I think that you said it best Ran. It depends on the person and their work or agency and their reputation. When I was a freelancer my average project started at 10k. The highest project I sold was for 220k for design of their website + their app onboarding flow and development.. For those in the comments that say that these are very rare projects, it's that type of thinking that will keep you in the -5k projects. The thing is that yes, most people would rather spend less money do do more. But if they understand business, then they will understand that it takes real money to make money. If they find that you as the service provider can do the work and deliver with certainty, they will pay what your rate is because it's more expensive to do it wrong with a cheap option, than to pay extra and get a great product in return. It really does take a person that understands the value that we do as web designers to sell it though. We need to sell outcomes and not just websites. Hope this helps.

@FluxAcademy

2 жыл бұрын

Word Wil! It's been inspiring to see you build your success!

@mosesnandi

2 жыл бұрын

Would you share your portfolio man? I am sure a lot of people would love to see the 220k website and what was involved in it? Or who the client was ...even how did you land that job

@momosch7656

2 жыл бұрын

Agree, my first project ever was 10k. Invest in sales skills, build value, communicate extensively and DELIVER.

@ayushsoni3253

2 жыл бұрын

Same here I just made fake projects and connected them to domains so it looked as if I had previous clients. Being able to sell my value and relating the design services to their business was key. First client was about 18K

@leefitler4597

2 жыл бұрын

Well said

When I first started, I built my portfolio on projects that were a few grand, then about 5-10K, and now I’m averaging about 15-30K. I operate my business and brand myself as an “agency”, so I think it’s easier for clients to want to pay me more. I’ll be honest - there’s way more talented designers out there. I feel blessed to charge what I do. What I think has helped me with my pricing is having a marketing background… understanding SEO, google analytics, and building sites that tell a consistent story. I feel like design is a huge part of the website, but selling those other components is what is helping me.

@Hamyhamster24

2 жыл бұрын

I completely agree on having the marketing skills. I myself got my design job through persuading brand strategy (which is ultimately marketing) instead of focusing on my core skills set (which is motion/graphic designs). It was easier to persuade them from my personal experience.

@formulaone07

2 жыл бұрын

Are you focused on helping any segment in particular?

@dezziefbby

2 жыл бұрын

Totally agree! I also have a marketing, branding, SEO and Google Analytics background that helps upsell!

@indiangirl_106

2 жыл бұрын

This is helpful. Thank you.

@sw23ae

2 жыл бұрын

Amazing. thabks for sharing.

I made a few websites for $500, then moved into 1k-3k range and now I will be charging $6k minimum for a website design and development project. I also offer other services like photography and drone photography for my niche which allows me to charge more

@automatenmark5051

2 жыл бұрын

What your niche

@isuruwan23

2 жыл бұрын

6k for how many pages mate? let's say its a local plumber business

@ju9ncho

2 жыл бұрын

@@isuruwan23 5-6 pages, includes the design and development on webflow. I only offer the content creation for local projects

@rarara4111

2 жыл бұрын

@@ju9ncho Can you explain a bit on how you got started ?

@asibe_cheta

2 жыл бұрын

Please how do you get jobs? Apart from fiverr and upwork?

absolute gold man! Straight to the point no bullshit unlike videos where people tell you to charge based on the value, rather than comparing which is true and all but they don't really answer the fundamental question..great job Ran!

@FluxAcademy

2 жыл бұрын

appreciate it 🙏

I was looking for a video like this for months. Finally got one. Thanks, Ran!

I keep searching more things to do with this content, I dropped a like, I saved it into multiple playlist, yet every time I change the browser tab and come back to this I feel I can do more 😂 Thanks Ran, this type of content is so helpful ❤️

I started off charging $1000, I've designed and developed 4 websites so far. As of this year I'm transitioning into an agency structure and charging a minimum of 2500 for a basic website. Also going to be including other services like brand strategy, digital marketing and business intelligence. Should be an interesting year.

@FluxAcademy

2 жыл бұрын

Good luck Dexter! Hope you'll have an amazing year!

@FireShadow24550

2 жыл бұрын

@@FluxAcademy Thank you so much! You guys have really played a part in helping get me here. 🙏🏽 Onwards and upwards! Have a great year as well.

@steper471

2 жыл бұрын

Same here I started out charging 1K for a website but I see for the amount of work I'm doing that is too low. So I'm slowly phasing into raising my rates and setting an absolute minimum amount thats at 2.5K and increases from there. Not mention I was including a visual brand identity package in that original 1K at first so I sold myself short.

