How I CRUSH copycats, thieves and competition.
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Пікірлер: 184
“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” -Jeff Bezos Great video once again, Alex. Love the fresh perspective you always provide.
6:15 "You don't have a customer until somebody has offered them a cheaper version of your solution and they have chosen not to take it". Powerful.
I am a very creative person & my entire life has been filled with "copycats", everything from businesses or my style. It's been something I struggle with and a lot of people don't discuss. It does feel like a personal attack on your character, you're right. Often people lack creativity and just need to copy from others & it sucks. Thanks for this video, much appreciated.
I don’t want to use too much hyperbole, but this is one of the most important videos I’ve watched in a while. I’ve had a lot of success with my own business in the last year, not Alex numbers but mid 6 figs. So many people (some I was close with) have essentially tried to go out and do exactly what I’m doing, even to the point of copy and pasting my own website copy (like what?)….at first I was a bit hurt and wanted to confront them, but this video is 100% the way I should be thinking.
@ElecTr1fy
2 жыл бұрын
Your videos are super helpful man! Love your content Paddy keep it up!
@randygaming5134
2 жыл бұрын
what is your business model?
@miketaiwanwalkcity6355
2 жыл бұрын
Your videos are so high level that it's too hard to copy you
Thanks for this Alex. I've been in the martial arts for over 50 years and here's my take: you can't fight everyone that throws on you because that's all you'd do is fight. All you can do is live your life right thinking and right living, because if you do, then in the long run, all will be well, and those who mean you harm will suffer in their own ineptitude and fears of failure.
@marylynn259
Жыл бұрын
bravo!
*6 months of hard work and focus can put you 3 years ahead in life. Don't underestimate the power of focus and consistency...* ⏳
@gorkagarcia8715
2 жыл бұрын
6 months of work ain't really consistent though is it?
@kirksolon
2 жыл бұрын
@@gorkagarcia8715 work is work. Don’t press this man down for his own version of work. Handle your own business.
@gorkagarcia8715
2 жыл бұрын
@@kirksolon He is just trying to promote his channel buy copying and pasting random motivational quotes 🤷🏻♀️
@El3mental1
Жыл бұрын
@@gorkagarcia8715 You know what he meant. You missed the point and made this a judgement of character. He’s pretty much telling himself he can do something in 6 months that took YOU 3 years.
@Usernameemanr
9 ай бұрын
Thank u
1. I am bigger and stronger than them, because they are trying to copy me, not the other way around. 2. Never aknowledge them, never mention them in front of anyone, friends/family/employees etc. 3. The person trying to copy me admits they are a follower, which means they cannot lead. 4. They come from a place of scarsity. 5. They focus on me, not their customer, which will be their demise. 6. If they get loud, you get louder about your solutions to people's problems, about your purpose and mission. 7. What value do I want my actions to stand for..? 8. Don't celebrate when they disappear... Never aknowledge them!
@DexterLTDofficial
Жыл бұрын
Thanks for this written summary. Reminded me why they do it “because we provide a certain value that they cant without us. “
@tklyte
Жыл бұрын
Great summary. Thanks.
@hectorramssesgarcia4532
3 ай бұрын
you are a fucking beast for this comment
So true, historically I had people posing at customers just to know how we do things. I had copycats threatening me. I even had someone straight out copy one of our products and make a “comparison page” that was all about me as a person, how I am lazy or whatever, and not the actual product. I had cease and desist letters. I had copycats bombarding us with fake signups. And more. I'm still standing. They vanished.
Peter Theil talks about this in "One To Many" "Beat them in the field." Thanks for this fresh perspective Alex
@paddygalloway8780
2 жыл бұрын
Where is this? Would love a link never heard of “one to many”
@tomcotter4299
2 жыл бұрын
@@paddygalloway8780 ^ Do you mean Zero to One?
@RandyVollrath1
2 жыл бұрын
It’s Peter Thiel and it’s “Zero to One”
This is the EXACT video I needed to hear today. Thank you Alex!!! You are a phenomenal educator.
To complement your closing remarks, I’d like to quote you from a previous video: “If you play stupid games, you win stupid prizes.”
I have had several groups try to steal my method and what I do. I love this. Coke never acknowledges Pepsi. I am the Originator. They need me. I do not need them. Awesome...
