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Can you show us how you do it with bigger macro / mega influencers and how much you pay them and how you do it with more expensive items like luxury clothing with limited inventory cheers

All i could ask for and more regarding influencers, thanks🖤🌪

@Foundr

2 жыл бұрын

Our pleasure! Glad to hear it helped! :)

Top notch content as always. I always learn from you guys!

@Foundr

2 жыл бұрын

Glad to hear that, Much appreciated!

Very valuable content thanks again for sharing these Foundr!

@fueltofiregroups

2 жыл бұрын

Hey Chloe! Wondering if you already have a Shopify store or you're working up to one?

@Foundr

2 жыл бұрын

Thanks Chloe! Happy our content was helpful! ❤

Really informative, thank you so much 👍🏽

@Foundr

Жыл бұрын

My pleasure!

Thanks for this valuable video.

@Foundr

Жыл бұрын

You are most welcome

Nice information, thank you,

@Foundr

2 жыл бұрын

Glad it was helpful! Glad to hear you enjoyed the vid! Make sure to hit subscribe if you haven't... we have some videos coming that you're going to LOVE.

greta your a star ⭐️

@Foundr

2 жыл бұрын

Thanks for watching, I hope you enjoyed

After spending $3k last month on influencers I discovered that it’s soooo time and energy consuming chasing after them to get them to actually post.

@Foundr

2 жыл бұрын

We understand.. though it really depends on the Influencer.

@InIn456

2 жыл бұрын

I've found that 80% of influencers do this to me, it's so frustrating!! Still waiting on collab posts from a month ago

@cindyfinlayson4197

2 жыл бұрын

@@InIn456 what is your product?

@mariobarbaric4176

2 жыл бұрын

What niche are you in? I have connections with multiple trustworthy influencers, they can easily make 5-10x ROI for the right type of brand. Maybe I can connect you with them if you're the right fit

@madebymahad

2 жыл бұрын

@@mariobarbaric4176 I’m in the gadgets niche. What’s the name of ur company

Great info-thanks!

@Foundr

Жыл бұрын

thanks, Glad it was helpful!

Loved your video 💜

@Foundr

2 жыл бұрын

Glad you loved it!

Hi Gretta and if one is launching a luxury brand where one does not do discoints, how can you track your influencers sales , thanks

Amazing Content

@Foundr

Жыл бұрын

Glad you think so!

Thank you

@Foundr

2 жыл бұрын

You're welcome

I’ve noticed some big brands collecting content, posting direct on their brand page and then giving the creator page credit with @creator. When would you use this approach versus what you’re doing?

So nice want to make a store so as this and make it a great success!

@Foundr

2 жыл бұрын

You can do it! Glad the video gave you some inspiration.

@usadigitalmarketer7414

2 жыл бұрын

i will help you create store

I know miles will vary, but for a brand that's just starting out, what would be the average sales an influencer helped with to be able to tell the campaign is doing well?

@ecomstrong4132

2 жыл бұрын

Depends really on how big that influencer is. Remember, the bigger the influencer, the more followers, the higher they cost. There are different alternatives to advertise your products and store. Learned a lot from @ecommichael on Instagram or even his KZread channel: ECOM Michael, he’s providing REAL information that can really help you

Hey guys, I was wondering if you could make a video on the changes being introduced to the Instagram platform, ie content being moved towards reels and video-based content, and how that changes content marketing/ influencer collaborations, or if you have any experience using TikTok for influencer marketing that would be great to learn thanks!

@user-uc8gx6yw9l

2 жыл бұрын

I can't stop thanking jack_hack47 on INSTAGRAM he is unstoppable when it comes to Bitcoins Facebook, Twitter, Instagram, iCloud, Snapchat, shoptify....etc account Recoveries he helped me recover my account and I can recommend him to anyone

@fueltofiregroups

2 жыл бұрын

Good question! I'll be checking back to hear the answer for this. Curious what your target audience is - millennials, women and men, etc.? Thanks!

@pinkandsavageofficial

8 ай бұрын

no answers yet @@fueltofiregroups

WHat about big and expensive products like furniture beds? Woudl you do this the same way?

