How Louis Vuitton Took Over Asia

Moet Hennessy Louis Vuitton SE or LVMH is one of Europe's largest companies, with a market capitalization of $350 billion.
As of this writing, the company's co-founder and controlling shareholder Bernard Arnault is worth over $100 billion and is the third richest man in the world.
LVMH's fortunes have risen with the luxury boom in Asia - first in Japan and then China. In 2021, Asia including Japan delivered 26.7 billion euro of revenue - 60% more than the United States' 16.6 billion euro.
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Пікірлер: 237

  • @armanddemaupertuis1967
    @armanddemaupertuis1967 Жыл бұрын

    Ironically Louis Vuitton is not well regarded in France when it comes to true luxury. Yes they make a lot of money from China but they are also labelled the "Chinese nouveau riche brand"...

  • @magnetospin

    @magnetospin

    Жыл бұрын

    At one point, McDonalds was considered luxury food in China, so there's that.

  • @humorss

    @humorss

    Жыл бұрын

    Sub par quality for the price as well...a luxury has to be uncompromising in function and build, not that its sold at a high price.

  • @pudanielson1

    @pudanielson1

    Жыл бұрын

    What are some luxury brands in France, now I am curious

  • @larryc1616

    @larryc1616

    Жыл бұрын

    What luxury brands do the French consider better than LV? I hope it's not those gaudy brands that rappers, no-talent celebrities(ie:Kardashians)and wannabe rich show off with.

  • @simonau7800
    @simonau7800 Жыл бұрын

    These bags are unreasonably expensive. In 2007 my wife and I went to France for vacation. We stop by LV store, she spent $6000 for TWO bags!!??? 15 yrs pasted and these 2 bags are still in her our safe in the bank. In a box, in a bag in another bag, for each bag. Never used. I do not understand.

  • @rachel-po5rm

    @rachel-po5rm

    Жыл бұрын

    Resell value is hopefully decent

  • @Masonrytodger

    @Masonrytodger

    Жыл бұрын

    They’re going to considered vintage soon and if they’re part of a certain LV set that has value you can definitely make your money back

  • @heyidkrn6251

    @heyidkrn6251

    Жыл бұрын

    With inflation and all, y’all should be able to resell it for a good price (given it’s in good condition)

  • @senzen2692

    @senzen2692

    Жыл бұрын

    So you're saying you still don't understand your wife huh? Someone's headed for the couch... Not that I would understand it myself: we're not LVMH's target audience.

  • @thunderb00m

    @thunderb00m

    Жыл бұрын

    It's not for people who would think twice about blowing 6k It's mostly for people with too much money but without the intellect to match.

  • @senzen2692
    @senzen2692 Жыл бұрын

    I'd love to hear more about how Louis Vuitton in particular went on to cater to men in China, my gut feeling says their products are bought as gifts and it was consumers who sought the brand, not so much the brand adapting to them.

  • @speedzero7478

    @speedzero7478

    Жыл бұрын

    Thats true. Me and my friend from Shandong used to always go shopping for bags for our ladies, long times ago.

  • @s._3560

    @s._3560

    Жыл бұрын

    The new rich there want to give people the impression that "they have arrived". *All you are doing really is wearing other nations' pride as if it were your own.* They will just be even more snooty seeing your blind adoration of them rather than think you are their equal. No need for that, but rather let your own solid accomplishments validate you! Stand tall, in addition, exude confidence and charisma! They are more attractive than mere pieces of clothing packaged with a lot of marketing spew (cue below).

  • @joeridgechua

    @joeridgechua

    Жыл бұрын

    Now I know why Prada couldn't penetrate China. That brand was too into individuality and having a true fashion ideology, where in reality, the Chinese only want the merchandise.

  • @Irv350

    @Irv350

    Жыл бұрын

    @@s._3560 YES. Many mainland Asians still do not understand how Westerners think and how they perceive Asians.

  • @s._3560

    @s._3560

    Жыл бұрын

    @@joeridgechua Another sour Prada employee.

  • @senzen2692
    @senzen2692 Жыл бұрын

    It's a good intro, a lot more could be said about the power of high end brands: the best of the best in the mind of its consumers, the more expensive the better; while the world is used to equating "Chinese" with "cheap and poorly made", high end Chinese consumers themselves will insist on "Fabriqué en France"; which is why I cringed when I heard about McKinsey optimizing production.

  • @autohmae

    @autohmae

    Жыл бұрын

    It did sound like McKinsey suggested the safest option: don't change the brand, the product, the product quality, the production methods, the quality of the raw materials, etc. Just change the way the raw materials are sourced.

  • @jmiquelmb

    @jmiquelmb

    Жыл бұрын

    I’m not really knowledgeable about fashion, but what I heard from people who know more is that Louis Vuitton is in fact not that well regarded in their home territory. In France it’s associated with old people and Asian tourists, a conservative by the numbers design philosophy. French young women tend to prefer smaller luxury brands. Louis Vuitton has been using their French origins as a status symbol but the reality is that they make bank from selling European glamour to Asians in Ginza or Shanghai

  • @PainterVierax

    @PainterVierax

    Жыл бұрын

    @@jmiquelmb yep, just like what I said about champagne and wine. Frenchs (as well as Italians) are more about finding something original artisanally made and uncommon. Those people flex about their knowledge and the time invested on finding the goods rather than the value of the brands like new bourgeoisie does.

