How I Built A $7 Billion Shoe Company Called On | Founder Effect

On is a Swiss running shoe company that is the brainchild of Olivier Bernhard, a six-time Ironman champion and former professional triathlete. In just 11 years, the upstart company went from zero to a valuation over $7 billion. This is the story about how a two time world champion and his friends landed Roger Federer to help create one of the fastest growing shoe companies in the world.
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How I Built A $7 Billion Shoe Company Called On | Founder Effect

Пікірлер: 1 000

  • @tristanrodenhauser5267
    @tristanrodenhauser52672 жыл бұрын

    It’s a good story, but part of his quick success is his partners experience in business and finding investors. A lot of folks take quite a long time to scale up an idea because of lack of connection.

  • @JohnM-ch4to

    @JohnM-ch4to

    2 жыл бұрын

    Well you can argue that it did take him that much time as well. 11 years is a long time and many people fail, he's one of who had the right luck along with the right moves.

  • @sabinedalianis2629

    @sabinedalianis2629

    2 жыл бұрын

    It is also the insight of a smart person, that he has to share if you want to be a team. It is his teamspirit..

  • @danf8047

    @danf8047

    2 жыл бұрын

    100%

  • @boxingesq.236

    @boxingesq.236

    2 жыл бұрын

    Well isn’t that part of the game? If you want to scale and succeed, you are going to have to pitch your idea to 1000 jus to receive 1 yes. Making connections is way easier then people realize.

  • @phetsilemamba3897

    @phetsilemamba3897

    2 жыл бұрын

    He spent years and years at top level competition triathlon

  • @nw9338
    @nw93382 жыл бұрын

    thought they were called "QC" for years haha

  • @motiontony

    @motiontony

    2 жыл бұрын

    lol this is the first time I'm seeing it as QC. I always figured the o was a power bottom literally sitting "ON" the n lol. cool to see the different perspectives!

  • @alllllll1

    @alllllll1

    2 жыл бұрын

    you blind or r.tarded?

  • @jeromemontana3849

    @jeromemontana3849

    2 жыл бұрын

    Same

  • @jandrobalansag8316

    @jandrobalansag8316

    2 жыл бұрын

    Phew it wasnt just me then😌

  • @z28fun

    @z28fun

    2 жыл бұрын

    Same here in the US, thought it was QC. Love these! They’ve helped me delay my hip surgery! Eliminates a lot of the impact to my hips!

  • @kelvin0yt
    @kelvin0yt2 жыл бұрын

    The video is about a Swiss entrepreneur and you show the Swedish countryside and coastline to tell the story where he grew up.

  • @richardparker123

    @richardparker123

    2 жыл бұрын

    Lol

  • @ivanttosuckyourblood

    @ivanttosuckyourblood

    Жыл бұрын

    To Americans, it's all the same lol

  • @ctseeme

    @ctseeme

    Жыл бұрын

    I was wondering whether that was Sweden or Norway...

  • @lohessmile

    @lohessmile

    Жыл бұрын

    this bothered me so much! -.-

  • @lukasbadertscher6019

    @lukasbadertscher6019

    Жыл бұрын

    hahaha exactly - glad i am not the only one disturbed about it

  • @jason4275
    @jason42752 жыл бұрын

    Moral of this story it's not always hard work, it's who you know that can help you grow your brand.

  • @Sabundy

    @Sabundy

    2 жыл бұрын

    No doubt. Being connected or making connections can be a big part of it.

  • @nathanmartinez2630

    @nathanmartinez2630

    2 жыл бұрын

    Sure - totally. Good to keep that in mind, too.

  • @findingfitmom9926
    @findingfitmom9926 Жыл бұрын

    PE teacher here, just bought my first pair two weeks ago, I was searching for a waterproof shoe that would still breathe. It took a few wears but now they feel perfect. Very excited I found these.

  • @angelmatos9143
    @angelmatos91432 жыл бұрын

    The shoes have found a way into my rotation. Innovation is always welcome no matter how 'saturated' the markets are.

  • @nicolasnicolas274

    @nicolasnicolas274

    2 жыл бұрын

    Great point, innovation is a good way to enter such a market!

  • @silvermediastudio

    @silvermediastudio

    Жыл бұрын

    Gotta love that China manufacturing! Thanks for supporting the CCP, they appreciate it.

  • @eliasmicheal262
    @eliasmicheal2622 жыл бұрын

    I’ve been using ON since 2014, I always have three pairs in my rotation. The one thing they didn’t talk about in the video is the comfort. I’m standing a lot for work and I travel non stop, they are literally the most comfortable shoes if you are on your feet or running around all day. I love them.

  • @mailmeabhilash

    @mailmeabhilash

    2 жыл бұрын

    Do you work as a chef?

  • @mintymus

    @mintymus

    2 жыл бұрын

    Opposed to figuratively the most comfortable shoes?

  • @Skunkhunt_42

    @Skunkhunt_42

    2 жыл бұрын

    Yup, best shoes I've ever owned. The horizontal support and sole resiliency is key for me

  • @evns7142

    @evns7142

    2 жыл бұрын

    @@mintymus perhaps metaphorically.

  • @QuinnLIFTS

    @QuinnLIFTS

    2 жыл бұрын

    I'd have to disagree. Ultraboost takes the cake. Yeezy 350s are pretty comfortable as well.

