How I Turned $500 Into A $2 Billion Business
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Today we are at the house Brian Smith, the founder of the global billion dollar brand UGG.
We learn more about how he turned a $500 investment into a $2B/year company, how he nearly lost it all, and what advice he has for those of you who want to start a billion dollar company.
📖 Check out Brian’s book “The Birth Of A Brand”: a.co/d/8XlK3Uq?tag=ninjacard-20
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⏲️ Timestamps:
00:00 - Intro
01:14 - Get to know Brian Smith
01:50 - Why everyone loves UGGs
02:30 - How Brian got rich
03:02 - Brian's first job
05:55 - Lowest moments
10:05 - UGG’s marketing strategy
13:46 - Losing the company
22:04 - Advice for starting your own business
23:10 - How to start a billion dollar business
27:14 - How much UGG sold for
32:20 - How Brian spent his millions
33:36 - Why Brian downsized his mansion
35:29 - How Brian feels about money now
37:17 - How Brian wants to be remembered
Пікірлер: 410
"Brand is not your trademark registration, its not your logo, its not your product. Brand is what people think of you." -Brain Smith
@growingstruggle5493
10 ай бұрын
reputation?
@shbmsrto
10 ай бұрын
Your reputation
@shbmsrto
10 ай бұрын
@@growingstruggle5493yes
@michaelwoythaler
6 ай бұрын
A brand is what a customer feels in comparison with other brands after she acquires your products (or services).
@oliverelias1356
2 ай бұрын
That's right what that doesn't mean you have to be a person pleaser
Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!
@blessingpaul5484
7 ай бұрын
Investors should exercise caution with their exposure and exercise caution when considering new investments, particularly during periods of inflation. It is advisable to seek guidance from a professional or trusted advisor in order to navigate this recession and achieve potential high yields.
@JamesAnderson-ox2ep
7 ай бұрын
This is superb! information, as a noob it gets quite difficult to handle all of this and staying informed is a major cause, how do you go about this are you a pro investor ?
@PhilSommer2
7 ай бұрын
Through closely monitoring the performance of my portfolio, I have witnessed a remarkable growth of $508k in just the past two quarters. This experience has shed light on why experienced traders are able to generate substantial returns even in lesser-known markets. It is safe to say that this bold decision has been one of the most impactful choices I have made recently.
@alicebenard5713
7 ай бұрын
I’ve actually been looking into advisors lately, the news I’ve been seeing in the market hasn’t been so encouraging. who’s the person guiding you?
@PhilSommer2
7 ай бұрын
I'm working with a consultant named *'Nolan Velden Brent,'* whom I discovered through a CNBC interview where he was featured. After reaching out to him, he has been providing valuable entry and exit points for the securities I focus on. If you're interested in his supervision and expertise, you can look him up online using his name. Following his trade pattern has been a rewarding experience, and I have no regrets about doing so.
As a surfer who remembers those first Ugg boots ads in Surfing Magazine, this interview hits home on a different level. I never knew the back story of the brand and founder. This man is a Legend! Thank you, Brian, for being real, sharing your knowledge, life lessons and still being stoked on life! The concept of businesses being like children going from infancy to childhood to teenage years then adulthood was really helpful. Also, sharing that having the big house doesn't always equal happiness was a true wake up call. Thank you for keeping it real.
Recessions are where millionaires are created. I feel for the older generation, but you should do everything possible to double and triple your investments if you are young or middle age.
@KangMinsu122
8 ай бұрын
That’s right, Markt slumps are one of the worst times to withdraw your moneey from the maket. hence i advise getting the guidance of an expert to make this downturn count.
@ArfaanaBinUmar.
8 ай бұрын
Very true. Despite having no prior investing knowledge, I started investing before the pandemic and pulled in a profit of approximately $950k that same year. In reality, all I was doing was getting professional advice.
@LeonardoScott
8 ай бұрын
How can I participate in this? I sincerely aspire to establish a secure financlal future and am eager to participate. Who is the driving force behind your success?
@ArfaanaBinUmar.
8 ай бұрын
There are a lot of independent advisors you might look into. But i work with Viviana Marisa Coelho and I have been working together for nearly four years, and she is excellent. You could proceed with her if she satisfies your discretion. I endorse her.
