How I became #1 in a "saturated" industry in my 20s...

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

Пікірлер: 222

  • @CaseyBurnsInvesting
    @CaseyBurnsInvesting2 жыл бұрын

    When businesses compete, customers win.

  • @copainspammeur404

    @copainspammeur404

    2 жыл бұрын

    To an extent. It's a bell curve. A monopoly is bad for customers, but too much competition makes way for low quality to enter the market

  • @jamescarbon3853

    @jamescarbon3853

    2 жыл бұрын

    @@copainspammeur404 That's where market sophistication comes into play. People get burned by the cheaper, low quality offerings by cash grab businesses. Then the winning businesses are the ones who do right by their customers.

  • @nategriffith

    @nategriffith

    2 жыл бұрын

    True that

  • @sport6368

    @sport6368

    2 жыл бұрын

    True.

  • @MazdaRX7007

    @MazdaRX7007

    Жыл бұрын

    @james carbon It depends, most companies won't change unless they're forced to change or they have actual morals. So as long these companies can survive scamming people, they will keep scamming people, which is why scamming is so rampant today.

  • @stripstick
    @stripstick2 жыл бұрын

    This dude is a genius. One day I just want to write him a check to pay him back for all the pure value he's been giving.

  • @anthonyrude

    @anthonyrude

    2 жыл бұрын

    I think the 5th one is what i needed ;-)

  • @htsyami

    @htsyami

    2 жыл бұрын

    Agreed! 💯💯💯

  • @stripstick

    @stripstick

    2 жыл бұрын

    @@anthonyrude I need to apply all 5 to my business. As a matter of fact it’s our singular goal this year for 2022.

  • @20xxcomedy

    @20xxcomedy

    Жыл бұрын

    @@anthonyrude Are you bots???

  • @anthonyrude

    @anthonyrude

    Жыл бұрын

    @@20xxcomedy yes I am "bots" You should try gramarly

  • @rochellemyles3045
    @rochellemyles3045 Жыл бұрын

    "Do not automate what you can systematise." There's wisdom in that. Thank you Alex!

  • @mrmushyrooms

    @mrmushyrooms

    Жыл бұрын

    Do not automate what you should systematize

  • @Nick_Taylor.

    @Nick_Taylor.

    9 ай бұрын

    @@mrmushyroomscame here to write this comment. There's a big difference between "can" and "should."

  • @tommassman8501
    @tommassman85012 жыл бұрын

    So much value jammed into every video. My list of things to implement in my business keeps growing.. Thanks so much Alex!

  • @brucemckinnonjr7757
    @brucemckinnonjr7757 Жыл бұрын

    This is one of my favs. I’m about to take massive action on this. PERFECT timing. Thank you Alex for all you do, 90 times over!

  • @Thomasfrank
    @Thomasfrank Жыл бұрын

    This is really, really useful.

  • @bradysticker
    @bradysticker2 жыл бұрын

    I’ve been binging your videos, and this one has SO much value. Top 3 video, Alex.

  • @igorovsyannykov
    @igorovsyannykov2 жыл бұрын

    Alex you're a great human being. Thank you for being honest, thoughtful, and dedicated to providing value.

  • @samanthahall5119
    @samanthahall51192 жыл бұрын

    I just found this channel. Blown away by how much value you are providing👍

  • @DevialDeFi
    @DevialDeFi2 жыл бұрын

    There are days where I get nothing but roadblocks in everything I do. Watching you motivates me push through them. Thanks for sharing.

  • @amazinglif.e3790

    @amazinglif.e3790

    4 ай бұрын

    How's life been?

  • @TheMarcius34

    @TheMarcius34

    3 ай бұрын

    @@amazinglif.e3790 How is it for you?

  • @BackMountainMicrogreens
    @BackMountainMicrogreensАй бұрын

    This video was so satisfying for so many reasons. Thanks for this. It was great.

  • @LionFurious11
    @LionFurious112 жыл бұрын

    Thanks for all the value you bring to this channel👍🙏🏻👍

  • @donitawm
    @donitawm2 жыл бұрын

    Man truly valuable advice you shared here Alex! You simply brought light to the issues I have with my client retention! Thank you SO MUCH!