Bread Crum, "I'm going to STEAL THE SPOTLIGHT". Alex, "Don't acknowledge it, and add more value to viewers."
Alignment and integrity! As an entrepreneur there will always be people watching us. And when we’re succeeding they’re going to try to take us down (or copy) us. Its so sad but thats how times are. Alex, thank you for this, being the bigger person and letting it go- is the one who will always win 🏆
Anyone dumb enough to think they could take Alex's lane probably deserves to be forgotten. Why try to subtract when you could strive to add? IDK, I'm a values guy learning the hard way to give at least one F about money value, so I'm here to only take what is being offered for the values of caring, delivering, and building ever higher. Even of Alex wasn't talking about business knowledge so many like me need, I'd probably still be learning from him. He has a lot to share and he actually shares it. Now that's a real G in my book.
Thank you Alex. This is what I needed to hear after discovering the amount of stores copying mine. You’re the best ✊🏼
Yep, just like Jim Rohn said if you have anything worth value someone will always try to take it! Alex you provide the best info on the internet. I can only imagine how hard you go business wise.
I agree all the battle happens in your mind. That's challenging When you start winning.
AWESOME video, thanks Alex! Having dealt with this issue several times, the pep talk was definitely warranted.
Thank you, Alex!!! I needed to hear this. Thank you, THANK YOU, thank you!
Love this, please do more business advice! One of my friends just brought it to my attention that a company is point blank copying everything I post within hours of my posts. Literally everything. I actually was thinking that's a big success that I have now become the industry leader. It's nice to have this thought confirmed!
Thanks a lot for this, Alex. Great vid! I needed to hear this
I love this! Thank you for this! I really needed to hear this today!
Such an important topic. Excellent approach Alex. Business Owners who are genuine and trying to help their clients are often attacked personally by haters. Personally attacking someone's character is usually a sign of weakness or fear. If a competitor can't provide more value, they try to create FUD (Fear, Uncertainty, & Doubt) in the minds of consumers. Instead, they should strive to improve themselves and focus on the goals of their clients. Nice work! This will help a lot of people.
Needed this. Thank you so much
This video is amazing Alex, My goal before 2022 is to watch every single one of you videos 🙌
Had to come back and rewatch this video today. Thank you Alex.
4:13 "Where focus goes, energy flows" -Tony Robbins
This has been so helpful. It's helping me reframe a problem. THANK YOU!
Great content as usual. I needed this video. Thanks for the content Alex.
it is just me or this type of content is more interesting than all the edited stuff we usually watch online?
Beat them in the field… 80 or 90 regret things out of malice… one of the best videos thank you so much
I NEEDED THIS... thank you❤
Thank you Alex! Really powerful ❤️
Thank you for sharing this. Both me and my clients need this
Put a non-compete and non-solicistication clause in contracts to employees
One of my biggest concerns answered with this video. Thanks Alex!
Just what I needed to learn at this time. Thank you.
Needed this today! Gem.
I love your mindset so many people seem disingenuous but NOT you. Thank you for another bread crumb!
Expect 100k subs before 2021 cuz content is too golden
This is incredible advice. Thanks Alex
Great video Alex. Haven't heard many talk about this topic.
This is why I prioritize compartmentalization with my employees and i even create a few unnecessary steps in tasks and job duties just to create an illusion of complexity in the operation. Basically I encrypt my process. I will even work on things infront of them until they notice and ask "wow you have to do all that to it just get it to function properly before sending it out?" To which I respond "yea so and so from department xyz didn't do it before getting sent out so I have to do it" then they respond "wow I didn't even know that had to be done for it to work properly" just to discourage them from thinking that they could replicate what we do at our company.
So gladddd you posted this.
I know 100% wgat your saying I have had many of the same issues, however your wat of looking at it has shifted my thinking or view in another way. Thank you
this is the EXACT VIDEO I NEEDED ON THIS MONDAY MORNING!
GREAT VIDEO ALEX! THANK YOU!
Thanks Alex. I hear you. Now to get to it. 🤙🏽😉 Jay
Thanks! Recently I had a friend of mine that literally copied my business model. Unfortunate.. This helped me! Good thing I learned is that I was to open and trusting as a person.
This was the realest advice ever!
Great video as always!!
"If you have something worth having people will try and take it from you" .. a very well known position for first movers and pioneers in the field. And yes, competition can be healthy too, totally agree with these statements..! Also, value is a pre-requisite of positioning.. any comments on that would be great!