  • @PainterVierax

    @PainterVierax

    Жыл бұрын

    @TacticalMoonstone A bit like that but more slow paced, with no exceptionalism, no extreme cultural appropriation and very old in comparison. It's not about searching to be in a counterculture but naturally showing education in certain tastes. It's more socially widespread than hipster though, as it's part of the patrimony so part of the mainstream culture of those European countries.

  • @vytautasvaicys8745
    @vytautasvaicys8745 Жыл бұрын

    I'm amazed by your ability to explore such diverse topics from science, education, culture, and business. I always wait for your next video because it is always a treat.

  • @XmarkedSpot

    @XmarkedSpot

    Жыл бұрын

    seconded

  • @y1QAlurOh3lo756z
    @y1QAlurOh3lo756z Жыл бұрын

    5:42 “Sense of pride and accomplishment” Hmm, where have I heard that before…

  • @textme6873

    @textme6873

    Жыл бұрын

    In spite of the economic fluctuation, I'm so excited I've been earning $4,500 from my $5,000 investment every 4day

  • @lamhkak47

    @lamhkak47

    Жыл бұрын

    *Macrotransations intensifies*

  • @chriscole344
    @chriscole344 Жыл бұрын

    Asian LV is Maotai. They both sell the perception of wealth, not handbags or alcohol. Interestingly Moutai surpassed LVMH in market cap during covid for the first time.

  • @rolletroll2338
    @rolletroll2338 Жыл бұрын

    That’s frustrating. In France we don’t have a semi conductor industry… but we have Louis Vuitton bags to sell to credule customers! Yay!

  • @comdo831
    @comdo831 Жыл бұрын

    Price a LV bag at USD 100 and people would think nothing of it. Price the same bag at USD 1000 and you will find people who think the bag is fantastic.

  • @buglepong
    @buglepong Жыл бұрын

    LV is so successful that it has somewhat compromised its luxury status. I consider it the brand of the upper middle class, not the truly wealthy

  • @jmiquelmb

    @jmiquelmb

    Жыл бұрын

    That’s the only way you can make a really large company. Real luxury is just too niche to handle money like Louis Vuitton does. That’s why most luxury car companies are not independent anymore but part of other groups, like Ferrari and Fiat

  • @richardbloemenkamp8532

    @richardbloemenkamp8532

    Жыл бұрын

    It seems a good way to start a big company. Start with an exclusive niche market and if it takes off extend to the upper middle class. Tesla did it like that as well. However as soon as young people (teenagers?) can buy these products the brands start falling.

  • @cv990a4

    @cv990a4

    Жыл бұрын

    Scalping the Chinese nouveau riche... Hey, it's great business if you can do it, but you're right, when every mainland Chinese wannabe has an LV item, exclusivity leaves something to be desired.

  • @trthib

    @trthib

    Жыл бұрын

    @@cv990a4 By then LVMH will be selling mostly in India, and then Indonesia

  • @1224chrisng

    @1224chrisng

    Жыл бұрын

    @@richardbloemenkamp8532 true for Tesla, but there's a difference between a utilitarian good and a luxury item. If someone offered me $10 for a high-end gaming PC, I'd buy it in a heartbeat, but not if I was offered a gold bar for the same price

  • @tygerbyrn
    @tygerbyrn Жыл бұрын

    I didn’t understand, nor appreciate, luxury goods such as Louis Vuitton. That is until I got married. My wife loves bags and wallets like I love movies and books. However, the biggest difference between our hobbies was that the resell value on LV bags and wallets was pretty big. For example, I bought a bag for her called a pouchette in 2011 for about $500. I thought nothing of that bag for the time she had and used that bag. However, years later, she was able to sell that very bag for about $1200. It was due to scarcity of the bag and a hungry demand. Two important ingredients that continue to propel sale and resale of some luxury goods. She says that LV has been on the decline in some years; due in large part to poor quality control.

  • @quasadra

    @quasadra

    Жыл бұрын

    so its really an investment, not a purchase in the traditional sense.

  • @tygerbyrn

    @tygerbyrn

    Жыл бұрын

    @@quasadra in some cases, that’s what it appears to be. It’s heavily dependent on scarcity versus demand. The luxury goods maker has to stop making a certain type of bag, wallet, etc. that’s coupled with a near-insatiable demand on the part of the buying public. Not all items have that, but when they do, it’s crazy. And, it certainly does become an investment. There are some bags and whatnot that my wife will hold on to because of that reason.

  • @eliasross4576

    @eliasross4576

    Жыл бұрын

    @@quasadra it's a collectible at best. Cars, art, etc. Collectibles have an average rate of return that's necessarily worse than businesses, without the tax benefit and tend to be risky and cost more to buy and sell.

