Porsche was almost out of business at some points. But their early decision to produce a Cayenne became one of the best decisions in the auto industry. Cayenne became cash cow that has allowed Porche to make the better 911, Cayman, and Boxter. If they sticked to their tradition, e.g., the high performance sports cars, today's Porsche would be regarded as Acura or so. What a great leadership and decision!

@jmin8400

3 жыл бұрын

??? Not the case with Acura at all. Jaguar is a better example. SMH

@pruhnav

Жыл бұрын

@@jmin8400 Nah, Acura is a proper example. They were booming back in the 00s and they honestly didn't step up their game when they dropped from #1. If Acura adapted, they'd still most likely give the germans a run for the money like they did back then.

@jmin8400

Жыл бұрын

@@pruhnav The hell? This was posted such a long time ago and I can barely remember the context. Acura made 1 great car and 1 heralded luxury sports sedan for 5 years. Beyond that, nothing much stood out. The first generation Legend was decent, but had yet to establish the heritage. Although it's gone, the second generation did a good job. The situations are not comparable. Acura was known for the Legend, as a high profit margin, yet large volume product. The NSX was never built in high enough numbers to sustain a large profit. It was mostly known as a high end Honda, not so much Acura outside of 2/3rds of North America. The Porsche brand existed for 7 decades, before entering the SUV segment. SUVs saved Porsche from extinction. Acura had looked into SUVs as early as 1994, hence the SLX. MDX took 5 years to devise and launch in 2000. Acura didn't necessarily need the MDX, until sedans and coupes later began to fall out of favor in the 2010s. Porsche needed the Cayenne, as the 986 and 996 might have cut costs, but they weren't going to carry the brand financially into the new millennium. Acura didn't need the MDX nor SLX, when the bread and butter car lineup were paying the bills as expected. The same couldn't be really said for Porsche, which is why the Cayenne was ordered for planning in 1995. Jaguar tried to avoid going down that road, but ultimately needed to do so. When Ford banded Jaguar and Land Rover as a unit, it gave the brand some life, from the more popular LR SUVs helping pay for the lack of revenue at Jaguar. As someone who worked for JLR and works for another company now with an MBA, I'm quite informed on this subject matter.

They saw all the money they were making.

Back in 2006 I was at the #1 Porsche show room, right across the street from the factory in Stuttgart. There was two American families getting their SUVs; the salesperson looked at me with a sorry expression and said “without selling these monsters, Porsche would be out of business”.

@THEREALZENFORCE

2 жыл бұрын

Fake news : Porsche Holding SE is the majority shareholder of the entire Volkswagen Group (VW, Audi, Porsche, Audi, Seat, Skoda, Bugatti, Lamborghini, Bentley for cars, Ducati for motorcycles, Scania, MAN for trucks, Volkswagen Caminhoes e Onibus, Traton and Navistar for trucks and buses).

@lordanonimmo7699

2 жыл бұрын

@@THEREALZENFORCE It's not,Porsche was going bankrupt at the start of the millenium,Volkswagen bought porsche(the vehicle manufacturer) and the porsche family made a way to hold the majority of the volkswagen group in another company.

Your story failed to mention about Porsche's history with electric cars

fingers crossed eFuel can become a thing for sports cars. I'm all for electrification of SUVs, Sedans, Saloons, CUVs, Eco-boxes, etc, and EVEN electric sports cars. But would LOVE for some pure (albeit slow in 10 years) NA sports cars like the 911 GT3 or Cayman GT4 to retain their NA motors, even if eFuels cost 2x or even 5x of how much normal fuels cost now. what is even more crazy about this is, it could open up the best era of NA motors yet. Because all carbons emitted are still neutral, you can fully unleash the restrictions latched onto NA motors nowadays

@ilyes.meriane

3 жыл бұрын

Yes you r right

@GamingWithFusion

3 жыл бұрын

Yupppp.

@SkyrimCZtutorials

3 жыл бұрын

Hopefully!

@tim4306

3 жыл бұрын

Fully Agree! 🤩 The sound of the boxer engine is legendary! Although the Taycan is also amazing!

@NHamza-ew5bc

3 жыл бұрын

It will never be thing stop dreaming , to manufacture billions of barrels of this synthetic fuel is impossible , it will be ultimately be just a proof of concept nothing more

Porsche cars are sold to make brand, Porsche SUVs are sold to make money.

