativity and strategy.
Then, we’ll uncover the characteristics of a great brand name and what the strategic goal of the brand name creation process is.
Next, you’ll learn about the different types of brand names and brand name examples for your inspiration to get some unique brand name ideas.
Finally, you’ll learn how to choose a brand name by using this brand name strategy to create a name for your business.
0:00 How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)
2:03 What Is The Goal Of A Brand Name?
2:45 What Makes A Great Brand Name?
3:46 Brand Name Ideas & Examples
3:49 Example #1 Founder
4:04 Example #2 Descriptive
4:22 Example #3 Aligned
4:41 Example #4 Invented
4:58 Example #5 Lexical
5:10 Example #6 Acronym
5:31 Example #7 Geographical
5:57 Step #1 Create Your Buyer Persona
6:24 Step #2 Define Your Differentiator
6:55 Step #3 Brainstorm Keywords
7:35 Step #4 Integrate, Amalgamate & Consolidate
8:16 Step #5 Quality Filter
8:50 Step #6 Real World Application
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Пікірлер: 88

  • @kirill53
    @kirill538 ай бұрын

    Nothing is said about the fact that the name you come up with is in fact already taken for the most of the names you come up with

  • @aidantmchugh
    @aidantmchugh Жыл бұрын

    The name Google actually means a number equal to 10 to the 100th power. This relates to Google’s massive collection of information.

  • @leokinnetz4708

    @leokinnetz4708

    Жыл бұрын

    No crap Sherlock

  • @lavonneevans988

    @lavonneevans988

    Жыл бұрын

    Thanks for the insight ! 🎉

  • @Presiustajah

    @Presiustajah

    8 ай бұрын

    Its a GOOGOL not a Google.

  • @Presiustajah

    @Presiustajah

    8 ай бұрын

    @@leokinnetz4708 if you were correct you would have corrected them. lol so shut it. It's a "Googol" not a Google.

  • @leokinnetz4708

    @leokinnetz4708

    8 ай бұрын

    @presiustajahstudios No dip Sherlock

  • @bonniehardy5910
    @bonniehardy5910 Жыл бұрын

    You have identified the key issue we have come up against with renaming / rebranding our company (25 employees 25 years) we didn't take the time to write out our Customer Avatar- we have been going off what each of us thinks our customer is, but we haven't compared notes. Next week we will be able to move forward when we go through that exercise. Have you done a video about rebranding/renaming a company after a long time?

  • @ceelo3998
    @ceelo39983 жыл бұрын

    I found this video to be really good. I listened to it in parts so I could slow down and think things through. You bring a lot of building blocks together and they really are helping me to clarify my brand, my message, and how to distinguish myself for memorability. Thank you!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Great to hear 👍

  • @johnnyr8603
    @johnnyr86039 ай бұрын

    Unfortunately, the information provided in this video is not new to me and I am still stuck on creating a brand name. I want to create a brand name so original that it will blow all the competition out of the way. I know that sounds weird to put it that way but that is how I envision it. The issue is that every time I come up with a brand name I love that my friends and family approve of I come to find out someone else already uses that brand name and the domain name for that brand name is either taken or some parked domain name where someone is selling it for $2000 or more. Looks like I am back to the drawing board again. But I appreciate the information. Although I already knew the information presented it is still very good and valuable for those who do not know it already. Thank you for sharing this video!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    9 ай бұрын

    Appreciate your feedback. Naming is tough but crucial. Consider blending ideas or tweaking your favorites slightly. For domain hurdles, try variations or explore naming platforms for fresh perspectives. It's a grind, but a dash of patience often leads to memorable brand names.

  • @caraquedesenha
    @caraquedesenha Жыл бұрын

    This strategy is actually very similar to wich I use for logo and identity design. Great content!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Great to hear!

  • @lavytechworld6192
    @lavytechworld61923 жыл бұрын

    Created a brand name before the end of the video.. thanks mate, yo the B.E.S.T

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    👍👍🙏🙏

  • @kerwinfernandes9583
    @kerwinfernandes95832 жыл бұрын

    Thanks for this video, God bless you 🙂🙏🏼❤️

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Thanks for watching! 🙂🙏🏼

  • @tanyakaushik3543
    @tanyakaushik3543 Жыл бұрын

    Really helpful video! It was concise and guided me in exactly the way I needed. Thank you

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Glad it was helpful!

  • @oluwakemiishola2184
    @oluwakemiishola21842 жыл бұрын

    This is so helpful, God bless you more.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad it was helpful!

  • @FelipeZorro
    @FelipeZorro Жыл бұрын

    Excellent video! Thanks!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Glad you liked it!

  • @mervinj8442
    @mervinj84423 жыл бұрын

    Amazing Stephen!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    👍👍👍👍

  • @jennyjumpjump
    @jennyjumpjump7 ай бұрын

    I have 2 brands. One name is in the invented category. The other one, I'm not sure if you had a category for. It's a semi-invented product description name crossed with a Geographic name that doesn't outright say the name of my location but is what my location is known for

  • @LithikaDamnodofficial
    @LithikaDamnodofficial7 ай бұрын

    I would come up with thousands of names, but every domain is purchased .... 😢

  • @tahabinabdulsalam7317

    @tahabinabdulsalam7317

    5 ай бұрын

    Relatable 😢😢😢

  • @sibusisoboemah
    @sibusisoboemah Жыл бұрын

    Very helpful. Thanks!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Glad it was helpful!

  • @UnwrappingLabels
    @UnwrappingLabels4 ай бұрын

    Brand names have all have an interesting tale to tell

  • @T_Nice
    @T_Nice3 жыл бұрын

    Thank You!👍❤

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    You're welcome 😊

  • @marachellmara14
    @marachellmara14 Жыл бұрын

    Very timely information, thanks.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Glad it was helpful!