  • @jauipop
    @jauipop2 жыл бұрын

    I bought my first ON shoes in Zurich 2 years ago because I was desperate for a waterproof sneaker while I was there for 6 months. I literally used the shoes EVERYDAY (hiking, running, outdoor workouts) and they're amazing. I ended up buying a few other things from them too. They're unfortunately not in Malaysia right now, but I'll certainly keep following the brand.

  • @jauipop

    @jauipop

    2 жыл бұрын

    One thing I have to note is that it's weird that the items are more expensive in Switzerland (even though it's a Swiss brand) than anywhere else... Plus there is no real flagship store in Switzerland.

  • @tanbro05

    @tanbro05

    2 жыл бұрын

    Can buy in Singapore

  • @montcarmel4879

    @montcarmel4879

    Жыл бұрын

    @@jauipop it’s not weird, that’s how pricing works. You adapt the pricing to the living standards of that XY country. Living standard here is high, and ON keeps their prices in Switzerland high. Even-though there isn’t much of a big difference in other countries compared to Switzerland’s pricing, talking about ON only.

  • @boboiboy9350

    @boboiboy9350

    8 ай бұрын

    Now running labs carries them in Malaysia

  • @MikeyMoran

    @MikeyMoran

    7 ай бұрын

    What’s the ON shoe that you have for wearing shoes everyday? I’m debating on getting cloudsurfer or one of the other ones for the all round shoe. Please advise

  • @jacobmason6217
    @jacobmason6217 Жыл бұрын

    >To my understanding this just proves how much we need an edged as an investors because playing the market like everyone else just isn’t good enough. I’ve been quite ensured about investing in this current market and at the same time I feel it’s the best time to get started on the market,what are your thoughts?!>>>>>

  • @bakermorrison9463

    @bakermorrison9463

    Жыл бұрын

    I can’t focus on the long run when I should be retiring in 3yrs ,you see I’ve got a good companies in my portfolio and a good amount invested, but my profits has been stalling,does it mean this unstable market doesn’t provide any calculated risky opportunities to make profits?

  • @elijustin9718

    @elijustin9718

    Жыл бұрын

    That’s true , I’ve been getting assisted by a FA for almost a year now , I started out less than $200k and I’m just $19,000 short of half a million in profits.

  • @bakermorrison9463

    @bakermorrison9463

    Жыл бұрын

    Impressive can you share more info?

  • @elijustin9718

    @elijustin9718

    Жыл бұрын

    *Magdalena* *Olivia* *Jones* is actually the one that guides me ,she's a highly-sought out advisor who I found on a CNBC interview where she was featured,you can look up her name on Google and reach out through her page.she understands the job perfectly.

  • @elijustin9718

    @elijustin9718

    Жыл бұрын

    >>

  • @Lawofsara
    @Lawofsara Жыл бұрын

    I discovered these shoes by my co-worker coming in wearing them and noticed how clean, modern, and comfortable they looked. She swore by them and I saved up enough money to get my first pair. They just came in the mail and I can't wait to use them. I'm a single mom with a toddler and I would usually never purchase shoes this expensive, but I'm so glad I pulled the trigger and did it. The story behind the brand is also beautiful. ❤️

  • @nikola9419

    @nikola9419

    Жыл бұрын

    Dont wear it all the time, i did and i believe that my feet became so weak i cant wear any other shoe now. I bought other and my feet just hurts when i use it, never happend before. The problem is that they are too suportive and your feet muscles just became loose and weak. If you wear it for few months you will see yourself.

  • @RaphaelBrenner-qn7wk

    @RaphaelBrenner-qn7wk

    2 ай бұрын

    also they will fall apart after about 9 months...

  • @playgemji
    @playgemji Жыл бұрын

    The beginning of the story is exactly what I'm experiencing now with the GEMJI game :) So this video came just on time. Thanks, Oliver & CNBC :)

  • @nabeelkhan51100
    @nabeelkhan511002 жыл бұрын

    I’ve been wearing strictly ons for almost 4 years, I have a bad knee problem and have done more walking than I ever have in the past few years and have not experienced any knee pain since wearing them. Amazing shoes and ridiculously comfortable

  • @okinoboo4743

    @okinoboo4743

    Жыл бұрын

    They are amazingly comfortable!!

  • @hugosalvador3207

    @hugosalvador3207

    Жыл бұрын

    Can yu share what is really that knee problem? Which model of this brand yu use? I have bad problem too, and I'm searching about most confortable shoe of this brand

  • @gz625

    @gz625

    Жыл бұрын

    @@hugosalvador3207 bro they can't because it's bots who posting same fake stories under videos about this garbage sneakers

  • @CardsOnDeck

    @CardsOnDeck

    Жыл бұрын

    You seriously think the shoes fixed your knee😂

  • @boboiboy9350

    @boboiboy9350

    8 ай бұрын

    @@CardsOnDeckwell placebo really works in certain way 😅

  • @MaxZelkcovik
    @MaxZelkcovik Жыл бұрын

    I had lca surgery and now I'm wearing the on cloudflow. I use it daily, I run in and outdoor, and it's amazing. I had problems to walk and run long distances before, but now I have zero problems. These shoes, at least the cloudflow, they are wonderful, and also very high quality and stylish. My knee thanks...

  • @creatvnrg
    @creatvnrg Жыл бұрын

    A human interest story that can be both motivating and inspiring for people to follow through on their creative inspiration. Letting go of what ifs” and being diligent to Follow through is key… Great story😊

  • @nicholasvarro7382
    @nicholasvarro7382 Жыл бұрын

    Best shoe I’ve ever worn, put on. 35 years and finally there’s a shoe on this caliber!