  • @CeoLogJM

    @CeoLogJM

    Жыл бұрын

    I would rather save up for a house

  • @letsburn00
    @letsburn00 Жыл бұрын

    Louis Vuitton always seemed trashy to me. The thought it brings up to me is "If you're actually wealthy, why are you so anxious that you buy something showy like that?" It's like people who wear gold chains. You look silly

  • @NoNameAtAll2

    @NoNameAtAll2

    Жыл бұрын

    people are buying for brand, not for looks :/

  • @letsburn00

    @letsburn00

    Жыл бұрын

    @@NoNameAtAll2 Brand buying behaviour is itself trashy to me. If it's quality, that's one thing, but just for a logo, trashy.

  • @Masonrytodger

    @Masonrytodger

    Жыл бұрын

    @@letsburn00 I mean no disrespect but I have a vintage Rolex Speedking because one the quality is better then most of the watches made today and it has a pretty good resell value due to the dial and all original parts. I’m a minimalist when it comes to everything else because I’ve never bought a new car since 2004 which is a 04 Honda Civic Value Package that gets better mpg than most vehicles on the road today due to the weight of the metals used in older Hondas and I’ve only had to spend about $6,000 for maintenance and repairs within the time I’ve had it. I find it a waste that people pour their money down the drain to buy new things when they could buy older models of things that have better quality and is cheaper

  • @letsburn00

    @letsburn00

    Жыл бұрын

    @@Masonrytodger If you're buying for quality, that is absolutely a reasonable purchase. The thing is, people buy stuff that is no better than other things purely based on brand. For instance, LV makes a set of earbuds that retail around $1000. Tech KZreadr LTT found they were actually a rebrand of another companies earbuds. The rebrand was from a high quality brand that made good earbuds. But those ones (which were literally identical except for colour of the plastic and carry bag) were $400. You gained no quality for the $600, just conspicuous consumption.

  • @Napoleonic_S

    @Napoleonic_S

    Жыл бұрын

    I dunno man, I feel like LV and the likes are far more justified than Apple... And yet today Apple is a more known luxury brand worldwide than those luxury fashion brands, especially in the developing countries and for lower economic class people...

  • @Palmit_
    @Palmit_ Жыл бұрын

    3:00 "(on the left)" - i lost it .. my sides are still hurting. 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

  • @jmiquelmb
    @jmiquelmb Жыл бұрын

    That will probably explains why Japan has a weird obsession with Dom Perignon, Louis Vuitton’s high tier champagne brand. I don’t know how good it is compared to other several hundred bucks bottles, but being that popular in a culture that is not really knowledgeable on wines probably means that the company is terribly good at selling status and glamour, regardless of quality.

  • @PainterVierax

    @PainterVierax

    Жыл бұрын

    As you say, it's just bourgeois prestige. Japanese are not educated in champagne or wine so they think this brand is the best as it's the most expensive. Whereas in historical countries who produce wine, the real flex is to come to a party/dinner with a small producer wine that taste exquisite because it shows knowledge and good taste. I guess it's the same with nihonshu, umeshu or other spirits but in opposite direction.

  • @trthib

    @trthib

    Жыл бұрын

    James Bond is better than any influencer....

  • @mashitta5969
    @mashitta5969 Жыл бұрын

    We should remember that the high price or expensivness doesn’t always mean high quality.

  • @halahmilksheikh

    @halahmilksheikh

    Жыл бұрын

    Well yeah but LV are pretty high quality. Does it make it worth it? Not to everyone

  • @aurorajones8481

    @aurorajones8481

    Жыл бұрын

    LOL yea its not even leather. I think most of us know we are paying for the brand and its history. I mean Im not. LOL id never. Well maybe. lol

  • @tedaspane1493

    @tedaspane1493

    Жыл бұрын

    Well, I still wear, on occasion, my US 2 dollars fake Nike shoes I bought at Bangkok street 10 years ago, it's fairly worn out though.

  • @quiteindeed6809
    @quiteindeed6809 Жыл бұрын

    Ah yes, true luxury is being able to lug around something awful looking and not get berated for it.

  • @drewwollin3462
    @drewwollin3462 Жыл бұрын

    Very good on the industrial ecology of luxury goods. One of my Australian friend's mid-30s son was working as a men's shoe designer for Louis Vuitton in Paris.

  • @textme6873

    @textme6873

    Жыл бұрын

    In spite of the economic fluctuation, I'm so excited I've been earning $4,500 from my $5,000 investment every 4day

  • @speedzero7478
    @speedzero7478 Жыл бұрын

    You make so many interesting videos. I watch a few each week, thanks for making these.

  • @maverickkhofanda3539
    @maverickkhofanda3539 Жыл бұрын

    always super sharp analysis, love your videos!!

  • @geneballay9590
    @geneballay9590 Жыл бұрын

    very interesting and well done. thank you for all the work and for sharing.

  • @fretted4life
    @fretted4life Жыл бұрын

    During my school farewell I remember buying a double sided tie to go with my shirt and pants. The tie was from Louis Vuitton. When I went to buy the tie except the one I purchased everything else was a bland boring colour. That was the last thing I purchased from Louis Vuitton.