  • @DerekVidell
    @DerekVidell2 жыл бұрын

    I was expecting a lot but your tips for decreasing churn were still even better than I thought 👏

  • @xaviercaldera
    @xaviercaldera2 жыл бұрын

    “Don’t automate what you can systematize” 🤯🤭🔥🔥🔥

  • @loanlevelup
    @loanlevelup2 жыл бұрын

    So much Clarity ! Thanks Man !

  • @josephbrolly7232
    @josephbrolly72322 жыл бұрын

    Bringing the heat Alex"! Incredible advice, keep up the awesome work

  • @successsystem2468
    @successsystem24682 жыл бұрын

    Alex, mate, this is one of the very best business lessons I've had in my life (I've had a lot). Many thanks 😁

  • @andygriffith8120
    @andygriffith81202 жыл бұрын

    Every video you make is awesome. Thank you for sharing the 🔥

  • @CrossFitSevenCities
    @CrossFitSevenCities2 жыл бұрын

    Always quality stuff Alex. Thanks!

  • @nicolasgramnea1324
    @nicolasgramnea13242 жыл бұрын

    So muuuch value!! Thank you, Alex

  • @philb6079
    @philb60792 жыл бұрын

    Like, share and I'm already subscribed. I learn more from your videos than almost any other channel. Keep up the good work.

  • @prabhathbandara
    @prabhathbandara Жыл бұрын

    Thanks for sharing your wisdom Alex

  • @elhipster1
    @elhipster1 Жыл бұрын

    so good and helpful for what I'm working on right now

  • @momo11407
    @momo114073 ай бұрын

    I love the suggestions of Personalized cards and actually caring about people.

  • @ndsapp25
    @ndsapp252 жыл бұрын

    When I watch your videos my mind is blown by what you teach me!

  • @yalitsaa3700
    @yalitsaa37002 жыл бұрын

    Thanks Alex for such a valuable information☺️☺️☺️

  • @josephnguyen5981
    @josephnguyen59812 жыл бұрын

    So simple but yet very few business does this. Alex - I’m always looking forward to your next video.

  • @wonderlifeforyoubypaulash
    @wonderlifeforyoubypaulash Жыл бұрын

    This is gold :) Thanks Alex, totaly worth it for my bussiness

  • @Mwenjo7
    @Mwenjo72 жыл бұрын

    I have always known that business principles apply to non profit principles and you just proved my intuition thank you!

  • @sigmenT
    @sigmenT2 жыл бұрын

    You are great! You got yourself a new subscriber.

  • @chilllaze9048
    @chilllaze9048 Жыл бұрын

    How to reduce churn 1-Contact Non-Consumers 2-Have Exit Interview 3- Regular Community Event - Every quarter 4-Personalized Attention like emails or cards about their individual progress

  • @mattyfatstaxs
    @mattyfatstaxs2 жыл бұрын

    Wow! This is a really great video, and you have a lot of really great videos

  • @DamaniJones
    @DamaniJones2 жыл бұрын

    Phenomenal advice as always.

  • @smx3084
    @smx3084 Жыл бұрын

    You can see Alex has matured and softened in a good way. Really heartfelt words. What a great man.

  • @robroy289
    @robroy2892 жыл бұрын

    REALLY good actionable advice. Some businesses do one or two of these, but none do all five. They think it costs too much. It doesn't. In fact, it can make exponentially more than any costs involved

  • @fr5229
    @fr52292 жыл бұрын

    Awesome work Alex. This video is distilled value. Now if I could offer some constructive feedback to you: I think you should always lead with that phrase in the beginning, “I have nothing to sell you”. It’s genius and it caught my attention and stuck after seeing your videos the first few times. Wishing you continued growth and success on YT 🥇

  • @NinjaTaskers

    @NinjaTaskers

    3 ай бұрын

    Bro... Just making a video abut Alex. You are an innovator of "I have nothing to sell you"?!!!!!! Amazing!

  • @juliuspreloznik7236
    @juliuspreloznik72362 жыл бұрын

    Damn finally an entrepreneur who doesnt spew bullshit to sell a course. Breath of fresh air. Subbed and shared.

  • @martinmenesestv
    @martinmenesestv11 ай бұрын

    Great advice Alex!

  • @taciusa
    @taciusa2 жыл бұрын

    amazing video. waiting the next one.

