No video

How I CRUSH copycats, thieves and competition.

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

Пікірлер: 184

  • @mat_leo
    @mat_leo2 жыл бұрын

    “If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” -Jeff Bezos Great video once again, Alex. Love the fresh perspective you always provide.

  • @learningstuff5679
    @learningstuff56792 жыл бұрын

    6:15 "You don't have a customer until somebody has offered them a cheaper version of your solution and they have chosen not to take it". Powerful.

  • @Farmlifematters
    @Farmlifematters3 ай бұрын

    I am a very creative person & my entire life has been filled with "copycats", everything from businesses or my style. It's been something I struggle with and a lot of people don't discuss. It does feel like a personal attack on your character, you're right. Often people lack creativity and just need to copy from others & it sucks. Thanks for this video, much appreciated.

  • @paddygalloway8780
    @paddygalloway87802 жыл бұрын

    I don’t want to use too much hyperbole, but this is one of the most important videos I’ve watched in a while. I’ve had a lot of success with my own business in the last year, not Alex numbers but mid 6 figs. So many people (some I was close with) have essentially tried to go out and do exactly what I’m doing, even to the point of copy and pasting my own website copy (like what?)….at first I was a bit hurt and wanted to confront them, but this video is 100% the way I should be thinking.

  • @ElecTr1fy

    @ElecTr1fy

    2 жыл бұрын

    Your videos are super helpful man! Love your content Paddy keep it up!

  • @randygaming5134

    @randygaming5134

    2 жыл бұрын

    what is your business model?

  • @miketaiwanwalkcity6355

    @miketaiwanwalkcity6355

    2 жыл бұрын

    Your videos are so high level that it's too hard to copy you

  • @longwoodcurrencytrading
    @longwoodcurrencytrading2 жыл бұрын

    Thanks for this Alex. I've been in the martial arts for over 50 years and here's my take: you can't fight everyone that throws on you because that's all you'd do is fight. All you can do is live your life right thinking and right living, because if you do, then in the long run, all will be well, and those who mean you harm will suffer in their own ineptitude and fears of failure.

  • @marylynn259

    @marylynn259

    Жыл бұрын

    bravo!

  • @AhmetKaan
    @AhmetKaan2 жыл бұрын

    *6 months of hard work and focus can put you 3 years ahead in life. Don't underestimate the power of focus and consistency...* ⏳

  • @gorkagarcia8715

    @gorkagarcia8715

    2 жыл бұрын

    6 months of work ain't really consistent though is it?

  • @kirksolon

    @kirksolon

    2 жыл бұрын

    @@gorkagarcia8715 work is work. Don’t press this man down for his own version of work. Handle your own business.

  • @gorkagarcia8715

    @gorkagarcia8715

    2 жыл бұрын

    @@kirksolon He is just trying to promote his channel buy copying and pasting random motivational quotes 🤷🏻‍♀️

  • @El3mental1

    @El3mental1

    Жыл бұрын

    @@gorkagarcia8715 You know what he meant. You missed the point and made this a judgement of character. He’s pretty much telling himself he can do something in 6 months that took YOU 3 years.

  • @Usernameemanr

    @Usernameemanr

    9 ай бұрын

    Thank u

  • @stefan-stocksmadesimple5241
    @stefan-stocksmadesimple52412 жыл бұрын

    1. I am bigger and stronger than them, because they are trying to copy me, not the other way around. 2. Never aknowledge them, never mention them in front of anyone, friends/family/employees etc. 3. The person trying to copy me admits they are a follower, which means they cannot lead. 4. They come from a place of scarsity. 5. They focus on me, not their customer, which will be their demise. 6. If they get loud, you get louder about your solutions to people's problems, about your purpose and mission. 7. What value do I want my actions to stand for..? 8. Don't celebrate when they disappear... Never aknowledge them!

  • @DexterLTDofficial

    @DexterLTDofficial

    Жыл бұрын

    Thanks for this written summary. Reminded me why they do it “because we provide a certain value that they cant without us. “

  • @tklyte

    @tklyte

    Жыл бұрын

    Great summary. Thanks.