@scottjuarez9549
8 ай бұрын
I just googled her and I'm really impressed with her credentials; I reached out to her since I need all the assistance I can get. I just scheduled a caII.
These interviews are phenomenally insightful. Thank you for getting and sharing them, Noah!
Perfect example of how life insurance is one of the most powerful financial tools that way too many people do not utilize. Luckily, he understood it.
The interview is outstanding. Its even better than all case studies they teach in management schools. Thanks Brian for sharing his story & Noah for bringing it to us
Love listening to these conversations. They are great!!
Fantastic interview with a fantastic personality. Can't wait to read his book!
This was a GREAT interview ❤
This guy is amazing. I totally love these interviews. Most I've listened to are these down to earth people speaking their experiences.
Thank you for the video. This man is awesome and I will be getting his book!
Love this! Thanks for another great interview.
priceless knowledge, thanks Noah
Thank you for all these interviews such insight.
Such an awesome interview. Real! Loved it ♥️
This is a great interview! Thanks Noah 👍🏼 🎉 Please do more.
What a fascinating interview. Thank you!!
Love your channel so much…love the information you are revealing for budding entrepreneurs to use and help in the beginning and moving forward, saving us considerable time. Thank you.
I had to comment again, these guys you interview are so humble and thankful
Thank you Noah!!!! Keep talking with these great guys!!!! ❤
@noahkagan
Жыл бұрын
Thanks man!! We love making em
love these thanks for sharing Noah
These are the interviews I needed.
Loved that. Great job.
Beautiful interview ❤
What a great interview! THANKS!
Amazing learning. Salute to Brian's persistence spirit. Perseverance does work. Thank you for sharing Mr.Brian Smith's experience paid with his positive age. 20 years is not a short time. Thanks!
I love your conversations with ceo's so much please keep it up❤🔥
Great interview. It’s so refreshing when someone knows how to interview.
So much value - thanks!
Incredibly inspiring. Thank you 🙏
Great interview! Loved the downs + the ups 😮
you did a good job, you're Real, Brian! Thank you, Noah.
Really cool story! Just started my own brand also, this is very inspiring!
after binging some of your vids, great and not so great people but great business insights all around and better still, great wisdom, specially from the old chaps, thanks for your channel.
what an incredible human being, thank you noah for sharing this with us.
Your analogy of starting a business being like raising a child really resonated with me. Your advice on staying true to your values and pursuing your passion has opened my eyes. I was initially focused on developing apps, but after listening to you, I realized that my true passion lies in sales. I'm now motivated to get behind what really inspires me and to pursue a career that I truly enjoy talking about. Thank you for inspiring me to follow my dreams. Great interview and won a new sub.
@rashidkadura693
Жыл бұрын
Continued success, Riceman
@ricetoffee
Жыл бұрын
@@rashidkadura693 Thank you Rashid
@SulemaTrollope
5 ай бұрын
Congratulations on finding an area you are truly passionate about pursuing and working towards something that supports what inspires you. Continuously following your dreams and working hard for them will bring you endless possibilities and achievements. I wish you a fun and successful future career! Do you often follow his interviews?
This CEO has a book with his life / business story. Might be interesting to look at Having the space in life to watch the sunrise and the moonrise is a big part of happiness in my opinion. Essential.
This interview is just phenomenal, the person and the points are both great
@blainreinkensmeyer3764
11 ай бұрын
He once talked about Elon musk investing through MSTR, heard that?
Great guy, learned a lot and watched all the way true! Great interview.
Brian Smith seems like such a soulful, wholesome, and authentic person. These qualities are hard to find in successful businessmen, or at least they don't usually like to show it. I love that Brian was so open and willing to share knowledge through his entrepreneurial journey, the mistakes he made, and the lessons he learned along the way. It makes him seem very human, humble, relatable, and REAL. We often idolize successful businessmen of the world because they seem like these god-like figures who can achieve the impossible. After watching Brian speak, it really seems like ultra-high levels of success can be attainable if you have the perseverance to stick it out. Thanks for sharing, really appreciate this interview.
