The Business of HYPE is a new weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. BOH focuses on streetwear entrepreneurs and the business decisions, trials and tribulations that got them where they are today.
How many people does it take to run a successful company? Well, according to fragment design founder Hiroshi Fujiwara, the answer is just three. But a dizzying network of friends and connections to myriad industries help, too. Hiroshi Fujiwara’s design empire is, in many ways, built on friendly conversations, often held at fine restaurants the world over.
And what an empire it is: beyond fragment design, Fujiwara has collaborated with just about everyone from Sony to Louis Vuitton. In the inaugural episode of Business of HYPE, Hiroshi sat down with jeffstaple for his first-ever podcast interview to help explain how he made lightning strike twice.
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This episode’s reference links:
02:28 Undercover
02:29 Louis Vuitton
02:50 Fragment Watchband
04:15 Headporter
04:16 GoodEnough
07:19 Park-ing Ginza
07:20 Pool Aoyama
07:45 Jun Japan Corporation
12:13 Balmuda
12:37 Bonjour Records
12:48 WTaps
12:50 Vanquish
12:51 Burton
12:54 Retaw
13:29 Honeyee.com
13:33 Ring Of Colour
16:06 Kiyonaga / Soph
16:07 Hiroki Nakamura / Visvim
20:06 Sk8thing
20:52 Sacai
22:26 Starbucks
22:28 Levi’s
24:33 Nike HTM Court Force
24:36 Nike HTM Sock Dart
30:30 Hiroshi’s Hometown, Ise, Japan
32:56 A Cold Wall
33:53 StockX.com