  • @hectorramssesgarcia4532

    @hectorramssesgarcia4532

    3 ай бұрын

    you are a fucking beast for this comment

  • @MikeRubini
    @MikeRubini2 жыл бұрын

    So true, historically I had people posing at customers just to know how we do things. I had copycats threatening me. I even had someone straight out copy one of our products and make a “comparison page” that was all about me as a person, how I am lazy or whatever, and not the actual product. I had cease and desist letters. I had copycats bombarding us with fake signups. And more. I'm still standing. They vanished.

  • @AscendedMasculine
    @AscendedMasculine2 жыл бұрын

    Peter Theil talks about this in "One To Many" "Beat them in the field." Thanks for this fresh perspective Alex

  • @paddygalloway8780

    @paddygalloway8780

    2 жыл бұрын

    Where is this? Would love a link never heard of “one to many”

  • @tomcotter4299

    @tomcotter4299

    2 жыл бұрын

    @@paddygalloway8780 ^ Do you mean Zero to One?

  • @RandyVollrath1

    @RandyVollrath1

    2 жыл бұрын

    It’s Peter Thiel and it’s “Zero to One”

  • @monctonguitarrepair8093
    @monctonguitarrepair80932 жыл бұрын

    This is the EXACT video I needed to hear today. Thank you Alex!!! You are a phenomenal educator.

  • @sandervanstee
    @sandervanstee2 жыл бұрын

    To complement your closing remarks, I’d like to quote you from a previous video: “If you play stupid games, you win stupid prizes.”

  • @mantaship
    @mantaship2 жыл бұрын

    I have had several groups try to steal my method and what I do. I love this. Coke never acknowledges Pepsi. I am the Originator. They need me. I do not need them. Awesome...

  • @AlanBarrettVideos
    @AlanBarrettVideos2 жыл бұрын

    Bread Crum, "I'm going to STEAL THE SPOTLIGHT". Alex, "Don't acknowledge it, and add more value to viewers."

  • @Heygeraldinefranco
    @Heygeraldinefranco2 жыл бұрын

    Alignment and integrity! As an entrepreneur there will always be people watching us. And when we’re succeeding they’re going to try to take us down (or copy) us. Its so sad but thats how times are. Alex, thank you for this, being the bigger person and letting it go- is the one who will always win 🏆

  • @Acekhan201
    @Acekhan201 Жыл бұрын

    Anyone dumb enough to think they could take Alex's lane probably deserves to be forgotten. Why try to subtract when you could strive to add? IDK, I'm a values guy learning the hard way to give at least one F about money value, so I'm here to only take what is being offered for the values of caring, delivering, and building ever higher. Even of Alex wasn't talking about business knowledge so many like me need, I'd probably still be learning from him. He has a lot to share and he actually shares it. Now that's a real G in my book.

  • @vladam8023
    @vladam802311 ай бұрын

    Thank you Alex. This is what I needed to hear after discovering the amount of stores copying mine. You’re the best ✊🏼

  • @sat_dadd2630
    @sat_dadd26302 жыл бұрын

    Yep, just like Jim Rohn said if you have anything worth value someone will always try to take it! Alex you provide the best info on the internet. I can only imagine how hard you go business wise.

  • @nalcow
    @nalcow2 жыл бұрын

    I agree all the battle happens in your mind. That's challenging When you start winning.

  • @coachjames-bodybyjames5342
    @coachjames-bodybyjames53422 жыл бұрын

    AWESOME video, thanks Alex! Having dealt with this issue several times, the pep talk was definitely warranted.

  • @morthriel
    @morthriel6 ай бұрын

    Thank you, Alex!!! I needed to hear this. Thank you, THANK YOU, thank you!

  • @janiemundahl9227
    @janiemundahl92275 ай бұрын

    Love this, please do more business advice! One of my friends just brought it to my attention that a company is point blank copying everything I post within hours of my posts. Literally everything. I actually was thinking that's a big success that I have now become the industry leader. It's nice to have this thought confirmed!

  • @darklabelmusic
    @darklabelmusic2 жыл бұрын

    Thanks a lot for this, Alex. Great vid! I needed to hear this

  • @melissagravel6275
    @melissagravel62752 жыл бұрын

    I love this! Thank you for this! I really needed to hear this today!

  • @IBCGlobalInc
    @IBCGlobalInc2 жыл бұрын

    Such an important topic. Excellent approach Alex. Business Owners who are genuine and trying to help their clients are often attacked personally by haters. Personally attacking someone's character is usually a sign of weakness or fear. If a competitor can't provide more value, they try to create FUD (Fear, Uncertainty, & Doubt) in the minds of consumers. Instead, they should strive to improve themselves and focus on the goals of their clients. Nice work! This will help a lot of people.

