How a Luxury Perfume Is Brought to Market

International Cosmetics & Perfumes CEO Emmanuel Saujet discusses the complex process of bringing a luxury perfume to market and the myriad elements that go into creating a single scent. Photo: International Cosmetics & Perfumes
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Пікірлер: 93

  • @GeeDee1810
    @GeeDee18104 жыл бұрын

    Lol she is rotating the cap trying to open😂😂😂😂

  • @Biggun762
    @Biggun7625 жыл бұрын

    Due to a lack of traceable historical evidence, there has been some skepticism on the authenticity of Creed's historical background. As shown by collectors and historians, no Creed perfume existing before 1975 has been found

  • @piboxa

    @piboxa

    5 жыл бұрын

    yep...

  • @messagedeleted3526

    @messagedeleted3526

    4 жыл бұрын

    Could have been rebranded.

  • @VidzMisc

    @VidzMisc

    4 жыл бұрын

    @@messagedeleted3526 no, creed was only ever known for tailoring way back in the day then clothing and other things. their history was never fragrances.

  • @averoes4029

    @averoes4029

    4 жыл бұрын

    Somehow it should be illegal to spread fake marketing arguments. In France they can be taken to court for as we call it « Lying Ads »

  • @notyouraveragejoe7003

    @notyouraveragejoe7003

    3 жыл бұрын

    @@averoes4029 interesting 🧐 I’ve definitely seen a few dropshipping brands doing that

  • @marcocappelli96
    @marcocappelli963 жыл бұрын

    they're so kind to allow us commoners to buy their fragrances! I'm so excited about this antique technique, what was its name again? Infusion? REVEALING

  • @andrewchapman5659

    @andrewchapman5659

    11 ай бұрын

    LOL - Maybe one day creed will make a scent for u marco polo

  • @paradonym
    @paradonym3 жыл бұрын

    Armaf Club de Nuit intense EdP...

  • @Dr23rippa
    @Dr23rippa6 жыл бұрын

    Marketing can make you believe your parents actually came from the moon in spaceships made from cheese!

  • @scarroll625

    @scarroll625

    3 жыл бұрын

    It can also make people believe that a disease with a 99.999% survival rate is a pandemic

  • @averoes4029
    @averoes40294 жыл бұрын

    All he says about supposed historical fragrances is totally untrue, its All Marketing

  • @rippedup4546

    @rippedup4546

    2 жыл бұрын

    Who buys fragrances for the history of the fragrances?

  • @SamuelNasta

    @SamuelNasta

    2 жыл бұрын

    ​@@rippedup4546 The question is: Who SELLS fragrances by the history of the fragrances? ;) It's about the same reason that the Air Jordan that was used by Michael Jordan is thousand fold the price of a Air Jordan ;) People who pay more for Creed wants to brags the storytelling that they use the fragrance of the royalty

  • @rippedup4546

    @rippedup4546

    2 жыл бұрын

    @@SamuelNasta People still like how Jordan's look and you don't smell shoes. At least you shouldn't. ;) Fragrances have an aroma of course.

  • @apexcapital1328
    @apexcapital13285 жыл бұрын

    For the price they charge they still use the cheapest cap I’ve ever seen.

  • @totoro1605

    @totoro1605

    4 жыл бұрын

    It feels premium and has a nice weight to it. You're judging by the lady twisting it then pulling instead of just pulling smh

  • @robert2246

    @robert2246

    3 жыл бұрын

    Many colognes have super cheap caps, I hate it.

  • @fewfeetaway2994

    @fewfeetaway2994

    Жыл бұрын

    That cringe

  • @johndolphmusic
    @johndolphmusic5 жыл бұрын

    Bro this guy is saying a bunch of nothing

  • @hussaintutla695

    @hussaintutla695

    4 жыл бұрын

    Spot on ! Worse than a politician. 5 minutes of just drivel.

  • @GraphicArtist115

    @GraphicArtist115

    4 жыл бұрын

    Lolololololol

  • @user-yj4fc4if9e
    @user-yj4fc4if9e5 ай бұрын

    when she twisted the pull cap and it made a screetching noise... LOLOLOL he was like stoppp showing our cheap cap!

