How To Build Branding Expertise (And Become An Expert)

Learn how to build your branding expertise so you can break away from crowded markets and dominate your space.
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By the end of this video you’ll have a 5-step roadmap you can follow to build your expertise in the field of branding.
First, we’ll discuss the importance and difficulty of positioning and why most fall at the first hurdle.
Next, you’ll discover the importance of expertise and how learning your craft makes you better at what you do, more efficient and more in-demand.
Then, we’ll discuss the benefits of acquiring deep expertise including becoming more relevant, trustworthy, knowledgeable, competitive and profitable.
Next we’ll uncover why generalists outnumber experts including how easy it is to generalise and how difficult it is to pick a specialisation and acquire the required level of expertise.
Then, you’ll learn how to become an expert in your niche with this simple 5-step process
0:00 How To Build Branding Expertise (And Become An Expert)
1:06 Why Expertise Is So Important?
1:35 What’s The Benefit Of Acquiring Deep Expertise?
2:11 Why Do Generalists Out-Number Experts?
3:18 Step 1: Pick A Direction
3:53 Step 2: Develop An Instatiable Curiosity
4:53 Step 3: Commit To Development
5:23 Step 4: Apply Your Knowledge
6:00 Step 5: Embrace Failure
#brandingexpert #Brandingexpertise #Buildbrandingexpertise #Brandingexpertskills #Personalbrandingexpert #Branddesign #Brandexperts #Brandingexperts #Brandingspecialists #brandstrategy #brandmasteracademy
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Пікірлер: 10

  • @Khuli_Dlams
    @Khuli_Dlams3 жыл бұрын

    So informative as always...Thanks Stephen. Amazing content.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    My pleasure!

  • @guylainer6685
    @guylainer66853 жыл бұрын

    Well said as usual Stephen. Thanks for all those micro clarifications.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Very welcome

  • @mariohernandez-yx9mn
    @mariohernandez-yx9mn2 жыл бұрын

    hi, just a little question please? Could we consider that making a complete brand from scratch is like a giant Ux design. if not, could you explain the differences please?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    No I wouldn't make that association... building the brand is about people, their emotions and the reasons they buy... It focuses on why the brand is different, the value of that difference and way the brand resonates

  • @cjosphy8553
    @cjosphy85533 жыл бұрын

    You are so talented and professional. I wish You could be my master degree tutor 😆

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Thanks so much 😊🙏🙏

  • @qadribarkati8777
    @qadribarkati87773 жыл бұрын

    what if someone is not creative but have analytical logical skills understand humaan behaviour human needs can solve their problems which role is best for him product manager or brand manager? if none of this which role will be better in marketing on this type of personality

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    These skills are favourable to analytical and strategic roles including market research, brand strategy, marketing strategy, brand manager, marketing manager. Every business is different and strategic work falls under different titles in different companies. Ideally, if your role involves creative responsibilities (eg marketing strategy), you would have creative management underneath you (eg creative director)