How Arc'teryx Became A Streetwear Brand

Arc’teryx has managed to secure a loyal customer base of avid mountain climbers, snowboarding enthusiasts, and… TikTokers? Somewhere along the way Arc’teryx found a surprising new demographic and we’re wondering: how long until they start designing for the mall instead of the mountains?
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Holly Conklin
Editor: Kirsten Stanley
Animator: Zachary Kastrukoff
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
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Пікірлер: 770

  • @FutureProofTV
    @FutureProofTV2 жыл бұрын

    EDIT: We were made aware we introduce the Veilance line as a new venture into streetwear for the company, even though it was launched in 2009. What we should have highlighted instead was their System_A line which launched in 2021. They've also participated in collaborations with Palace, Jil Sander, Hotel Radio Paris, and more. So, what do you think - is Arc'teryx likely to change their branding to suit Gen Z trends or will they stay true to their roots in the long run? Read more about their System_A line here: www.highsnobiety.com/p/arcteryx-system-a-collection-lookbook/

  • @patrick0griffith

    @patrick0griffith

    2 жыл бұрын

    Came here for this comment! Glad I found it. Appreciate y'all owning up to this. I think Arc'teryx will somehow manage to keep it's core integrity. Once the fad fades they will (hopefully?) Just continue to make quality products

  • @MarkPharaoh

    @MarkPharaoh

    2 жыл бұрын

    They can launch whatever other lines they want as long as they continue to mostly focus on their core A/B/G lines and innovate.

  • @aayotechnology

    @aayotechnology

    2 жыл бұрын

    If they haven’t watered down their brand since 2009 there’s your answer. And why do you insist they can only do one or the other? Your lady digs women but she still can love you right?

  • @ericaphillips9302

    @ericaphillips9302

    2 жыл бұрын

    They'll stick to the core gear, and then expand into streetwear and casual in both directions. High end streetwear- veilance and collabs and then the low brow cheap t-shirts with giant logos on them. Their popularity is expanding globally, and lots of people want to wear the logo without spending the big bucks.

  • @gitaarXS

    @gitaarXS

    2 жыл бұрын

    I would also be interested in different kinds of future proof transportation. Is it more sensible for me to bike to work and take a plane to my holiday destionantion once a year, or to own a car for both of those purposes?

  • @UnlimitedEmeralds
    @UnlimitedEmeralds2 жыл бұрын

    2 years ago I found one of their jackets at the thrift for 8 bucks. I had no idea that this was an expensive brand and I just passed it by. God I wish I bought it.

  • @danielcasson7979

    @danielcasson7979

    2 жыл бұрын

    damn, you truly missed out

  • @elliotklein6331

    @elliotklein6331

    2 жыл бұрын

    It's possible that it was a knock-off, since that's something that's been happening a lot with their products. Easiest tell is how the interior stitching & insulation is kept together. Also Arc'teryx has a tag on their jackets that you can use to verify its authenticity as being actually from the company.

  • @ethan5354

    @ethan5354

    2 жыл бұрын

    the only dead bird products I have are from their used gear shop; some of that stuff is nearly brand new at a pretty generous discount.

  • @12tippettm

    @12tippettm

    2 жыл бұрын

    I bought and sold one recently for 60 bucks but it had a tear on the bottom

  • @xwearsecondbrand6968

    @xwearsecondbrand6968

    2 жыл бұрын

    Here in My country 20/25 Bucks u can get this item,at the thrift shop outdoor,not just this brand but many more.. 😁 Specialy If lucky go to the thrift market u can get more cheaper for any expensive brand with good condition

  • @mukq
    @mukq2 жыл бұрын

    The fact that my father is now considered a hypebeast amazes me

  • @shootermcgavin4999

    @shootermcgavin4999

    2 ай бұрын

    what's a hypebeast?

  • @Corn758
    @Corn7582 жыл бұрын

    It would be cool to see a video on the comparison of clothing from outdoor coop stores like MEC and REI to the outdoor brands that they also sell.

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    That's a great idea! We'll definitely look further into it 👍 thanks for being here!

  • @christopherwaller2798

    @christopherwaller2798

    2 жыл бұрын

    I'm based in the UK so REI is unknown here. A lot of my climbing friends like their Arc'teryx though. Although I do have an REI item from a charity shop (ie thrift store)

  • @lowwastehighmelanin

    @lowwastehighmelanin

    2 жыл бұрын

    Oooo yeah I want this

  • @vvlon

    @vvlon

    2 жыл бұрын

    MEC isn't a co-op anymore...it was just sold to an American company and now MEC stands for Mountain Equipment Company :(

  • @aemediainc

    @aemediainc

    2 жыл бұрын

    @@christopherwaller2798 I think Decathlon is a UK comparison.

  • @marysmith5891
    @marysmith58912 жыл бұрын

    As a longtime Arcteryx customer I have been VERY concerned about their direction recently. If they want to launch a super expensive trendy fashion line for rappers (I was wondering who the A-line appealed to!) have at it - as long as they continue to focus on and continue to service their core customers. I am concerned that a number of pieces I have bought this year have been “revised” and the fit become more generic to accommodate less athletic builds. Arcteryx is pricey, but I have been willing to pay the price to get the excellent cut and fit, functional materials and excellent workmanship. My most recent purchase, a pair of Rho AR bottoms, was a second pair for this winter. I really liked the fit of the first pair so ordered a second in another colour. When the second pair came they had completely revised the cut and fit without any warning. The new ones were baggy, the waist was huge and gaped during movement, and the excellently fitted legs were replaced by baggy legs with knee darts. No doubt they will accommodate a larger, less toned frame, but for me they were not worth the hefty price tag. Arcteryx is losing their focus and I no longer feel that I can buy online as the fit is constantly changing to accommodate the non-athlete. I am already looking for an alternative having abandoned both North Face and Pategonia for similar reasons. They have enjoyed a very loyal client base in a growing notch market. The reason that the command the high price is because of the core mission of the company. If they are now abandoning their mission to chase dollars, it will backfire as they will lose their core customer base and will need to compete with many other companies on a price basis. Very very concerned. I have many of their core pieces in multiple colours and would buy more, Arcteryx - please don’t fix what isn’t broken!! Change for change sake is not necessary, your reputation is being downgraded with every “revision” in the direction of mass market sports apparel.

  • @t.robertjohnson7274

    @t.robertjohnson7274

    2 жыл бұрын

    This is precisely how I feel. I got my first Arcteryx coat in 1999 and have been willing to pay their exorbitant prices for top quality and design. I also abandoned the brands you mentioned for the same reasons, let’s hope … although I’m doubtful.

