On March 14th, NIO held a press conference in Beijing, adjusting the pricing of its BaaS. The new BaaS battery leasing product has lowered prices, buyout rents can now be deducted, and there is a 4-for-1 free offer. In some regions, the optional installation rate has directly exceeded 80%.
However, before that press conference, NIO actually spent a long time discussing long-life batteries because the price adjustment was too aggressive. I found that in the past few days, few people have seriously discussed this. I think this is actually the cornerstone of the price reduction this time for BaaS, and it is also the essential reason for NIO to switch batteries, and even many car companies have successively joined the NIO battery swap alliance.
Why do we need long-life batteries? Look at NIO's strategy.
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