  • @gpesos22
    @gpesos222 жыл бұрын

    New to mozi nation but just on video sold me on getting the book. Great value

  • @derekvogel3700
    @derekvogel3700 Жыл бұрын

    Love this video dude🤘🏻

  • @risingjourney888
    @risingjourney888 Жыл бұрын

    Golden nuggets, thanks Alex!

  • @danbolton3080
    @danbolton30802 жыл бұрын

    Content & Sass level 10/10, and I loved it 😂

  • @Maxhindle
    @Maxhindle Жыл бұрын

    this is powerful stuff! I am going to do this with youtubers and what they are doing then go from there!!!

  • @schoolofducttape
    @schoolofducttape Жыл бұрын

    seriously good stuff!

  • @onlinehustlers8303
    @onlinehustlers83032 жыл бұрын

    You're inspirational af Alex, thank you for everything!

  • @lauhic677
    @lauhic677 Жыл бұрын

    Thanks for the nuggets

  • @LaTishaDStyles
    @LaTishaDStyles2 жыл бұрын

    I like that. Do not automate what you should systematize. 💯

  • @10xyoutube
    @10xyoutube2 жыл бұрын

    Saludos Sensei, I always learn a lot.

  • @lorenavaldez869
    @lorenavaldez8692 жыл бұрын

    This is great information. Systems > Automation 🙌🏻✨

  • @KlaasVictor
    @KlaasVictor2 жыл бұрын

    This is 🥇 Thank you Alex!

  • @Pyotr_Velikiy
    @Pyotr_Velikiy2 жыл бұрын

    Pure gold for any service business.

  • @luckydogfarms
    @luckydogfarms Жыл бұрын

    Wow - so good. Subscribed!

  • @thezero9372
    @thezero93722 жыл бұрын

    Thank you Alex

  • @KevinDDees
    @KevinDDees2 жыл бұрын

    Great Video!

  • @guo22
    @guo222 жыл бұрын

    Perfect example of Dan Sullivan's "Who Not How" process. Love it!

  • @adygombos4469
    @adygombos44692 жыл бұрын

    This channel is a gold mine.

  • @MenteLisaPodcast
    @MenteLisaPodcast2 жыл бұрын

    Wow this video is brilliant. Thanks a lot. Really

  • @SnakeCakeExotics
    @SnakeCakeExotics Жыл бұрын

    Lol love this! "You started off with the black band now your on the yellow, good for you!"

  • @DSteven9986
    @DSteven99862 жыл бұрын

    What a great advice

  • @Stevenedcastle
    @Stevenedcastle2 жыл бұрын

    Legit the coolest KZreadr out there rn

  • @snakemont
    @snakemont Жыл бұрын

    Thank you so much!

  • @concernedcitizen9101
    @concernedcitizen9101 Жыл бұрын

    Thank you

  • @shadiahmad4848
    @shadiahmad4848 Жыл бұрын

    The value in this channel is unreal

  • @brendan2240
    @brendan22402 жыл бұрын

    This maps exactly to Software as a Service. "Well, this only works for gyms. Oh are the humans in your business different?" 👏

  • @shawz7291
    @shawz72912 жыл бұрын

    Extremely valuable video 👌👌

  • @movieclipsforthevibes
    @movieclipsforthevibes8 ай бұрын

    The exit interview is interesting. I would personally never do that unless there was cash incentive. I join and cancel gyms 2/3 times a year, usually due to scheduling.

  • @iMsoRidiKulous
    @iMsoRidiKulous2 жыл бұрын

    @6:40

  • @tinsaesisay2750
    @tinsaesisay27502 жыл бұрын

    Thank You soo much

  • @wafa_xo
    @wafa_xo2 жыл бұрын

    Always bringing in the gold.

  • @jabir_mohamed
    @jabir_mohamed2 жыл бұрын

    Amazing content. I will definitely not be among the 99% of broke people iA - keep the content coming bro.

  • @Gunshow0
    @Gunshow0 Жыл бұрын

    I live in a town with a few gyms but nothing in the location where i live, about 15 mins outta town - there is a booming population out there and no one has started a gym, ive thought about it but legit have nowhere to start (already work 9-5 fulltime) but jesus i reckon a 24/7 gym there would be so busy.

  • @StockByte
    @StockByte2 жыл бұрын

    So in short you organized a high paying mastermind.

  • @1500runner357
    @1500runner3572 жыл бұрын

    Absolute Gold!

  • Жыл бұрын

    Man! You are so alwesome!