  • @MakeMePreety
    @MakeMePreety8 ай бұрын

    Needed this. Thank you so much

  • @limezmusic5942
    @limezmusic59422 жыл бұрын

    This video is amazing Alex, My goal before 2022 is to watch every single one of you videos 🙌

  • @ryanmenard423
    @ryanmenard4232 жыл бұрын

    Had to come back and rewatch this video today. Thank you Alex.

  • @joshualovelace3375
    @joshualovelace33752 жыл бұрын

    4:13 "Where focus goes, energy flows" -Tony Robbins

  • @missree1995
    @missree19952 жыл бұрын

    This has been so helpful. It's helping me reframe a problem. THANK YOU!

  • @cyrilthomas4801
    @cyrilthomas48012 жыл бұрын

    Great content as usual. I needed this video. Thanks for the content Alex.

  • @VakoCavender
    @VakoCavenderАй бұрын

    it is just me or this type of content is more interesting than all the edited stuff we usually watch online?

  • @CELAtvNETWORK
    @CELAtvNETWORK2 жыл бұрын

    Beat them in the field… 80 or 90 regret things out of malice… one of the best videos thank you so much

  • @sugalips2010star
    @sugalips2010star15 сағат бұрын

    I NEEDED THIS... thank you❤

  • @kaiotto8385
    @kaiotto83852 жыл бұрын

    Thank you Alex! Really powerful ❤️

  • @emmanuelabolo7101
    @emmanuelabolo71012 жыл бұрын

    Thank you for sharing this. Both me and my clients need this

  • @mardigbidanian7119
    @mardigbidanian71192 жыл бұрын

    Put a non-compete and non-solicistication clause in contracts to employees

  • @seanmckee8106
    @seanmckee81062 жыл бұрын

    One of my biggest concerns answered with this video. Thanks Alex!

  • @machinemaker2248
    @machinemaker2248 Жыл бұрын

    Just what I needed to learn at this time. Thank you.

  • @presteeto
    @presteeto9 ай бұрын

    Needed this today! Gem.

  • @docgmoney1790
    @docgmoney17902 жыл бұрын

    I love your mindset so many people seem disingenuous but NOT you. Thank you for another bread crumb!

  • @pbuchoo1
    @pbuchoo12 жыл бұрын

    Expect 100k subs before 2021 cuz content is too golden

  • @justinblackfitness4401
    @justinblackfitness44012 жыл бұрын

    This is incredible advice. Thanks Alex

  • @Mattys556
    @Mattys5562 жыл бұрын

    Great video Alex. Haven't heard many talk about this topic.

  • @tigreytigrey8537
    @tigreytigrey85372 жыл бұрын

    This is why I prioritize compartmentalization with my employees and i even create a few unnecessary steps in tasks and job duties just to create an illusion of complexity in the operation. Basically I encrypt my process. I will even work on things infront of them until they notice and ask "wow you have to do all that to it just get it to function properly before sending it out?" To which I respond "yea so and so from department xyz didn't do it before getting sent out so I have to do it" then they respond "wow I didn't even know that had to be done for it to work properly" just to discourage them from thinking that they could replicate what we do at our company.

  • @JeffTheEntrepreneur
    @JeffTheEntrepreneur2 жыл бұрын

    So gladddd you posted this.

  • @therealrumblefish
    @therealrumblefish2 жыл бұрын

    I know 100% wgat your saying I have had many of the same issues, however your wat of looking at it has shifted my thinking or view in another way. Thank you

  • @kaianiambi
    @kaianiambi3 ай бұрын

    this is the EXACT VIDEO I NEEDED ON THIS MONDAY MORNING!

  • @EnterpriseFitnessAu
    @EnterpriseFitnessAu2 жыл бұрын

    GREAT VIDEO ALEX! THANK YOU!

  • @plantificationpodcast
    @plantificationpodcast5 ай бұрын

    Thanks Alex. I hear you. Now to get to it. 🤙🏽😉 Jay

  • @wolfingphysique3820
    @wolfingphysique38202 жыл бұрын

    Thanks! Recently I had a friend of mine that literally copied my business model. Unfortunate.. This helped me! Good thing I learned is that I was to open and trusting as a person.

