In traditional #projectmanagement environments, the business analyst plays a critical role in helping product stakeholders and customers communicate their problems, wants, and needs to the production team.
In #scrum, the #productowner is generally responsible for initiating discussion and conversations with customers, in collaboration with #developers on the #scrumteam, to identify what matters, why that is important, and how the solution creates value for customers.
In a hybrid environment, where you have a traditional #management style organization with pockets of #agile, you will often have #productowners working in conjunction with #businessanalysts, and it can be confusing as to which role creates value for the #scrumteam
In this short video, John McFadyen talks about the difference between a product owner and a business analyst, and provides some insight into how each role can create and contribute value to the team.
About John McFadyen
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For more information on John McFadyen, connect with John on LinkedIn at / johnmcfadyen .
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