  • @nonefvnfvnjnjnjevjenjvonej3384

    @nonefvnfvnjnjnjevjenjvonej3384

    2 ай бұрын

    marketing works wonders eh?

  • @danf8047
    @danf80472 жыл бұрын

    As a runner I prefer my shoes on the more cushy side, I tried them and it wasn't for me but I love the hustle, how they go up against the giants in the sports industry - amazing!

  • @sethsmith8701

    @sethsmith8701

    2 жыл бұрын

    What do you mean by "custy"?

  • @SzTz100

    @SzTz100

    2 жыл бұрын

    I like the way they look, but most of the reviews from a couple of years ago were on the negative side, I don't know if anything has changed. Anyway I am a runner, maybe they are more of a lifestyle shoe.

  • @smelltheglove1726

    @smelltheglove1726

    2 жыл бұрын

    Co-sign this comment, I have tried this shoe several times and it just isn't comfortable, I am amazed that they are holding their own against the Big Boys.

  • @jen5917

    @jen5917

    2 жыл бұрын

    What is your recommendation?

  • @danf8047

    @danf8047

    2 жыл бұрын

    @@jen5917 Everybody is different so I suggest you try several brands/types, in the running comunity there are a handful of brands that people swear by so check them all out :)

  • @seveer7553
    @seveer75532 жыл бұрын

    I have the On cloud shoes, I wear it on running and sometimes when I go out, because it's good-looking to be honest. I really like the design and it's a bit expensive though, but it's worth it for me in my opinion.

  • @diywebsiteguy
    @diywebsiteguy2 жыл бұрын

    awesome story! so much we can learn from this. Thank you for sharing this.

  • @silvermediastudio

    @silvermediastudio

    Жыл бұрын

    Yep... be white, hire only whites, and outsource to China.

  • @krisb-travel
    @krisb-travel2 жыл бұрын

    i love how each person who came on board to build the initial team was also an investor, what a great idea!

  • @silvermediastudio

    @silvermediastudio

    Жыл бұрын

    And all white! That's your favorite part I'm sure.

  • @danijel8494

    @danijel8494

    Жыл бұрын

    @@silvermediastudio if they are from swizz, its a higher probability that they will be white mate.

  • @AproposDare

    @AproposDare

    Жыл бұрын

    @@danijel8494 ikr? poor guy totally missed the point. stay in school, kids.

  • @xubarney1326

    @xubarney1326

    Жыл бұрын

    what's the incentive otherwise?

  • @silvermediastudio

    @silvermediastudio

    Жыл бұрын

    @@danijel8494 Just how they like it.

  • @ikomike51
    @ikomike51 Жыл бұрын

    He is very comfort with his shoes, the nine one was always on the table the whole interview!!

  • @chrisvarelabenitez4690
    @chrisvarelabenitez46902 жыл бұрын

    I have multiple On shoes and as a competitive runner I’d say there are better options. Sure they look nice on feet but their image overall surrounds the ability to wear shoes for athletic purposes and combine them with everyday lifestyle. That being said, On created the On Athletics Club about a year ago based in Colorado. This group is coached by the famous and long known runner Dathan Ritzenhein. The OAC is a profesional running team that recruited top collegiate male runners and got a solid team together. Their womens team is a mix of post collegiate and recent grads. They ran fast times and qualified their top athletes to the Olympics this past year. They make On shoes very marketable by running fast intervals in training with shoes like the On Cloudflow and their carbon fiber racing shoe the On Cloudboom Echo. Not to mention their clothing, expensive as well. Great company though.

  • @MayorSom

    @MayorSom

    2 жыл бұрын

    Very insightful. Thanks for sharing, cheers! Top lad

  • @mtmchale26

    @mtmchale26

    2 жыл бұрын

    OAC is the next big thing, and I was anti-On from the first time I put on the shoes in 2014. But they’ve grown. OAC with Klecker, Hoare, McDonald, Beamish, etc. are relatable and will draw in young runners. The Coffee Club podcast will also grow the brand. Really excited to see OAC and On grow even bigger in the running world now

  • @nofurtherwest3474

    @nofurtherwest3474

    2 жыл бұрын

    Is it best to hit ground with heal first or forefoot?

  • @autumnnakkula60

    @autumnnakkula60

    2 жыл бұрын

    I wanted to like these shoes but thought they were not comfortable

  • @mogroot5790

    @mogroot5790

    Жыл бұрын

    How much they cost?

  • @NathanLearn
    @NathanLearn2 жыл бұрын

    Love seeing Swiss startups succeed 🇨🇭🔥

  • @PHlophe

    @PHlophe

    2 жыл бұрын

    Nate, Grüezi wohl !

  • @RollForever88

    @RollForever88

    2 жыл бұрын

    Seems like a great nation with wonderful people

  • @silvermediastudio

    @silvermediastudio

    Жыл бұрын

    Love seeing White Men succeed using Chinese manufacturing fixed it for you

  • @ivangutzwiller6929

    @ivangutzwiller6929

    Жыл бұрын

    Isch e mega guets gfühl d schwizz so z gseh

  • @christianblattler6518

    @christianblattler6518

    Жыл бұрын

    Indeed. Bad to see that they are produced in china and not in Europe

  • @ajinkya_explores
    @ajinkya_explores2 жыл бұрын

    really loved his approach! thanks

  • @silvermediastudio

    @silvermediastudio

    Жыл бұрын

    Incredible approach. Start off being white, hire only white people to work for you, and then exploit Chinese labor!! Almost guaranteed.