Thanks for such valuable information. Yo da Best 👍

@Foundr

2 жыл бұрын

We appreciate that! You're most welcome!

Hello, thanks for the video. So you just send them free product and don’t pay them ?

Very informative content. How can I decide which product to send out if I have a large collection, like a home decor store ?

@Foundr

2 жыл бұрын

Glad it was informative!

@daved5023

Жыл бұрын

Send them all or send a picture of them and have them pick one. Maybe I should make a course since no one seems to think .

What i still dont understand with micro and macro influencers is how to get a proper roi, if i break down the numbers with lets say 3% engagement then 2%ctr and then 3% conversion i am always getting out 2-3 sales which is not that much. Hard to find any best practices or cases that prove me otherwise. probably my calculation is wrong but maybe someone here can enlighten me about that a bit :)

How does your product sales offset all the inflencers cost?

@ecomstrong4132

2 жыл бұрын

There are really a lot of factors to consider but if it's just a starting store, there are a lot of different and more affordable ways to advertise your products and store. Got a lot of tips from @ecommichael on Instagram or even his KZread channel: ECOM Michael, he’s providing REAL information that can really help you

Should I pay them also??I mean send a free product and give money for a post and stories?😐

Working with influencers can be so tricky, I wonder if there are any tools that can help my work/business before collaborating with them.

@OmaymaOmayma77

Жыл бұрын

We also find it tricky working with brands, because one story can get so much traffic to your website or IG page and make you a lot of money when I spent more than what your product costs to just film the reel or the story. Our work is not as easy as it looks like, most influencer won’t work with brands simply because the offers are not fair to them.

What about the influencers that want to be paid upfront can you show us how to work with the ones that want to be paid upfront?

@daved5023

Жыл бұрын

Learn to negotiate just like it'd your suppliers. 30% now rest after ... Don't be fools cause some influences are scammers and don't post just take the cash and run.. It happens... Or you can make a deal and guve them equality in the brand if there a bigger influencer

🙏

@Foundr

2 жыл бұрын

🙏🙏🙏

mam 1 month has completed still i dnot have any influencer for dropshipping pls guide

But sending 10-30 items out a month as a new business willl cost a lot of stock - what will you have left to sell?

@mrditkovich7213

2 жыл бұрын

Imagine you make $900 revenue and you spent $300 on Facebook ads and $300 on stock, making $300 profit. Now instead of Facebook ads, you send $300 of products to different influencers. You've still only spent $300 on advertising. You just have to order more stock which is easy.

@talmageandchenoa

2 жыл бұрын

Start by drop-shipping. This way the supplier ships all the stock for you and you just receive the money from the customers to pay for the items and you keep the profit. I spent $30 to test my product, made videos and photos for advertisements on my GoPro. Then advertised on Facebook for $100 for 24hr. In that 24hr I made $750 in sales on my Shopify store and the supplier did all the work for me. Once you make $10k in sales start branding your product and keeping it in stock. Using influencers would be so much cheaper. You build an audience whilst making sales at the same time. Though I am chasing them up to make their posts with our product sadly. Facebook advertising is extremely expensive but effective if you know how to do it correctly.

Does Greta do mentoring?

@Foundr

2 жыл бұрын

Not 1-1, but she does have a free training with us, which will guide you through the first stages of starting and scaling your store! foundr.com/ecommerce-masterclass/?sl=youtube_free_sas_findinginfluencers

How do you Know if that influencer doesn't charge ? Most of them charge $1600 a post.

@Foundr

2 жыл бұрын

Hey there! It depends on what the influencer is bringing to the table. Try and aim at some micro-influencers (sub 10,000 followers), and exchange your product for a post. Check out our channel- we have a few other videos on working with influencers!

Please can you guide us how to calculate ROI for influencers. Reason is that whichever micro/macro influncer I contact they ask for free giveaway + addition money. That additional money demanded by most influencers is very very high due to which it never pays back as I am never able to get that much sales from their followers.

@shopify7pm

2 жыл бұрын

How big are the influencer you contact, like what are their following? Also what niche are they in?

