How SET DESIGN is saving Afrobeats Music Videos || With Anita Ashiru

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Chapters:
00:00 Intro
00:40 Crashing A Set
02:25 Feature film, Music video or Commercial
02:57 Great Colorist OR Great Cinematographer
04:00 Outdoor shoot OR Indoor shoot
05:40 Why is production design so expensive
06:54 Did you ever consider directing?
08:15 How did you learn about Art direction?
12:00 What is Art direction?
20:46 How do we get Anita on a project?
27:51 Director's vision VS Your creative input
31:40 Name 3 films you love the Art Direction
34:40 How do you handle tight deadlines
38:17 What are some misconceptions about Art direction?
41:50 Miniatures
43:45 Most challenging project
45:55 For upcoming Art directors
49:07 Film village

Пікірлер: 232

  • @Olufemii
    @Olufemii11 ай бұрын

    No one else is creating content like this. Thanks for capturing this historic moment in the industry fam 🔥🔥🔥

  • @ibidunnioladayo

    @ibidunnioladayo

    11 ай бұрын

    Thank youuuu . We will keep documenting this!

  • @iceblueshotit6176

    @iceblueshotit6176

    10 ай бұрын

    True bro You really need to keep documenting educational films like that

  • @maverickking797

    @maverickking797

    10 ай бұрын

    Indeed and it's like he really knew i need content like this to emburst my learning and tap into my creativity

  • @jinglekonkola1012

    @jinglekonkola1012

    10 ай бұрын

    ​@ibidunnioladayo XXXL vd😅😅😅😅😅😅😅😅😅😅😅😅😅 5:40

  • @basedbyway2

    @basedbyway2

    10 ай бұрын

    Amazing

  • @fistandpen2505
    @fistandpen250510 ай бұрын

    Wait, just realized from this video that most of our Naija video graphics are built ground up and from our local brains. Wonderful! Kudos to this young madam and she definitely should publicize her craft more.

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    Hahaha.. yes!! Most of those spaces you see in videos are not real! lol

  • @glmstudiogh
    @glmstudiogh10 ай бұрын

    It seems I’d have to move to Nigeria. Cause Nigerians are willing and ready for the speed up in film way more than we here are. I’m a VFX artist and this I have noticed. You guys are amazing.

  • @WalshyFire
    @WalshyFire10 ай бұрын

    Finally we get to see and hear from the people who are leading the industry. I am always in awe watching african videos. But up to the max everyone.

  • @zaddockokick.1073
    @zaddockokick.107310 ай бұрын

    Nigerians are always ahead of time and it easier to learn than to hate.... this is inspiring good job 🇰🇪

  • @daveshoter
    @daveshoter11 ай бұрын

    Ibidunni you’re a great asset in Nigeria industry.. thank you for bringing different creatives to express and share ideas

  • @ibidunnioladayo

    @ibidunnioladayo

    11 ай бұрын

    I’m glad I am able to be that medium. Thanks for watching. More content coming 💯

  • @iceblueshotit6176

    @iceblueshotit6176

    10 ай бұрын

    Tnkz bro

  • @SomoniSanipe

    @SomoniSanipe

    10 ай бұрын

    This is so beneficial thanks bro

  • @ayobamiariwonmasa3411
    @ayobamiariwonmasa341111 ай бұрын

    We need people like her to go into movie settings... And Nollywood or Afrobeats Video makers shld buy land from government and make it a tourist and location centre where different video settings will be build and make as tourist site for people and other movie makers to use.

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    That’s a good plan. One day it will happen for sure 💯

  • @oluwatoyinmagbagbeola8626

    @oluwatoyinmagbagbeola8626

    10 ай бұрын

    Sense👍👍👍

  • @Drefstudios

    @Drefstudios

    10 ай бұрын

    One can only hope, tinapa had one of the best studios set in Nigeria. But right now it's a shadow of it's self

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    @@Drefstudios I really wish tinapa survived. That would have been really dope!