@FireShadow24550

2 жыл бұрын

@@steper471 Wow, including brand identity.. I know exactly how you feel. Atleast we played ourselves early on. There will be more growth to follow. For me, it took having a conversation with a dude from a whole different hemisphere, for me to realise I was playing myself. 😅

@johnmccarter8819

Жыл бұрын

Interested to find out how you are getting on 9 months later Dexter!? Have you made the transition, is it working out?

This is very insightful, keep up the good work Ran

As someone who's done website for 20+ years, I think folks coming to this video want to see what to charge for a website when branding, etc. is already in place. However, and depending on your cost of living, I'm seeing a lot of folks commenting they are aiming for $2500 as a goal per site - that is on target when your clients are small business and not someone in the top floor of a high rise in New York.

@wge621

2 жыл бұрын

Yeah location is a HUGE factor and I think should be mentioned with all posts

The agency i work at generally doesn't take on work that's under £20k, with most 'web builds' being around £60k-150k and usually pricing is based on an estimated time rather than fixed cost. We still work basically in a waterfall approach - which is easier to cost roughly up front but I think hurts the general build and outcomes. In terms of clients we don't deal with huge companies, but quite often well established ones in charity, healthcare & legal sectors. Personally I think we charge too much as a daily rate, the time we have on any of these projects is often very rushed and as a consequence I don't really think we deliver good value for money. Saying that most clients seem to be happy enough though. But web design is a fairly vague term. Is it a full new build, adapting an existing site, creating new elements or just a styling refresh. How visually & technically complex is the site? How much content is on the site? What dependencies will it need? Then also licensing cost, CMS costs , Hosting costs etc. Then there is how many stages will be required in producing it? and are you also supporting it after the initial 'launch'.

Love this kind of content! 🙌

Thank you for sharing, it's really good to hear I can be charging more for the work I'm doing

@FluxAcademy

2 жыл бұрын

do it!

So excited to buy your pro design course in flux academy tomorrow. Watched everything before that, like the basics.

@FluxAcademy

2 жыл бұрын

YES! See you inside!

Thanks for this. I am looking forward to a new trajectory henceforth.

Thank you, Ran!

There is the web design and then there is the content or assets that must be produced to complete the site. Often, the client does not have the assets. So the price goes up considerably because as a designer you also must create the assets or hire someone to do those parts as well.

very helpful thank you!

your video intro animation is very dynamic and withe music amazing and beautiful work

Thank you so much Ran!!! 🤟

This is actually very helpful 🙌

thanks for such content!

Thanks Ran for sharing this informative video. Now I can charge and sell my design on a professional way 🎉

@FluxAcademy

2 жыл бұрын

Good luck!!

Thanks this is useful. However without seeing a full brief these costs are difficult to take on board.

Thanks for the video!

Thanks Ransegal, so informative

Love your Vid Ran, thanks a lot. It's nice to see your Community and Channel growing. And just another sidequestion: Where can I get these fancy acoustic foam mats in your back? ^^

@FluxAcademy

2 жыл бұрын

Local shop. But you can probably find them on Amazon

This is gold, thanks for sharing

@FluxAcademy

2 жыл бұрын

you're welcome!

I landed 3 clients at $1500 this month thanks to you!

@FluxAcademy

2 жыл бұрын

whoo hoo!! great job! congrats on your success! keep it up!

@balkarangrewal3646

Жыл бұрын

Hello brother, can you guide me how to find the Client because I am trying a lot to find any client but the only thing I got is disappointment.

Thank you

It all comes down to time. What is 1 hour of your time worth? Create a breakdown of costs(wages, taxes, insurances, rent, overhead etc...) and calculate your hourly breakeven rate. Then you can go on and put a value factor to your time to create profit margins. Say to break even you need $ 30/hour. You could go up to $100/hour or more if your're good enough and confident with the your quality of your work. Then you just go and figure out how much time it takes to create the product/service. Et voila.

@alan-muscat

2 жыл бұрын

Except you have not taken into account the market. Nor have you take account of the value of the job to your client. Your calculations are all based on you. Wrong. That's only part of the picture.

@baconfish_

2 жыл бұрын

@@alan-muscat my hours worth is all about the current market and colleagues. The value of the job to the client is always subjective and thus underrated by the client.

Thank you for this informative video. Are these quotes including UI/UX from that Web Design quote? Or is it literally only the design?

@FluxAcademy

2 жыл бұрын

You can see the breakdown in the proposals

This is probably a tiny fraction of the actual web design market. Most business owners building a brand/website are not paying these prices..lol. Not even close or very realistic. Most clients want to use Squarespace, wix, or some other bs and pay less than 5k.

@dezziefbby

2 жыл бұрын

Big brands and businesses are definitely paying 10k+. It’s the small bizes and entrepreneurs who are looking for cheaper prices in my experience.