@lukeskywalker1840

3 жыл бұрын

Well put.

@eugene44569

3 жыл бұрын

Well the most popular Porsche in my area is the macan cuv which is also the cheapest Porsche

@emiliospowerballer1441

3 жыл бұрын

@@eugene44569 Actually the cheapest is the Cayman

@noahbarbosa

3 жыл бұрын

@@eugene44569 the most common Porsche in my area is the Cayenne.

@emiliospowerballer1441

3 жыл бұрын

@@JohnSmith-uy2jg You can literally buy a Cayenne for less than 10k

We are getting fatter and we can’t fit into small cars

@brandon6541

3 жыл бұрын

Sad but true and obesity is flying thru da roof

@kenyattaclay7666

3 жыл бұрын

If that’s the case then please explain the reason for all the big cars from the past. Pull up the size specks from an average car from say the early 30’s like Ford’s model 730 deluxe V8 and compare it to a Ford Edge. They have almost the same height, wheelbase, length and width. The sedans from the 20’s through early 50’s were basically the same size as today’s CUVs and people were much smaller back then. Yes we have an obesity problem. Yes, SUV/CUVs are more popular than smaller cars but the size of people doesn’t have a damn thing to do with it. Maybe it’s just as simple as people like the ride height and easy ingress and egress, especially for older drivers.

@ivan4122

3 жыл бұрын

Speak for yourself

@marcelrodriguez2067

3 жыл бұрын

Im actually skinny as hell i just hate small cars i feel like im stitting on the floor.

Shoutout to that guy for pronouncing Porsche as well as Taycan correctly

Need For Speed: Porsche Unleashed, brings a lot of good memories since I've used most of the cars in the video in-game.

@atankera

3 жыл бұрын

That was my favorite game, it's some great recall

Porsche is highly adaptable.whether SUV trend or EV trend.i think that's what keeps them relevant.

@dbclass4075

2 жыл бұрын

They have to adapt to the market. Part of the reason why Ford is the only American automaker with significant presence in European market.

@Chicken_cocknballsoup7376

Жыл бұрын

@@dbclass4075 not anymore

I'll give Porshe this: Since they were ahead of the game in terms of SUVs, it increases the chance they are ahead of the game in terms of alternative fuels.

@emiliospowerballer1441

3 жыл бұрын

It was BMW that started the sporty SUVs which basically became a trend. Porsche just followed otherwise they wouldnt be that successful today. Keep in mind that Porsche sold 34 000 911s in 2020 and 100 000 Macans. If anybody is ahead of anybody, it always was Toyota. Porsche was so ahead of the game, that it was eventually bought by VW.

@generalshepherd457

2 жыл бұрын

they are not that much ahead of anything electric right now.

Porsche is definitely the gold standard among German brands and car brands period.

@marcelrodriguez2067

3 жыл бұрын

Pretty expensive too lol

@anonymoususer1824

3 жыл бұрын

No that would be Toyota. Never owend one and I'm not a big fan, but they are the standard. Every major manufacturer is compared to Toyota as far as reliability go.

@MercOne

3 жыл бұрын

@@anonymoususer1824 Yeah, but that isn't overall. Porsche is also reliable and executes on target with every vehicle they make. There isn't a single dud in their lineup. The same can't be said for Toyota or Lexus.

@anonymoususer1824

3 жыл бұрын

@@MercOne It is not overall, but very important. Porsche is a very, very small segment of the auto market. They don't really matter as far as the entire auto industry goes. For example if Porsche stopped selling cars nothing world change. If Toyota stopped making cars, it would cause a massive shift in the auto industry.

@MercOne

3 жыл бұрын

@@anonymoususer1824 Here's the thing I'm not taking anyway from Toyota's, but to say Porsche doesn't matter in the auto industry is totally ridiculous. They are a tech and leader in their segment. If Toyota stopped making cars other automakers would be delighted, the world wouldn't stop. Volume isn't the end all of automotive relevance, are you kidding? Toyota is a leader as is Porsche. Porsche's engineering expertise is second to none and their brand value is sky high. Just because a guy in a Highlander can't afford one doesn't change this. Total nonsense to say Porsche doesn't matter in the industry.

