How HELVETICA Became the Biggest Font in Fashion & Beyond | Behind the HYPE
What do Off-White, Knoll and NASA have in common? Besides being leaders in their respective fields, all of these companies are known for using the world’s most popular font. Helvetica, originally named Die Neue Haas Grotesk, dates back to the 1950s when it was designed to be a neutral typeface with no particular meaning. Today, Helvetica has become the Kleenex of sans-serif fonts, ubiquitous for its legibility and minimal aesthetic.
For the latest installment in our Behind the HYPE series, HYPEBEAST takes a closer look at Helvetica’s timeline, from its humble beginnings to its role in luxury and streetwear branding.
Пікірлер: 85
The sound on this video is terrible. His voice is to low and the music is to high
@ivnkr_
4 жыл бұрын
Yeah... I´m from Brazil and I speak Portuguese. My english is well but in this video, I had a big difficult to understand what the guy was saying
@johnrossgd
4 жыл бұрын
Talks too fast also 😅
@FancyUnicorn
3 жыл бұрын
That could be another video
Easy opportunity to name this episode Behind the TYPE
@FancyUnicorn
3 жыл бұрын
TYPE BEAST
2:16 Whatever high pitched dog whistle sounds are in the audio for this video are driving me absolutely *INSANE*.
@kioku119
3 жыл бұрын
I don't hear it, though if I scroll back slightly I hear something like a train horn. Of course I know people's hearing vary greatly.
@yutaegil4944
3 жыл бұрын
I hear it too
1:57 The new Burberry and Balmain logos are NOT Helvetica. Do your homework right!
@TheCultureProjects7
Жыл бұрын
He didn't say they were......
0:41 not helvetica
My personal favorite helvetica version font is swiss 721.
Helvetica was used on the closing credits of Sesame Street from 1982-1983 (season 14).
I just installed HelveticaNeue font to my samsung phone and it's hella pleasing to look at compared to the stock android font.
like usual, hypebeast about 20 years late on something that has already been covered in fashion.
This is probably the worst researched video on typography!
@murdasky
4 жыл бұрын
nice negativity bro
@nuloom
4 жыл бұрын
LegitDigitSky frankly, it's an epidemy of youtube where somebody who has no relevant/notable experience in a field googles a bunch of things, and makes a video about, not asking experts or people who deal with typography daily. Channels such as Kurzgesagt get it right, they research properly. Channels such as half as interesting do this right by making videos on events and such, where the research needed is simple. But this? This is taking an extremely complex, deep, and difficult field of design that everybody seems to take for granted, and takes it for granted by limiting the research to a bunch of google searches. There are things said right in this video, there's things said wrong, and people with no background in type have no good way of telling which is which. As boomer as it sounds, Google is hardly ever enough to do actual research on this sort of topic.
@nannesoar
4 жыл бұрын
@@murdasky nice finger pointing bro
@scandinavian_sauna
3 жыл бұрын
@@nuloom nicely stated! Kurzgesagt gets it very right indeed!
@FancyUnicorn
3 жыл бұрын
@@nuloom what are the things said wrong?
Very educational 🏆
You have to like how they only used Helvetica for many fonts. Helvetica was used on the beginning episode titles and closing credits of Muppet Babies (1984-1992), the closing credits of season 1 of The Transformers: Generation 2 (1993-1994).
Mitchell Davis was way ahead of his time.
I love it... It's my current font on my phone
I loved this video, well executed!
Sabbath black is gonna be the new wave
Man this played like an Action Thriller
It just reminds me of the old iOS Days
American Airlines planes used to have Helvetica on them, but the AA planes in your video do not.
design is c o o l
Helvetica standard
Too bad almost none of the fonts shown as examples are actually Helvetica. Not all Sans Serif fonts are Helvetica.
Hi, thanks for uploading this video. I like the content. The background sound is terrible we could not hear it clearly. The guiding voice is too fast and both background and voice are overlapping. Can you please fix it and upload it again.....please.?
My professors hate this type
0:15 is a .... mistake. Die is not die like death its german for the and die doesn't sound like dye and neue does not sound like nooey
voice-over guy is going to sleep? man i'm asleep
You have to love how they only used Helvetica for most fonts
The guy talking is not understandable
dude prolly speaking around 3.00 AM
2:55 did you just confuse CALIBRI with helvetica??? they have almost nothing in common, how could you mess up THIS bad??
i love helvetica
I hear nothing goddamnit
Why is the music so loud
PC is not a operating system. Windows don't have Helvetica, but Arial. Not all fonts you show are helvetica.
1:57 Why
We breath Helvetica
TYPEBEAST
While "Trajan" is to films
Awesome video, hypebeast deserves 10mil followers at least
Bro, speak louder
hi I'm totally not from a Helvetica Standard meme video
Well
⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡⚡🖤
voice sounds like it's double speed... hard to follow for students
Helvetica in word is called Arial (a bad looking copy of Helvetica)
hot topic: the audio in this video is alright and i heard everything he said
sorry but instagram (and american air) does not use helvetica!
@perfay_official
Helvetica is my English name。。。 And I found in here hahahah🤣🤣🤣
I used be obbssesed whit fond dont ask me why
adult swim
Mass conformity. Sign of the times.
Every punk art nowadays are using this font
Every brand who uses helvetica is a clone
@skullyman409
4 жыл бұрын
Agreed, especially those three that changed
@yandhrew
4 жыл бұрын
Tom Fitzgerald now it's harder to distinguish the brands by looking at the font
Goksssss
Перестарались со скоростью
𝖳𝗁𝗂𝗌 𝖵𝗂𝖽𝖾𝗈 𝖶𝖺𝗌 𝖬𝖺𝖽𝖾 𝖡𝗒 𝖸𝗈𝗎𝗍𝗎𝖻𝖾
You talk too fast and your sound is not balanced
The biggest myth in design is that sans serif fonts don’t have any personality...
Company logos are so boring nowadays.
LOL. The only reason why Helvetica was chosen by so many brands is because they save money on printing and stitching label. Nothing to do with fashion or design.
@anthonyjfilms381
4 жыл бұрын
Incel Insurrection it’s the same things as any other font lol
𝐀 𝗔