  • @Drefstudios

    @Drefstudios

    10 ай бұрын

    @@ibidunnioladayo yes, it's sad maintenance culture killed it

  • @imennnify
    @imennnify10 ай бұрын

    I am so inspired by Anita! I went to film school and she is reenergizing me for real±! This content is top tier!

  • @ishayaukwen
    @ishayaukwen10 ай бұрын

    I'm happy that you're showing off the amazing people doing fantastic Job behind the scenes, and fact that we all can't be at the limelight but we can make things happen is just amazing. Great Job man.

  • @kortyeo
    @kortyeo10 ай бұрын

    This was so interesting, Anita is brilliant !

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    Thank you Korty!

  • @deonvnzl
    @deonvnzl4 ай бұрын

    'we are not working as islands, we are working together.'

  • @onuohaudochukwu6180
    @onuohaudochukwu618010 ай бұрын

    Boy, Anita is very knowledgeable. Listening to her has been a delight and I can't wait to work with her soon

  • @talentedetuksbaddye111
    @talentedetuksbaddye11110 ай бұрын

    Someday I'd contact her for my music project. I save this. 2023📌. I don't know how it's going to happen. But I have faith 💪

  • @nuelreview5636
    @nuelreview563610 ай бұрын

    Wow I neva knew this much departments existed in music video production..I’m in awe and impressed that Nigerians can do this, to build a set from ground…then tear it down. Now I appreciate the music videos I watch more now. I pray we have this in our movies soon

  • @americaandrussia9688
    @americaandrussia968810 ай бұрын

    I'm only subscribing because of her. She doesn't get enough credit for her work

  • @yemificent
    @yemificent11 ай бұрын

    Like yooooo!!!!!! This Aunty is detailed 🫡🫡…And throughout the whole convo I could sense a lot of passion ❤…Thank you bro🙌🏾you be doing this one ☝️

  • @joshuagideonkramaqueniemug376
    @joshuagideonkramaqueniemug37622 күн бұрын

    This woman is incredibly smart and knows ball

  • @MYSTK-SZN
    @MYSTK-SZN10 ай бұрын

    they should start a design set museum its good artic history for nigerian creativity

  • @DanjoVisualzNG
    @DanjoVisualzNG10 ай бұрын

    Anita is a great personality in this industry who knows and understands her craft. Big ups Guys.

  • @joshsoftofficial
    @joshsoftofficial10 ай бұрын

    Wow, I never realized that the real stars of Afrobeats music videos are the chairs and tables in the background. Anita Ashiru fire interview 🔥🔥🔥

  • @Paulvisuals
    @Paulvisuals10 ай бұрын

    I did create a set for a photoshoot I was shooting…looked really cool…I love this episode…art is really fun…makes shoots unique…but it’s expensive 😢…thanks for this ❤️❤️

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    Youre welcome bro!!

  • @kennyking5606
    @kennyking560611 ай бұрын

    We 🇳🇬 are amazing people

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    1000% amazing people. Too amazing

  • @mydeajoje6033
    @mydeajoje603311 ай бұрын

    Eye opener. I think I just discovered a new point of interest

  • @ibidunnioladayo

    @ibidunnioladayo

    11 ай бұрын

    Hahaha I’m glad! We need more Art directors oooo

  • @denatora7142
    @denatora714210 ай бұрын

    Omo mehn, women are killing it in this afrobeats movement. I noticed that the backbone of nollywood and afrobeats is mostly women bts of these things. Kudos to Nigerian women o and even if sometimes we men can be tough or seem to not give a damn, una dey try no be small. More women need to enter the scene.. Tuale for unu.

  • @Liya_Gambs
    @Liya_Gambs11 ай бұрын

    🔥🔥🔥 I have always admired Anita's work

  • @ibidunnioladayo

    @ibidunnioladayo

    11 ай бұрын

    She’s a brilliant Art director for sure 💯

  • @ansellbroderickarts
    @ansellbroderickarts9 ай бұрын

    My man asked a question and Anita give masterclass. BOOMBASTIK! great interview. Well done interviewer. Great questions. Great guest. The whole thing sweet me too bad!