  • @Raqque
    @Raqque2 жыл бұрын

    I had my first par at 2016 and still use it. Love it !

  • @fayezfamfa

    @fayezfamfa

    2 жыл бұрын

    were you using adidas ultra boost shoes before then ? how do you compare it to other shoes ? what is so special about it ?

  • @diegoramirez692

    @diegoramirez692

    2 жыл бұрын

    @@fayezfamfa active runner and marathon participant, I prefer to run in Nike’s then surprisingly HOKA are my second go-to’s

  • @beautifulmind1177

    @beautifulmind1177

    2 жыл бұрын

    Heeee buy new one😂🤣🤣🤣🤣

  • @poriased

    @poriased

    2 жыл бұрын

    just stick with ultra boost is much better

  • @jcmoye1
    @jcmoye12 жыл бұрын

    Love their cloud X, lightweight and great for cross training and walking around

  • @alexbroere2669
    @alexbroere26692 жыл бұрын

    I own a pair of on cloud cloud swift. I really had to get used to running with them. I'm not 100% convinced and one of the problems I have is I like to cut corners by going through the woods but then I get pinecones stuck between my sole :p

  • @yyseco
    @yyseco Жыл бұрын

    Just got my first pair. Both functional and beautiful.

  • @yoursista69
    @yoursista692 жыл бұрын

    Very swiss the landscape at the beginning.. greetings to sweden:)

  • @dontget1
    @dontget12 жыл бұрын

    I can’t lie , these are the best things I’ve ever put on my feet , I do everything in them , they definitely handle every aspect of nyc life, I wish they had work boots lol

  • @SenapatiAN
    @SenapatiAN2 жыл бұрын

    ONs are hit or miss - in my case they fit nicely. I think they look funky enough that works very well for marketing & sales. If anything, they're comfortable for travel/casual work shoes.

  • @napnaps7393
    @napnaps7393 Жыл бұрын

    I’ve bought the cloudmonster, as a rookie runner I bought wrong trainers (Nike renew) plus I didn’t know I was flat footed, the store attendant didn’t seem to have a clue either! Anyway I suffered ankle injury only 8 days into my running….off for 10days. Disheartening. Someone recommended me these, and my goodness the difference! I’m no longer “slapping the ground” but I feel like I’m flying 😍 My ankle is absolutely fine, not even a twinge of pain. Worth it! Even if I have to go through 4x pairs a year.

  • @gabodds2221
    @gabodds2221 Жыл бұрын

    I just totally loved my On sneakers…I use them for everything

  • @iggielutz
    @iggielutz2 жыл бұрын

    I am not a runner. I am a soon to be a 70 y/o female with a symphony of major orthopedic issues. Walking has alway been painful and difficult. I've worn Birkenstock, Mephisto, Wolky, Beautifeel, New Balance, Brooks and Alegria brands over the last 50 years. I was introduced to On's last month and bought a pair of 'walking' shoes. My On's are by far the most comfortable, supportive shoes that I have had on my feet in decades. Highly recommend this shoe.

  • @PurpleRanger69

    @PurpleRanger69

    2 жыл бұрын

    Buy ASICS

  • @Sabundy

    @Sabundy

    2 жыл бұрын

    @@PurpleRanger69 agree. Asics is the most recommended brand by orthopedic doctors.

  • @curlyhairdudeify

    @curlyhairdudeify

    2 ай бұрын

    Should have tried..... Crocs.

  • @odessaclear
    @odessaclear2 жыл бұрын

    Please make a video about Hoka!

  • @jlewis122

    @jlewis122

    2 жыл бұрын

    They are the best. Such great quality and comfortable. I have four pairs!!

  • @TachoSJ
    @TachoSJ Жыл бұрын

    I came across these shoes about a year ago, absolutely love them

  • @filblasi
    @filblasi Жыл бұрын

    Very inspiring! I still need to try a pair of On shoes but I'm very curious

  • @imakethingsilike7285
    @imakethingsilike72852 жыл бұрын

    Goes to show you there’s room for everyone. 7 billion dollar shoe company and I’ve never heard of them or seen them on any feet.

  • @silvermediastudio

    @silvermediastudio

    Жыл бұрын

    Only white people can afford them

  • @ege-vm4xv

    @ege-vm4xv

    Жыл бұрын

    They are quite popular in Germany.

  • @imakethingsilike7285

    @imakethingsilike7285

    Жыл бұрын

    @@ege-vm4xv now that I’ve seen this video I’m actually seeing them quite a bit. You know how that goes

  • @silvermediastudio

    @silvermediastudio

    Жыл бұрын

    @@ege-vm4xv So was socialism, how'd that work out?

  • @tommy2346

    @tommy2346

    Жыл бұрын

    where do you live lol?! in Europe and US you can definitely see it. i feel it's like iPhone though. people buy them cause others have them.. more to be seen than anything else

  • @edwardtan8307
    @edwardtan83072 жыл бұрын

    I owned 3 pairs a few years back when I was jogging. Comfortable but after a year or so, the sole gets brittle and becomes very slippery, no grip indoors for walking for the flat model with no separate nodule. The other 2 older models, one or two the nodules breaks after the sole becomes thinner.

  • @cwr8618

    @cwr8618

    2 жыл бұрын

    Agreed. My older one feel flat and dead after 1-2 years

  • @supersyaz2871

    @supersyaz2871

    2 жыл бұрын

    Ok now this is a real comment. Shoes get worn out. All these other people on here claimed that it lasts for years! Sounds like a scam when I read that.