@Jay-vw1sl

2 жыл бұрын

Hey Yasir, That’s where influencer marketing is going at the moment! Huge brands like Walmart and Amazon are collaborating more with influencers now and are offering insane budgets, therefore influencers are demanding more. The advice I would give you is to ensure you are contacting the right influencers in terms of relationship and relevancy. Most have a good relationship with their followers and most be relevant to your brand and products. Find these influencers and play the relationship game, Working with One good influencer who loves your product, 10 times is better than working with 10 different influencers who are average. I hope I helped you there.

@yasirkamal923

2 жыл бұрын

@@shopify7pm from 10k-100k. All of them ask for ridiculous amounts. Especially 50k+ influncers they ask for from 2000-7000$ which is ridiculous. I use a very basic ROI Calculation: To find out how many people will buy I use the below formula: Total followers * US audience % * Engagment rate * Conversion rate % Then multiply the Assumed converted buyers with my profit margin per unit This will give me my breakeven amount or the maximum amount I feel is justified to offer to the influencers otherwise iam just making a big loss in terms of sales. I know brand building is a big objective of influencer marketing but right now I am just talking from sales point of view. Now lets put hypothetical numbers in the above calculation. Total followers (75k) * US audience (35%) * Engagment rate (2.5%) * Conversion rate (5%) So its 75000 X 0.35 X 0.025 X 0.05 = 32 buyers who will supposedly buy from me. If my product is under 20$ with 5$ profit margin then 5$X32 buyers = 160$ Now this seems to be a reasonable maximum amount I should be paying to the influncer if I want to just even breakeven. However unfortunately influencers with 75k followers don't quote anything below 2k-7k depending upon what assets you request from them. Having said it, now all these videos of influencer marketing don't seem to work out for a new small brand. May be for big brands the conversions % would be higher However from New brands how can we be profitable and scale up. All the videos from these IM experts sound correct However in practical it doesn't work for small brand new brands. I would request Gretta Van to please share her expert thoughts and guidance about the ROI working for smaller brands like mine. Iam sure it will help a majority of your audience also. Thank you. So for example if some influncer

@shopify7pm

2 жыл бұрын

@@yasirkamal923 Many thanks for your detailed response. I now have a picture of the challenge you are facing. To be honest I echo what @jay has said earlier. I would focus less on the bigger followings and more on quality influencer accounts. From my Personal experience I believe that mircoinfluencers, those with followings of 5-10k have more intimate and engaged audiences. Their audiences are more likely to follow recommendations especially if the ads are native format and appear natural. If your chasing those influencers near the 100k mark they would already have experience working with other brands therefore they will command more money upfront.

@jessicaj351

2 жыл бұрын

@@Jay-vw1sl great answer jay. thanks

A friend of mine just paid a well known influencer $1600 for one post..she got only one sale $80 worth..how do you find free influencer for product in return.

@aneeshasunboxingchannel6417

2 жыл бұрын

Hello I am a youtuber and I would love to work with brands. Let me know if you are interested.🙂

@luziaappie3312

Жыл бұрын

send the product to multiple people.. she should've spread that budget... send free product search youtube for small KZreadrs.

@whatnot798

10 ай бұрын

Wow so sad 😢 this is what big brands pay not small businesses 😮

Do you send the same message everytime? I'm concerned Instagram will shadowban us because they think it's spam

@thehypemaven

Жыл бұрын

It would be best to 1. diversify your outreach and send emails as well, and 2. keep your daily outreach under 20 messages and try to personalize even if it's just one different sentence

There is a proven formula that we use to find influencers! It's by going over hashtags that include location and niche. For example you are a fitness business that sells active wear and want to target audience from California, then you can try to search #californiafitness. Make sure that the traffic is not over 100k or less than 5k posts. Then go over each post, check profiles, and see if their contacts are all provided in their bio. If not, you can opt for a people search tool to find the missing contact details such as name, phone number, email, or mailing address. Hope this helps!

