A trademark is the most valuable intangible asset a business has in terms of brand recognition and future of the business. A registered trademark protects a brand more widely than a simple brand name or a domain name. A trademark grants recognition to a brand which helps to distinguish its goods and services from that of competing businesses in the market, thereby assisting in building goodwill and revenue. By acquiring ownership of a trademark via registration, the exclusive, legal right to use your brand is given in order to set apart your business.
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