  • @RizztrainingOrder

    @RizztrainingOrder

    2 жыл бұрын

    Agreed

  • @BriscoelabMN

    @BriscoelabMN

    2 жыл бұрын

    I’ve also noticed many of their cuts have been evolving. Kyanite hoodie fit has changed a lot over the last two years. Many of the midweight insulation jackets/hoodies as well. (Proton AR, Atom AR, etc). They have all gotten much bigger in the gut per size. Sometimes the arm length is shorter. As a relatively thin, ape armed individuals, I appreciated the extra arm length and trim through the chest sizing. Now, I have to try on 2-3 of the same size to find one that works for me. As mentioned here, Rab is still an awesome brand overall. But have had weakness in their zippers over the years. They always fits them for me (even years old), but it’s a concern.

  • @JAFrk

    @JAFrk

    Жыл бұрын

    They got acquired by a Chinese company 3 years ago btw. They started become popular as a fashion in Asia so after being acquired, they started going more fashion. Thats why I just buy Patagonia.

  • @viktor34567

    @viktor34567

    Жыл бұрын

    Same for me, the fits are way too baggy for people with the build to actually do athletic stuff with it. At 6’2 170lbs, I went to European brand RAB for one of the last “normal” fits…

  • @istoppedbuyingshit
    @istoppedbuyingshit2 жыл бұрын

    i bought an arcteryx rain jacket for a study abroad program in bhutan 12 years ago. we were backpacking to remote areas and doing environmental research so it seemed warranted. what i liked about it was it kept me dry during monsoon season. also, arcteryx sent me a new jacket minus the price of my original jacket a year or two ago, so it isn't patagonia-level repair but it's pretty good return on investment for clothes. i got ten years out of it and hope to get 10 more out of my new jacket. i hope arcteryx becomes un-trendy because i worry that trendiness means that a company needs mass-production to meet the "demand" and the associated labor, environmental, and quality problems that come with that. arcteryx was really great gear that lasts, hope that doesn't change.

  • @kairowanadams

    @kairowanadams

    2 жыл бұрын

    hi wait why did they send you one? which model do u have

  • @aark89

    @aark89

    2 жыл бұрын

    So, I live in Vancouver, where arc was born. We have 3 arc stores + an outlet and I'm browsing gear pretty often because I love outdoor gear. I love the brand, own dozens of pieces, and i hate to say it, but ya, the quality has gone downhill. This is confirmed by several employees that work at said stores, but also confirmed by anecdotal evidence. I recently went to one of the stores and was looking at one of the new Atom LT colours, and I noticed that the logo was literally printed onto the jackets crooked. Not just on one jacket, but multiple. That is pretty bad QC. Ive also heard from several employees that warranty repairs are being sent in at an alarming rate. I myself have had 2 items warrantied in the last year, with moderate use. Like i said, I love their gear, and when I'm out backpacking or camping in the winter, I want and need gear that will last. I need to know that I'm not going to have gear failure because it really is the difference between life and death. It pains me to even type this, but I truly hope they realize what got them famous to begin with; high quality, long lasting, innovative gear.

  • @istoppedbuyingshit

    @istoppedbuyingshit

    2 жыл бұрын

    ​@@kairowanadams the seam of my old jacket fell apart near where it falls on the hip bone. i sent an e-mail to ask if they had a repair program. they said they did, but when they finally took a look at the jacket they said it was irreparable. they sent me a new jacket minus the cost of the old one, so it was $50 for a new jacket. not horrible, but they had to deal with the waste of the old jacket and i got one that wasn't falling apart, so it seems like an overall win.

  • @yuuhi4187

    @yuuhi4187

    2 жыл бұрын

    Im assuming the arcteryx you owned was waterproof, so ,did you wash it in a specific manner? I read the “waterproof” wears away and I want to avoid that

  • @aark89

    @aark89

    2 жыл бұрын

    @@yuuhi4187 Theres 2 ways that shell jackets are waterproof. A waterproof membrane thats bonded to an inner and outer layer, sandwiched between them, and a durable water repellant (DWR) thats applied onto the surface. The waterproof wearing away u refer to is the dwr. You can wash your gear in specific techwash, brands such as grangers, nikwax, and arcteryx sells their own in stores as well. DWR can also be reapplied as a spray, or wash in. All can be bought. If you youtube "how to wash arcteryx jackets" there are some very comprehensive and well explained videos on how to do it without damaging your gear. Never wash with generic detergent!

  • @cristiantotan
    @cristiantotan2 жыл бұрын

    As a North Vancouver local, I wouldn't say Arc'teryx is a streetwear brand yet but it definitely looks like it is heading that way. The majority of people you see in Vancouver are all wearing Arc'teryx for their daily rain coats. In the outdoor industry here Arc'teryx is still the go to for GORETEX and probably the most popular brand for outdoor gear in Canada.

  • @jordanpurdy9131

    @jordanpurdy9131

    Жыл бұрын

    It’s a big streetwear brand in the uk, it’s everywhere’s haha

  • @andyjones6127

    @andyjones6127

    5 ай бұрын

    It's too bad that it's now a Chinese owned company

  • @almc9805

    @almc9805

    2 ай бұрын

    Still ppl can’t afores arcteryx… tiktokers Are just geting toques…

  • @TopDrek

    @TopDrek

    2 ай бұрын

    @@andyjones6127 Vancouver is basically China, they've completely taken over that city - sad.

  • @jeremielessard6496
    @jeremielessard64962 жыл бұрын

    I 100% agree with what you say. As a retail associate in a sport store, I cannot believe how many costumers want Arc’Teryx clothing. They don’t do trekking or alpine sport, neither climbing or very technical sports. They just want Arc’Teryx because they think it’s the best. It becomes a luxury item that they can show off when strolling at the mall or watch their kids play soccer when it rains. However, there are many outdoor clothing brands that make high quality products, with the same technologies (Gore Tex, sealed zippers, etc.) for a fraction of the price! Just to name a few: Mammut, Outdoor Research, Mountain Harwear, Helly Hansen (especially the Pro line). In summary, people need to stop focusing on branding and really look into what the product they are buying is consisted of and especially, select a product that fits their needs!

  • @colin6432

    @colin6432

    2 жыл бұрын

    Thank you for the recommendations!

  • @r.rsport15

    @r.rsport15

    2 жыл бұрын

    I feel that people should buy what they want is just that simple 🤷feelings and opinions don't really matter.

  • @starylize

    @starylize

    2 жыл бұрын

    this comment is super insightful, and in my area the local version of Arc’teryx is Helly Hansen. when people in my region want to flex winter gear, they wear HH and it’s become a kind of local meme. the phrase “helly hansen DMV” has hilarious results.

  • @jc_02

    @jc_02

    2 жыл бұрын

    Idk man from personally working close to Arc their quality control is crazy

  • @lronSausage

    @lronSausage

    2 жыл бұрын

    If u go to the top tier jackets in other brands they are of a similar price to arcteryx, its just that arcteryx dont sell much entry level gear so everything looks crazy expensive. The only quality brand for a fraction of the price is Mont Bell. They dont have their own retailers so its much cheaper, but their quality is as good if not better than arcteryx.