  • @C0nstantineify
    @C0nstantineify Жыл бұрын

    Great video. Love it.

  • @ianthesiow3013
    @ianthesiow3013 Жыл бұрын

    TQ... I learned so much from this. Appreciate.

  • @jeyolikemayo
    @jeyolikemayo Жыл бұрын

    Yeah, after hearing about brands burning shit just to save their image, no fancy brand will ever be respectable to me.

  • @LikaLaruku
    @LikaLaruku Жыл бұрын

    I strongly associate the brand with bootleg merchandise. They have art supplies that are actually cheap basic-b!tch cheap brands with their name & a huge price increase slapped onto it, which makes me suspect that the knockoffs of their goods are actually funded by the company as a way to get money from lower income homes while pretending it hurts their bottom line.

  • @jmiquelmb

    @jmiquelmb

    Жыл бұрын

    I had an economics professor that told me that when he went to Turkey he visited a clothing factory that supplied for many Western luxury groups. The visitors had the opportunity to buy “counterfeits” that were made on that same factory at a fraction of the cost. The only difference is that they weren’t sold from official channels, and the IP owner didn’t get a dime from that. That was probably illegal but they did it anyway.

  • @AdityaChaudhary-oo7pr
    @AdityaChaudhary-oo7pr Жыл бұрын

    Amazing info about luxury brand LVMH

  • @gregdobbs2577
    @gregdobbs2577 Жыл бұрын

    I thought it was an odd topic. thank you for taking it on. it was a revealing take on business management and culture and very relevant to the channel's, niche? for this, thank you again. for the past and continuing effort, much thanks

  • @johnl.7754
    @johnl.7754 Жыл бұрын

    People in Asia do like to dress up a lot more then in at least the USA in general no matter which social economic group that they belong to. My friend in China asked why do Americans dress so simply (tee shirt…). Maybe in the west people are ok with how much money they have and don’t think that they need to compare against others as much. What do you think?

  • @letsburn00

    @letsburn00

    Жыл бұрын

    It's wild, because if I see someone with a LV bag, I think they are trashy. The idea that someone would buy one when they are actually wealthy seems strange to me.

  • @RonJohn63

    @RonJohn63

    Жыл бұрын

    It started with the faux-egalitarianism of the 1960s.

  • @greatwolf5372

    @greatwolf5372

    Жыл бұрын

    @@letsburn00 I have noticed that at my university. Most Asian immigrants students dress very expensive while Asian Americans dress casual/simple.

  • @senzen2692

    @senzen2692

    Жыл бұрын

    People in the US used to be like this, many still are. There was this president that bragged about golden toilet bowls I think...

  • @johnl.7754

    @johnl.7754

    Жыл бұрын

    @@greatwolf5372 As an Asian American it is probably because we have blended into American culture and are probably poorer then the international Asian students.

  • @ThePrime125
    @ThePrime125 Жыл бұрын

    Louis vuitton is like Macs: people feel exclusivity buying them but in japan every single girl especially the poor ones own a louis vuitton bag lol

  • @thioga1

    @thioga1

    Жыл бұрын

    Imagine inheriting not a piece of land, or shares on an industry but rather a bag.

  • @01chohan

    @01chohan

    Жыл бұрын

    Nobody buys Macs for their exclusivity lol

  • @thioga1

    @thioga1

    Жыл бұрын

    @@01chohan everybody does, no tech person would ever go close to an apple product, and poor people will buy whatever their money can afford and apple products are specifically priced to avoid that.

  • @01chohan

    @01chohan

    Жыл бұрын

    @@thioga1 ‘no tech person would ever buy a mac’ thats one of the dumbest comments ive ever seen in my life 😭😭

  • @jax10x

    @jax10x

    Жыл бұрын

    @@01chohan the excessive heat coming out of his x86 machines drives him crazy.

  • @alfredalbert2970
    @alfredalbert2970 Жыл бұрын

    Interesting to hear your perspective on luxury brands.

  • @philippebouchard-bourdeau5100
    @philippebouchard-bourdeau5100 Жыл бұрын

    Thanks, loved it.

  • @AllocatorsAsia
    @AllocatorsAsia Жыл бұрын

    Love your tech videos but also love seeing the odd interesting gem like this sprinkled in! 🙌

  • @YouTubeShortsSuck734
    @YouTubeShortsSuck734 Жыл бұрын

    I lived in Beijing for a month in 2015/16, working in an office on a higher floor of a mall of Guo Mao (spl?) train station. Every day on the way in and out of work, LV stores and other luxury stores were frequently completely empty, customer free. The same was true whenever I walked around Beijing. I don’t know if anyone is actually shopping at these places, they are just being built in preparation for an upper middle class to one day exist

  • @ippydipp
    @ippydipp Жыл бұрын

    Brilliant video mate, would love to see more fashion company content. Maybe even asian based ones such as Shanghai Tang.