  • @MichaelCobbs
    @MichaelCobbs3 жыл бұрын

    This is a wonderful interview.

  • @ronaldmejia6891
    @ronaldmejia68914 жыл бұрын

    Do we need to buy W40 for that cap?

  • @MARTIN-101

    @MARTIN-101

    4 жыл бұрын

    😂😂😂😂😂😂 jokes like these are exquisite

  • @josesaraiva9566

    @josesaraiva9566

    2 жыл бұрын

    This perfume creates rust, W40 is a resolution now!!! 😁😁 😂😂

  • @hasdrubalsosamarquez5430
    @hasdrubalsosamarquez54304 жыл бұрын

    Word of the day: Exquisite

  • @MrLanarana
    @MrLanarana4 жыл бұрын

    3 years in making what ? A slight floral version of Aventus ? The most overpriced fragrance in the market. What bunch of empty marketing words

  • @avinashpillai2333
    @avinashpillai23334 ай бұрын

    She knew the perfume was exquisite before the sprayer completly disperesed the juice on her skin. Oh the power of marketing.

  • @robertreynolds2212
    @robertreynolds22123 жыл бұрын

    I love collecting Creed fragrances. Mingling within the Aventus Lounge is really fun, discussing different batch variations, note depth, and longevity. They're expensive, so buying decants is a good option, and one many dabble in.

  • @gorgono1
    @gorgono15 жыл бұрын

    I just bought 50ml Creed Aventus and I am very excited if I am going to like the King

  • @Biggun762

    @Biggun762

    5 жыл бұрын

    I bought a 50ml yesterday and am wearing it today. I enjoy it and am very happy with my purchase. I was able to get it for $220 on the grey market. It was being sold here for retail at $350!

  • @suresheaswer5431
    @suresheaswer5431 Жыл бұрын

    Very nice

  • @joxer96
    @joxer964 жыл бұрын

    There are a few Creed frags I really like, but the BS they insist on perpetuating is really annoying.

  • @eelsonwheels8187
    @eelsonwheels81875 жыл бұрын

    It’s Steven buying all dem perfumes

  • @radheshyamkumar399
    @radheshyamkumar399 Жыл бұрын

    It's good conversation

  • @grizzlyb9625
    @grizzlyb9625 Жыл бұрын

    This guy spend more time advertising the one fragrance then answering questions

  • @tonystark993
    @tonystark9934 жыл бұрын

    my ❤️ aventus

  • @omegle995
    @omegle995 Жыл бұрын

    Nice

  • @nareshjangid3462
    @nareshjangid3462 Жыл бұрын

    Super

  • @krititiwari9245
    @krititiwari9245 Жыл бұрын

    Nice video

  • @Komso47
    @Komso474 жыл бұрын

    This dude looks like Ted Bundy.

  • @cedricrussell7279

    @cedricrussell7279

    4 жыл бұрын

    Josip he sure do😂😂😂😂

  • @Jouhotehmonk
    @Jouhotehmonk7 жыл бұрын

    Hahaha, the BS marketing spew they have. Blatant BS. Creed started in England, not France. And they started with making leather products. There is no proof that can be found online of them having made any fragrances (as in.. actual fragrances in liquid form to be applied to skin) prior to ~1970. Sure, they make some good stuff. But don't believe the marketing, it's a lie. :)

  • @luiscavallo9314

    @luiscavallo9314

    6 жыл бұрын

    The reason that Creed Scents are rare and difficult to find pre-1970’s is because Creed made fragrances BESPOKE. They did not make fragrances to the public. This is why when Creed release one of the old VAULTED Private Scents, its a huge deal!!

  • @mikeyle119

    @mikeyle119

    6 жыл бұрын

    LUIS CAVALLO i would love any proof at all of them making fragrances before the 70s.

  • @toadtoadersson2239

    @toadtoadersson2239

    5 жыл бұрын

    @@mikeyle119 me too but do they really need to lie? They're at the top the food chain

  • @mikeyle119

    @mikeyle119

    5 жыл бұрын

    Netrammac Mac they're really not at the top, besides aventus everything else they have doesn't sell all that much. They created the story to try and give their brand credibility when they first started and now that they're established they can't really go back and say they made that stuff up.