  • @KEE_Wii
    @KEE_Wii2 жыл бұрын

    I think this trend just makes sense. People want high quality clothing that will last rather than cheap garbage. Why buy a 15 dollar shirt that will rip in a week when there is a 50 dollar shirt that is made to last in extreme conditions. They took what Patagonia did and have slapped an even higher price tag on it. Also sometimes not trying to be popular is the exact reason people seek things out. Great video!

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Hey, thanks! We agree - we're definitely seeing a bit of a switch from glamorizing fast fashion to appreciating quality goods and materials 👀

  • @Britbec

    @Britbec

    2 жыл бұрын

    Exactly. I paid $300 for a Patagonia coat, four years ago, because of their ethics, and quality. It's my only Winter coat and I wear it for everyday stuff. I plan to be wearing the same coat in another four years and on, so Levi, go on and wear your expensive coat for every day things ;)

  • @sakethromps1170

    @sakethromps1170

    2 жыл бұрын

    I don’t think people are buying it bcoz they think expensive means better quality. They are buying the expensive thing for its exclusivity and inability for most people to purchase it. A $15 Uniqlo t-shirt will probably last the same time as $50 Essentials t-shirt. Increase in price does not reflect real increase in quality here. I agree with you that this trend of buying high quality expensive clothing is a good thing but the intention behind it isn’t a positive one.

  • @MPHshoots

    @MPHshoots

    2 жыл бұрын

    @@sakethromps1170 I agree with this. It may be the case that Arc’teryx is much higher quality, but normal people don’t care about the quality: they care about the brand and the logo. (Sadly)

  • @BBoPPo88

    @BBoPPo88

    2 жыл бұрын

    Exactly. I don’t love paying more for my clothes but I’m tired of everything being shit quality.

  • @TimSnowPhoto
    @TimSnowPhoto2 жыл бұрын

    99% of my wardrobe is Patagonia and of that I’d say 90% has been bought second-hand…I love keeping clothing out of the landfills all the while wearing gear that lasts and was produced ethically…and I’ll admit that I can’t afford new Patagonia gear all the time. That said one positive of brands like Patagonia and Arc’teryx kinda in fashion is that it’s soooo easy to find amazing deals on second-hand gear that is in like-new condition and will be thrashed while trail running anyways! Keep up the great work, looking forward to watching the channel grow!

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    That's true, never has it been easier to get second-hand quality outdoor gear. Thanks for being here, Tim!! 👏

  • @tempest411
    @tempest4112 жыл бұрын

    I remember seeing this brand at REI, and I really liked the jacket I saw at the time, but at $600.00 or so the price was insane. A few years later I found an example of one of them on E-Bay for a LOT less, and I bought it. I've had it over ten years and it's been an awesome jacket, even though 99% I just use it as regular street wear. It's comfortable to wear in everything from below freezing to the low 60s, making it very versatile. All these years later it starting to fall apart, but fortunately Arc'teryx says they'll take a look at trying to repair it. As far as this brand going mainstream, I can't say that's a bad thing at this point. Most of the stuff that becomes popular does so because it's loud, gaudy, and just plain tacky. So if a bunch of rappers want to look LESS ridiculous, that's a good thing.

  • @NonLegitNation2

    @NonLegitNation2

    2 жыл бұрын

    believe me, they'll manage to mess it up, like the trend of skinny/slim jeans i was like oh cool now they won't be wearing baggy ass sagging jeans, but nope, now they wear skinny ass sagging jeans. I saw a guy at work (I work retail) walking around the store and his slim legged jeans were almost sagged to his knees (i'm not exaggerating either) I have no idea how he managed to keep them up, although he did have a penguin walk going on.

  • @Wizzgigging
    @Wizzgigging8 ай бұрын

    I've been using Arcteryx for the better part of 10 years for out door back packing and extreme weather hiking and photogaphy. In the last 4 years I've noticed it has become an every day brand. Good for Arcteryx as long as they don't lose their original mission statement.

  • @itscoral
    @itscoral2 жыл бұрын

    Blessed that I found an Arc'teryx jacket at Goodwill about a decade ago for less than $20.

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Wow, that's some good luck! 🍀

  • @winnerhall
    @winnerhall2 жыл бұрын

    You should do a video of the Fjällräven brand, perhaps also compare it with Patagonia.

  • @lucun_
    @lucun_9 ай бұрын

    It makes sense. I bought an Arc'teryx Atom AR about 10 years ago... about equivalent to their heavyweight Atoms today. Always wore it as my go to default streetwear winter clothes. Sleek modern look, lightweight, and very effective against the cold. I can only think of 3 days since I've owned it wishing I had something heavier on top. Otherwise, it was excellent for a very wide range of cold temperatures. I did eventually end up going snowboarding and skiing with them. Back then, a lot of people I knew commented how way too light it was as a cold winter jacket, but they were always amazed after trying it. It was only a matter of time until everyone saw how effective their stuff were for everyday use.

  • @GoodToBeGold08
    @GoodToBeGold083 ай бұрын

    The brand does what it does for my outdoor activities. I’m all about practicality and this jacket does what it needs to in some harsher climates

  • @karigrandii
    @karigrandii2 жыл бұрын

    Everything in streetwear comes from underground sub-cultures. Arcteryx was popular in subcultures like graffiti. But most impactful was just the rise of gorpwear and techwear that has become mainstream in recent years or is becoming.

  • @billypham9679

    @billypham9679

    2 жыл бұрын

    Agree and not surprised you're the only one that mentions gropwear/techwear. It's all in the utility and versatility of the garment. Definitely nothing "new," especially in the fashion world. It's a niche trend, rightly so, but thanks to folks like Errolson and Virgil (RIP), the lines are being blurred and we'll start seeing tech materials used on everyday wear in the near future. We're going to need it when global warming gets worse. 😛

  • @fred7181

    @fred7181

    Жыл бұрын

    Yah back in the day if you wanted to join a crew you'd have to rack and flip dead bird

  • @rich7447
    @rich744711 ай бұрын

    Growing up in Canada it wasn't all that strange to wear extremely weatherproof technical gear in high school. Whatever you bought for all of your outdoor activities you wore every other day. I had a Patagonia Storm Jacket in the late 80s and a North Face Guide Jacket in the 90s. They worked for skiing and ice fishing in the winter and bad weather camping and sailing in other months.

  • @BertRavelli
    @BertRavelli Жыл бұрын

    Being in the outdoor equipment industry since 1978, both professionally and as a consumer, I love your videos on the major brands, the materials being used and their impact on the environment and mother earth. I would love to see you produce a video (or two) on how the outdoor industry has changed world wide since the 1960's, driven by economies of scale, changed consumer preferences and changing ownerships. Many times from passion driven to money driven.. And than put the current brands and innovative developments in that perspective... When I started to work in my free time in an outdoor shop in the Netherlands, next to my studies, basically everybody in the industry (be it the owner/creator of a brand, a shop, or sales staff in the shop floor) was a die hard enthusiast, actively involved in one or more sports themselves. Only a few family driven brands have survived since, and are niche players now. Be it that they are very important niche players for the serious outdoors person who ventures into the most difficult environments and conditions. Many brands are now driven by investors with only passion for the financials. The development of the ultra light market niche has produced a bunch of new startups, both in North America and Europe (even in the Oekraine!). The materials they use will create another impact on the environment, yet to be investigated. It's a broad topic..... I know. But if we want new generations to venture into the great outdoors to 'educate' them on the preservation of nature and the truly wild outdoors (like Fjallraven is stimulating with their 'Classics"), it is a very important one. A story yet to be written.