Ferdinand Porsche’s first design for Volkswagen was the KdF wagen in 1936. He then designed the Kubelwagen and Schwimwagen for WWII usage. Only after the war was over was the Volkswagen Type 1 introduced around 1949.

yep even Lamborghini has to sell SUV, huge profit.

@Mustansirtaher6

2 жыл бұрын

Well before the Urus they had an LM002

@THEREALZENFORCE

2 жыл бұрын

Fun fact Porsche Holding SE owns Lamborghini

@Mustansirtaher6

2 жыл бұрын

@@THEREALZENFORCE Bro volkswagen doesn't own Porsche Porsche Holding SE owns Volkswagen

@THEREALZENFORCE

2 жыл бұрын

@@Mustansirtaher6 "Porsche Holding SE owns Volkswagen" that's exactly what i wrote. The one who can read wins. Read my comment again.

@Mustansirtaher6

2 жыл бұрын

@@THEREALZENFORCE oh OK thanks

Mr. Krabs voice: 🌈 M O N E Y 🌈

Porsche inspires a kind of loyalty and devotion that stands apart. APPLE has entered the chat.

@fubartotale3389

3 жыл бұрын

Along with Subaru...

@scarylarry942

3 жыл бұрын

@@fubartotale3389 A A q aaa! .!qaa Q Q Qqq +

Tesla: feels like a big RC car Porsche: you know what it is

@ZDY66666

3 жыл бұрын

isn't this what Linus Tech Tips said hahaha

@THEREALZENFORCE

2 жыл бұрын

@@JohnSmith-uy2jg The Porsche 919 Evo Hybrid eats the Plaid and the Roadster

Porsche All the way!!!! Not just because of their status, but because of their Beauty and Heritage.

@good-tn9sr

3 жыл бұрын

Yes their anti Semitic history

@good-tn9sr

3 жыл бұрын

@@mrbears34 dang probably

Between E-Fuels and Ethanol [already ubiquitous], ICE 911's, Boxster and Cayman's will dominate sports cars into perpetuity. Porsche has been polishing this diamond for nearly a century and will never surrender the flat 6 for electricity.

Finally a fellow American saying Por-Shuh correctly!

I've had a Cayenne which I loved so much I wouldn't let it go and put 200k miles on it. Have had two Macans which are amazing and have extraordinary styling. My winter car. I leave my 911 in the garage.

The Cayenne is such a beautiful car. I passed my road test in my brother’s 04” Cayenne when I was 18. Always held a special place in my heart. Hope I’ll own one or a Macan someday. 😍

I owned a 1980 911 and currently own a 1999 911. Porsche is a great company and would love to them expand their offerings. Am very interest in VWs upcoming Buzz electric van and think it would be super awesome to have a Porsche equivalent

@SitooE

2 жыл бұрын

Porsche is in the works of finalizing 3rd row cayenne on steroids. It should be in production 2025 I believe the corporate rep stated

I love my Porsche ! It drives like no other car I’ve ever driven. 987.2 CS 6 speed

I work at a Porsche dealership and get to enjoy these cars.

@gottrance4631

3 жыл бұрын

@Pinned By CNBC if it's non bias political videos I'll watch.

@EvanRustMakes

3 жыл бұрын

@@gottrance4631 it's a spam bot

Porsche make the best cars and all there models worth there money.

I'm waiting for the Porsche truck

@7Fields16llc

3 жыл бұрын

It is going to be one of the ugliest truck you will ever see. If they build any.

At 5:15, can anyone give which website or software to be able to make videos like that, or animated charts ?

Their designs are so slick 😍

@PeteS_1994

3 жыл бұрын

It’s interesting they don’t change their design much but it still looks modern. Their cars seem to age well mostly.

@nothing9271

3 жыл бұрын

Yeah they are shaped like a good headache

@neeljavia2965

3 жыл бұрын

I see why some love their old designs. Personally a fan of beemer and lambo who are not afraid to experiment.

@dasfun2243

3 жыл бұрын

It's only when you grow up and have your own job and income do you begin to admire Porsche's design, I remember as a child I absolutely hated Porsche cars and thought to myself why would anyone want to buy this and now as an adult and auto engineer I'm trying to save every penny to be able to buy a Porsche.