  • @cwr8618

    @cwr8618

    2 жыл бұрын

    @@supersyaz2871 I think it was my cloudflows. But I've had probably 5 different models and most retained sufficient spring 2+ years. but some get dead quickly. I still have and use my first pair regularly, which surprises me every time I put them on...

  • @samuelwilliams7331

    @samuelwilliams7331

    2 жыл бұрын

    Running shoes are designed to be good for about 500 miles. You probably need a new pair every 6 months to a year with regular use.

  • @stephenmac23

    @stephenmac23

    2 жыл бұрын

    @@cwr8618 running shoes aren’t supposed to last 2-3 years, replace your shoes when they’re worn that goes for any brand.

  • @antonivan5
    @antonivan510 ай бұрын

    I bought their product for the first time ~ in 2014. No one knew this company back then. It was nothing to write home about. Interesting idea but mostly it was the looks. To my surprise, however, they really took off. At first, I saw mostly people in Switzerland wearing ON - this is a special thing with the Swiss, they are conditioned to buy Swiss made (or at least there needs to be Swiss-something) even if it is not something special -- not a bad thing IMO. Then I gradually started seeing ON shoes in Germany, California, Austria, and The Netherlands -- mostly upper-class people. Nowadays, more and more people use them casually, not for technical purposes. This is mostly attributed to the relatively slick design of the upper part of the shoe. Minimalist and clean, not cheesy apart from the "engineered in Switzerland" bs. The latter is necessary as the shoes are not "Swiss made" but mostly made in China instead. The midsole is still funny to me -- it is clear they want to move away from the "clouds" gimmick and are trying to figure out ways to evolve the design, but they still rely on the holes. My point is that this is a Patagonia-type semi-fashion brand for people that justify spending a lot of money based on some technical promises. ON might be yet another gimmicky brand but, boy is it an amazing lesson in marketing. It is the textbook example of how the Swiss industry works -- aim at the premium product in order to be able to charge that 25% Swiss premium.

  • @kasm10
    @kasm107 ай бұрын

    great interview. wish the best for this guy

  • @evilish888
    @evilish8882 жыл бұрын

    All inventors and entrepreneurs need a big break, happy to see ON got theirs 👍

  • @ossousportswear3397
    @ossousportswear33972 жыл бұрын

    Inspiration 👏🏾I'll start soon my sportswear company...

  • @arfriedman4577

    @arfriedman4577

    4 ай бұрын

    Much success and health

  • @philip8256
    @philip8256 Жыл бұрын

    Thank you for the inspiration.

  • @ezraepizon5303
    @ezraepizon53032 жыл бұрын

    Such a great story! I now have three pairs!

  • @olivierbrugger9348
    @olivierbrugger9348 Жыл бұрын

    I bought the Cloudswift for running but it really wasn't the shoe for me. The regular Cloud on the other hand is the best everyday shoe I've ever had! No matter how long I walk in them, I never get foot pain, and they're super lightweight - you barely feel them on your feet.

  • @andrefrancis95

    @andrefrancis95

    Жыл бұрын

    which model is considered the regular shoe?

  • @olivierbrugger9348

    @olivierbrugger9348

    Жыл бұрын

    @@andrefrancis95 For me it's the "Cloud". With the elastic laces which you don't have to tie.

  • @LaPulgaM
    @LaPulgaM2 жыл бұрын

    I tried these on at a demo in my gym. Only really had them on my feet for a bit, but was not impressed, thought they were overpriced for what they were selling and their 'tech' was nothing new.... also thought the logo 'OC' meant 'On Cloud' like they felt you were walking on a cloud lol Glad he made it though!

  • @bonker27125

    @bonker27125

    Жыл бұрын

    ha ha yes the only way i feel "on cloud" is after i smoke weed ;)

  • @stanleroi
    @stanleroi Жыл бұрын

    Great video, and great idea, looking forward to more of those CEO stories

  • @lanagrahns9240
    @lanagrahns92402 ай бұрын

    love his philosophy and approach: 'we're not attacking, we're competing. let's just figure out how to make the best product on the planet'. ❤

  • @thisbagisnotatoy9639
    @thisbagisnotatoy9639 Жыл бұрын

    Definitely the best looking pair of sneakers I’ve ever owned. I also love that they didn’t need to be laced and I could easily step into them. The soles started to feel really firm on each foot strike recently, though. I only got about 70 miles of running, but many more of walking (all on my treadmill) on that pair before retiring them. I just bought a pair of Hoka Bondi 8’s. They’re much uglier than my Ons and they squeak when I walk in them (I don’t notice it while running because it feels like it’s the back end of the insole that squeaks and I usually strike my mid or fore-foot when running) I’m excited to wear my retired Ons casually this summer even though I won’t run in that pair again. I’d like to try another pair of On running shoes, I just want to be sure they have some with a softer ride. I wish all running stores had treadmills- it makes all the difference when choosing a new pair of running shoes. I’ve ended up with so many pairs I’ve hated because the only test drive option was bouncing and awkwardly walking around the store, that and relying on gimmicky foot tests from the sales people. Just let me run in them for two minutes and I’ll feel confident about my purchase!

  • @alastairpaterson7698

    @alastairpaterson7698

    Жыл бұрын

    I had a pair of the Clouds and noticed the same thing. Just bought a pair of cloudsurfers about a week ago and they are insanely comfy! There's a nice bit of rocker in the sole that makes them a joy to run in, and the way the sole has a flat base (as opposed to ridges around the bubbles) will potentially give them a bit more longevity.

