How Louis Vuitton’s Monogram Became Fashion's Most Loved Pattern | Behind the HYPE: LV Monogram
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The Louis Vuitton monogram has become one of culture’s most recognizable prints, spotted on the likes of Kanye West, Supreme skaters, and Takashi Murakami. In the course of over a century, the LV monogram has transformed from a symbol of luxury travel to a culture-dominating phenomenon. This is how it took over the world.
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Пікірлер: 182
That "behind the hype" beat hits every time🥵💯
@wwefan9282
3 жыл бұрын
Brooo fr it gives me chills
@xgraph1te
3 жыл бұрын
@@wwefan9282 same man wtf is that about
@kentogabento87
3 жыл бұрын
@@wwefan9282 link?
@TransformerCoil
3 жыл бұрын
@@kentogabento87 kzread.info/dash/bejne/fWqOrtyxkZXcfso.html
@kentogabento87
3 жыл бұрын
@@TransformerCoil why didn't hypebeast get copyrghted tho, thx btw
Pop smoke with the heat. RIP legend
The amount of work this video required in editing and source material is staggering. Amazing quality, and just like the brand, beautiful bro 🇫🇷
1:52 that young Virgil behind Kanye
Beautiful bro...beautiful
The print is unbeatable in the fashion industry tbh 🙌🙌
4:27 RIP pop smoke
Man I love Louis Vuitton it’s just the sickest brand. The quality just stands the test of time. I blame my mom and aunties for all the Louis bags and treasure chest’s back in the 90’s I was hooked.
This is the fastest history lesson I ever heard
Murakami's era was pretty dope! That pushed LV beyond high fashion (IMO)
Putting pop smoke at the end made this video just that better 😭
@ajf2192
3 жыл бұрын
💫💫💫
Dapper Dan invented logo mania!!
I just got a Bong as a Christmas gift from My brother and it had a Louis Vuitton Monogram pattern on it.
Loove loove Louis Vuitton.. It just evolve, no end to it.
These hypebeast series are so good
We need more "Behind the HYPE" videos, love em!
Pure love ❤️ whit LV monogram Love from Serbia 🇷🇸
“ It’s beautiful bro “ - pop 💙
Love this video
Pop smoke at the end. Indeed beautiful. R.I.P big Woo
Fantastico💛
I'm over here just hoping and praying that they do a second collab with murakami.... #Iconic
Because the lv monogram is seen everywhere i feel like it's value as something exclusive has been diluted. That's why the french prefer Hermes over a lv bag
@momento4666
3 жыл бұрын
Hermes is more expensive, and uses real leather instead of the coated canvas on Louis Vuitton bags
great video
Wow...so cool The best 👍👍👍👍👍
Nice Video!
Anyone else prefer the Goyard pattern
@OhioPalmTrees
3 жыл бұрын
bet your wallet doesn't
@angelabby2379
3 жыл бұрын
meh. louis one is more creative and revolutionary. it still is until everyone copied it
@itsnachikethahere
3 жыл бұрын
Me. Monogram looks quite tacky imo
@fabulous40sivory31
2 жыл бұрын
NO 👎
That monogram went from classy to tacky IMO.
@hermanyau507
3 жыл бұрын
facts
@angelabby2379
3 жыл бұрын
still classy but just too many tacky people carrying it affect it too. like gucci rip 🤦🏻♂️
A true statement of pure luxury at it's finest
the best video
the best
It might be hyped, yet the quality has gone down hill since Marc Jacobs left, yet prices are going up and up.
@TK-jf9gt
3 жыл бұрын
Facts right here
@shadaloo1
3 жыл бұрын
I agree
Love this format. Beautifully produced as always
The one to beat
Most loved and most counterfeited logo
Forever my favorite brand 🔥🔥🔥
OMG!!🎉
Excelente muy elegante
Hermosa
Loui Vuiton is very beautiful, and my favorite garment
The monagram creator should get a nobel prize
Licenciado Valeriano 👌
There’s a future artist in the comments right now
@TRUEROOTS2022
3 жыл бұрын
$LectFew
What is the shirt on the far left at 4:08
Replica LV all day baby
"LOUI V LOUI V" RIP TO THE SMOKE 🥶🥶
@adriang5190
3 жыл бұрын
kiddo
RIP Pop Smoke 💨 I nearly cried at the clip of him
@doublea.b
3 жыл бұрын
was really nice seeing him i had to replay that part
@dhruvsoni6384
3 жыл бұрын
Bet u a 12 year old
Tf it’s been. Don’t act like this is something new because of Virgil. He just made them fall off a little if anything
@gabrielonibudo5710
3 жыл бұрын
Lv is more relevant now because of Virgil lmao
@isthisnametaken9965
3 жыл бұрын
Every time LV replaces creative directors they gain more and more popularity, same is the case with Virgil as director
@gabrielonibudo5710
3 жыл бұрын
@@isthisnametaken9965 he clearly didn’t watch the video
@naughtiasteffano9885
3 жыл бұрын
@@gabrielonibudo5710 your dead wrong. The new Louis Vuitton has fell off quality wise and and lost prestige over the past couple years. Marc Jacobs was way more popular in ready to wear than Virgil. Hip hop seems to make it more popular but actually ruined the labels prestige. All new Louis Vuitton is made cheaper compared to older designs. Virgil era bags don’t even last more than a couple seasons, but older lv bags will last generations. Shows how much you know about fashion or the quality of lv! I’ve been a lv collector since the early 90s. And virgils quality doesn’t hold a candle to the older lv! Marc Jacobs ready to wear was more prestigious as well.