  • @citydingz3614
    @citydingz36142 жыл бұрын

    I like this channel! Im happy im here before 100k

  • @DorianEsBa
    @DorianEsBa Жыл бұрын

    Thanks for that vid i'm glade to know more about Ark'teryx now 💫

  • @ryanmurphy2089
    @ryanmurphy20892 жыл бұрын

    Really awesome video def subscribing

  • @danielcid1913
    @danielcid19132 жыл бұрын

    Awesome video, dude! Thanks for addressing this trend. Keep up the hard work!

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Thanks so much, Daniel! Stay tuned for what's next 🙌👀

  • @hugemonkeys
    @hugemonkeys2 жыл бұрын

    Your Videos are really good, you should really have a LOT more subs with quality and interesting themes like this

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Thanks so much, Sebastian! We're just happy to be putting out material that we're proud of, and that we've got wonderful people like you supporting us along the way 😃🙌

  • @tyler5246
    @tyler52462 жыл бұрын

    as an owner of arcteryx products, most people can get by with a cheaper jacket, but when i’m climbing in -20(F) and below i’m fine paying the extra couple hundred dollars to stay warm and dry, because it keeps me safe. i never really wear them outside of doing “extreme” sports, because I don’t see the need, and a lot of times the cheaper coat is the better option for walking to class, or resort skiing

  • @brendachristensen4248

    @brendachristensen4248

    2 жыл бұрын

    I agree but also, when you pay over $400 on a jacket, you buy just one jacket. So although you buy the best jacket to tackle -20F weather since its you only jacket you end up wearing it to class etc..

  • @tyler5246

    @tyler5246

    2 жыл бұрын

    @@brendachristensen4248 i meant most people would be better off buying 2 200 dollar jackets than 1 400+ jacket

  • @bigsteve302
    @bigsteve3022 жыл бұрын

    Arc'teryx made a statement they didn't endorse what Virgil did on the runway. If Arc'teryx was a "streetwear brand" they would follow trends, which they aren't doing. Their gear just happened to become trendy, and in two years the loser streetwear kids will just move onto something else.

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    That's what we're hoping for, at least! Thanks for taking the time to be here ✌

  • @flodging

    @flodging

    2 жыл бұрын

    💪🏽

  • @NonLegitNation2

    @NonLegitNation2

    2 жыл бұрын

    100% truth

  • @MrKeefy

    @MrKeefy

    2 жыл бұрын

    Over 25 years ago at school spray way were the trendy gore tex jackets to have along with Henri Lloyd and helly hansen Kept us warm and dry in rainy Manchester

  • @chriskrischris

    @chriskrischris

    2 жыл бұрын

    @@imnothb if you see it on the other end, its Palace Jil Sander and Beams that are following the trends. those collabs use existing products except for Jil Sander (Big fashion house so there's no way they're not going to make an exclusive product) and just slaps their logo on an arcteryx jacket. Imo maybe Arcteryx are trying to get more brand recognition through those collabs. But cmiiw on what i said here and sorry for my bad english

  • @felixlopez9767
    @felixlopez97672 жыл бұрын

    I really love the quality of their jacket. I used to love that not many people knew about the brand, so wearing it wasn’t a “look at me statement”. But the brand’s popularity is increasing so people start wearing it just to be “cool or hip”.

  • @Ofelas1

    @Ofelas1

    Жыл бұрын

    Hype happened because Private Equity pumped it in the media, as they do with all brands....

  • @Jburn92
    @Jburn922 жыл бұрын

    I’m loving these videos. I would love to see this style video made about Cotopaxi

  • @funNactive1
    @funNactive12 жыл бұрын

    I changed to Arc'teryx years ago before it was popular (for outdoor activities). Switched from The North Face when they became a fashion brand & started producing cap.

  • @ethanpowell3203
    @ethanpowell32032 жыл бұрын

    I remember finding Arcteryx years ago and being attracted to their company with their high quality clothing. I bought a down jacket and it’s the best jacket I’ve ever worn. Keeps me toasty warm in close to 0 temps. Now, all my friends are wearing them all of the sudden.

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    You trendsetter, you! Honestly, they're great quality products so it's understandable why they're so loved 👍

  • @doni8726

    @doni8726

    2 жыл бұрын

    So what? Are you a better person now because you found it randomly in a store?

  • @Tom-tr4em

    @Tom-tr4em

    Жыл бұрын

    0 temp isnt even cold

  • @rich7447

    @rich7447

    11 ай бұрын

    @@Tom-tr4em -18C/0F is about when cold starts. The rink I played in as a kid was never above this temp just to keep the ice hard. When the temps dropped outside so did the building temperature and it did feel a little cool between shifts.

  • @isaiahmacadam
    @isaiahmacadam Жыл бұрын

    I’ve been a fan of Arc’teryx gear for a very long time 😅 once someone who wasn’t into hiking started freaking out about my sweater when they saw the logo, I felt the writing was on the wall and starting to looking elsewhere

  • @mellifluousfable
    @mellifluousfable Жыл бұрын

    Same thing happened with a good few other brands over here. A lot of the brands became fashionable with kids, some lost their reputation as a result like Burberry, Canada Goose etc. im terms of outdoor gear, North Face is one that became more leisure wear rather than specifically technical wear.

  • @davidcallan7844
    @davidcallan78442 жыл бұрын

    Salomon did the same thing with designers a few years back, all the tech wear/outdoor gear companies do it at some point ( oh Salomon, Arc’teryx, Atomic etc are all owned by the same Chinese holdings company now). It’s pure marketing, they all have highs and lows. Companies like Gorewear ( which makes about 70% of the tech fabrics used across the market), Marmot, TNF, Patagonia, Speedland SLPDX, Montane have all blown up especially with the explosion of sports like trail running, triathlon, gravel biking etc. I trail run, I’m not rich but I’m not putting my $300 jacket in the closet to get groceries and only using it for 30km on trail. Seeing people mall walk in their $275 Nike Tempo Next % carbon plated marathon shoes, now that is hilarious.🧐🤷‍♂️😂🏃‍♂️❄️🤘

  • @ErrorlessRBLX

    @ErrorlessRBLX

    2 жыл бұрын

    Why did you mention Speedland? That company was founded only a year ago for performance only with limited production and is only on their second shoe. They are not at all something that blew up nor are they considered a fashion trend by any of their users...