I love this video. So good, thank you.
dude your thumbnails are getting better and better
Alex, this is beautifully valuable
I'm about to only listen to this man when it comes to business!!
Amazing advice, thank you
Never acknowledge competition if they’re smaller and less loud than you.
great video alex really strike home
Mozi nation tapping in! Learning and studying from the big man! Let’s go! Honest question tho… how are your feelings about hairlines
Love it 👍 Thanks for sharing
BRO! This was Legit!!! Thank you!
I appreciate you Alex 💛
Thank you
Talking point number one. I liked but it could happen IF they have more capital and are in a more suited market. That's what makes me nervous. I sell kits and someone goes and uses them as theirs in their market because they are being bank rolled and I'm not, they get ahead faster with my concept.
damn so much clarity of thought after watching this
It’s all happening in your mind most people do t have skills to compete
Thank you.
Wow, Alex, what a great way to look at things, I especially felt it when you paused at 9:40 for a couple of seconds and just realized that those people ended up losing their relationship with you and you seem like you wish they never tried that.
@KlaasVictor
2 жыл бұрын
Indeed, that was a very emotional moment. Many lost friendships in the battle.
@everybodylovesducksauce7158
2 жыл бұрын
@@KlaasVictor if they're scheming, they were never friends.
@Heygeraldinefranco
2 жыл бұрын
I felt that! I thought my wifi went out for a sec because it was a long pause!
@joshualovelace3375
2 жыл бұрын
@@everybodylovesducksauce7158 Unfortunately, if people can change over time for the better, they can also change over time for the worse.
Great video, Alex! What would recommend in the case your competition is trying to join your groups that you run? Let ‘em or block ‘em? I’m a believer that making ourselves vulnerable causes us to innovate, but I’m unsure if there’s a “fine line” there or not.
Good advice 👍👍
Golden video.
This headline is pure genius.
I like that way you're mentor put that saying....
Alex all your videos are insane but this one is CRACK bro! When you pause and said “Because when you winning is not that fulfilling “ that’s was INSANE 😳 that’s wasn’t alex that was source bro 🙏
If you read this, then I wish you all the success you can imagine.
It all boils down to keeping focus von your mission
Starting my day with my daily dose of wolverine!
I know ‘EZ Smith’ was one of those 22. When I was in GL he was great….but then left to do his own thing and openly talked smack about you guys. It was soooo lacking in class. Is his biz doing 85million now? Of course not ! Haha Keep being you - I and many others appreciate all the value you give to the world 💪🏼
Big brother advice from Alex. Man, this hits home!!!!! Wish I could meet you and thank you personally! $1M in 2022 for me or die trying 💀
@XTen1000DaysX
Жыл бұрын
How'd it go buddy. 2023 now.
True. Time spent thinking about them is a waste.
This was so powerful.
imitation is the sincerest form of flattery
Love this vid
Business advice from Wolverine…welcome to the future!
You say you forgot their existence, and yet you also said that you remember every one of those 22. "The one in front of the gun lives forever" - in the mind of the shooter.
Everyone has faced dealing with copycats in the initial stages of entrepreneurship. It is much appreciated that you shared your experience! 🙏
9:26 - damn Uncle Alex 🔥🔥
I was hoping you'd make a vid like this
Could you go over the best legal and structure protection
The one thing which keeps coming up across all your videos is how great your self awareness is Alex. Surely one of the major keys to your success.
amazing!
Real shit right here!
Dang, got a lump in my throat after this one!
Hey Alex, I own a brand that makes a particular physical products line and our new products are flat out copied every single time, it's infuriating. Competing brands copy our social media content, even try to steal the personalities appearing in my content by making them offers to come do the exact same content for their brand. Every new product I come up with is stolen. I have a product coming out in December that I know is going to be a homerun. I'm expecting 5 million a year on this product that will cost 60 bucks. I know it will be bought by competitors and they will immediately start producing it. Design patents don't seem to offer much protection. I've learned that most business people just steal everything from other people. It's so angering because when I'm designing something, I genuinely think of my own ideas. I never scour for shit to copy
This man is a poet
“I remember you.” 🔥☠️
Hey Alex, besides the great content you always deliver in each and every video for us, you can still switch off the autofocus of your webcam. - please! ;-)
Values, baby.