@naughtiasteffano9885
3 жыл бұрын
@@gabrielonibudo5710 and if u count on knowledge from this video, it shows how ill informed you are on fashion. Because so much was wrong in this video and couldn’t even pronounce half the names correctly. If u want to learn fashion, go to school for it and learn from someone who has real knowledge. Not this crap.
What’s the name of the Mercedes in the minute 4:10 ?
You can literally put the logo on a grain of rice, it would cost u your whole family's fortune..
@person3642
3 жыл бұрын
I mean I have never seen seen any logo on a single grain of rice so
@charmander777
3 жыл бұрын
I feel like the lv monogram has been cheapened by all the counterfeits
💯Dope💯 🔥🔥🔥🔥🔥 Louis Vuitton X Supreme was the best
LONG LIVE THE WOO💜💎🕊
Monogram is such a classic till Virgil make everything cheap
@peace-qe4ig
3 жыл бұрын
Fr virgil is fucking wack
LV goes Supreme
Who got goosebumps on 4:27 ?
Am good I’ll keep my adidas bag $20 love it 😜😎🍺👍🏼😂
I see Louis Vuitton bags everywhere whenever I am in charge of the cash register. Somehow I wonder what jobs these people have.
INTRO TRACK ID PLS 🙏
Watching from the Philippines 🇵🇭🍻
UNpopular Opinion.....I prefer the Checkerboard over the monogram, especially in the cream color!
Love the virgil abloh 2019 LV collection. Fav is the wizard of oz varsity... if you know you know @keniijima
@lev1494
3 жыл бұрын
The fragment design varsity is heat too. also don't think ken has as much to do with it as you think
@kentogabento87
3 жыл бұрын
@@lev1494 check connor tho, happy you ain't a hypebeast
@kentogabento87
3 жыл бұрын
@@lev1494 yeah, i don't think too much but I think virgil's design is very different from the other side of lv. Even with his staff and friends including Heron Preston and Mao (owner of rogic and staff at off white tokyo)
@lev1494
3 жыл бұрын
@@kentogabento87 yup. Virgil tends to try different things than just slapping the logo on a basic ass silhouette and calling it a day
@kentogabento87
3 жыл бұрын
@@lev1494 good point, thx man
Louis Vuitton used to be real luxury but now they don’t even use real leather in most of their items. Sad
@chris-kh7yr
3 жыл бұрын
Yea same with gucci
@final58fant58
3 жыл бұрын
That’s why i stick to MCM
@Melindayustikafirdaus
3 жыл бұрын
Same with balenciaga
@OhioPalmTrees
3 жыл бұрын
LV created canvas aka "PVC Leather aka pleather". They are the original creators of it, leather fades and gets patina with age,uv exposure, and how its stored. You have zero of these problems with canvas hence why the started using it on all their bags. They never said lets use cheaper "materials" they just said we need to a waterproof material. Hence LV's "Canvas". EDIT: to those below saying "they never used leather" correct and never did I say they did. The original pre pvc canvas trunks were made of woven cloth "canvas".
@breadbot999
3 жыл бұрын
They never used leather in the first place, it has always been canvas. Only the straps and buckles are made of different materials, the main body is always made of canvas
🌐
Right now dior monogram is more popular
📈📈📈
me watching this knowing i cant afford none of it
It scream tackiness omg i cant
Really you had to add pop smoke
The best collaboration of LV is supreme of monogram in red that.take.it to a whole another.level on louis an it became the biggest hypebeast of all time
LV x 🌏✌🏿🐸 collab on G👁️D.
You want the real reason? One man. Yves Carcelle. Look it up.
@aussieintheuk
3 жыл бұрын
YES!!! Shame he has has since passed away, but LV would not be where it is without Yves Carcelle and (with Arnault's approval) hiring Marc Jacobs. Formidable pair. Saying this as a former LV store employee too...
@ccm4428
3 жыл бұрын
@@aussieintheuk Moreso than only Marc Jacobs, Yves was the mastermind behind all of LV's artistic collaborations which made the brand and Monogram so famous across all the world and age groups. And a lot more of course.
Kris Wu omg
Y'all think the LV Monogram is better than the Damier???