  • @brand-upwithnonso7147
    @brand-upwithnonso71472 жыл бұрын

    Great resource 💯💯

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad it was helpful!

  • @ecomamaadmin3328
    @ecomamaadmin33282 жыл бұрын

    Really appreciate your content.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Happy to hear that!

  • @itsskiner9322
    @itsskiner93223 жыл бұрын

    Than you for the tips been for one for a while.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Great to hear thank you 🙏

  • @itsskiner9322

    @itsskiner9322

    3 жыл бұрын

    @@BrandMasterAcademy I found it thanks again 🙏🏾

  • @afnan9432
    @afnan94327 ай бұрын

    That was very helpful thank you ❤

  • @BrandMasterAcademy

    @BrandMasterAcademy

    7 ай бұрын

    I'm so glad!

  • @RodlessReel
    @RodlessReel2 жыл бұрын

    Well done!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    😇 thank you

  • @worldisnotenough2011
    @worldisnotenough20112 жыл бұрын

    Thank you!!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    You're welcome!

  • @relentlessslog
    @relentlessslog Жыл бұрын

    My favorite KZread tutorials are short, sweet and to the point. This is a prime example. Thanks BMA, oh whoops... I mean... uhh.. Brand Master Academy.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    I appreciate that!

  • @BESTutorialsX
    @BESTutorialsX11 ай бұрын

    my cousin was in Manchester, I was in Paris

  • @AheartFixedInChrist
    @AheartFixedInChrist2 жыл бұрын

    good one❣️❣️

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    👍👍🙏🙏

  • @kai990
    @kai9906 ай бұрын

    if you dont know where to start collecting related words, go through sections of a thesaurus or the entire thing and just write down everything that resonates

  • @BrandNameEntertainment
    @BrandNameEntertainment3 жыл бұрын

    It was pretty ez

  • @robertoprisor8083
    @robertoprisor80833 ай бұрын

    Power

  • @mossifaith8894
    @mossifaith88942 жыл бұрын

    an excellent content

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    👍👍👍👍

  • @michelehowe6853
    @michelehowe68532 жыл бұрын

    Great video! I have watched a lot of videos and this one is the best. Direct and thorough. A video on identifying your target audience would be amazing.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad it was helpful!

  • @PriyamKukreja
    @PriyamKukreja3 жыл бұрын

    Damn it was amazingg, can you please make a video on how to market our brand?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Have made a note 👍

  • @HollyOak
    @HollyOak6 ай бұрын

    Can't believe you know the Coffee Club, but not the more famous QANTAS - Queensland and Northern Territory Aerial Services

  • @MathijsSterrenburg
    @MathijsSterrenburg2 жыл бұрын

    How would you approach this with a personal brand instead of a business brand name if you have a long/complicated name that people usually can't remember/spell?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    I would create a "stage name" brand... Create a new spelling or an abbreviated version eg "Mat" / "Matt" etc

  • @sanjanewmoonlife
    @sanjanewmoonlife29 күн бұрын

    I already have

  • @bipulbiswas8335
    @bipulbiswas83353 жыл бұрын

    Need a brand name for RICE FLAKES & PUFFED RICE. Plz plz plz rply. M from INDIA.

  • @batuhankahraman5474
    @batuhankahraman54746 ай бұрын

    Better Call Bearded Saul for brand name picking!

  • @reubenmcmahon9042
    @reubenmcmahon9042 Жыл бұрын

    Google isn't an invented word it's the number 10^100 whitch probably relates to how Google simplified using the vastness of the web

  • @mamoboogoro884
    @mamoboogoro884 Жыл бұрын

    What are your thoughts of different language names? and the pronounciation?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    You always have to consider the context... the culture it's coming from, the meaning it has and the pronunciation... If you're going to confuse, it's not recommended

  • @zainulabidenkazmi
    @zainulabidenkazmi Жыл бұрын

    content is valuable, but would be nicer if you please don't speak everything in one breath. Instead, take some short pauses in between, so we the audience consume it properly. ✌

  • @epicdogs6466

    @epicdogs6466

    Жыл бұрын

    I think the video was cut into sections and put together that's why

  • @mizzcrazygal
    @mizzcrazygal Жыл бұрын

    ive been working on this beautiful gender neutral packaging brand for 2 month only because i still cant think of a brand name haha

  • @relentlessslog

    @relentlessslog

    Жыл бұрын

    Welp, now it's been 5 months. Gotta name?

  • @mizzcrazygal

    @mizzcrazygal

    Жыл бұрын

    @@relentlessslog lmao yh finally

  • @LaDeeDah
    @LaDeeDah2 жыл бұрын

    McDonald's wasnt named after the owner. I thought they made that name up

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    McDonald Brothers

  • @miles-thesleeper-monroe8466
    @miles-thesleeper-monroe8466Ай бұрын

    "The....(insert generic obvious)....Company " urrrgh

  • @fosforus1588
    @fosforus15882 жыл бұрын

    5:10 - ACRONYM - Nope! BMW, MTV & IBM are “initials” but not acronyms. Examples of acronym names are NASA, Asics, GEICO, Nabisco.

  • @Jared_SC

    @Jared_SC

    2 жыл бұрын

    Bayerische Motoren Werke, Music TeleVision and International Business Machines. All acronyms.

  • @fosforus1588

    @fosforus1588

    2 жыл бұрын

    @@Jared_SC No, you are missing my point. By definition, an acronym is initials (the first letter of each word) that are spoken as a word, not as separate letters. BMW, MTV, IBM are all spoken as separate letters.

  • @voyagersmarch8776
    @voyagersmarch87764 ай бұрын

    I got it! Mine is Yung P Dough