  • @davidcallan7844

    @davidcallan7844

    2 жыл бұрын

    @@ErrorlessRBLX I’m aware thanks, I figure an expensive limited product, someone bought them simply because of that, someone always does. I’m waiting on delivery of my SL:HSV right now, put 800 km into my SL:PDX they were great for dry conditions. All apparel is fashion to someone, that maybe an assumption on my part but so is claiming to know all their users. Salomon, Scarpa and Arcteryx are expensive brands too doesn’t mean I don’t see people mall walk and mow their lawns and grocery shop in them or people clicking by the coffee shop in their Alplaflys that clearly haven’t been out running. It’s just my opinion, expensive and exclusive things attract people simply because they are that regardless of purpose. Nobody needs a Carbitex plate and double Boa to get a latte but I bet some is. Just my two cents, I get your point, I’d like to think that everyone is using them to crawl over technical terrain and muddy bogs, I just doubt it is all. Be well, enjoy the run.🏃‍♂️🏃‍♂️🏃‍♂️

  • @ErrorlessRBLX

    @ErrorlessRBLX

    2 жыл бұрын

    I am definitely making an assumption when it comes to everyone using it for performance but I made that point because it is still a brand in its infancy that shouldn't be assosciated as a status symbol right now. Nobody except the owner of the shoe is going to know its a limited production extremely expensive trail shoe. I would argue that for that shoe specifically and maybe a select few of other people they may wear it casually simply because its just a really good shoe. I know one of the cofounders and I haven't bought one yet because I don't have that kind of disposable income yet and I don't trail run, but I may buy a pair soon simply to support the company and for limited trail use as more of an ultralight hiker. I guess I agree with your points still, I just would be careful about extending a general view to brands that don't have any public recognition because people who purchase more obscure items may have a more personal reason for purchasing it and wearing it every day than the average joe putting on an arcteryx shell because its cool. On the other hand, maybe I'm projecting my own displeasure with this trend because I want to both use my high end jackets and footwear for wildlife photography/hiking and city use without being called out for wearing gorpcore. I don't even eat raisins and peanuts.

  • @davidcallan7844

    @davidcallan7844

    2 жыл бұрын

    @@ErrorlessRBLX I think it’s price point alone makes it a status symbol. People can buy whatever they wish for whatever reasons, do I think it’s silly if your not at least using it partially for it’s intended purpose, yes. Frankly I thinking hiking would be a perfectly good use for the product, it certainly meets all the parameters for that use point and many products fall in that price point, an excellent ultra light option. I could also see bike packers using it as well, it is after all a shoe. The fashion appeal of Canada Goose for example mystifies me but I’m probably being over practical. Is this stuff cool, by all means. But if your going to walk into the pub for a pint withem on they better at least be muddy. 😂😂😂 Cheers! Nice chat.👍😎🏃‍♂️

  • @Britbec
    @Britbec2 жыл бұрын

    A similar thing happened with Helly Hansen gear and hip hop culture in the 90's. Kids wearing $800 arctic jackets to the club. Fad died out once the next thing came along.

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Yeah, it definitely could just be something people forget about in the coming years - we'll just have to wait and see!

  • @marknemeth267

    @marknemeth267

    Жыл бұрын

    Helly Hansen is still a strong brand, at least here in Europe since the brand is Norwegian. I know they are owned by a Canadian company but still.

  • @jakedasnake4110
    @jakedasnake41103 ай бұрын

    i work at arc as a basic retail worker, it’s genuinely the best company i’ve worked for and is super good to their workers. If you have the money, arc makes the best quality and most durable stuff on the market. their cerium jacket is the warmest and lightest puffer i’ve ever felt. the atom jacket is the perfect spring/active wear light jacket. The beta/ beta lt is the perfect shell for your average person. But I think the people who go out of their way to get the most expensive jacket like the alpha sv just because of the price when they will never use it for its intended purpose (ice climbing) are a bit ridiculous.

  • @cultofcedar
    @cultofcedar2 жыл бұрын

    That’s pretty interesting stuff. I knew it was expensive but I only bought one for an UL backpacking kit. I can’t deny I do like techwear though. Nothing like slapping on my Mountain Hardwear Ghost and Arc’teryx shell to become totally immune to natures elements. But also I’m in NYC and I walk 10 feet to my car lol. Patagonia/TNF vid was great too! Very interesting learning the backgrounds of the companies. Though most of that Patagonia is just comfortable af

  • @josef9988
    @josef99882 жыл бұрын

    the quality of ur videos are top notch

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Thanks so much! We owe it all to our fantastic team 🙌

  • @WesleyLindsey
    @WesleyLindsey2 жыл бұрын

    Arc’Teryx needs to stay true to who they are cuz they’re just gonna get pumped up and dumped by streetwear

  • @handlemonium
    @handlemonium2 жыл бұрын

    For one, they're one of the few brands with "welded seam" crew shirts that don't irritate my sensitive skin. I am proud to say that all four of my Arc'teryx shirts were bought used 👍 P.S. can you take a look at Vollebak? They top even Arc'teryx prices for exotic gear like graphene jackets.

  • @aaronhamm1698
    @aaronhamm16982 жыл бұрын

    such good content you please us with!!!

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Glad you enjoy, thanks for being here!!!

  • @DanielPogue
    @DanielPogue2 жыл бұрын

    I hope that this seperate line of streetwear remains just that, seperate. I have no issues with arcteryx making a line for that purpose and keeping the line for the extreme conditions they originally designed for.

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    That's fair! As long as they keep producing the quality gear their consumer-base has come to expect, they'll continue to be successful 🤷‍♂️

  • @smome7773

    @smome7773

    Жыл бұрын

    They do have 2 seperate lines. Veilance and System A

  • @balwantpadaki6183
    @balwantpadaki61832 жыл бұрын

    I have to say, this is a great channel! I put off purchasing a jacket thanks to you.

  • @fernandog.aguirre2791

    @fernandog.aguirre2791

    Жыл бұрын

    yes, don't be another idiot. Smart move!

  • @69Muscle
    @69Muscle Жыл бұрын

    I bought one of their lightweight down jackets a few years ago. It’s absolutely perfect, the fit, style, and material is 2nd to none.

  • @OneBrokeBloke
    @OneBrokeBloke Жыл бұрын

    Cant wait for the "Arc'teryx - Work in Progress" drop

  • @kaitlynlabbe8506
    @kaitlynlabbe85062 жыл бұрын

    I'd love to see a video on your thoughts on MEC changing hands, and how they've veering into fast fashion territory

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    We've definitely considered it, good to know there's interest in the subject! Thanks for being here, Kaitlyn 😜

  • @filipciborowski6443
    @filipciborowski64432 жыл бұрын

    arc'teryx is huge among the military community as many top special forces use their gear and it's kind of sad to see it go the same route as north face...

  • @timhdz

    @timhdz

    2 жыл бұрын

    It will never be as low as north face lmao

  • @adtemporary69

    @adtemporary69

    Жыл бұрын

    Patagonia make really good military issued items for SOF. Every operator swears by both.

  • @Hitithardify

    @Hitithardify

    Жыл бұрын

    I doubt the military crowd will be going elsewhere simply because kids started wearing this stuff. Good gear is good gear. Most kids don’t even know about the sub Arc’teryx LEAF brand.