  • @josephcazzuto7198

    @josephcazzuto7198

    11 ай бұрын

    Yup. On aren't very soft at all. They get harder the longer you have them. Funny thing about Hoka is that the 100 dollar ones are way better than the 200 dollar ones 😂. Just my opinion

  • @barbaran.6667
    @barbaran.66672 жыл бұрын

    They tell that he was born and raised in Switzerland but are showing pictures of swedish houses and landscape 😂😂😂😂

  • @xentury5253

    @xentury5253

    2 жыл бұрын

    in Switzerland "on the family farm, so close to poverty line". Dude narating seems to never have been in Switzerland. lol

  • @tamilhoward9708

    @tamilhoward9708

    2 жыл бұрын

    Using stock European footage no doubt.

  • @mariusdan6147

    @mariusdan6147

    2 жыл бұрын

    And he said "soccer", but why? :))

  • @MrAgglo

    @MrAgglo

    2 жыл бұрын

    Americans confuse Sweden and Switzerland all the time, sadly. He uses the word "soccer" to make it understandable to americans, since he is talking to an US outlet.

  • @davidlynch9049

    @davidlynch9049

    2 жыл бұрын

    It's American. They wouldn't know the difference.

  • @mb6229
    @mb6229 Жыл бұрын

    As a sneaker head and a runner I can say this is my favorite brand of shoes since 2021

  • @LifeRNhungrynursetravels
    @LifeRNhungrynursetravels2 жыл бұрын

    Oh my gosh, they were soooo good from the beginning. Luckily tried some on in. 2017 and wow.

  • @DD-xt9vq
    @DD-xt9vq2 жыл бұрын

    Very inspiring story he made it against the odds!

  • @vijayapragas

    @vijayapragas

    2 жыл бұрын

    Nothing odd here..

  • @jasonb4988
    @jasonb49882 жыл бұрын

    I’ve been wearing ON’s since their release in the USA ! Love them, especially the fact they don’t get over involved with athletes (Roger excluded) or politics ! Smart model .. keep-em coming ! Love hard work = success ! Great quality and innovative .. so cool.

  • @iamkenignacio
    @iamkenignacio7 ай бұрын

    i suffer from plantar fasciitis and the ONs shoes are top recommendations. i managed to hike up to the Hollywood sign and navigate around the rocks at the grand canyon with these shoes. they’re very comfortable and helps me walk for long periods of time

  • @curlyhairdudeify

    @curlyhairdudeify

    2 ай бұрын

    Yes, and no. Soft shoes will ruin your knees long-term. You actually need hard plantar fasciitis insoles.

  • @hector9960
    @hector9960 Жыл бұрын

    Love their shoes!! I've purchased 4 pairs and looking to get another pair.

  • @nyakarundi
    @nyakarundi2 жыл бұрын

    make it need a branch in Africa, so much innovation happening in that space, we have a great young women entrepreneur who also developed her own shoe.

  • @whatcanieat3327
    @whatcanieat33272 жыл бұрын

    I had one of the shoe I don’t know where I buy it oh man that shoes stay with me long time. Peacock blue color oh I love it.

  • @sijuanabroad6413
    @sijuanabroad6413 Жыл бұрын

    I love the ON shoes for running or very long walking (Im not as tired). My wife and I own two pairs each (different colors of course).

  • @moritzcolaiacomo5878
    @moritzcolaiacomo58782 жыл бұрын

    In Germany, most of the physicians wear your shoes, great work!

  • @LaEscuelaDelEncanto
    @LaEscuelaDelEncanto2 жыл бұрын

    My wife bought me a pair two Christmas’ ago. Most comfortable sneaker I’ve ever worn. I still wear the same pair today. I think I can get 1 more year out of them.

  • @glennrobertson8656
    @glennrobertson8656 Жыл бұрын

    Great products on to my 5th pair including Roger Pro’s for tennis and they are amazing so comfortable and unique design……🎾🎾🎾🎾 Great move RF.

  • @Seedyrom247
    @Seedyrom247 Жыл бұрын

    A few years ago I was talking to someone at work about my running and they said to me “get rid of those no name shoes, and get a pair of hoka’s and be done with it”. I bought some hoka’s, and they are a nice shoe for sure … but there’s something about On’s that I keep coming back to. I think it’s the look as well. They are unique, but they are subtly in their styling. They don’t look like a clown show.

  • @rsi4561
    @rsi45612 жыл бұрын

    I LOVE these shoes. have many pairs.

  • @borasumer
    @borasumer Жыл бұрын

    Man, I see nobody wear these shoes, I have no clue how come this brand is worth $7B, wow, good job.

  • @karthikvijay5678
    @karthikvijay5678 Жыл бұрын

    Yo I remember when this company started availability in the US and even a little before then. As someone starting a business this is very cool

  • @artur2.043
    @artur2.043 Жыл бұрын

    bought a pair of these recently and never heard of them. Pricey but totally worth it.

  • @A.M.1.
    @A.M.1.2 жыл бұрын

    I work at a shoe store and these are suddenly on everyone's feet. I get mixed reviews though.

  • @timbohouston

    @timbohouston

    2 жыл бұрын

    I haven't seen them locally. What stores have you seen them in?

  • @A.M.1.

    @A.M.1.

    2 жыл бұрын

    @@timbohouston there available online for us customers.. I just see them on customers feet as they walk in.. I've one person say there very comfy, one guy say that he was disappointed and another lady say there average.

