How Much Should I Charge For Brand Strategy

Learn how much you should charge for brand strategy and more importantly,
how to confidently structure your fees.
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When you transition from providing logo design services to brand strategy
services, deciding how much to charge and what way to charge takes some work.
In this video, I’ll save you months of trial and error by showing you how you can
go about charging for your brand strategy services, so you feel confident and
your clients feel comfortable.
First, we’ll break down the two most common pricing structure approaches for
both creative and strategic branding services.
You’ll discover the benefits of each approach including how you can structure
payments in proportion to the goals your work help to achieve or using
standardised flat fee approach.
Finally, you’ll learn why it’s important to choose the structure that suits you so
you can deliver your pricing with conviction to ultimately influence your
prospects decision.
0:00 How Much Should I Charge For Brand Strategy
1:52 Approach #1 - Value-Based Approach
3:34 Approach #2 - Cost-Profit Based Approach
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Пікірлер: 27

  • @jessekafoxx
    @jessekafoxx3 жыл бұрын

    Love this channel. Realized my ad clients were coming to me with big dreams and botched brands...so im adding this service

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Great to hear 👍😀

  • @kellystokesbrown862
    @kellystokesbrown8623 жыл бұрын

    Great video! Will use what I learned here for sure!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Great to hear Kelly 😊

  • @1WillyDAVID
    @1WillyDAVID2 жыл бұрын

    thanks for this awesome video, valuable at 1000% God bless you bro

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad it was helpful! 👍

  • @EhmandahTV
    @EhmandahTV2 жыл бұрын

    I’m a new strategist with prospective personal branding clients. Needed this!!!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    👍👍👍

  • @jaimeyalleyne9748
    @jaimeyalleyne97483 жыл бұрын

    So timely ❤️

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    I love when a video arrives at the right time 😊

  • @Thepavankharche
    @Thepavankharche3 жыл бұрын

    I hv been through ur courses on udemy. But i found your KZread videos are more valuable! 🔥🔥🔥

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Awesome 🙏🙏

  • @estah.singer4560
    @estah.singer45602 жыл бұрын

    Thank you so much for taking the time to share. It's very helpful. 've been consulting, designing website, and designing logos, mostly for small businesses. I tend to give a lot of my services/advice away because I feel badly for the little guy (but I'm little guy too!) I've recently rebranded myself as a Brand Messaging Architect. My business is s.h.e. CONSULTING. (s.h.e. are my initials, reversed) I've been very successful working with clients creating their messaging and establishing goals. I tend to undercharge; those who know my work, including Influencers, think I should be at least doubling my fees. I'm working towards that confidence level (if you met me, you'd think I was already there). Still a bit lost on how to price and offer packages, even tho I've done a ton of due diligence. Any advice you can offer is appreciated.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Hi Esta... sure - ive done a few videos in and around this topic kzread.info/dash/bejne/l3eFlNtwpZmfnbA.html&&ab_channel=BrandMasterAcademy kzread.info/dash/bejne/Yp-dp8yJmK-ZppPX.html&ab_channel=BrandMasterAcademy

  • @moinsana87
    @moinsana873 жыл бұрын

    Hi Stephen, can you state the difference between a brand strategy and a brand identity. Do you have an article or a video on this? Thanks much!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Here you go kzread.info/dash/bejne/h4JsvJZ7hs2_h8o.html&&ab_channel=BrandMasterAcademy

  • @harisspahic3980
    @harisspahic39804 жыл бұрын

    what was the most you ever charged for brand strategy alone, your record number? (not including websites, freelancers required, etc. just strategy)?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    4 жыл бұрын

    Hey Haris... It was roughly $20k+ though this included some consultancy - not exactly sure of the figure for the itemised strategy, though starting off, I was only charging $2k (of course my processes and deliverables were very unpolished)

  • @harisspahic3980

    @harisspahic3980

    4 жыл бұрын

    Brand Master Academy awesome, thanks for the reply! Keep up the great content, I have no doubt this channel is gonna blow up soon.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    4 жыл бұрын

    @@harisspahic3980 1k Subs by End of year / 10k Subs by end of next / 100k Subs by end of the following - I've got my goal!

  • @DanielOhana

    @DanielOhana

    4 жыл бұрын

    @@BrandMasterAcademy So it's 2k for brand strategy coaching / consulting? How long does this take? Thanks 👍

  • @jacquia8611

    @jacquia8611

    3 жыл бұрын

    @@DanielOhana this is also my question! Thanks & Cheers

  • @vt4784
    @vt4784 Жыл бұрын

    Hey Stephen, not really the information that i was looking for in a video of this title.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Hey there! I totally understand what you're saying. It sounds like the video didn't quite meet your expectations and you were hoping to find some different information. Is there something specific you were hoping to learn about? Maybe I can help point you in the right direction.

  • @vt4784

    @vt4784

    Жыл бұрын

    @@BrandMasterAcademy Thank you for the reply. I was looking for a breakdown of dollar figures. Industry rates, and what level of inclusions would be expected for price. The prices that indivduals vs studios should be charging that kind of thing. Sorry if the intial post sounded blunt. Love your videos btw. Excellent quality.