  • @nbasli662
    @nbasli66211 ай бұрын

    I'm happy you're back again. You don't know hw your content is special to us. It's what every filmmakers wanted on KZread all this times.

  • @kri8tiv
    @kri8tiv11 ай бұрын

    As a graphic designer I can say there’s some sort of similarities between this job and what I do, maybe it’s I would be able to do in the future.

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    Yeah… there’s a lot of relations between both worlds…. You should consider it 💯

  • @deyondrelouis

    @deyondrelouis

    10 ай бұрын

    Do it bro, I went from graphic design to photography then videography and now I’m getting into commercial & music video directing. I love it

  • @idikwuandrew4614
    @idikwuandrew461410 ай бұрын

    All set designers face this challenge , we spend three or four months building set and props for Calabar carnival that is just and 24 hour event and after that, it becomes practically useless afterwards . That’s a major problem of set design that is yet to be figured out , preserving set or recycling set and props…. But I love the fact that the face behind most of the amazing sets in the industry is a Lady.. would love to meet and work with her someday

  • @BursaProduction
    @BursaProduction10 ай бұрын

    Guys, you are awesome, I admire what you are able to pull out in Nigeria. Your visuals and direction is really top line!!

  • @seefinish_
    @seefinish_9 ай бұрын

    Very impressive and interesting, loved it. Thanks

  • @luvuyongubane3557
    @luvuyongubane355710 ай бұрын

    wow, this is so refreshing.

  • @keepitgrimy
    @keepitgrimy10 ай бұрын

    Great insight into such a complex role it’s wonderful to see this perspective

  • @chinwe5527
    @chinwe552710 ай бұрын

    I absolutely loved this. We don't get an intensive interview on the crew/those that are behind the scene. Bravo Ibidunni. Anita is brilliant, you can see she knows her stuff. Keep it up, Ibidunni.

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    Looking at bringing in more crew members to the channel in the coming weeks!

  • @etashelinto8253
    @etashelinto825310 ай бұрын

    I’m so here for your content. This was real enlightening and well-edited.

  • @caleb484
    @caleb4849 ай бұрын

    This is a very interesting and I should add, insightful. Subscribed.

  • @deborahlaker5687
    @deborahlaker568710 ай бұрын

    So glad I found your channel! Such informative and passionate interviews!

  • @kingmoevibez
    @kingmoevibez10 ай бұрын

    This is a pure premium content, I learnt alot as a film maker

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    I'm glad! stay tuned for more content coming!

  • @onuohaudochukwu6180
    @onuohaudochukwu618010 ай бұрын

    I love this interview. God bless you for putting this up.

  • @user-qz4ps4ti2j
    @user-qz4ps4ti2j9 ай бұрын

    This lady is soooooooo brilliant mhen 🔥🔥

  • @samthecreator10
    @samthecreator1010 ай бұрын

    This is one of the parts that makes up the entertainment and arts industry that others fail to see. It's a whole ecosystem. It's a whole business industry. Until "they" start seeing it more as a business and learn, Chale's will keep on hating.

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    You're right bro!!! Art is key!

  • @amarachiprecious6108
    @amarachiprecious610810 ай бұрын

    This is fire! I love Anita’s work so much! This Chanel na goldmine fr🔥

  • @royalvisualarts
    @royalvisualarts10 ай бұрын

    This is dope stuff🎉

  • @shawnnewson8065
    @shawnnewson806510 ай бұрын

    Thank you for this masterpiece interview !