@trondlewis
3 жыл бұрын
yes, way better, I do not like just the pattern the monogram is way more diffrent even tho its the same, if u know what i mean
@trondlewis
3 жыл бұрын
i pref the Damier on the black tones items tho
@drepark2294
3 жыл бұрын
Yes
Rip pop
The monogram is for the Hypebeast now. However, I still appreciated the MCM monogram though
@louisvau4132
3 жыл бұрын
mcm is so ugly
@TNMUSlC
3 жыл бұрын
@@louisvau4132 Shrug* You have the right to your opinion. That monogram gives me nostalgia. It bring me back to Dapper Dans Harlem days. Where he prints that monogram on everything. Which include other designers such as Gucci, Fendi, and LV.
LV is weak and getting weaker everyday, getting virgil is like saying we are lost and need help... lots of potential but brand direction is so freaking lost
@lolly4961
3 жыл бұрын
lol. they appeal to the masses and you´re not one of them.
@lesipapo7876
3 жыл бұрын
well if Ahmad AMV said so in a youtube comment then it must be true
Never liked obvious logos or monograms on stuff....I don't mind embossed versions
rip pop smoke 💫💫💫
I can say that i watched video first now.....
Cool but goyard kinda better tbh
This LV monogram design is stolen from an Apsara Dress carved on the wall of Angkor Wat
@abhishekramath2296
3 жыл бұрын
Good lord, I just googled it.
@Dylan-ot4nb
3 жыл бұрын
Wtf
@shadaloo1
3 жыл бұрын
Please post link to it I cant find it
@incognito_cambodian
3 жыл бұрын
twitter.com/FX_PP/status/583242644052033537?s=20
goyard monogram >> louis vuitton monogram
And they’re going to die because of it, they overuse it...
llps
Excuse me why is this channel dead now. Revive it bruh 😂
Goyard patern is better and more like a art. LV is dead 2 me only the baggs appeal 2 me sometimes but I prefer goyard
LV is all about serving the rich and looking down on normal people. No to individualism, and yes to the elitists. No thanks.
There's a lot wrong in this video and alot of mispronounced names. And the real credit is not given to the right people. U made this seem like urban made this brand and it actually ruined it.
@TYOrder1
3 жыл бұрын
There is a lot of misinformation for sure. They’re have been more designers than Kim Jones, Marc Jacobs and Abloh lol.. ans almost all designs shown were a logs men’s. Where’s the women’s stuff which account for 80% of the sales?? Kudos for pronouncing Moët correctly though.
@naughtiasteffano9885
3 жыл бұрын
@@TYOrder1 exactly! It’s this new urban thing going on. The younger generations think that rap and hip hop made these brands. But actually it took away from the prestige. Even the quality of Louis Vuitton has went way down hill over the past 10 years. The older bags last lifetimes, but these new ones will have defects in a couple years. Because of rushed production.
@Npzsn83
3 жыл бұрын
@@naughtiasteffano9885 there is still good stuff being made... especially in the limited release collections but the everyday stuff has gone down not because of streetwear but specifically because of the demand in the Asian market. The Chinese have taken over Luxury brands and LVMH is responding. Luckily LVMH has realized that this isn’t sustainable and have began raising prices in China and Europe, where they buy the most, as well as decreasing quantities for the Asian markets to increase demand. LV is adjusting.
@naughtiasteffano9885
3 жыл бұрын
@@Npzsn83 I own limited releases. I get invited to lv shows. I’m a buyer. And even those are not as well made as Marc Jacobs era and prior. Street wear has ruined the image and quality. Because most people who are into street wear buy the knockoffs. Except the hip hop artist. Most listeners of hip hop can’t afford high fashion. So they buy knockoffs which also cheapen the brand.
@alexw6017
3 жыл бұрын
@@naughtiasteffano9885 keep sucky cocky for bags "buyer"🤦🏾♂️😂
Dior > LV
@fabulous40sivory31
2 жыл бұрын
Same company. Both under LVMH
I dare you to reply my comment
Stephen Sprouse pronounced "Steven SPROWSE.". Please do better research. Sprouse was an iconic New York street/punk designer and artist. RIP...
@dambaek.
3 жыл бұрын
Yes! and "Karl LagerFIELD"?!
It's overused....
bro lv literally copied from china
The chemical result internationally question because road chronologically open from a ad zoo. domineering, quizzical city
Blacks. That’s y
The teeny-tiny season contextually raise because pisces collaterally invent beside a abject order. third, useless den
Lv quality has gone down
Wish they’d highlight some of Virgil Abloh’s work
@doggyninja
3 жыл бұрын
lol why not highlight the people he stole from like Paul McCobb's chair and Walter Van Beirendonck ( a member of antwerp six) clothing
@TYOrder1
3 жыл бұрын
What?? That’s 80% of what they showed. Lololol
Logos are so stupid
Okay I'm just gonna say it, I find the pattern so unattractive, tasteless and random (especially the bags). It was always bizzare to me the fact that people would pay a fortune for such an aesthetically unpleasant and uninspiring design. I guess it's all a matter of status not actual taste.