This man is real - respect!
A very informative and genuine video! I am elated he came full circle and got his company back!! God Is Good!!!!
this was a great interview!
So interesting listening to a very successful and popular owner who started Ugs. It isn't always easy but being there at the right place, right time, having smarts and believing in yourself and product made him a very wealthy man. Happy for him!!!!!!
Noah, you're great! And a gift to humanity! Thanks for being you!
As real as it gets.. man I wish he had just hired a CEO to run the company, he'd be a billionaire
@blainreinkensmeyer3764
11 ай бұрын
He once talked about Elon musk investing through MSTR, heard that?
@philippededeken4881
3 ай бұрын
Money isn't important, he rode the wave.
"Your most disappointing disappointments become your greatest blessings" I had to write that one down.
The way of Brian thinking is still worth billions, This man has a very unique style of business knowledge. It was great to watch and know him.
great and humble man. Thanks for the insights.
That was an awesome season. Good job, Noah.
What a cool guy! I really enjoyed this interview.
While listening to Brian I was reminded of Napoleon Hill. He said never give up and do MORE than what's expected and you will reap the rewards. Staying the course is often what makes success. Wonderful interview. 🥰
This was absolutely Fantastic! Thanks for the content.
@blainreinkensmeyer3764
11 ай бұрын
He once talked about Elon musk investing through MSTR, heard that?
I’m so thankful for these videos.
Great video! I loved Brian's story. Particularly how he decided to get out at 15 mil and is happy with the decision in part because of things he prioritizes over money.
These long format videos you're doing are awesome!
@blainreinkensmeyer3764
11 ай бұрын
He once talked about Elon musk investing through MSTR, heard that?
@lvengineerable
11 ай бұрын
@@blainreinkensmeyer3764 I haven't. There's a video?
@blainreinkensmeyer3764
11 ай бұрын
@@lvengineerable Can’t find it, but he did drop off MSTR mail with which I contacted them and had my investments, need it?
“You are so real” love this closing statement
This was a horrific-but-great-outcome story. You look at yourself and ask "would I have done that" The answer is probably "no" mainly because of the siren call of "Opportunity Cost" It doesn't even matter about the despondency of losing your own company to the investors and working in the business despite that loss. It would have been "I've got to commit my time somewhere with more hopeful opportunity" This guy has astonishing levels of commitment. Reminds of the Antarctic case of Ernest Shackleton.
The level of confirmation and insight from this interview was massive!!!!👏🏿💪🏿🙏🏿👍🏿
Loved this story, what an awesome dude. I listened to it while driving, and he sounds just like some chilled intelligent, possible stoner, surfer dude, even though he’s a multi millionaire success story. He hasn’t lost himself through the journey. He for sure stayed true to himself, and REAL, and that’s the best part of his story. For sure.
@victorwarner319
Жыл бұрын
that probably makes sense for people to retain the majority of the natural personality if they been in the game for multi decades. They have solidified themselves over that period of time
@Livstarling
Жыл бұрын
@@victorwarner319 It’s great that his natural personality was just so cool then as it solidified through the years. I’ve known a few people who went from broke to extreme wealth and they went from being mild a-holes to massively arrogant a-holes 😂 I feel like they lost the opportunity to go the other way and amplify their good traits as the wealth amplified.
@victorwarner319
Жыл бұрын
@@Livstarling such is life I am sorry you had to experience that. although it's inevitable the ultimate fact is life is short so its important to live it well lol. fur coats and Bugatti's will never triumph over health and relationships. human miracles come from our karmic ties with each other.
@victorwarner319
Жыл бұрын
@@Livstarling idk if you seen the interview with nick yarris but if you havent, next time you get a chance I highly recommend checking it out. The one by soft white underbelly
@Livstarling
Жыл бұрын
@@victorwarner319 I love that last line in your comment. 💜 thanks for that.
Great channel!!
He had the good sense to take what he learned from the opinion of 12~13 year old kids. Great insight!
Wow, this video is so interesting. I am about to launch my own product, and this gave me so much insight into the world you create for your brand. Great videos love this channel.
that was one off the best interview which I understood and got value
another great interview - Aussie Aussie Aussie :) . Cool bloke and great insights
This is beyond amazing. Success has no shortcuts, there’re ways to attain it.