  • @filipciborowski6443

    @filipciborowski6443

    Жыл бұрын

    @@Hitithardify no no the military crowd won't go anywhere but arc teryx will go main stream, i mean they're already making "designer" products...

  • @joeceleron5022
    @joeceleron5022 Жыл бұрын

    I don’t hike, climb or do much sports but I bought arcteryx because of the hype it keeps me xtra warm during winter and in the malls while walking around and I’m drinking coffee. I’m happy I bought the jacket and life is good, have a good day everyone bless up

  • @xWood4000
    @xWood40002 жыл бұрын

    Arc'teryx has good products for skiing, but there are companies like OR, Flylow and so forth that have similar quality for cheaper

  • @dawnkeyy

    @dawnkeyy

    2 жыл бұрын

    Never touched an arc'teryx jacket, but I do own an OR one, and I really can't imagine this kind of jacket getting any better. The design is just so matured and thought through, the attention to detail is incredible, and obviously the functionality. I wear it when I go hiking, I wear it almost daily when I'm not dressing up, I hope to be wearing it years to come, high up in the mountains.

  • @BBoPPo88
    @BBoPPo882 жыл бұрын

    Have you ever looked into icebreaker? It’s one of my favorite clothing brands. No idea if their ethical/moral values stand true to what is actually happening but I really like the quality of their stuff.

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    We'll look into them! Thanks for the suggestion 💪

  • @yazB55

    @yazB55

    2 жыл бұрын

    I love their product fit but unfortunately 6/10 of the pieces I have a have developed a whole within a couple of years of use.

  • @BBoPPo88

    @BBoPPo88

    2 жыл бұрын

    @@yazB55 I’ve found that their stuff is very delicate. If you wash them wrong (in cold water) or throw them in the dryer they fall apart pretty quickly. I’m super careful with mine and haven’t had issues so far but it’s definitely an issue I’ve heard before.

  • @LairdDavidson

    @LairdDavidson

    2 жыл бұрын

    Icebreaker are good but they were bought out by VF Corporation, who also own Smartwool, and the company has been changing for the worse since then. I still buy their stuff when it's on special offer but it's no longer what it was. Same for Smartwool.

  • @LairdDavidson

    @LairdDavidson

    2 жыл бұрын

    They specifically tell you NOT to put wool clothing into the drier! You need to care for wool properly if you want it to last.

  • @abbyfromearth2486
    @abbyfromearth24862 жыл бұрын

    I’m loving the new channel and videos!! They’re performing so well, too, congrats!!

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Thanks so much, we're also very excited! Thanks for being here 🙌

  • @thdjjfsfh
    @thdjjfsfh2 жыл бұрын

    I love this brand, I live in Canada, and you're absolutely correct. It's horrifying.

  • @elliotklein6331
    @elliotklein63312 жыл бұрын

    I got an Atom LT second-hand off Kijiji for $170 CAD and it was the best purchase I've ever made. To start I basically got it half off while being barely used by its previous owner, and it's a rare colour. But the degree to which this jacket keeps me warm, while also being lightweight and minimalist, is amazing. With a good baselayer & midlayer I am able to comfortably wear it in the Canadian winters to about -5C and it feels like I have hardly anything on, and I don't find I am overheating often when conditions shift. The thing that separates Arc'teryx from a lot of their competitors is the degree to which they offer options for multiple use categories (in keeping with their two-letter naming system), and also how their clothes fit. Truly one-of-a-kind, and there's something out there for everyone if you're willing to make the investment. I plan on buying from them again sometime soon, likely the Proton LT (which Levi has in this video) for more active uses.

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Woah second-hand Arc'teryx is hard to come by since people hold on to those things for dear life, good find! They really are great quality and versatile. Glad to hear your experience with the brand has been so positive and thanks for joining us here ✌

  • @ahkeen
    @ahkeen2 жыл бұрын

    You should do a piece on Mackage, CA Goose, and Moncler.

  • @tonylam328
    @tonylam3282 жыл бұрын

    I'm from Vancouver and I like supporting our local brand over the competition. It rains a lot here and that's probably why Arc'teryx jackets are extremely waterproof, the RND is basically walking outside.

  • @wolfdesk
    @wolfdesk2 жыл бұрын

    Agree with much in this video, however Arc'teryx started the Veilance line 13 years ago. And has zero visible branding. I think the way you mention Veilance make it seem that this is a reaction to the recent ( last 18 month) trend, which it clearly isn't. Also worth mentioning that the trend is to wear anything with the Arc'teryx logo on. Which as mentioned Veilance does have. The mainline Arc'teryx has however significantly increased the more urban styles pieces for example the Sawyer jacket having a softshell version and the use case in product description is "urban". Such products do carry the deadbird logo and lean into the current trend. My main point being, Veilance predates the trend and you can wear Veilance and no one will know it's Arc'teryx unless they have a very keen eye for detail.

  • @wolfdesk

    @wolfdesk

    2 жыл бұрын

    Also I really should have mentioned System A line which leans right into the trend so hard. Down the the advertising and media campaigns.

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Hey, thanks for pointing that out to us! You make a great point, the Veilance line doesn't really tap into the logo-mania that we've seen in fashion trends lately and it's not new by any means. We've added a pinned comment correcting this and we'll make sure to keep an eye out for claims like this in future videos. Thanks again for taking the time to share with us!! 👏

  • @wolfdesk

    @wolfdesk

    2 жыл бұрын

    No problem and thanks for videos, I really enjoy them!

  • @Corwinwill

    @Corwinwill

    2 жыл бұрын

    No one can show off their badge!

  • @jasoncaporale6470
    @jasoncaporale64702 жыл бұрын

    I do the same thing Levi. I wear my Arc'teryx jacket almost every day and I live in NYC... I do love the brand though!

  • @Divijsingla
    @Divijsingla Жыл бұрын

    awesome content bro, I am also starting a sports equipment company and your content helps me a lot to keep my company in a certain direction

  • @MrFraiche
    @MrFraiche2 жыл бұрын

    I have a Gore-Tex sidewinder jacket from ArcTeryx when i first heard of them back in 2010. Still works perfectly and looks like the day I got it.

  • @Whodnl
    @Whodnl2 жыл бұрын

    Arcy on my body, great video

  • @ziaride
    @ziaride2 жыл бұрын

    A bunch of my coworkers wear Arcteryx, I do work in the mountains, so clearly they all make a lot more than me doing the same job or got a grift going. Meanwhile I'm skiing in my everyday Carhartt work jacket and Jeans cause I got nothing else lol.

  • @MWSBD
    @MWSBD Жыл бұрын

    To me the first step of it being a 'sell out brand' was moving production out of Canada. Second is leaning into more about selling an image than a hard goods made for mountaineering.