@neeljavia2965

3 жыл бұрын

@@dasfun2243 Lol

The only thing I don't like about the Cayenne and the Macan is the fact they're sharing a common platform with VW and Audi, hence the lack of good dash-to-axle ratio. Though the MLB platform does provide short overhangs.

Bgl, nothing wrong with their suv, i drive a Macan for 4 years now, loving it

@7spower998

3 жыл бұрын

I like your avatar....AFC Ajax Amsterdam.

@wh7824

3 жыл бұрын

@@7spower998 ah thank you :D fans of Ajax since 2001 😄

@7spower998

3 жыл бұрын

@@wh7824 Welcome. It's been mine since I was a kid. The greatest football club in their heyday led by Johan Cruyff. Hopefully, someday a billionaire buys the club and brings back their glory days.

@wh7824

3 жыл бұрын

@@7spower998 wow, are you from the Netherlands? Glad to see some fellow de Godenzonen here, actually we don't really need any billionaires, we just need the management to find a way to make your youth players play longer for us :D

Plz make videos with the aspect ratio 20:9

Everybody: SUVs CNBC: *Sport Utility Vehicles*

@neeljavia2965

3 жыл бұрын

Lol

@baronvonjo1929

3 жыл бұрын

But... they are Crossovers....

or as clarkson would have put it a glorified beetle

No other company can justify developing a rear engine sports car Porsche has basically an exclusive right to build the 911 - as long as they can do that the aspirations of the brand will live for a long time

i don’t get why people get mad at the fact that makers are selling cars that are easy to sell. the more these makers sell their SUVs, the more they spend on developing sports cars.

@dbclass4075

2 жыл бұрын

The most common cause of anger among petrolhead is when automakers are neglecting the rest their products, or worse misusing an iconic name. Example: Mustang and Eclipse used on a crossover.

Cnbc’s bread and butter, the auto industry

The company behind the largest tank built shall live on as a great car company Good on ya Porsche!

Porsche makes perfect cars, there is not much to it.

@janoycresnova9156

3 жыл бұрын

Really overpriced cars

@kristians2704

3 жыл бұрын

@@janoycresnova9156 tell me you can’t afford one without telling me you can’t afford one

@TLPcreative

3 жыл бұрын

or as clarkson would have put it a glorified beetle

@Pinkielover

3 жыл бұрын

junk cars Worst car i ever own , next to a hummer

@keybraker

3 жыл бұрын

@@janoycresnova9156 for the USA probably but in the EU they are OK

Always i enjoy all new subjects which this channel brings. Thank you team

@jmin8400

3 жыл бұрын

Low standards.

@kirangoud999

3 жыл бұрын

@@jmin8400 i don't think so. Its better and deeper

@jmin8400

3 жыл бұрын

@@kirangoud999 Again, you have low standards and are impressed by almost anything. I like the subject matter, not impressed with their approach and use of context.

@kirangoud999

3 жыл бұрын

@@jmin8400 everyone has a different point of view

@jmin8400

3 жыл бұрын

@@kirangoud999 Wait a minute? Ignore that. I take that back 2x, you said *subjects* and not anything else. I agree with you as the subject matter is good, but the execution can be underwhelming and distracting. Your standards are not as I claimed.

_Porsche, there is no substitute_

Man, the Cayenne is oh so sweet!

Topic that make my day more enjoy

Cayenne gave us the Carrera GT Panamera gave us the 918 Macan gave us the Taycan I'm all for these crossovers and SUV if it means they fund the future of Porsche.

@burnedmozzarella

Жыл бұрын

and Taycan for the eFuel

yeah a macan of the next porsche electric SUV would be cool to have some day with an old 911

I really like Porsche's design. It is easy to recognise the P on the street

Firstly, they Cayenne hit the market almost 3 years before Audi launched the Q7. Also dating back to the 1970's Porsche had plans for an SUV.

Narrator: Porsche Taycan CC: Porsche tie con

I think the music is a little loud at the end.

This was a good video

Still 992 turbo S is the best of the best!

So we are going to trust an oil company with a technology that pulls carbon from the air are we?

@pratyushojha

3 жыл бұрын

If it works. Remember, it doesn't matter the colour of the cat. As long as it catches mice.

This brand is said to be the costliest to repair of any major brands sold in US!