  • @saigoneze4465

    @saigoneze4465

    2 жыл бұрын

    they are also all on sale!50% off lol

  • @thegagepage9194

    @thegagepage9194

    2 жыл бұрын

    People where I’m from literally get these because of style, and when they go for a run the realize it’s all about looks. These shoes are nothing special, except the new cloudstratus, that one is quite nice.

  • @A.M.1.

    @A.M.1.

    2 жыл бұрын

    @@thegagepage9194 reebok made a similar similar shoe around 2011 2012 ish.. it looked so cool and nice I bought a pair. It was like a regular shoe.

  • @briank4134
    @briank41342 жыл бұрын

    Very minor note about some of the terminology. He wasn't the fastest "sprinter?" The marathon is most certainly not a sprint. 100 meters, 200 meters, 400 meters are considered sprints. "Hung up his cleats?" Runners do not use cleats. Some use spikes on the track, but marathoners do not. Cleats are used for golf, baseball, football, and soccer.

  • @thegnarlycyclist

    @thegnarlycyclist

    2 жыл бұрын

    Cleats is also the term (UK/European English) for the under-shoe metal part for clip-in cycle pedals, so fits here if referring to hanging up his cycling shoes

  • @tom2324

    @tom2324

    Жыл бұрын

    Isn’t there a sprint distance in triathlon? I thought the run was 5km in the sprint version

  • @EclecticElegance13
    @EclecticElegance13 Жыл бұрын

    I LOVE my ons. I had hip surgery and most shoes irritate my hip after a while. But not my ons. Love them!

  • @Rodney0Brown
    @Rodney0Brown2 ай бұрын

    Finally a Very well constructed Shoe, everything about them is uniquely different from the more highly favoured conventional brands. I have Nike's, Under Armour, Converse, Solomon. But my go to shoe of choice is On. I have at least 8 pairs of On shoes in various styles & fits, in my eyes they are "The" best shoe.❤😮

  • @Gustavo_Rojas
    @Gustavo_Rojas2 жыл бұрын

    Come one, the content is so good, but who ever edited the sound should learn from this one. The music is louder than the voice and I can’t hear what the founder of ON is saying!

  • @dralfred2400
    @dralfred2400 Жыл бұрын

    Great video, Most times it amaze me greatly the way I moved from an average lifestyle to earning over $63k per month, utter shock is the word. I have understood a lot in the past few years to doubt that opportunities are bound in the financial markets, The only thing is to know where to focus.

  • @susanhaynes679

    @susanhaynes679

    Жыл бұрын

    I keep wondering how people earn money in financial markets, i tried trading bitcoin on my own made a huge loss and now I'm scared of investing more.

  • @dralfred2400

    @dralfred2400

    Жыл бұрын

    @@susanhaynes679 That won't bother you if you trade with a professional like Mr Tony Alin berker my coach, you may have come across him on interviews relating to bitcoin. He trades, manage trading account and offer mentorship program for clients who wish to become professional investors.

  • @susanhaynes679

    @susanhaynes679

    Жыл бұрын

    @@dralfred2400 You allow people to trade for you ? that's interesting , how safe is it ?

  • @macherie9554

    @macherie9554

    Жыл бұрын

    Wow I can't believe you guys are discussing about Mr Tony Alin berker, I once met him at a conference in California 2019, just before the pandemic. I can testify that is very good in trading..Highly recommended.

  • @macherie9554

    @macherie9554

    Жыл бұрын

    @Oscar Lambert Yes i do, I've known him for couple of years , I'm still using his services , His management team is quite impressive so far.... with my $15,000 deposit, I made over $288,000 US Dollars profit with just 10% charge.

  • @EcomCarl
    @EcomCarlАй бұрын

    Olivier Bernhard's journey from triathlete to innovating a unique shoe concept exemplifies how athletes can transition their deep understanding of sport into groundbreaking entrepreneurial ventures. It's inspiring to see such innovation driven by personal experience and a desire to improve the tools of the trade. 👟

  • @Vanfinity88
    @Vanfinity88 Жыл бұрын

    He is such a humble person! "JUST WANNA THE BEST SHOE FOR THE PLANET! GOOD ATHELETE

  • @cooltigermusic
    @cooltigermusic2 жыл бұрын

    this was super interesting :)

  • @tristanrodenhauser5267
    @tristanrodenhauser52672 жыл бұрын

    People going off on these shoes. Shoe preferences for athletes are pretty personal. Some shoes have a lot of padding and bounce others like the zero drop shoes.

  • @arrived255
    @arrived255 Жыл бұрын

    I have my first pair of ons and they are THE BEST!

  • @worldscitizen8235
    @worldscitizen8235 Жыл бұрын

    Fantastic! Ok next can you guys tell me what's the top best shoe research & development companies out there? I'm on a new shoe idea but looking first for a research and development shoe company to test out my ideas please! I'll appreciate your help!

  • @brotendo
    @brotendo2 жыл бұрын

    Marketing trumps actual product every time.

  • @RachelNgom
    @RachelNgom2 жыл бұрын

    These are the only shoes I wear and I have very sensitive feet. After wearing these a few months I tried my new balances and they felt soooo heavy

  • @HousePlant_Ambient
    @HousePlant_Ambient5 ай бұрын

    I still remember walking into a hiking store and saw these shoes. I was amazed by the aesthetic design and thought it was for women only. Then, saw the male ones, and bought a pair. Difference it makes from just wearing flat shoes, and since then got me three other pairs. I still want the beige ones though! With light blue, looks so nice.