@raerlymade

2 жыл бұрын

@@dezziefbby Those clients are like a needle in a haystack though. There are WAY more SMB owners and entrepreneurs looking to create a million-dollar brand/website on fiver, lol. Thanks for the feedback!

@LorettaBangBang

2 жыл бұрын

„most“ also are just starting out and need to validate their idea with a cheap site first; or don’t take their business seriously, or are failing. These certainly don’t need to make this investment.

@LorettaBangBang

2 жыл бұрын

Also, they don’t want to pay because they are never asked. Trust goes a long way. If they personally knew someone or if someone was recommended to them they would be willing to pay.

@ethanrogers9627

2 жыл бұрын

Do you want to work with "most" people? This is all in your head, bro.

I charge 1000 minimum for a basic site. 1500 for e-commerce set up. I'm a couple of years in.

@jasperhorne

2 жыл бұрын

Exact same position, this year I'm hoping to charge 3x more

@alan-muscat

2 жыл бұрын

way too cheap, if you're building good sites.

@dezziefbby

2 жыл бұрын

@@alan-muscat it’s just a part time thing for now.

@sval08

Ай бұрын

@dezziefbby how much are you charging nowadays for the most basic 5/6 pages website for small businesses? And.. when you were charging 1000$ .. what services were you providing? Lastly... when you were absolutely beginning in your career(1-2 months in) .. how much were you charging for the most basic websites?? Thanks in advance :-)

@dezziefbby

Ай бұрын

@@sval08 $2000+ nowadays! Just basic website building and a style guide of the colors fonts and elements I used. At the beginning I was charging $600.

I charge around 10k for design and develop but I also don’t accept all jobs.

@jaimix31792

2 жыл бұрын

Hey Arturo! May I ask how long have you been doing it ?

@hleet

2 жыл бұрын

no way ! and they are paying for this ? Do you have a porfolio to show the work, just to see if it feels like 10k $ design

@user-yz4iy4kc6p

2 жыл бұрын

@@hleet Web Design for business is an investment.

@FluxAcademy

2 жыл бұрын

Congrats Arturo! Good job

@arturosalek2387

2 жыл бұрын

@@jaimix31792 Sure! Professionally been a UX designer for 4-5 years and freelance for a bit longer but super on and off. I don't want to give unrealistic expectations, most people ask for very small projects that I used to do but have since stopped. And the projects I do do are very rare and far in between since I haven't been actively trying to expand it.

What should be the hourly rate for a freelancer??

Would be good to know what the client went for in the end. The high prices on some of these quotes would seem to be a lot for a start up??

@FluxAcademy

2 жыл бұрын

depends on how much money the startup raised, can be alot or very reasonable

What programs do you use to do web design?

I am a web developer in wordpress for 4 years, I have charged from 100 dollars to 5000, it depends a lot on each moment and the client who approaches. Sometimes I've done better cheap jobs than the ones that were expensive.

@darlingonzalez4776

2 жыл бұрын

It could be amazing if you share your history with me bro (I’m trying to grow a agency from the Dominican Republic, I know that it is possible)

@Nodsaibot

2 жыл бұрын

yes, honestly webdesign is not A BIG DEAL and should not be so expensive as the examples (43k lol) nor is branding, most of the money goes to lawyers trying to register the copyright or trademark

Hi, I'm new to web design and I have a few questions: 1. What exactly does a web designer do? 2. Does a web designer code a website or just designs it?

@laxmangiri5511

2 жыл бұрын

just design

@yevgenia7785

2 жыл бұрын

Web designer chooses the fonts, the colors and the images that can evoke the right emotions for the audience. He also does color correction sometimes and writes text for the website. There are some rules that help designers create a high converting website that will sell the product well. You can search those rules online> They are really important

The company that I work for charge as little as 600 euros for a full website. I personally develop a website from 0 in about two days. My company is like a website factory and my colleagues are factory worker. Creativity is not a thing

Hello guys, when I first started, I build my portfolio on projects that were a few grand

Thank you for sharing your insights about pricing, I must say I am impressed by those 30k websites I wonder what they look like.

@FluxAcademy

2 жыл бұрын

check out the awwwards

The price do not however tell the whole story. Without knowing the scope of a project and the time it takes to design, the price is just a bunch of numbers.

Interesting to see, clearly there are clients out there willing to pay... I also think this might differ for 3rd world countries. I am currently charging around $1.5k for setup, ui design and development but in most cases small start ups or even medium size businesses aren't willing to pay more that about $800 for a site in my country. But again, it all depends on the client and their needs I guess.