  • @wuschelbeutel
    @wuschelbeutel Жыл бұрын

    It's kinda funny. My wife and I used to argue about helping llvm vs asml's market cap (Europe's largest companies) by buying products in their respective areas.

  • @markowitzen

    @markowitzen

    Жыл бұрын

    wait you guys bought an asml product?

  • @wuschelbeutel

    @wuschelbeutel

    Жыл бұрын

    @@markowitzen just semis in general, which indirectly supports asml. Also which of the two stocks to buy

  • @markowitzen

    @markowitzen

    Жыл бұрын

    ​@@wuschelbeutel oh lol I was half joking with that comment... but to answer the latter seriously both of them have upsides and downsides though honestly I don't think you can go too wrong with either, ofc you should probably do your own research on this and take everything I say with a grain of salt lmvh earnings have been killing it this past year and they will probably continue to benefit from the mentioned macroeconomic dividends in China through their expansion, brand name is pretty strong but they do suffer a lot of competition from comparables as well as a high propensity to tank in downturns (as a lux product) so from a macroeconomic standpoint it's the less secure choice - I will say that mr. arnault as an excellent manager that has done wonders for the company is definitely a huge bonus and his strategic sense is fairly strong from a business management standpoint, not really sure if he can be said to possess the same sharp sense of design that has been handed down by LV for generations over the longer term (maybe decades) though I'm currently timing an ASML play myself for purely money reasons, I'm in the US so we simply play in the overseas markets for diversification and opportunity. There is a "buy american" movement here as well but honestly most people aren't so picky about such things or intent to do too much that inconveniences them. Anyways, ASML by contrast has an absolute monopoly that is nigh unassailable but very few expansion prospects; they're supply capped and it's really hard for them to create additional value due to the massive capex they face for literally anything... from an accounting perspective their numbers are far worse in that regard even with the insane production runs of lvmh plus the designer/marketing package spending. The lack of scalability makes things pretty difficult on that end as reflected in the sheer difference in revenue between the two companies, and just eyeballing it without doing the math this is partly contributing to a sizable cost premium per share along with the typical "high technology future" bump. However as I've researched this more extensively I can say that the onshoring of chip manufacturing is likely to lead to a sizable expansion of their market and they will also likely see big uptick with high-NA so there are some sizable headwinds to look forward to in the next few years... if they choose to start up another factory and clear their backlog more quickly or lower their prices to make the big guns available to a wider variety of customers both would also be beneficial from an accounting and micro perspective respectively

  • @britzman9905
    @britzman9905 Жыл бұрын

    Its great to hear you branch out from semiconductor into more fun stuff, tech can get a bit dry

  • @mjjjuly
    @mjjjuly Жыл бұрын

    I don't like that "Asian" is most often really means "East Asian"

  • @mayeit77
    @mayeit77 Жыл бұрын

    this is why i love this channel.

  • @publicspeaker4009
    @publicspeaker4009 Жыл бұрын

    Ah yes let me buy a expensive bag for some reason

  • @and1play5
    @and1play5 Жыл бұрын

    great video

  • @seamon9732
    @seamon9732 Жыл бұрын

    I'll never get this... The obsession about illusory social status with brands ( luxury or not ). Pure unadulterated stupidity.

  • @BellaDantas
    @BellaDantas Жыл бұрын

    Very interesting

  • @mrnarason
    @mrnarason Жыл бұрын

    Maybe do a video on counterfeits

  • @michaelproust7891
    @michaelproust7891 Жыл бұрын

    Great channel, a good story about Louis Vuitton is that the only luggage reported to arrive on a new Foundfland beach after the Titanic sinking was a Louis Vuitton. Could you do a video on the Graf and Stift car that the Arch Duke was killed in before the WW1?

  • @lamhkak47
    @lamhkak47 Жыл бұрын

    I guess LV to those Asian upper-middle class people is kinda like Supreme to the younger people, except they were being inspired by the hall of mirrors in Versailles?

  • @jmiquelmb

    @jmiquelmb

    Жыл бұрын

    It’s fun that you mention that, because Louis Vuitton and Supreme made a collaboration some years ago. Yes, you could buy a Supreme Louis Vuitton bag. Recently they collaborated with Microsoft to make an Xbox Louis Vuitton suitcase. The company tries to expand their brand as much as possible while trying to keep a semblance of class and luxury.

  • @lakshman94
    @lakshman94 Жыл бұрын

    Does anyone know if there is a similar channel specific to America?

  • @coreofthesun5429
    @coreofthesun5429 Жыл бұрын

    is Euronometry next???? 2nd channel???

  • @aurorajones8481
    @aurorajones8481 Жыл бұрын

    4:13 I believe the LL is silent - Pap 'i on

  • @raylopez99
    @raylopez99 Жыл бұрын

    That's it for now...I'd like a future video on "Tier 3" cities. Who are they?

  • @seokjin3000
    @seokjin3000 Жыл бұрын

    14:24 what are the "KOL models"?