  • @Iron-Bridge
    @Iron-Bridge2 жыл бұрын

    Good story I suppose though I am for barefoot or minimalist shoes at this point after suffering from plantar fasciitis using regular shoes. Personally would take Xero or Vivobarefoots.

  • @leangrypoulet7523
    @leangrypoulet7523 Жыл бұрын

    All credit to the guy, it’s a great success, with some wise decisions and a good team behind him. But as far as I can tell, they’re a success story mainly because of ‘look’. Whilst some brands have earned their reputation for product excellence and innovation first, and then some years down the road have become fashionable with the general consumer, (Arc’teryx, Oakley etc), these have jumped through that first step much, much more quickly. I live in the home of European trail running, Chamonix, and watched these being worn by more and more people, but nearly all of them are just wandering around town, grabbing a coffee or having a beer. Same when I visited London a few weeks ago. Loads of people wearing them in SW London (wealthy London for those who don’t know), but almost none running in them. They look cool with their funky sole, and mesh upper, and they’re comfy (I’ve tried a pair), but their sales seem to mainly come from fashion users not runners. Trail runners in these parts use Hoka, Inov-8 and Salomon. But as I said, credit to him and the team, I’d love to list on the NYSE after just a decade.

  • @bhr788

    @bhr788

    Жыл бұрын

    Nobody's pretending that runners are the primary target of the brand - that's why it's so successful. It's bringing running tech to a casual show...while also maintaining offerings that a serious runner might have interest in as well. Same deal w/ basically every successful athletic shoe company in the market.

  • @minedgravy380

    @minedgravy380

    Жыл бұрын

    @@bhr788 but every other brand makes better products for cheaper, this is a hype brand

  • @gocarlogo
    @gocarlogo2 жыл бұрын

    I’ve been passing by the ON store in my country not knowing its the hottest shoe brand right now. Their store here is almost always empty cause nobody knows about the brand. At around $200 a pair, people here would rather spend it on popular brands.

  • @Sabundy

    @Sabundy

    2 жыл бұрын

    Which country would that be? Because so far there are only four ON stores in China and one in the US.

  • @gocarlogo

    @gocarlogo

    2 жыл бұрын

    @@Sabundy manila, Philippines

  • @DressForAfrica

    @DressForAfrica

    2 жыл бұрын

    The shoes don't look that great, I understand why the store would be empty. They got a good hustle going on though

  • @blackmagic1371
    @blackmagic13712 жыл бұрын

    I didn’t like these at first then I looked into how this company got started and how they designed their footwear the only thing I still don’t like is the Logo on the side but then it took a while for me to get comfortable with the PUMA Logo! Refusing to wear their brand for years! I still haven’t got any of their items but sooner or later they will design the one thing that convince’s me👍🏾🙏🏾

  • @PMJ4EVERR
    @PMJ4EVERR2 ай бұрын

    I love how colorful & fashionable they are

  • @nickspassmore
    @nickspassmore2 жыл бұрын

    10:30 is it honestly a surprise the most famous Swiss athlete in history shows a preference towards a Swiss brand…

  • @HMartindeCampo
    @HMartindeCampo2 жыл бұрын

    Their brand is really confusing… are they “Qn” or “Cn” or”On” it’s really hard to tell what they’re called

  • @nw9338

    @nw9338

    2 жыл бұрын

    QC is right Trust me haha

  • @universeofopulence

    @universeofopulence

    2 жыл бұрын

    ..it's ón - with *ó* on top and *n* beneath it

  • @shrinivasmandre5003
    @shrinivasmandre50032 жыл бұрын

    The story and people behind it make the shoes even better

  • @Moelester692
    @Moelester69211 ай бұрын

    Just got the cloudmonsters and out of the thousands of miles ran in hokas , Nike, la sportiva , salomon. The ons are superior in my opinion, they just feel so good and springy

  • @pasabalyemez1
    @pasabalyemez12 жыл бұрын

    Business is a simple game. Many people from different countries chase the money for a lifetime and at the end, The Swiss wins.

  • @PHlophe

    @PHlophe

    2 жыл бұрын

    Tamam ! lol!

  • @mezz_o_nator4045

    @mezz_o_nator4045

    2 жыл бұрын

    That was funny to read. Thanks

  • @SiRMensch
    @SiRMensch2 жыл бұрын

    These are arguably the best running shoes I’ve ever owned in my life.

  • @BrightthgirB
    @BrightthgirB Жыл бұрын

    The best pair of shoes I have ever bought in my life!

  • @michaelalbrecht3395
    @michaelalbrecht33952 жыл бұрын

    I was blown away after running in my first pair on shoes now I have two of there shoes in my rotation

  • @Family4SL
    @Family4SL2 жыл бұрын

    I've been calling the QC's for over 5 years😂

  • @CaseyBurnsInvesting
    @CaseyBurnsInvesting2 жыл бұрын

    Money is abundant, let’s go get it my friends.

  • @EvelynDHaene

    @EvelynDHaene

    2 жыл бұрын

    That’s right, let’s get it

  • @paveltantsiura95
    @paveltantsiura954 ай бұрын

    focusing on just 3 countries makes so much sense at the beginning. Great story

  • @christinaduffy6618
    @christinaduffy6618 Жыл бұрын

    Love these! Have two pairs

  • @Anza_34832
    @Anza_348322 жыл бұрын

    “On Cloud”? Yeah, because prices for these shoes are sky-high! 😂