  • @Tania-rg7jp
    @Tania-rg7jp Жыл бұрын

    This was the realest advice ever!

  • @aaroscabrera
    @aaroscabrera2 жыл бұрын

    Great video as always!!

  • @mathiashuber99
    @mathiashuber992 жыл бұрын

    "If you have something worth having people will try and take it from you" .. a very well known position for first movers and pioneers in the field. And yes, competition can be healthy too, totally agree with these statements..! Also, value is a pre-requisite of positioning.. any comments on that would be great!

  • @fertilevessel1271
    @fertilevessel12712 жыл бұрын

    I love this video. So good, thank you.

  • @alessandrozanella
    @alessandrozanella2 жыл бұрын

    dude your thumbnails are getting better and better

  • @wolfuck
    @wolfuck Жыл бұрын

    Alex, this is beautifully valuable

  • @Shybizzy
    @Shybizzy6 ай бұрын

    I'm about to only listen to this man when it comes to business!!

  • @josephsy
    @josephsy11 ай бұрын

    Amazing advice, thank you

  • @modelingsuccesssuccessfull2607
    @modelingsuccesssuccessfull26072 жыл бұрын

    Never acknowledge competition if they’re smaller and less loud than you.

  • @domzeglaitis
    @domzeglaitis2 жыл бұрын

    great video alex really strike home

  • @Enigma33
    @Enigma332 жыл бұрын

    Mozi nation tapping in! Learning and studying from the big man! Let’s go! Honest question tho… how are your feelings about hairlines

  • @thomasgebauer2745
    @thomasgebauer27452 жыл бұрын

    Love it 👍 Thanks for sharing

  • @jonnycwilson
    @jonnycwilson2 жыл бұрын

    BRO! This was Legit!!! Thank you!

  • @fastreps
    @fastreps2 жыл бұрын

    I appreciate you Alex 💛

  • @urbanpersevere8849
    @urbanpersevere88499 ай бұрын

    Thank you

  • @motionmuse5684
    @motionmuse5684 Жыл бұрын

    Talking point number one. I liked but it could happen IF they have more capital and are in a more suited market. That's what makes me nervous. I sell kits and someone goes and uses them as theirs in their market because they are being bank rolled and I'm not, they get ahead faster with my concept.

  • @theofficial7913
    @theofficial79132 жыл бұрын

    damn so much clarity of thought after watching this

  • @MIAtown09
    @MIAtown092 жыл бұрын

    It’s all happening in your mind most people do t have skills to compete

  • @crewlov33
    @crewlov3310 күн бұрын

    Thank you.

  • @Mustafa.commercial
    @Mustafa.commercial2 жыл бұрын

    Wow, Alex, what a great way to look at things, I especially felt it when you paused at 9:40 for a couple of seconds and just realized that those people ended up losing their relationship with you and you seem like you wish they never tried that.

  • @KlaasVictor

    @KlaasVictor

    2 жыл бұрын

    Indeed, that was a very emotional moment. Many lost friendships in the battle.

  • @everybodylovesducksauce7158

    @everybodylovesducksauce7158

    2 жыл бұрын

    @@KlaasVictor if they're scheming, they were never friends.

  • @Heygeraldinefranco

    @Heygeraldinefranco

    2 жыл бұрын

    I felt that! I thought my wifi went out for a sec because it was a long pause!

  • @joshualovelace3375

    @joshualovelace3375

    2 жыл бұрын

    @@everybodylovesducksauce7158 Unfortunately, if people can change over time for the better, they can also change over time for the worse.

  • @therealjeffarmstrong
    @therealjeffarmstrong2 жыл бұрын

    Great video, Alex! What would recommend in the case your competition is trying to join your groups that you run? Let ‘em or block ‘em? I’m a believer that making ourselves vulnerable causes us to innovate, but I’m unsure if there’s a “fine line” there or not.

  • @snpz97x
    @snpz97x Жыл бұрын

    Good advice 👍👍

  • @realoliverkhan
    @realoliverkhan10 ай бұрын

    Golden video.

  • @RobertTradesOfficial
    @RobertTradesOfficial2 жыл бұрын

    This headline is pure genius.

  • @ellenoir5678
    @ellenoir56782 жыл бұрын

    I like that way you're mentor put that saying....

