How I discovered the black art of cult branding | Rob Howard | TEDxStLawrenceCollege
Customer engagement is key for the success of your business and Rob elaborates on ways of reaching such engagement.
Over my 20-year marketing career, I've worked with brands big and small around the world. Some have become dependent on traditional forms of marketing and are mired in mediocrity, while others emphasize engagement and succeed in forging cult followings of loyal fans and customers. 5 years ago, I set out to unlock the genetic code of the world's most coveted, cult brands. I emerged enlightened, helped found a marketing firm (Cult Collective), a think tank, a global summit (The Gathering), and wrote a book (Fix: Break the Addiction That's Killing Brands) to help enlighten others. I think emerging marketers and business leaders would find what I've discovered enlightening too.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
Пікірлер: 56
8:53
Rob, you are a phenomenal speaker. I loved your presentation. You are incredible at telling stories. Thank you for being an awesome speaker.
Insightful and helpful. It's the fundamentals but it's refreshing to be reminded of these again.
Amazing talk. Loved the way it was clear and well structured. Kudos.
Great insight. Thank you for sharing!
I have to day wow. I've learnt a lot from this. Thank you for an amazing talk.
Outstanding presentation, I really learned a lot.
The Banks own these big brands and also own the media. They get free marketing through the media. That is what is happening.
Play this back at 1.25x
Amazing talk, thanks a lot
Great insight! , Thanks
Great talk !
This was super interesting! thanks for this.
The fatal flaw in his opening question is that people who are in cults don't actually believe they're in a cult.
Superb with details Tq
that was excellent
“Intercepting customers” in existing markets rather than the often pushed approach of “interrupting them” is an interesting take.
Steve jobs, think different campaign is the best cult ever.
OMG! He's real-life Peter Gregory!
Nothing like diminishing the seriousness of cults by completely ignoring what they actually are. Look up the BITE model and then compare his arguments to it.