@beryleuza3235

3 ай бұрын

It is helpful! Could you please explain what you mean by this phrase in detail: Make sure that the traffic is not over 100k or less than 5k posts. Many thanks!

Send me details how to start. What capital I need?

@Foundr

2 жыл бұрын

Hey there! Thanks so much for the question. Unfortunately, we're unable to delve super deep on everyone's questions here. HOWEVER, Gretta's setup a totally free training that will most likely point you in the right direction! Let us know your thoughts- you can sign-up here! www.foundr.com/ecommercefreetraining

Are All of those micro influencers or also big influencers? I think 10k per micro influencer is to much

@Foundr

2 жыл бұрын

It's a mix for sure! With the scale Gretta is at, she's able to spend more on acquiring big influencers. However, she still uses micro-influencers heavily!

@federicogiuntoli2044

2 жыл бұрын

@@Foundr ah ok thanks, it would also be interesting to know how much margin it has managed to generate from these influencers. do you happen to know?

@mikejohn2395

2 жыл бұрын

@@federicogiuntoli2044 Yes, she only told us that she had co-operation with 92 influencers per month and get 920K revenue. How's the cost of the campaign? I think the sale revenue will be more convincing if she can show us the stats screenshots.

@robinbeetv7589

2 жыл бұрын

@@Foundr what was her Return on Spend for the $900K ?

922000 usd with 92 influencer?! Very impressive, what is the brand name ?

@Foundr

2 жыл бұрын

This is across all of Gretta's brands! Brands which include SMT, DropBottle, Skintox and more.

@leonidasmetenidis9703

2 жыл бұрын

@@Foundr Hey Foundr, but Gretta says 'for one of our brands'. It cannot be all of them. 07:02

#foundr

@Foundr

2 жыл бұрын

Wooooo

possible to not send stuffs? Just pay them commission to promote our products.

I. Will back

@Foundr

2 жыл бұрын

Sure!

So you send a baby mat that I assume it don’t cost over $100 and you make $270k off of their posts. The equation don’t sound even

@thehypemaven

Жыл бұрын

Not at all, it all depends on how many influencers she works with and how many sales each drives on average

Hello! This is BD Maggie from Kolify, and we'd like to offer you the chance to make money by making videos. Are you open for a little discussion?

@Foundr

2 жыл бұрын

Hi Maggie, thanks for reaching out. Kindly send us an email to mark@foundr.com and foundr.com/ecommerce-mastercl...and he will response to you immediately . Thank you

When just starting out, even if you are able to get great influencers to promote your brand, what chances do you have to get conversions if you have very few followers on Instagram and haven't yet got much of a following on this platform? I suppose what I'm asking is how important is a reasonable following on Instagram to conversions when starting out?

@Ken_Brz

2 жыл бұрын

Not that important as how your feed and how the account presents itself (image, emojis, bio, etc) But I would gain 100-200 followers first before reaching out to influencers. A great strategy is tag on every post 5 people to get their attention. Also engage with their accounts like Greta said in the vid. The issue I have though with all of this, be it an ad strategy, email strategy, whatever is that it‘s very time consuming for one person and very complicated to wrap your head around, while also actually imprinting the strategy. This will take a while and you have to ask yourself if you‘re up to it. Think about it before you answer in your current euphoria of finding your new idea/product. That‘s why I advise finding free interns first, have a solid 3 month plans to save your time and actually feel more motivated with more People than just working on this yourself. You‘ll also be surprised how many people would work for free just to gain experience. launches take Time, especially if you do it on your own. You‘ll feel doubt, make mistakes, etc. that‘s what you have to work on and through the most. Your mind. That‘s why get interns to multiply your time and save you stress and do less work you hate. This is supposed to be a business not another job. Good luck!

@thewildcardperson

2 жыл бұрын

buy some easier and cheaper then the influences

@brandonleesanders

2 жыл бұрын

The most important thing to look at when choosing what influencer to work with is their “engagement” NOT their follow count. Look at the number of “comments” and “Likes” the influencer has on their posts. A person may have 100k followers but none of that matters if very few of their followers actually engages with them.

@SlayNetwork

Жыл бұрын

Zero