  • @CarterColeisInfamous
    @CarterColeisInfamous Жыл бұрын

    i cut the LV logo for the store in houston when i ran a waterjet

  • @Jvanschalkwyk1
    @Jvanschalkwyk1 Жыл бұрын

    I read in a book once "pride is a sin"

  • @albertteng1191
    @albertteng1191 Жыл бұрын

    There is always a long line outside LV stores in my country here in asia. Our country is not particulary a rich country but people are spending. An LV, a prada product is highly sought after. No thanks to influencers and LV marketing. Even hermes is enjoying brisk sales, there is a 6 month wait for their bags right now.

  • @droidgracie4121

    @droidgracie4121

    Жыл бұрын

    India? Laos? Philippines? Cambodia?

  • @moRaaOTAKU
    @moRaaOTAKU Жыл бұрын

    I mean I can see AMD's Dr.Su wearing one haha

  • @albertteng1191
    @albertteng1191 Жыл бұрын

    Not only european luxury brands are a hit in asia right now but sneakers as well. Sneakers are considered luxury goods here especially the rare and limited or the collabs. There is one guy who accumulated around $4m worth of sneakers and has a built a whole house complete with climate control to house them

  • @MonlopoMAN
    @MonlopoMAN Жыл бұрын

    This stock is also destroyed once discounted to a certain price to maintain scarcity

  • @richardbloemenkamp8532
    @richardbloemenkamp8532 Жыл бұрын

    I'm going to call it "papiLLon bag" here in Paris as well. Just to see how the French will react.

  • @thatdapperman
    @thatdapperman Жыл бұрын

    When a person puts great importance on external factors or become influenced by anything outside of them, they can become manipulated. People also think they can increase their self worth by owning expensive things, when it does not. They're as insecure as they ever have been

  • @thebeautifulones5436
    @thebeautifulones5436 Жыл бұрын

    Note. Euros only came into existence in the 1990s

  • @jonnyh5858

    @jonnyh5858

    Жыл бұрын

    Yeah I’m guessing the currency was francs

  • @sirfer6969
    @sirfer6969 Жыл бұрын

    Papillon, French for butterfly, is pronounced "papp-ee-yon", just fyi...i cringed hard lol

  • @senzen2692

    @senzen2692

    Жыл бұрын

    I did cringe but it's not like I'm about to get say Chinese names right; all syllables in Racamier are pronounced too: "racamié"

  • @pixelhistoricalwarriors
    @pixelhistoricalwarriors Жыл бұрын

    I'm Asian and I really want a Louis Vuitton wallet.

  • @SeeMoreLevingthon
    @SeeMoreLevingthon Жыл бұрын

    I know it's incredibly petty, but I've started to entirely avoid clips that have DRAM mentioned in them, because I hate how you pronounce it. I've stopped watching videos where it's even just possible for DRAM to come up and this one allows me to bask in your voice's glory safely, without that horrendous DRAM pronunciation. Love it.

  • @kavorkaa
    @kavorkaa Жыл бұрын

    Few things as tacky as a LV bag How Japanese women fell for those ugly bags is lost on me

  • @textme6873

    @textme6873

    Жыл бұрын

    In spite of the economic fluctuation, I'm so excited I've been earning $4,500 from my $5,000 investment every 4day

  • @kamilpotato3764

    @kamilpotato3764

    Жыл бұрын

    I tell you something from perspective of average Joe living in UK. City I'm living is bustling with Chinese students. Numbers seemed like quadrupling every year. You can see female students are loaded... and at the same time they are some of the worst dressed people I ever seen. Those girls have no taste and sense when it comes to clothes they put. You can see it's all expensive stuff. But mixed and worn in such a way that it looks totally trash. Additionally the way they walk sometimes... god forbid they put high heels..

  • @jmiquelmb

    @jmiquelmb

    Жыл бұрын

    In fact, they’re not very popular in France. French women associate them with old people and Asian tourists.

  • @marcc1830
    @marcc1830 Жыл бұрын

    Asianometry Mom: Son, research will make video better. Christmas is only in a few months 😜

  • @anthonynowlan9765
    @anthonynowlan9765 Жыл бұрын

    LV bag prices keep going up. Used to be affordable slowly price people out. Veblen goods

  • @williamlouie569
    @williamlouie569 Жыл бұрын

    Suckers are reborn every day. Especially among women who will pay through their noses for fashion trends.

  • @israeldavila27
    @israeldavila27 Жыл бұрын

    Hey anyone living in Japan right now, is LV still big or popular?

  • @jonnyh5858

    @jonnyh5858

    Жыл бұрын

    Very. They recently had a major fashion show there during pandemic. 2000s era LV is “retro” cool now and while streetwear is more focused in smaller brands, LV is quite big in Japan yes

  • @israeldavila27

    @israeldavila27

    Жыл бұрын

    @@jonnyh5858 Thanks I was curious of moving there soon and wanted to understand what they considered high fashion.

  • @ADHD55
    @ADHD55 Жыл бұрын

    It's a cultural issue nobody cares about luxury brands in the west but it's seen as a status symbol in Asia, the conformity, the obsession with money and items, something to do with it

  • @StephenMortimer

    @StephenMortimer

    Жыл бұрын

    CAN YOU IMAGINE warren buffet going for that crap ??

