How Licensing Agreements Can and Do Go Wrong

Licensing is the quickest and least risky way to bring your ideas for products to market. In this video, licensing expert Stephen Key describes how licensing can go wrong, like it did for him with his rotating label technology and a Disney line of products. The reality is, you never know how a product is going to do on the market until it gets there. That's the nature of entrepreneurship!
inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit www.inventright.com for more information and to become their student.
Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.
New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: amzn.to/1LGotjB.
Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: amzn.to/1T1dOU2.
inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

Пікірлер: 24

  • @inventor-friendlyipservice7746
    @inventor-friendlyipservice77465 жыл бұрын

    Big fan of this guy. Outstanding book.

  • @donnabeattiedreamerbydesign
    @donnabeattiedreamerbydesign12 күн бұрын

    Thank you Stephen 😊

  • @ranchodarryl
    @ranchodarryl6 жыл бұрын

    Bought your book, "One Simple Idea" and love it. Took a lot of notes and am trying to follow your instructions to the 'T'. Have watched about a dozen videos on youtube and this is the first time I have heard you mention your website...FYI....Other than that, thank you for all the priceless information!

  • @inventRight

    @inventRight

    6 жыл бұрын

    That's great to hear! Stephen has been coaching inventors for nearly 20 years: www.inventright.com/what-we-offer. There are more resources on our website, including a library of the hundreds of articles he has written. Thanks for reading and watching!

  • @Column1
    @Column17 жыл бұрын

    Awesome...great video! :) So encouraging. :)

  • @T70781
    @T707817 жыл бұрын

    thanks for sharing, Stephen. I think it is important to share the successes and the failures. The successes show that it can be done. The failures help us realize early that it takes steady focused work to make it work. I think we all dream about one hit wonders but the people that I've interviewed who are collecting royalties had to really persevere even when it seemed like nothing was working. Thanks again!

  • @franbarker880

    @franbarker880

    7 жыл бұрын

    Stephen Key no problem my friend, no offence intended- I just genuinely really like trying to help people! Keep up the great work 👍

  • @inventRight

    @inventRight

    7 жыл бұрын

    Are you kidding we love your comments about how Amy Jo's script worked! Thank you so much for your support! Glad our content has been useful to you :)

  • @franbarker880

    @franbarker880

    7 жыл бұрын

    inventRightTV absolutely- everything I've tried that you've recommended definitely seems to have worked. Thanks again and have a great Christmas (or Happy Holidays maybe???) 😉🎄👍

  • @craigpearcy2264
    @craigpearcy22644 жыл бұрын

    YES!!!

  • @inventRight

    @inventRight

    4 жыл бұрын

    What about this video resonated with you, Craig?

  • @craigpearcy2264

    @craigpearcy2264

    4 жыл бұрын

    @@inventRight I have a lot of hooks in the water and Im getting some really good bites. But Monday my first the one and only item I had licensed was dropped by the manufacture :-( This urned out to be fantastic they really were the wrong guys, within an hour of the product being thrown back into my lap, Im getting emails from 2 companies that are interested in my idea! So everything about this video is encouraging to me! Again I very thankful to have been apart of the IR coaching Thank you Craig

  • @TheBossNitaRay
    @TheBossNitaRay2 жыл бұрын

    The only failure is quitting otherwise it's a lesson learned.