@ashleywalker2539
6 ай бұрын
The most successful people always seek the knowledge and ideas of financial professionals to help them create wealth and expect to achieve their success without any help.
@ashleywalker2539
6 ай бұрын
To create wealth, proficiency is needed. I indulge in special packages with the Ideas of my finance professionaI and so far I’ve attain so much returns (amount is confidential)
@sarahfletcher01
6 ай бұрын
It’s amazing to be here, this sort of idea is a rare one. I want to partake in this. can you give more details.?
@ashleywalker2539
6 ай бұрын
search her full name below, if you care
@ashleywalker2539
6 ай бұрын
Isabelle Chloe Scott.
Thanks Noah. These videos with the ultra-rich and how they did what they did are really great.
I love this series a lot
Thank you for the video, very interesting story! Very inspiring story and it is true, sometimes success comes from really simple ideas, in this case just boots! Have a great day everybody!
Awesome video. This guy is great!
This story was beyond inspiring. I remember working at Target for 4 years before landing my first job as a consultant. Now I own my own agency. Doing my first million this yeah though 😄. Much love Noah ❤️
@compton8301
Жыл бұрын
Wow, congrats. 🎉
@davontawilliams3958
Жыл бұрын
Did you go to college?
@ArianneMcD
Жыл бұрын
Huge Congrats! That's going to be my second business venture and I would like to connect and ask you some questions about your business if that's ok?
What a dude 👍 As a 70’s Aussie grom who had their 1st pair of Uggs in the back then it was so refreshing to see Brian interviewed and hear the story first hand. I heard he lost the business but to hear of his redemption through hard work and good business practices was so inspiring. A true Aussie LEGEND. I love my Uggs, my all time favourite footwear 😀
So many great insights into the path of entrepreneurship, but it's the quote about greatest disappointments becoming greatest blessings that I think many of us lose sight of along the way. Entrepreneurship is a path, and not always a smooth one. But once you accept that, the ride gets a LOT more interesting.
22:30 the best advice ever! Don’t ever quit.
Fantastic guy and interview.
Very very inspiring! Thanks
Great content!
Great, thanks for sharing. Greetings from paradise 👍🌞🤗
Almost 1am, staying up here in Abuja, Nigeria watching this interview. It was so beautiful to watch, thank you Noah.
@RandomEcom
Жыл бұрын
good luck to you, hope you are successful
Love the video! I feel so engaged with what Brian is telling... 💙
Excellent content
Wow! This is a very wise guy.. What a great old man, has sound advise & knowledge.
This is GREAT content!!!!!!!!
Great interview
@blainreinkensmeyer3764
11 ай бұрын
He once talked about Elon musk investing through MSTR, heard that?
Classic "First Stage Rocket CEO" story. There's a different kind of CEO for each stage...and the first stage is the hardest, with the most smoke, most fury!
Hello welcome back ❤❤🎉
I wasn't expecting this interview to be so freakin inspiring. It's so interesting hearing him tell the story. This one could easily be a great movie. And he dropped some gold pebbles too! Thanks for making it happen Noah!!
What an inspiring video 👍
Good on ya ‘mate! 🍻🍻🍻👍
noah what d hell?! last time i watch your channel u wer at 10k subs now nearing 800k congrats brother!
you were in Nepal ..nice to hear that
Great video , commenting for the algorithm
the simplicity of this video was Cool, Mr Uggs is so chill, learnt a lot
Nice guy. He's really real.
Great video, plenty of solid insights here for all... if you're a young entrepreneur, listen up!
These interviews are incredibly enlightening. Thanks for doing them.
So, did he get his stock issued once he finished the lawsuit? Did he become a stake holder again or did he have to buy his own share back? It wasn't too clear...
Wow, I've never heard of UGG before, I can't believe such an obscure brand is worth millions of dollars!
Noah, great video. Good questions. I like that you ask simple, short questions and just let Brian talk. I wish you would dig a little more into some of the details on some of the issues. I would have loved to understand more about how Brian managed the financing as the business grew so quickly.