@tonys9413

3 жыл бұрын

It’s the price of riding a horse not a mule.

@LeonNikkidude

3 жыл бұрын

@@tonys9413 It doesn't have good leg room for the tall!

@Rudenbehr

3 жыл бұрын

@@tonys9413 hyperbole

@marcelrodriguez2067

3 жыл бұрын

@@tonys9413 a mule will get you in the same destination though.

@mickym.6711

3 жыл бұрын

@@marcelrodriguez2067 can't get a girl on a mule...

Amazing work from CNBC. Porsche and Lamborghini are for me the best auto brands the world has ever seen! The 911 will be the best car for the eternity (even in Mars people will still drive one - with e-fuels of course).

Need For Speed: Porsche Unleashed

Wish I could afford 2021 Porsche 911 GT3..best driver’s car in the world for me!

everyone acts like electric cars r gonna actually replace gas like get real bro no enthusiast gonna ever drive one smh

The only thing that will slow down the eFuel is the big dogs petroleum company. 24mil is very small amount to invest in something "big" per se.

I got my first one at age 21, lots of saving ! An 86’ 911 fully loaded. Fantastic car. $36K then, $50’K range plus today with low miles .. I miss it today !

Keep going

The Porsche Club of America guy was here just to brag about his Porsches.

VW will have trouble with Porsche after 2035-2040, as most places will ban the production of gas powered cars. They'll have Porsche and Audi competing against each other.

Brings on an analyst that can’t even pronounce the company name right.

The money, Lebowski...

Porsche Cayenne was all the leasing rage a few years ago. Now it’s Tesla.

thks .. i get it now: present > a Porsche Cayenne to go grocery and pick-up kids at school. A 911 to show-off sat night or have a ride on sunny sundays. future > it'll became like Rolls Royce: aviation engines making enough cash to hold the luxury cars heritage

@user-jf8gd3lv7q

2 жыл бұрын

What stupid things about Rolls Royce are you talking, buddy? You seemingly forget or even don't know, that Rolls Royce automotive belongs 100% to BMW! The profits from Rolls Royce aviation engines have absolutely nothing to do with the carmaker Rolls Royce, you smart ass!

Our boys @donut already explained this

Everybody want a soccer mom suv...even the men want 1

SUVs indeed are more practical, with high ground clearance and not to mention also comfy

@EnjoyFirefighting

3 жыл бұрын

who actually needs higher ground clearance? In many places even dirt roads are super rare, with even the last bit of rural road being paved; And even some paths between fields are in such good condition that you can easily drive them with completly normal cars with little ground clearance

@dbclass4075

2 жыл бұрын

@@EnjoyFirefighting Plus, the higher ground clearance raises the center of gravity, which increases risk of rollovers.

Any Carwow viewers here?

@jmin8400

3 жыл бұрын

Who honestly even cares? (spam)

Porsche ❤️🇩🇪

It contributes to 25% of the profits because 25% of features you expect in a luxury car is optional and you have to pay extra. For example rear view camera.

@jmin8400

3 жыл бұрын

Last sentence is not accurate.

I have only owned 2 VW's and it is sad to know that it makes Porsche. I would love to make my next car an electric Porsche, but after owning a certified pre-owned and now brand new VW, I have no confidence in risking even more money with this company.

@baronvonjo1929

Жыл бұрын

Never understood the myth of German Engineering. Also after my Volvo, the reputation of the British and Italian brands I don't think anything from across the pond is worth it. Just a utter joke.

How can these analyst sit here and critique Porsche and pronounce the name incorrectly? Amazing.

Did anyone else read the title to the video and not even need to watch it? I mean it just might be that since the late 90's luxury SUVs have been in high demand??? Especially within the last 5-10 years.

Hey at least it is still got *Sports* in it, right!?

Mister Crab Raise his hand: money

Best car ever

Never knew Toyota helped save Porsche

efuel feels a lot like clean diesel.

eFuel… seems a rebranded name for the same concept of sugarcane ethanol. It’s being used largely here in Brazil since 80’s.

@Fanboy1222

3 жыл бұрын

It seems, but the e fuel porsche builds, uses carbon dioxide from the air

@R1___

3 жыл бұрын

@@Fanboy1222 same thing with electric cars

@Fanboy1222

3 жыл бұрын

@@R1___ no? Electric cars actually produce carbon dioxide

Porsche: Dishonor on you! Dishonor on your family! Dishonor on your cow!