  • @idowumuhammedtimileyin7768
    @idowumuhammedtimileyin77684 ай бұрын

    Third time watching this and I'm so blown. Keep the great work Ibidun and Anita👏

  • @temiboy75
    @temiboy7510 ай бұрын

    Boss Thank you for doing this for us very enlighten

  • @bryenolakproductions
    @bryenolakproductions10 ай бұрын

    Wow great views, this was a masterclass for sure. I have to run it one more time and take notes ✍🏾

  • @ThisNuru
    @ThisNuru10 ай бұрын

    🙏🏾 Thank you

  • @heyerikan
    @heyerikan10 ай бұрын

    THIS IS MY FAVORITE VIDEO OF THE YEAR!!!! I'VE SHARED WITH EVERYONE I KNOW. YOU TWO ARE BEAUTIFUL ARTISTS

  • @rhodabenefo8126
    @rhodabenefo812610 ай бұрын

    Brilliant content 🙌🏾😍 Anita is so inspiring

  • @easyfintech
    @easyfintech10 ай бұрын

    Kind of things I'm looking fot 👍👍

  • @bishopikeh
    @bishopikeh11 ай бұрын

    Third to comment.........This is super insightful thank you for sharing

  • @lynnetmuritu1821
    @lynnetmuritu182110 ай бұрын

    oh my God! soooo this is the genius behind all my favorite videoooossss. AAAah!

  • @kennethgithinji5631
    @kennethgithinji563110 ай бұрын

    This is really really cool contact. Simple

  • @undrexposed
    @undrexposed10 ай бұрын

    Brilliant video bro. Thank you !

  • @LUANNTAZZ
    @LUANNTAZZ10 ай бұрын

    Nahhh I love Anita honestly I have worked with here and she is a badass!! And the fact that she goes deep with these questions is beautiful. These are things people don’t normally talk about.

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    Yeah... she really explained in details

  • @Ritou-de-Jesus
    @Ritou-de-Jesus8 ай бұрын

    🇸🇳 you are the best architect of music, you give shape to musical content

  • @graceaybar7133
    @graceaybar713310 ай бұрын

    wow she is inspiring those visuals are sick

  • @njeri_jk5243
    @njeri_jk524310 ай бұрын

    Great guest. Really took me into the world of art direction. Loved that you showed her projects in between your conversation

  • @driziiD
    @driziiD10 ай бұрын

    love her vibe

  • @10StudiosVevo
    @10StudiosVevo10 ай бұрын

    this channel is thes best, all this podcast is Gold

  • @ememobongnkana
    @ememobongnkana10 ай бұрын

    This was very enlightening. I love listening to people who love what they do and are very good at it...

  • @lekeademo_
    @lekeademo_10 ай бұрын

    This is the best interview that I’ve watched for film production. I recommend for any one that is in production

  • @eastwindstudios
    @eastwindstudios10 ай бұрын

    Bro this is awesome

  • @craphdigital
    @craphdigital9 ай бұрын

    This was very insightful. I never understood the depth of art design until now.

  • @stanleychidebe2287
    @stanleychidebe228710 ай бұрын

    such a great content, like the same way you show the value of the people that work behind the scene for every successful scenery makes you more immersed in every music video, commercial and movies.. great stuff

  • @Napstone
    @Napstone10 ай бұрын

    This was very informative and expansive, shedding light on a department that’s been long ignored for far too long. Thank you 🙏

  • @thejeffreyrichard
    @thejeffreyrichard10 ай бұрын

    Quality stuff. Learnt a ton!

  • @eddiepicaso
    @eddiepicaso10 ай бұрын

    Learnt alot from Kenya

  • @danielolaleye3613
    @danielolaleye361310 ай бұрын

    This is a very nice episode.... I love it

  • @stevenssope5490
    @stevenssope549010 ай бұрын

    Goooooo Anita🎉🎉🎉🎉🎉🎉

  • @badboykintan
    @badboykintan9 ай бұрын

    Wow this was some amazing content 👏🏾❤ I'm currently looking into what course to pic in uni cause i love affiliate marketing and i edit photos and come up with crazy creative ideas but i like fw this alot and I'll consider it and damnm bro I really love your channel ngl you really showing that it's possible hear too you don't have to go outside the country to create some magically visuals thanks so much for sharing your thoughts and wisdom anita ❤❤❤