  • @greenbrickbox3392

    @greenbrickbox3392

    Жыл бұрын

    @@StephenMortimer Warren buffet and tech people don't care, I feel like entertainment and pop culture figures care much more

  • @RonJohn63

    @RonJohn63

    Жыл бұрын

    "nobody cares about luxury brands in the west". LOLOL if that were true, then D&G, Burburry, YSL, Givenci, Chanel, Prada, Fendi, etc wouldn't be so popular.

  • @sirfer6969

    @sirfer6969

    Жыл бұрын

    @@StephenMortimer As Buffet might say, "A fool and their money are easily separated"...LVMH has this down to an art in Asia, as do most casinos there..as my father would have said, they have more dollars than sense

  • @senzen2692

    @senzen2692

    Жыл бұрын

    16.5€ billion in sales for LVMH just in the US and 22€ billion in Europe say otherwise.

  • @BittersweetMayhem
    @BittersweetMayhem Жыл бұрын

    Celebs like Kardashians make LV the tackiest brand. It is called trying too hard

  • @laurv8370
    @laurv8370 Жыл бұрын

    Ha, almost better than the semiconductors videos :P

  • @patrickbateman783
    @patrickbateman783 Жыл бұрын

    Louis GANG GANG!!!

  • @adambalapatel

    @adambalapatel

    Жыл бұрын

    iranian psycho 😍

  • @joecostner1246
    @joecostner1246 Жыл бұрын

    How come only old Europe can make real luxury products? Asians just love the European brands.

  • @waynesworldofsci-tech
    @waynesworldofsci-tech Жыл бұрын

    Hey man, could you address luxury goods in Russia since February 24th?

  • @BryanChance
    @BryanChance Жыл бұрын

    With all the new millionaires it makes sense. :-) but these products are just absurdly expensive. I’ve never laid my hands on anything in the LV class. LOL

  • @alaindumas1824

    @alaindumas1824

    Жыл бұрын

    Same thing for me until last year when I needed a bag in a specific size. eBay offered unbearably ugly Chinese bags, and second hand Vuittons from Japanese specialists. For about $500, I ordered a logo less Vuitton. It is discreet enough that I don't bother locking my office overnight. Laying my hands on it everyday when I walk between my offices brought me such pleasure that I quickly bought another one to be used in case I needed to carry stuff home.

  • @NoNameAtAll2
    @NoNameAtAll2 Жыл бұрын

    these investment bots are annoying

  • @12time12
    @12time12 Жыл бұрын

    Waste of money. I like the Steve Jobs approach to attire - cheap, not the turtleneck.

  • @marcv2648
    @marcv2648 Жыл бұрын

    Men don't carry bags. Maybe a case.

  • @carloantoniomartinelli5418
    @carloantoniomartinelli5418 Жыл бұрын

    At minutes 1.30 > 1.31 : "...this was mostly an American and British 'phenomena..." ( sic ) . PhenomenA is the plural of the word, but since only one is meant here, PhenomenON is the way to go.

  • @thembinkosikissama8764
    @thembinkosikissama8764 Жыл бұрын

    PesaPay

  • @theoneandonlykyle9800
    @theoneandonlykyle9800 Жыл бұрын

    I'd never buy those overpriced clothes if I can look nice and casual I'm good.

  • @thembinkosikissama8764
    @thembinkosikissama8764 Жыл бұрын

    MaliPay

  • @msytdc1577
    @msytdc1577 Жыл бұрын

    So third richest dude in the world has company that glues and stitches together dead animal hides and it does the same in yearly revenue as all divisions of AMD... Yikes.

  • @thunderb00m

    @thunderb00m

    Жыл бұрын

    Don't forget, he also sells yeast poop

  • @toomanymarys7355

    @toomanymarys7355

    Жыл бұрын

    LV is mainly fabric lol

  • @jrherita
    @jrherita Жыл бұрын

    The gold digger test -- take a date to a Louis Vuitton "bag store". If the date gets very excited -- they're high maintenance and too expensive.

  • @cristianfamigliuolo
    @cristianfamigliuolo Жыл бұрын

    Sorry, i appreciate your works but "journalism, youtuber and information" are a different things from money, nobody can transform a continent is a money making machine. Is a matter of market and evolution of the same. This a be mixed whit the placement. It is only a marketing mix.

  • @ErraticPT
    @ErraticPT Жыл бұрын

    Mass exclusivity? If I bought middling quality (at best) items put my name on it and sold it at 50x the original price to an imbecile. What am I? Exclusive? A con man? If I only ever sell 1, is it more exclusive or is it just a cheap item with a name on it?

  • @Nattherat64
    @Nattherat64 Жыл бұрын

    Isn't it because Asia is all about face and brands show off how important you are wealth wise from the outside?

  • @Dr7-1
    @Dr7-1 Жыл бұрын

    Great work but sure, nothing to do?! Oh! Meta man belives otherwise.