The ultimate snob car outside of Range Rover.

If you have to ask how much an oil change costs at a Porsche dealership, you can't afford it, let alone any kind of repair or major maintenance. Just because you can afford to buy one doesn't mean you can afford to keep it running.

@wdvhi

3 жыл бұрын

if one cant afford to keep it running then they wont buy one, its the same case with anything.

@sarabeth8050

3 жыл бұрын

@@wdvhi A lot of people buy things that they can't afford to maintain. Just look at the millions of homeowners who get into trouble. Cars are no different, especially high performance cars that are very expensive to maintain and repair, and are generally unreliable.

@wdvhi

3 жыл бұрын

@@sarabeth8050 thats what i said if you cant afford to keep it you should not buy it. any smart human will know what his or her capability is , only dumb ones buy something they cant maintain 99% of the time only to showoff. and by the way , porshe is the most reliable brand in terms of luxury car brands.

@marcelrodriguez2067

3 жыл бұрын

This is why i dont buy german cars.

They knew the real money was with soccer moms

So many details and yet an incorrect pronunciation of Volkswagen.

Porsche deserves to have its own dedicated rear-wheel drive platform that wasn't designed for VW. If a brand new up and coming luxury brand like Genesis have its own rear-wheel drive platform to completely differentiate it from its mass-market mother company Hyundai, so can the Hermés of cars.

So what exactly happened:@ CNBC

Why did they just ignore that Porsche built tanks before cars

@LORENSSIOK

3 жыл бұрын

Lol, nice one. Well maybe because those tanks were junk.

Did you know that if you buy a porsche and it breaks down they will actually give you another car to use while yours is being repaired? One day i will own a porsche Cayanne turbo.

@jmin8400

3 жыл бұрын

Do you think that’s special? SMH...🤦‍♂️

@GreenStorm01

3 жыл бұрын

Like with any decent brand.

Waiting for Porsche 911gte

Porsche car is bought for it's performance, Porsche SUV is bought for it's brand.

@kristians2704

3 жыл бұрын

but their SUVs are also very good performance cars

@JarKo880

3 жыл бұрын

@@kristians2704 of course they are as much as posiible for an SUV

Based on the comments, I must be the only "car enthusiast" or whatever who would buy a CUV lol. They are just simply better vehicles for normal people. I would get a fun car as a second car but camt afford it and I need some practical usage.

Porsche did not get ideas from Toyota. If you would have done any research on Porsche you would know that their main factory in Stuttgart is land locked in the middle of a large city. They have had to run 'lean' and 'just in time deliveries' since there is no space to store anything. You also missed a huge reason for the low production in 1993. The country went through a HUGE recession after being united when the Berlin Wall fell in 1989. This recession affected all German brands. But good job pumping out a video after doing little research!

@jmin8400

3 жыл бұрын

They did, according to many early 90s reports, but very well stated nonetheless. A lot of the stock footage used is terribly inaccurate too and this is a recurring symptom of many of these CNBC automotive videos. 996 Turbo has nothing to do with that given period in the 90s, yet shown at a given moment. The people responsible for visuals are awful and think of their viewers as low intelligence.

Stupid title, its more like how all automakers went from cars to SUVs

not just porche even lamborghini and ferrari are selling suv's nowadays..

@liberty0758

3 жыл бұрын

Ferrari don't have an SUV in production.

@arisaardi7576

3 жыл бұрын

@@liberty0758 ferrari purosangue, not in production yet, but soon it will..

Porsche is so good that instead of shaming the brand name building an SUV, they start making SUV looks cool, now we have Lamborghini SUV's Aston Martin SUV's and a Ferrari SUV coming, here in Brasil the best selling sport cars are Porsches, an the people i know they got at least 2 porsches on their'e garages, a 911 and a Daily cayenne or Taycan

I didn't understand the obsession with suvs until I drove my my mom's car back and forth with my sedan and I found I preferred her's. It feels way more comfortable sitting at that height

Mrs Jane is legit and her method works like magic I keep on earning every single week with her new strategy❤️

"Porsh." "Porsha". Both were said in this video.