  • @bushdoctorstudios
    @bushdoctorstudios10 ай бұрын

    @Ibidunni, You asked some excellent questions. This was incredibly informative. Well done 🙌🏿

  • @maven_layemi
    @maven_layemi8 ай бұрын

    This is the best interview I've watched this year. Eiiiii.... Sooooooo muuuuuuuchhhhhh to learn. Thank you Ibidunni and Anita

  • @benardmccain2340
    @benardmccain234010 ай бұрын

    Great content, great interview, awesome host... Thanks. And I subscribed 👍

  • @anetafelix
    @anetafelix10 ай бұрын

    Amazing work, Anita ❤❤

  • @idikwuandrew4614
    @idikwuandrew461410 ай бұрын

    This is really insightful, lowkey learnt a lot of things that I didn’t understand in school … Anita is really intelligent I look forward to working with her

  • @techspurt10..
    @techspurt10..10 ай бұрын

    Wow

  • @JuanRamone23
    @JuanRamone2310 ай бұрын

    Pure art 🖼️ 🔥‼️

  • @eyenamos894
    @eyenamos89410 ай бұрын

    Loaded! Video details the various production advancements in the Nigerian movie and music industries. To a large extent there is a need for scaling these sectors to be more organised and funded.

  • @eseomasheye4210
    @eseomasheye42108 ай бұрын

    Wow, very informative

  • @michaelamapsalmistakinrogu5615
    @michaelamapsalmistakinrogu561510 ай бұрын

    AA! The best!

  • @thebrandfather.
    @thebrandfather.10 ай бұрын

    Love this

  • @adebayoademola1283
    @adebayoademola128311 ай бұрын

    Very insightful

  • @talkinghealth-patadeyanju222
    @talkinghealth-patadeyanju22210 ай бұрын

    Welldone

  • @Videoterrorist
    @Videoterrorist10 ай бұрын

    I am actually very impressed with ur contents very educative

  • @driziiD
    @driziiD10 ай бұрын

    honestly we should be living in these worlds you construct

  • @carokimsmedia
    @carokimsmedia10 ай бұрын

    great job and very untapped options

  • @jamesdarkwa9910
    @jamesdarkwa991010 ай бұрын

    Keep it up

  • @Ojini
    @Ojini10 ай бұрын

    Top tier content

  • @Ritou-de-Jesus
    @Ritou-de-Jesus8 ай бұрын

    ❤❤you are very strong my brother, your imagination goes beyond contemporary times

  • @Ritou-de-Jesus

    @Ritou-de-Jesus

    8 ай бұрын

    🇸🇳

  • @Mr_Wilz
    @Mr_Wilz10 ай бұрын

    WOW 👏🏽 Like, she really explains everything in details.

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    She knows her job well!

  • @njungee
    @njungee10 ай бұрын

    Valuable insights. You’ve earned a new fan

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    hahaha... Thank you for watching! mOre coming!

  • @fictionent
    @fictionent10 ай бұрын

    Anita 🎉schooled with her too dope

  • @gloriaenaholo4035
    @gloriaenaholo403510 ай бұрын

    Love this 🔥🔥 pls get a director on the show 🙏🙏

  • @ExrtGreen
    @ExrtGreen10 ай бұрын

    beautiful vid

  • @hwcentertainment
    @hwcentertainment10 ай бұрын

    Quality content. Art is key!

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    Art is Key!! but mostly neglected...

  • @osikani
    @osikani10 ай бұрын

    I thought she would mention Game of Thrones but... LoL. Enjoyed it so much!

  • @ibidunnioladayo

    @ibidunnioladayo

    10 ай бұрын

    Hahaha you’re welcome 👌🏾💯

  • @qigram
    @qigram11 ай бұрын

    Wow! Loving this

  • @ibidunnioladayo

    @ibidunnioladayo

    11 ай бұрын

    Hahaha, I’m glad you are! More content coming!

  • @theOfficialOludare
    @theOfficialOludare10 ай бұрын

    well done 💯