  • @sshko101
    @sshko101 Жыл бұрын

    If poor people buy luxury goods to display high social status, so what then the owner of such a business want to show with this sort of "achievement"? Is he some sort of level 2 poor man or what?

  • @YanestraAgain
    @YanestraAgain Жыл бұрын

    Felthats?

  • @Aermydach
    @Aermydach Жыл бұрын

    :/ Eat the rich!

  • @Napoleonic_S
    @Napoleonic_S Жыл бұрын

    This has nothing to do with semiconductors? Hm really? I wouldn't be surprised if Gucci, Louis Vuitton, Channel etc uses computers to design their handbags, shoes, dresses etc... I mean it wouldn't be so far fetched, and I bet in the next few decades, maybe we would see video game characters design in those brands, lol...

  • @DavidUtau

    @DavidUtau

    Жыл бұрын

    Dude, designing wouldn't take more than a "mid-top' tier "gaming" pc. You don't need more. Even you could do it, with programs like blender...

  • @GM4ThePeople
    @GM4ThePeople Жыл бұрын

    YSG (named after Sun Yat-Sen), the future "L'Oréal of China" or just another pretender?

  • @tca666
    @tca666 Жыл бұрын

    They allowed pets to enter and buy in their stores.. simple 💩💩💩

  • @jont2576
    @jont2576 Жыл бұрын

    to be honest all these obssession and pursuit of luxury brand goods louis vuitton,gucci and hermes etc is more of a ugly facade of the materialistic,not too long ago impoverished but newly generational rich and blind worshippers of materialism.....in particular , the chinese.....something which im not too proud of.... u dont see such behaviour from societies that have been developed for a long time, such as the japanese, whom have developed capitalistically as a whole as a middle income society and also a deep ingrained sense of morality and principles as a society something which oddly enough the chinese lacks despite their confucious background for centuries.....

  • @kantmyls3333
    @kantmyls3333 Жыл бұрын

    Louis Vuitton sells French culture through aristocratic products to middle class.

  • @infinitejinpachi
    @infinitejinpachi Жыл бұрын

    Only poor people buy luxury fashion

  • @thacherkascak825
    @thacherkascak825 Жыл бұрын

    ρгό𝔪σŞm

  • @yogi9631
    @yogi9631 Жыл бұрын

    It’s a cultural show off thing. Shallow shallow shallow.

  • @8bitorgy
    @8bitorgy Жыл бұрын

    If people are willing to pay $1000 for a bag, then the exporting country is the better for it. This is another one of those reasons why communism fails... It just concentrates on making the cheapest goods for the poorest people, which isn't a complete economy.

  • @jmiquelmb

    @jmiquelmb

    Жыл бұрын

    In fact communist economies are often focused on keeping high standards on durability in order to save on raw materials which are often scarce. It’s capitalist corporations the one that have an incentive to save on quality to make their products less durable and make people buy again. Socialist regimes have many economic shortcomings but obsolescence is more of a capitalist thing. Besides, while I’m not knowledgeable on fashion, I’ve heard many people complain about the quality of some Louis Vuitton products, which have been using lesser products like vinyl to save on costs.

  • @shawnchong5196
    @shawnchong5196 Жыл бұрын

    I lived in asia from 2003 - 2019. I traveled a lot around asia from 1999-2001. LV was huge because everyone wanted to show off they were rich. In HK, it's well known that Chinese mainlanders cleaned out the store because there were no LV stores in China. In France, there was the "China" rule, which was only 1 big item and 1 small item to purchase per visa. (Of course, they got rid of this later). Most dumbasses buy LV because they want to show their bling. I personally buy Prada for myself, never LV because it's too show offy. But dumbasses love to show off real hard: ie - china chinese. This is why LV with their ridiculous fashions, and esp. their season special crap, sold so well. However, classy people will buy prada, and people in the middle/showoffs will buy Gucci. It's indulgence into things that people won't notice so much. I personally am a prada person, I only buy wallets and bags for myself, never clothing. Also, I prefer women to carry the classic style, that never goes old. LV is joining the group of idiots that just blow money, though they are good products too. I have 4 prada wallets. I have a couple bags too, but rarely take them out, unless I have an important meeting and have to dress to impress some dumbasses, though I'm kinda a dumbass for buying those bags too. I use my prada wallets everyday. I buy prada purses/bags for women family members. They have classic looks, and their quality is good. LMVH also sells all that stupid champagne that sells for hundreds of dollars at bars. I REFUSE to ever part take in that stupidity (okay, I will drink a small glass, but save it for the people you're trying to impress). I've been to parties where people buy 10 bottles! These people are the stupid rich / stupid rich kids. My friends, some of whom are considered ultra-wealthy - yes, they eat at some expensive restaurants and drink expensive alcohol sometimes. But we're content to have a coors (piss beer), heineken, or some dark lager. Whiskey, we don't go for the 20 yr aged crap which is wasted at a party by drunken people. We buy the cheapest stuff, because after all, we just trying to get a little drunk.

  • @constantinexi6489

    @constantinexi6489

    Жыл бұрын

    -Prada marketing officer