How a Boy Made a Fortune Sewing Backpacks in His Mom's Basement
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This video is sponsored by Wren.
It’s 1950. A 14-year-old boy is out for a hike with his friend when suddenly, he feels a jarring pain in his back.
The pain is coming from something he never would have expected: the shape of his backpack.
You see, his traditional backpack ignored one crucial thing: weight distribution.
So, with that problem in mind, the teenager goes to work and finds the solution inside his family’s basement. With sewing skills he had learned from his mother at just 10 years old, the Swedish boy uses wood to craft his first prototype.
With pride, he leaves his signature embroidered on his creation, a small arctic fox, known in Swedish as Fjällräven.
Little does he know, that symbol will later have a deeper meaning. One that people would be willing to pay a premium for.
This is the story of Fjällräven, and how a 14-year-old built a $12B empire from his mother's basement.
Sources: pastebin.com/axE9ijZs
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Пікірлер: 54
Offset your carbon footprint on Wren: wren.co/start/hook The first 100 people who sign up will have 10 extra trees planted in their name!
@korpakukac
Жыл бұрын
Trees planted, or trees not cut out for a few years? Cuz that's what the carbon offset scam is around the globe...
@NaraSherko
11 ай бұрын
Second
Very rare to have an ethical CEO. We need more like him. Happy NY Mr. Hook 🥳🥳🥳
Guessing the only reason I haven't heard of this amazing company is that I'm from Australia
@hoangtu3366
3 ай бұрын
They have a shop in Melbourne at Melbourne Central. I had to go there to drop off my leatherman wave for warranty issues. I had a look & try out their products. Seems well made & it reflects in the price. Quality travel products are always expensive so it's on par with most of the premium travel brands.
I’m forever traumatized by these backpacks because in fifth grade someone threw one at my head which had a bulky laptop in it and I got a nosebleed from it.
@Dogetheun
Жыл бұрын
Jesus Christ that must’ve hurt so much in sorry about that:(
@Seven71987
Жыл бұрын
My Windows laptop is very lightweight.
@casperdong
Жыл бұрын
@@Dogetheun I’m pretty sure they got mad at me because the laptop might have been damaged
@casperdong
Жыл бұрын
Windows ad
@casperdong
Жыл бұрын
@@Dogetheun Ty 🥲
Very interesting to know the history! I love how sturdy my Fjallraven bags are!🤩
As a swed im really proud of Åke Nordin. I had a fjällräven in school but now use it for trecks.
I’ve always seen these backpacks and never knew the origin
I wish I knew about this brand when I was in school anyways great video as always hook!!
NEVER HEARD OF THIS BRAND BEFORE IN MY LIFE 🤔
R.I.P nice and interesting history
Fascinating
The bag is named Kånken and not Känken
Love your videos
Keep up with great video
Nice Video 🌸😄
Wow.
You should make a video on HP please
I've got degenerated lumbar, this backpack's useful for someone who is always travelling.
@kuza3991
Жыл бұрын
Repent and follow Jesus my friend! Repenting doesn't mean confessing your sins to others, but to stop doing them altogether. Belief in Messiah alone is not enough to get you into heaven, you must become a new creation and be born again by responding to the Holy Spirit. - Matthew 7:21-23, Revelation 3:15-16 cf. Hebrews 10:26-29. Pay close attention to your thoughts and how you respond to your inner monologue because it has a greater impact than you think. Call on the name of Jesus and pray for Him to intervene in your life, and do all that you can to follow His ways.
Please find out about mixue franchise history, its been all around the world
Beside a fabric that a lint magnet, Their kanken strap is the least desirable 😂. I have those. Everything else is fine
🙏🏽
It's Kånken, not "Känken"... för fan!
@tiffany.victoria
7 ай бұрын
Absolut!!!
Woooo
My Country
@kuza3991
Жыл бұрын
Repent and follow Jesus my friend! Repenting doesn't mean confessing your sins to others, but to stop doing them altogether. Belief in Messiah alone is not enough to get you into heaven, you must become a new creation and be born again by responding to the Holy Spirit. - Matthew 7:21-23, Revelation 3:15-16 cf. Hebrews 10:26-29. Pay close attention to your thoughts and how you respond to your inner monologue because it has a greater impact than you think. Call on the name of Jesus and pray for Him to intervene in your life, and do all that you can to follow His ways.
@RoseQuartz692
Жыл бұрын
@@kuza3991 1 what? And 2 how am I able to follow someone that doesn't even exist
10% of your body weight is the maximum to carry
@philipm3173
Жыл бұрын
Not if you're a backpacker. You gotta carry 1/3 or nearly half if you're a woman.
@whiteonggoy7009
Жыл бұрын
@@philipm3173 34 kilo when I was young on a yomp in 82..sorry Sir I was not clear,I ment for school age children
@thecoasterguy7367
Жыл бұрын
The average back packing weight is 40-60 lbs, so I don’t think that’s 10% 😅
I live In America and I’ve never heard of this brsnd
@RoseQuartz692
Жыл бұрын
It it's Swedish so maybe that's a reason
_"It's 1950..."_ Say no more. Before the 21st century, you really had to be creative to be successful. Now you can duct tape a banana to a wall, and make thousands from it. God, we're truly living in The Iron Age.
@broski6137
Жыл бұрын
No you can't,tape a banana to a wall and tell me if you can make thousand from it
@checks6312
Жыл бұрын
If it was that simple, everyone would be rich. It’s impossible for the younger generation to get rich because of these bigger companies that will stomp any competition.
@dylives7667
Жыл бұрын
@@broski6137 That did actually happen.
@broski6137
Жыл бұрын
@@dylives7667 But not to you
never heard
@DG-rb7bo
Жыл бұрын
Probably not , but you’ve 100% seen these bags and never known the brand
@RoseQuartz692
Жыл бұрын
@@DG-rb7bo yea
Repent and follow Jesus my friend! Repenting doesn't mean confessing your sins to others, but to stop doing them altogether. Belief in Messiah alone is not enough to get you into heaven, you must become a new creation and be born again by responding to the Holy Spirit. - Matthew 7:21-23, Revelation 3:15-16 cf. Hebrews 10:26-29. Pay close attention to your thoughts and how you respond to your inner monologue because it has a greater impact than you think. Call on the name of Jesus and pray for Him to intervene in your life, and do all that you can to follow His ways.