How Craft Beer is Disrupting Traditions | Sebastien Morvan | TEDxBrussels
For the past three years, Sébastien, co-founder of the Brussels Beer Project, has promoted a new beer culture in the heart of Belgium, renowned for its traditional beer scene. Welcome to Belgian Beer 2.0 made of co-creation, crowdsourcing and food waste turned into delicious craft beer! In this talk, Sébastien explores how the craft beer movement is disrupting the Old World of beer and how this could be just the beginning of a new era where we'll see a generation of hypertasters cracking the code of flavour with a whole new 360 tasting experience.
Sébastien Morvan is a Brussels-based entrepreneur in the craft beer market.
Sébastien is the co-founder of the Brussels Beer Project, an innovative craft brewery based on co-creation featured by media such as Forbes, WSJ and The Guardian for its ambition to shake up the conservative European brewing scene. Before this, he gained diverse experience as an Investment Banker in London, a microfinance officer in Buenos Aires and a consultant on entrepreneurship in Brazil. During his studies, he worked at Ashoka headquarters in DC and social entrepreneurship had an influential role in his way to address the craft beer market & economics in general.
He graduated with a MSc in Management from ESSCA Business School (France) and a MA in International Relations from SAIS/Johns Hopkins University (US).
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
Пікірлер: 24
I fell in love with brewing and I can't stop, it's getting to the point where all I think about is coming up with new recipes for beer. Cooking is my first love but beer is becoming an obsession, I want to do this with the time I have left on this earth.
@sau_mane
7 жыл бұрын
The Oculus likewise. cheers!
@miel_ap
7 жыл бұрын
For me it has come to the point where i need people to help me drinking, so i can get my bottles empty quicker and have room for next recipe. Brewing is goddamn addictive!
@zuuzuuka
3 жыл бұрын
Im about to get my last piece of equipment to start my first batch. I can barely sleep.
@spawn2qc217
2 жыл бұрын
I feel the same Oculus and I've been brewing for 10 yrs. Still learn every brew.
FINALLY!!! Almost 3 MONTHS to get these talks online... Make it quicker next year! Very interesting talk though Sebastien!! Thanks :-)
The best TEDx thus far!!! I love my hoppy beers & Homebrewing and this just confirms what I have been saying to friends & family for years.
love the first part to this talk "people are what they drink, they don't want to be tasteless and don't want tot be faceless" spot on! it why on our Wine channel we have a Craft beer section as i think the same way as this guy !
The beer in a context topic sounds very interesting.
@kw2142
5 жыл бұрын
Different beers for different environments. U don't have a guiness on the beach in Spain. Instead inside an old pub on a rainy day in Ireland.
I'm a hypertaster...I'm mixing all kinds of untraditional items to beer to really improve the flavors, like pine needle tea or michelada blends
I appreciate the art of brewing and love a good craft beer. For the last year i've been sampling all these craft pilsners that are very popular. This past summer i had a Carlsberg pilsner and it had more taste and complexity than all the craft ones i sampled.
@curtisamrein5973
3 жыл бұрын
Tried 45 day organic pils from to oi? From Copenhagen aswell its amazing or any of the traditional Czech stuff?
Brewing beer is 4500 years old tradition, im not sure vine is older
Wine's earliest evidence (in Georgia) is 1000 years older than beer. So beer is not 'twice as old as wine'.
@gyrfalcon5626
2 жыл бұрын
Yeast had to evolve an alcohol tolerance that would allow it to survive in wine so what we know as beer yeast most likely existed first, also making beer by accident is far easier than spontaneous wine.
@zuuzuuka
2 жыл бұрын
@@gyrfalcon5626 weird. I had understood that the earliest evidence for beer brewing was from Iran from 5000 bc, but aparently they now have evidence that it was being brewed as far back as 10000 bc, they're even rething why crop was domesticated in the first place cause of this.
American craft beer has plateaued. In most of my industry it is diminishing. People are now moving back toward the concept of having a craft cocktail followed by a less flavorful beer. We have reached the point where fewer and fewer drinkers want to buy a 4-pack for $14.99 just for the sake of tasting a new rendition of the same flavors that the industry has been beating to death in the past decade. We had best embrace the cocktails soon!
@migueltigrelazo
6 жыл бұрын
Jalon Fonseca naaaah
@TheGuitarifier
5 жыл бұрын
You're....just simply not right man I'm sorry lol
@DankSi
5 жыл бұрын
Good 4 packs should be at least $20
Bill Gates on next week
I personally think craft beer is equally pretentious as wine man, and i work in a craft beer bar. this guy is just jealous and being salty though