  • @Dezikids5
    @Dezikids52 жыл бұрын

    thank you

  • @JeffTheEntrepreneur
    @JeffTheEntrepreneur2 жыл бұрын

    Will do content like this on my channel. Love it

  • @shubhamdavey
    @shubhamdavey Жыл бұрын

    "Do not automate what you can systematise" has blew my mind already.

  • @MIAtown09
    @MIAtown092 жыл бұрын

    Genius thank you

  • @MarianLantigua
    @MarianLantigua2 жыл бұрын

    This is next level

  • @EntrepreneurClubGlobal
    @EntrepreneurClubGlobal Жыл бұрын

    The entrepreneur of the year 🔥

  • @billyrogers1586
    @billyrogers1586 Жыл бұрын

    I like that you had a problem and didn't know how to fix it, so you went and asked the people that did know what to do - and they were your customers.

  • @leocriscuola
    @leocriscuola2 жыл бұрын

    another gem

  • @KnowArt
    @KnowArt2 жыл бұрын

    This guy gives -10 fucks about the things that don't matter in a youtube channel. Love it

  • @thatguy900
    @thatguy9002 жыл бұрын

    Bro make a video on your workout protocol you are jacked man 🤐🤐

  • @justpgit

    @justpgit

    2 жыл бұрын

    second this

  • @BuffHippy

    @BuffHippy

    2 жыл бұрын

    it's full body style, 3 workouts, he just cycles through it. thing is, he just hasn't missed a day for 15 years.

  • @schwefel
    @schwefel Жыл бұрын

    Golden!

  • @abodiolyan231
    @abodiolyan2312 жыл бұрын

    Hi Alex, I tried to buy your book ( kindle version ) but It's currently not available, would it be available again?, And thank you for your efforts

  • @IntelectualGod
    @IntelectualGod8 ай бұрын

    Decreasing churn is an excellent way of increasing LTV and Profits. Ways to decrease churn: Contact people not using the product/service. Exit interviews before they cancel so you can identify what is wrong with the business and product and fix it. Incredibly valuable data. Sometimes people cancel because of unsolved pain (which can be solved and charged for on an upsell) Have community events and reasons for them to not cancel. You can increase prices and grandfather them, give them long term customer bonuses. Check on the customer frequently, make them feel cared for. Once every week or 2 weeks. Don't automate communication.

  • @AK-jt7ug
    @AK-jt7ug2 жыл бұрын

    Good lucid stuff.

  • @marcus_s
    @marcus_s2 жыл бұрын

    I have never shared anyone’s KZread videos as much as I share yours. Your value without asking for money is insane.

  • @Kpbasketball11
    @Kpbasketball112 жыл бұрын

    This video could be worth $0 or $100k (or more) depending on what you do with it. Really great value.

  • @thehonestinvestors
    @thehonestinvestors2 жыл бұрын

    Once I get my fulfillment team in place, I am immediately adding all five of these into my business. Although, I do have some of them it could be MUCH better.

  • @Sunilkumar-bs6ol
    @Sunilkumar-bs6ol2 жыл бұрын

    Alex is my personal MBA 💪💪

  • 2 жыл бұрын

    love your videos Alex ❤️ everytime i get an idea how to implement some things on my business which is not fitness.

  • @vokalni.trening

    @vokalni.trening

    Жыл бұрын

    💪✨

  • @seifsgayer
    @seifsgayer2 ай бұрын

    That bye at the end alone was enough to give energy and motivation lol. Learn to give a **** people

  • @emmanuelabolo7101
    @emmanuelabolo71012 жыл бұрын

    Bomb and nothing less. King

  • @usudolf6606
    @usudolf6606 Жыл бұрын

    9:53 i have no idea why but i was laughing my ass off here

  • @Noneubizness
    @Noneubizness Жыл бұрын

    Opened KZread for meditation while driving to work, 45 mins later I’m still listening to Alex 😑

  • @sharnezy
    @sharnezy Жыл бұрын

    I guess this emphasizes just how important customer service, when done in the right way, is. Most people don't even look at their churn metric and only focus on bringing new customers in. However, what they don't realize is that churn is fully preventable and actually compounds to take away significant portions of revenue. This works because business with higher churn rates actually have lower LTV. Thus, fixing the churn in your business could potentially make you significant more money in the long run then just focusing on your CAC.