  • @juancarlosaronez
    @juancarlosaronez2 жыл бұрын

    Alex all your videos are insane but this one is CRACK bro! When you pause and said “Because when you winning is not that fulfilling “ that’s was INSANE 😳 that’s wasn’t alex that was source bro 🙏

  • @LieLikesMusic
    @LieLikesMusic2 жыл бұрын

    If you read this, then I wish you all the success you can imagine.

  • @ChristianHohlfeld
    @ChristianHohlfeld Жыл бұрын

    It all boils down to keeping focus von your mission

  • @Tim_Krause
    @Tim_Krause2 жыл бұрын

    Starting my day with my daily dose of wolverine!

  • @lopez316a
    @lopez316a2 жыл бұрын

    I know ‘EZ Smith’ was one of those 22. When I was in GL he was great….but then left to do his own thing and openly talked smack about you guys. It was soooo lacking in class. Is his biz doing 85million now? Of course not ! Haha Keep being you - I and many others appreciate all the value you give to the world 💪🏼

  • @samheedy
    @samheedy2 жыл бұрын

    Big brother advice from Alex. Man, this hits home!!!!! Wish I could meet you and thank you personally! $1M in 2022 for me or die trying 💀

  • @XTen1000DaysX

    @XTen1000DaysX

    Жыл бұрын

    How'd it go buddy. 2023 now.

  • @LRkun
    @LRkun2 жыл бұрын

    True. Time spent thinking about them is a waste.

  • @kittymancy
    @kittymancy11 ай бұрын

    This was so powerful.

  • @knightofbrokenglass9237
    @knightofbrokenglass9237 Жыл бұрын

    imitation is the sincerest form of flattery

  • @JeffLeighton1
    @JeffLeighton12 жыл бұрын

    Love this vid

  • @kempermaxwell9338
    @kempermaxwell93382 жыл бұрын

    Business advice from Wolverine…welcome to the future!

  • @johnc.7594
    @johnc.75942 жыл бұрын

    You say you forgot their existence, and yet you also said that you remember every one of those 22. "The one in front of the gun lives forever" - in the mind of the shooter.

  • @MarketingHarry
    @MarketingHarry2 жыл бұрын

    Everyone has faced dealing with copycats in the initial stages of entrepreneurship. It is much appreciated that you shared your experience! 🙏

  • @kara.mcmaster
    @kara.mcmaster2 жыл бұрын

    9:26 - damn Uncle Alex 🔥🔥

  • @therealrumblefish
    @therealrumblefish2 жыл бұрын

    I was hoping you'd make a vid like this

  • @therealrumblefish
    @therealrumblefish2 жыл бұрын

    Could you go over the best legal and structure protection

  • @christiandavies7650
    @christiandavies76502 жыл бұрын

    The one thing which keeps coming up across all your videos is how great your self awareness is Alex. Surely one of the major keys to your success.

  • @taciusa
    @taciusa2 жыл бұрын

    amazing!

  • @nickf360
    @nickf3602 жыл бұрын

    Real shit right here!

  • @rhowsden4267
    @rhowsden42672 жыл бұрын

    Dang, got a lump in my throat after this one!

  • @RDA8191
    @RDA81912 жыл бұрын

    Hey Alex, I own a brand that makes a particular physical products line and our new products are flat out copied every single time, it's infuriating. Competing brands copy our social media content, even try to steal the personalities appearing in my content by making them offers to come do the exact same content for their brand. Every new product I come up with is stolen. I have a product coming out in December that I know is going to be a homerun. I'm expecting 5 million a year on this product that will cost 60 bucks. I know it will be bought by competitors and they will immediately start producing it. Design patents don't seem to offer much protection. I've learned that most business people just steal everything from other people. It's so angering because when I'm designing something, I genuinely think of my own ideas. I never scour for shit to copy

  • @lukegoldx
    @lukegoldx2 жыл бұрын

    This man is a poet

  • @coachryancarson8370
    @coachryancarson83702 жыл бұрын

    “I remember you.” 🔥☠️

  • @rolandvarduhn
    @rolandvarduhn2 жыл бұрын

    Hey Alex, besides the great content you always deliver in each and every video for us, you can still switch off the autofocus of your webcam. - please! ;-)

  • @JohnnyArtPavlou
    @JohnnyArtPavlou2 жыл бұрын

    Values, baby.