@hamsolo4878

2 жыл бұрын

i think all our creative from the 3rd world countries across the fields are dealing with this problem, personally i market myself as an international person, i go for jobs outside of my country and usually i do land them, i think if you brand yourself as someone capable and fluent in English, you might manage to land jobs regarless of where you're located.

@SimonVetterli

2 жыл бұрын

I think it isn't only about 3rd world countries or not. As a web developer you should adapt in general to the country and location you are doing the website. So I have different prices upon the location.

@Nodsaibot

2 жыл бұрын

no, US prices also range from $200 to 1k only ion the BIG cities where you can ripoff these multinationals you can charge those astronomical quantities, mostly for lawyers and accounting (you will need em, taxes and small print are no joke)

@hishamshahar

2 жыл бұрын

@@hamsolo4878 fluent in English is also a problem for people from the 3rd world country that wants to dip their toes in the global market. But yeah, I think i will hustle through it. after 20 or 50 conversations, i think i will improve.

@sval08

Ай бұрын

@frankthedsigner558 where are you located and the companies which only pay 800$ where are they located? When you were beginning in your career ... what were you charging for the basic websites??

Great video! Can I sell high priced websites without going to college?

Hello flux studio, I want to ask a question about webflow pricing

Most of my sites are in the $1000 - $2000 range. I only ever had one that was $12000 and it took 2 years to complete because of the client taking so long to work out the content.

@Nodsaibot

2 жыл бұрын

yes most websites are on this range on ALL countries, the rare millionaire companies that hire these agencies is not the norm for pricing (mostly those who want to get rid of their budget before a fiscal deadline, then dont even use the site, feels like money laundering every time I make microsites and landings for NGOs)

@sval08

Ай бұрын

@CeanHerzfield when you were charging 1000$ for the sites... what services were you providing??

@CeanHerzfield

Ай бұрын

@@sval08 My services include: Graphic Design, Web Design, eCommerce stores, Web maintenance, optimization and security as well as tech support. Whatever I was charging over the years it was always too low.

Usually £4-15k for the website and around the same, maybe a bit less for the branding over here

Can you share the names of the companies that provided these proposals?

I am trying to get started as a freelancer and hoping to land my first job. I'm charging $25 an hour because i don't know how long much work it'll take and it's my first project.

@FluxAcademy

2 жыл бұрын

it's a good starting place

Because I've been so scared of charging a lot of money for my websites that included branding, website development with WP, site maintenance, social media content creation p/m, video editing, etc. For maintenanace my agency (2 people) charges $100, we have three web creation prices $240 for basic, $300 for 7 pages max, $360 for e-commerce with 10 pages. After watching this video I now realise how much I've been undercharging ourselves. And the clients also make it difficult for us when it's time for payment. Advice?

@jeffkoenig7402

2 жыл бұрын

Side benefit of higher prices is better clients. It's almost always the low price clients that cause payment problems. I have yet to have a $10k+ plus client do anything but pay immediately (*knock on wood*)

@kennethbasjan2068

2 жыл бұрын

@@jeffkoenig7402 makes sense. I think I’ll need to up my prices drastically 😅

@avoidunnecessarysuffering8359

2 жыл бұрын

@@kennethbasjan2068 Kindly share your website...I have been on a similar road as yours but after seeing this video, I am definately going for a change in pricing too.

Which agency did you pull the proposal from with the cycle split into two phases?

@FluxAcademy

2 жыл бұрын

I don't feel it's appropriate to share as this can be regarded as confidential by them..

This is for development work, so not really doing much design, sometimes being a bit creative, but not much. Normally, around £45 an hour, do sometimes do set rates, but a majority of work is "shit this needs fixing asap"

I'm building out my portfolio. I Charge between $400-$1,500 for web design or revisioning.

Me roughly around 3k++, but yeah also been working on 10k-20k web projects.

Damn I definitely need to raise my prices now 😭🤣

Would've liked to know which one he went with and what the results are.

@FluxAcademy

2 жыл бұрын

Can’t shared unfortunately

@OxideGraphics

2 жыл бұрын

@@FluxAcademy oh I completely understand but that would’ve been an amazing process to see as well. Thanks for sharing! Maybe a video on how to choose the right agency for you in terms of these offers you’ve shown?

I made few websites for 500$, now am charging 1k - 2k per website.

Right now creating a website for €200,-. Think I got to scale it up

So far i made only one paid website for 700euros, now I am making my second one for 2350. I am using webflow, and in total i made 3 real websites.. i did a One year web design course. Do you think i am charging the right amount ?

@FluxAcademy

2 жыл бұрын

I think you're in the right growth trajectory!!