  • @Northwest360
    @Northwest3602 жыл бұрын

    I’d love to hear your thoughts on Snowpeak in this regard

  • @sehsuan
    @sehsuan2 жыл бұрын

    Hi Future Proof! Thanks for the video. I’m surprised there’s no mention about Arcteryx having their company ownership being totally bought over by China, although they run independently as before apparently. I believe I read about that something like 2 years ago.

  • @jackchen5290
    @jackchen5290 Жыл бұрын

    My only arcteryx item is the fission SV glove I use for skiing/boarding. At $200 a pair it’s not cheap and I doubt I’ll see people wear it walking the city streets, but it does amazing job keeping my hands warm.

  • @imMATTure
    @imMATTure2 жыл бұрын

    Wer’re about to experience Dallaska overnight again in Texas. Im wearin my newly purchased (because I fell for the hype) Cerium LT hoody watching this video, hitting my pen. Great timing 🤣

  • @stevensanchez7740
    @stevensanchez77402 жыл бұрын

    😭😂that roast at the beginning

  • @Ayoutubehandleishere
    @Ayoutubehandleishere2 жыл бұрын

    I’ve been rock climbing for nearly 15 years and I’ve been outdoor climbing with a fair few people… I’ve still only ever seen Arcteryx being worn on set by various different network tv directors… just in time to protect them from the frigid conditions on their directors chairs and the endless rain generated by gratuitous rain machine scenes

  • @joem9124

    @joem9124

    2 жыл бұрын

    So true i work in SFX and arcteryx is probably the most popular brand on set

  • @alexarna

    @alexarna

    Жыл бұрын

    You’re either lying or you’ve been walking around with your eyes closed. People have been wearing Arc’terx for outdoors activities all over the world for years (source: I like the outdoors myself, have been all over the world and have eyes). You’re not special for shunning a popular brand and just because you see yourself as above others and take yourself to be some sort of “real” rock climber who is more uber-elite and hardy than everyone else, it doesn’t mean others don’t have a valid use case for Arc’terx gear. GTF out of here with that elitist BS.

  • @silverkw
    @silverkw2 жыл бұрын

    Yup I wear them on my morning commute (when I used to commute), so I could stand in Vancouver's rain without an umbrella. I also wear the same jacket to ski in west coast's wet snow. I think the Meme's were a bit over, as Arc does have cheaper every day rain and wind jackets which are totally fine for every day wear in Pacific Northwest weather.

  • @EricSheffey
    @EricSheffey2 жыл бұрын

    I don’t know anything about fashion or street wear, but what I do know is that I’ve destroyed countless REI and Patagonia jackets over the years as a backcountry enthusiast. All of my Arcteryx gear is not only bomber and continues to stand the test of time, but also keeps me warm on days when I’m ice climbing in the alpine and the temps are in the negatives (fahrenheit).

  • @bladerunner6662
    @bladerunner66626 ай бұрын

    I have been using Arcteryx clothing for 10 years. Recently I have had some pretty bad customer service experiences from them. I will be purchasing Patagonia from now on, and Im also considering Thrudark as well.

  • @bakeraus
    @bakeraus2 жыл бұрын

    I'm glad they are sticking to their lane and just doing what they do best.

  • @michaelostermann4198
    @michaelostermann41982 жыл бұрын

    You should check out Iron Heart technical jackets (and clothing in general). My mountain parka from IH smokes my Arcteryx and Patagonia gear. Looks cooler too. Love the channel!

  • @tori1462
    @tori1462 Жыл бұрын

    i used to be a ski jumper and I was sponsored bu arcteryx so this is really cool to see

  • @SAM17898
    @SAM17898 Жыл бұрын

    Just got my first Arc’teryx item, Squamish hoodie. Hope to slash through winds when I hit the trails.

  • @jcoutlaw420
    @jcoutlaw4205 ай бұрын

    Arcterx feels so good. My patigona was losing feathers one week after I purchased it. I returned it back REI they did not have a 3x so I got the Arcterx a never looked back I have the gortex❤ gloves..

  • @desd1932
    @desd1932 Жыл бұрын

    Ive been wearing Outdoor gear for over 30 years as a fashion my casual wear style. Was kinda my own thing compared to everyone else i saw. Now i see more and more people dressing this way casually. My concern is that the big brands will bring out a cheaper line of clothing fro everyday use. And prices for the already expensive stuff will rise.

  • @NITRO_4000
    @NITRO_40002 жыл бұрын

    good video !

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Thanks for the visit!!

  • @xxextensioncord2615
    @xxextensioncord2615 Жыл бұрын

    Can you possibly do a video on Stone Island?

  • @johnreed2242
    @johnreed2242 Жыл бұрын

    Great video.Humour aside, there isn't any doubt that Arcteryx make great gear.For sure the traditional lines they make are more expensive than most other brands however until recently the extra you pay could be justified by the quality and also buying into and supporting the brand which offer great service and support.All in all a pretty cool company who sponsor some amazing athletes so what is not to like? Quite a lot by the looks of things.The price of almost everything is going up due to the cost of materials ,Covid, conflict etc etc but some of the prices for some of the apparel is becoming more aligned with luxury fashion wear and you can bet your bottom dollar (if you have any left after shopping with Arcteryx) that the less expensive although quite expensive lines will be hiked up to keep in alignment with the highest price lines. Arcteryx through no fault of their own (apart from making greeting kit have now become a desirable commodity and heading towards luxury and exclusivity.It is no secret that in terms of youth fashion or Gen Z (not exactly sure what that is !) the more exclusive and the more expensive the thing is.the more desirable it becomes. The question is will this change of direction make Arcteryx less desirable to their regular customer base? For me, I would say yes.The main reason being that no matter how good the clobber is can you really justify paying £1600.00 for a coat which is made in Indonesia for how much? They look like going down the Prada £10k and upwards for a handbag....

  • @sytwang
    @sytwang2 жыл бұрын

    Are you guys gonna do Canadian Goose?

  • @tenzy38
    @tenzy382 жыл бұрын

    Lol love the self-roast ☕️ 😂

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    Sometimes you just gotta!!

  • @kewoncrayton2309
    @kewoncrayton23092 жыл бұрын

    Personally, I am one who buys every piece with the distinction between fashion and function - of course some (most) things are both. However, when I want function - I go *all* the way. I seek out the thing that I’ve seen the professionals wearing, and I actually do enjoy hiking and running and the like. When I see people in climbing videos - and actually doing quite remarkable things - I note that. Seeing people like LeClerc in it reinforces its toughness and ability. I am rough on every piece of clothing I own to some degree honestly, and I adore a good jacket (I was born in the autumn, ha) - knowing that I can actually climb a mountain in it is refreshing. Just the same way that, even though Canada Goose is overdone, it is nice to know you can actually wear the jacket in the Antarctic. Because I’ll say quickly to end this, I’m from Chicago - where the weather is never something to play with!

  • @shootermcgavin4999
    @shootermcgavin49992 ай бұрын

    Never heard of it till I started seeing the $500 jackets at REI.