  • @Sameer_Singh_Films
    @Sameer_Singh_Films Жыл бұрын

    cool

  • @NitinKumar-rn6oy
    @NitinKumar-rn6oy Жыл бұрын

    ❤❤❤

  • @tibchy144
    @tibchy1444 жыл бұрын

    for the price they charge, the perfume cap shouldn't be squeaking and the guy should wear long socks

  • @luiem3278

    @luiem3278

    3 жыл бұрын

    also, his socks should match the color of his pants.

  • @kamankat

    @kamankat

    Жыл бұрын

    Exactly

  • @ray34440
    @ray344405 жыл бұрын

    where I can get wholesale price for armaf im talking about french manufacturers

  • @kerrya2128
    @kerrya21285 жыл бұрын

    Creed ohh specially Aventus🏆 ♥️♥️♥️♥️♥️

  • @lavykhurana
    @lavykhurana2 жыл бұрын

    Aventus and virgin island water.

  • @jennief2108
    @jennief21085 жыл бұрын

    oh ughttttttttt

  • @rippedup4546
    @rippedup45462 жыл бұрын

    Creed is entry level to niche/luxury brand fragrances.

  • @vanavana4487
    @vanavana44873 жыл бұрын

    This comment section is really closed minded

  • @doctorpanigrahi9975

    @doctorpanigrahi9975

    5 ай бұрын

    Peasants

  • @MultiSciGeek
    @MultiSciGeek3 жыл бұрын

    She's interrupting him too much instead of letting him finish! I'd much rather see a 10 minutes complete interview than 5 mins of nonsensical wagon jumping.

  • @amygalvin1799
    @amygalvin1799 Жыл бұрын

    Marketing and exclusivity=$$$

  • @midnitewaterchief
    @midnitewaterchief5 жыл бұрын

    Was it necessary for her to be so loud and aggressive? My goodness!

  • @cjasewell
    @cjasewell6 жыл бұрын

    Well, that was painful.

  • @ivansvalker7025
    @ivansvalker70252 жыл бұрын

    It bugs me how she interups him constantly

  • @ApriliaRacer14
    @ApriliaRacer144 жыл бұрын

    Show me a Creed bottle predating 1950...you won’t find one. Because it’s BS. That said, I do like their fragrances.

  • @VIDSTORAGE
    @VIDSTORAGE5 жыл бұрын

    How a Luxury Perfume Is Brought to Market? USD BP EURO and every other currency brings IT ....

  • @tedoneilclark4710
    @tedoneilclark47102 ай бұрын

    Anything with plastic on a very expensive fragrance is off-putting to people.

  • @bittubaghel6190
    @bittubaghel6190 Жыл бұрын

    जय श्री श्याम

  • @Lionoftruth7
    @Lionoftruth76 жыл бұрын

    More like a 500 dollar bottle for her lol

  • @maliyok_fun
    @maliyok_fun3 жыл бұрын

    What are some of the ingrédients? >> We are inspired by powerful women gone back in the history & blah blah.... Where is the brand authenticity? 🤣

  • @RobertLandrum13
    @RobertLandrum133 жыл бұрын

    Creed and Creed tweed are some of the worst smelling colognes I've ever smelled.

  • @mathieu2554
    @mathieu25543 жыл бұрын

    4:00 cringe cringe cringe cringe help please

  • @doctorpanigrahi9975

    @doctorpanigrahi9975

    5 ай бұрын

    That sound,,, Lol

  • @porousdumasia3256
    @porousdumasia3256 Жыл бұрын

    So much BS from the House of Creed and people buy into it.

  • @Tonyfix
    @Tonyfix2 жыл бұрын

    Clones are cheaper and as good if not better

  • @FirstLast-lm8tf
    @FirstLast-lm8tf5 ай бұрын

    "Mostly natural" this interview is full of lies

  • @mahendranawal4582
    @mahendranawal4582 Жыл бұрын

    Nice

  • @katrinajade689
    @katrinajade6895 жыл бұрын

    Nice

  • @michaelb102

    @michaelb102

    4 жыл бұрын

    Very nice