@stefanofresch8836

2 жыл бұрын

@@FluxAcademy Thank's !

@ahurein1641

2 жыл бұрын

How do you get your clients

@stefanofresch8836

2 жыл бұрын

@@ahurein1641 With my website stefanodesigner.com and contacts !

@avoidunnecessarysuffering8359

2 жыл бұрын

@@stefanofresch8836 that is awesome...I have seen your website too...am inspired. Thanks.

When I garduate from College I charge my first client $100, now everytime I remember I cringe hahaha. Now I think that easily I could have charged 3k or more...

Being from a 3rd world, these are prices we can only dream of. If you charge over $500 you better have a really good plan for striking the top of the market clients who btw did I mention its a 3rd wold? so corruption is super high a big company will have officials that'll right out the box just hire a family member or close friend so unless you're that, its super tuff to break in. Might try to up my charges but idk how that'll go. The most I've made was $120 from a project with exactly 8 pages. Did it within Wordpress, they had the logo already or that would have been an extra $5 lol but yea that's what prices are like around here. Cant blame people that take the chance to outsource labor from here cause there's skill and ambition but the market just doesn't care about all that.

@ahurein1641

2 жыл бұрын

Which country are you from?

@hoodiegamer9256

2 жыл бұрын

@@ahurein1641 Zuid Afrika, south Africa and it’s corrupt unless you’re well connected from early on.

@ahurein1641

2 жыл бұрын

@@hoodiegamer9256 I have a first experience of what you're talking about. I'm from Ghana. I can't imagine charging anyone 2000$ from here for e-commerce lol.. I charged 150$ for the site I'm working on now

@hoodiegamer9256

2 жыл бұрын

@@ahurein1641 yea it be that way lmao I see Americans charging $1500 for a 3 page site that takes less than 2 hours to make.

@ahurein1641

2 жыл бұрын

@@hoodiegamer9256 I've been asking where they get their clients. $1000 for 10 pages wouldn't be bad lol

Recently, I heard a good Jewish joke apropos when we discussing prices. "Moshe, where did you get such a nice watch. Answer: My father sold me when he was dying."

@S_Tito

2 жыл бұрын

Best salesman joke! 🤣🤣🤣

you quote the client - not the work he wants

Um........nope.

LOL these are "too big for your pants" agencies, REAL LOCAL web design ranges from simple page: 200 usd to 800us ecommerce. if a local agency is charging you more, you are being ripped off, just hire a freelancer and say what your budget is

$1000 for the cheapest???? Heh. Good thing I can make my own website--including logo, design, blahblah--the whole shebang. Lol.

I don't buy those 5 and 6 figure quotes. Coke aren't paying that for Chrissakes and their sites are about as big as they come. It would be better to take different sized projects and, after going through the work involved and time spent, then present costings rather than final billings.

@FluxAcademy

2 жыл бұрын

I'd love to see the proposal for the Coke Website, if it's less than $500k i'd be really surprised.

@dankierson

2 жыл бұрын

@@FluxAcademy The consumer or community part of the Coke project was done by Deveire. For sure they got into 6 figures but hardly $500,000 ...

@edwardroh89

2 жыл бұрын

I guarantee you it's at LEAST 5 figure quotes. I mean most of these cheap people shouldn't even be paying for web designers, and just use Squarespace or some other template websites like the cheap people they are. It's only the big idea man entrepreneur with the big e-peen who wants the world-changing website...at $500 😂and those people can't even tell what a good website even is.

@dankierson

2 жыл бұрын

@@edwardroh89 Well I know the company doing the Coke community site had a big (6-10) group on it, some experienced, some grad interns. Java Spring back end, NoSQL database, Git versioning, AWS, etc. They really drove the grads, no overtime. It had to be $50k - $80k. But then they'd get maintenance and makeover work too, that's extra dough. But I'd love if I am wrong 😁

Lol I'm charging way less than I should

FIRST LIKE COMMENT!

Who buys this startups?

I've been working as a Web Developer/Designer in our Company for almost 2 years now. My role is from scratch to finish (from research to development) and the only programmer. Seeing this makes me want to kill myself as I am paid less than $3,000/yr :)

@avoidunnecessarysuffering8359

2 жыл бұрын

A journey of a thousand miles begins with one step. Take heart.

2nd

This would have been more useful if they had been full (and only) web design projects. Clearly some of the prices are for a webpage only, not a website. Very difficult to gain much pricing knowledge from the proposals shown. But thanks for trying.

My bro charges 250$ ususally!

Fix your mic setup! We shouldn't have to hear you swallow and then smack your lips! You are not the only one but I avoid every KZreadr that does this.