  • @zonda6012
    @zonda60122 жыл бұрын

    One outstanding feature about those top outdoor brands is lifetime warranty. A tape came detached from my 2013 Arcteryx jacket and they sent me a new one (latest model) for free…now I have a new jacket and I do not see how they could make me pay for another jacket in the next few years…might as well find some new customers…

  • @boraaslan1890
    @boraaslan18906 ай бұрын

    being a small mountaineer and hiker watching this videos are so fun lol i am on a hunt for knock off arcteryx beanie lol

  • @bendersnatch4527
    @bendersnatch45272 жыл бұрын

    I said it once and I’ll say it again this channel is amazing

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    You're amazing! Thanks for joining us here 👏

  • @WatchUnwind
    @WatchUnwind2 жыл бұрын

    I had no idea that this was in style for street wear or hype lol I see it at REI and wear a lot out outdoor gear because I live in Alaska and hike a lot and I know it’s the most expensive but I haven’t tried any myself

  • @chipott3705
    @chipott37052 жыл бұрын

    As long as the ‘in’ crowd doesn’t discover Arcteryx LEAF, I’m Ok with it.

  • @fernandog.aguirre2791

    @fernandog.aguirre2791

    Жыл бұрын

    you wait and watch! The CROWD = stupid !

  • @BlindCaveGoblin1

    @BlindCaveGoblin1

    9 ай бұрын

    thanks for telling me about LEAF

  • @LoCoAde87
    @LoCoAde872 жыл бұрын

    I have a hoody and beanie because I go hiking up in the Wicklow Mountains and around the lake nearest to me every week or two usually with the missus. That said, I didn't cop to think why I was seeing more people wear their stuff in the city and hiking. I rarely saw anyone wear their stuff before Dec last year. And now I see it regularly enough. Not as much as TNF, but it is growing.

  • @djpiecia
    @djpiecia Жыл бұрын

    4:50 Traders from investment bank normally would stick to Patagonia vest but those who are best would buy arcteryx just because they can - it is like watches Omega vs Rollex

  • @Julie-ip3il
    @Julie-ip3il2 жыл бұрын

    arcteryx and patagonia both make pretty good stuff. My everyday clothes aren’t expensive but I backpack and ski a lot and prefer to spend a lot of money buying stuff that lasts and keeps me warm. I think it’s become trendy because everyone likes to look like they do sport but most of my friends who buy arcteryx haven’t actually done anything that requires it.

  • @ninabielinski3831

    @ninabielinski3831

    2 жыл бұрын

    I don’t make the big bucks but I am slowly investing in quality clothing and gear for backpacking and other outdoor adventures. As a result, I just like getting some good cost per wear out of it in the front country, too. Frankly I do understand how among younger people these brands are becoming more visible since the message of quality and sustainable clothing has reached many of them, even if it’s not a great match for their lifestyles.

  • @aayotechnology

    @aayotechnology

    2 жыл бұрын

    Exactly, it’s a form of athleisure wear

  • @julsduran-buchsbaum8230
    @julsduran-buchsbaum82302 жыл бұрын

    I love my arc'teryx stuff as someone who backcountry skis, climbs, and hikes - durable, fits me well, they're Canadian, and they're decent about warranties (I also worked at an outdoor retailer, so I got a big discount). Veilance has existed for years, so I don't know if thats part of the 'rapper' phenomenon. They're generally supportive of their athletres, ieven in their personal endeavors which is great (like making a jacket for their kids or highlighting an exciting pregnancy. Howeever, I do have an issue with the fact that when one of their athletes came out they created a rainbow logo shirt to 'raise awareness and show support' , but then chose to not donate any of the money from that shirt to the LGBTQ2+ community- smells like rainbow capitalism to me. Pros and cons, but thats my experience with them!

  • @rich7447

    @rich7447

    11 ай бұрын

    Arcteryx is owned by the Finns now.

  • @genevaweber7683
    @genevaweber76832 жыл бұрын

    Would you be willing to share the source of the video comparing the orginal alpha sv vs current?

  • @Dantick09
    @Dantick09 Жыл бұрын

    3:16 it s that’s gallena car from cyberpunk lol

  • @Ali_ReBORN
    @Ali_ReBORN7 ай бұрын

    Love the brand for my winter hiking and trekking! Funny enough my new mid layer Atom Hoody M synthetic jacket bought from Hong Kong is made in my own country and i also happen to be in the garment manufacturing industry 😆

  • @rc_23
    @rc_232 жыл бұрын

    Curious if you’ll make a video about Salomon (specifically their shoes) becoming popular in streetwear too.

  • @FutureProofTV

    @FutureProofTV

    2 жыл бұрын

    That's a great suggestion, we're adding that to the list now! Thanks so much 💪

  • @wasabiginger6993
    @wasabiginger6993 Жыл бұрын

    I am a boomer … so it’s been very interesting to see the evolution around how ESSENTIAL outdoor sports clothing has become a status symbol to wear … just like how Americans now REALY need huge trucks! We are all nuts 😂

  • @birdtj82

    @birdtj82

    Жыл бұрын

    😂yeah I agree ☝🏼. It’s first world country thing . Ppl r in so debt 💸 in order to keep up d trend ! In business school 🏫 it’s all marketing , brain wash that we “need this “ d need is projrcted a Perception but not truth . If someone goes rock climbing in d real wild then it’s really good that they have something . When it’s a fashion trend because it’s expensive ,,, ppl will endlessly chase it , till next time diff brand became new “trend “ n ppl will keep paying cuz d trend changes constantly:)

  • @scottsparky1
    @scottsparky12 жыл бұрын

    I first saw these about a year ago on how it's made. and I liked them then before all the hype

  • @alancrome3684
    @alancrome36842 жыл бұрын

    Honestly though, they are the only brand apart from Acronym that i'd pay any amount of money for. They actually bring science and tech and quality to the table. Unlike the high fashion brands who just charge for their name. yes veilance is expensive, but the tech makes it worth the price compared to paying the same amount for a gucci coat or some shit.

  • @PHlophe

    @PHlophe

    2 жыл бұрын

    their items look so cute in me. i get nothing but compliments , go you some of that thang .

  • @andrewmccausland5440
    @andrewmccausland5440 Жыл бұрын

    I had an Arc’teryx Alpha FL hardshell that was my perfect shell. I could use it skiing in the winter, with warm layers underneath, or as a rainshell in the summer for hiking or climbing. It was super light and packable. I used it for 10 years until the hems delaminated to the point I couldn’t use it anymore. I contacted the company to repair it and they had me send it back to them. Unfortunately they don’t make this jacket anymore or I’d buy a new one. Call me crazy but why I buy any gear including Arc’teryx is because it is designed to perform. Arc’teryx hoods fit over my climbing helmet. The chest pocket can be accessed when I’m wearing a backpack and harness. It takes very small space in my pack so I’m sure to take it along with me and have it when I need it, when I’m up on a ridge and some weather blows in and the temperature drops 20 degrees in 5 min and it starts raining. Awesome. Not everyone needs features like this. But for those that do, it’s worth every penny.