How A Mediocre Cooke Crumbl'd The Competition
Today on Weird History Food, we are looking at the phenomenon known as Crumbl - maybe you've liked someone's post of a Crumbl cookie on Social Media? Maybe you were lucky enough to live near one of their brick and Mortar stores from the very beginning! Come with us as we look into how two college aged cousins had an idea that literally went viral, creating the sensation we all know today!
#crumblcookies #cookies #weirdhistoryfood
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One of the things I didn’t like about Crumbl is how they use a fourth of a cookie to list their nutrition facts to make it seem that they are not that bad. They’ve now added the nutritional facts for a full cookie.
The red flag is that the founders didn't know how to bake beforehand. If you have no experience with recipe development, there's no way you'd be able to churn out recipes the way they have without quality issues.
There are 2 people. People who heard of crumble from social media and love it and have to have it. Then there are people who had them without all hype and dont want to pay $6 for a medium rare cookie.
The name sounds like a silicon valley software tech startup.
I can't imagine how many bored, wealthy housewives it takes to keep that company afloat.
tbh, one of the worst cookies ive tried. i dont get the hype personally
My problem with Crumbl Cookies is the cost! $4 EACH is pretty steep if you ask me, and honestly, the cookies themselves are nothing special.
What, no mention of their absurd prices? $5 for a single cookie is absurd, regardless of whether or not someone likes soft doughy cookies. Even if someone doesn't want to make cookie dough, the store bought pre-prepped name brand cookie dough is less than $5 for 12 small cookies.
Just goes to show..... good marketing works! Their overpriced cookies mostly suck, yet they succeed, so far.
I think people should know that if it's being advertised on social media it's probably worth avoiding.
I’ve never tried them on principle alone. I just can’t understand why we are frosting cookies with such a thick layer of icing in the first place. A good cookie depends on the flavor balance. Sugar on sugar on sugar isn’t appealing.
800 calories for a mediocre cookie. Along with their aggressive marketing I feel this company is destined for bankruptcy.
Shoulda named the place Overratd
If they learned to bake cookies, I'd love to try them.
Every one of the flavors they sell was done by Krispy Kreme and Dunkin’ Donuts long before they ever had a business.
It's just barely baked almost raw cake batter behind an "instagrammy" brand.
Measure out 76 grams of sugar. The amount of sugar in a single cookie.
Dirty Dough used the ad we're so good that we're being sued. If it wasn't for the lawsuit I never would have tried Crave and Dirty Dough. Crumbl did a great job advertising for them.
Crumbl is proof that some people would eat anything. I've never been interested in an undercooked, hostess textured cookie. Soft cookies also don't need icing.
The narrator has the best voice ever!