Herzberg on Motivation | Hygiene Factors and Motivators

Herzberg's Two-Factor theory of motivation at work is introduced in this video.
#alevelbusiness #aqabusiness #edexcelbusiness
VIDEO CHAPTERS
0:00 Introduction
0:18 Three Classic Theories of Motivation
0:45 Professor Frederick Herzberg
1:50 Herzberg's Two Factors
2:47 Herzberg Two Factor Theory
4:40 How Herzberg Would Suggest Motivating People
5:23 Some Possible Herzberg Motivators
VIDEO SUMMARY
This video is about motivation theory, specifically about Herzberg's two-factor theory.
Herzberg was a psychologist who disagreed with Taylor's scientific management theory that money was the only motivator. Herzberg believed that there were two factors that affected employee motivation: motivators and hygiene factors.
Motivators are factors that actually motivate people to work hard. These include giving employees more responsibility, designing jobs that are challenging and rewarding, and recognizing achievement. Hygiene factors, on the other hand, are factors that, if absent, will demotivate employees. These include things like pay, working conditions, and company policies.
Herzberg argued that both motivators and hygiene factors are important for employee motivation. Managers need to make sure that hygiene factors are met so that employees are not demotivated, but they also need to focus on motivators to get the best performance out of their employees.
Two specific motivators that Herzberg supported are job enrichment and empowerment. Job enrichment is giving employees a job with more depth and variety. Empowerment is giving employees more control over their work. Herzberg believed that both of these factors can lead to increased employee motivation.

Пікірлер: 119

  • @tutor2u-official
    @tutor2u-official4 жыл бұрын

    Find out more about this import business theory by going to the tutor2u website www.tutor2u.net/business/reference/motivation-herzberg-two-factor-theory

  • @tutor2u-official
    @tutor2u-official6 жыл бұрын

    If you find this video helpful, don't forget to like it! and SUBSCRIBE TO the tutor2u Channel to be alerted as soon as we've uploaded new topic videos like this one.

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    @mariatajbaloch29443 жыл бұрын

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    3 жыл бұрын

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    3 жыл бұрын

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    2 жыл бұрын

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    @georgebailey7716 жыл бұрын

    Really useful summary of Herzberg motivation - keep it up!

  • @buhle6407
    @buhle64075 жыл бұрын

    This was enjoyabe to watch. I finally understand exactly what Frederick Herzberg two-Factory theory is about. Certifications like CIA-Certified Internal Auditor should consider presenting their materials like this. Thank you so much!!

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    2 жыл бұрын

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    @tutor2u-official

    Жыл бұрын

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    @tutor2u-official

    2 жыл бұрын

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    @tutor2u-official

    2 жыл бұрын

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    3 жыл бұрын

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    @Doks19896 жыл бұрын

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    @tutor2u-official

    6 жыл бұрын

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    @ianpatrick233 жыл бұрын

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    @tutor2u-official

    3 жыл бұрын

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    @user-yo8hy9px6j8 ай бұрын

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    @lesliesuze76 Жыл бұрын

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    @tutor2u-official

    Жыл бұрын

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    @tutor2u-official

    3 жыл бұрын

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    @tutor2u-official

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    @camcneiljr3 жыл бұрын

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    @tutor2u-official

    3 жыл бұрын

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    @tiershall42712 жыл бұрын

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    @tutor2u-official

    2 жыл бұрын

    Glad it was helpful!

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    @honeychhiber6116 жыл бұрын

    Thanks

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    @hashangayapriya84653 жыл бұрын

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    @tutor2u-official

    3 жыл бұрын

    Glad it was helpful!

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    @anmolsandhu19963 жыл бұрын

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    @tutor2u-official

    3 жыл бұрын

    Most welcome 😊

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    @idrisahamisi53697 жыл бұрын

    muucccchh thankcccc

  • @king0vdarkness
    @king0vdarkness6 жыл бұрын

    What year was this theory established?

  • @Watkin.0
    @Watkin.02 жыл бұрын

    Saving my ass, business paper 1 is in a week today and all ive been doing it past papers and watching you!

  • @tutor2u-official

    @tutor2u-official

    2 жыл бұрын

    We are sending all of our best wishes for paper 1 - please spread the word!

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    @habibmusabbir4846 жыл бұрын

    thanks

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    @lordsmoldemort3 жыл бұрын

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    @monstarioyt44545 жыл бұрын

    you have command over the language tell me how u got it I am not vvery good at speaking english

  • @alessandromicheli7983
    @alessandromicheli7983 Жыл бұрын

    c'e un film che parla della teoria dei due fattori?

  • @_msnnanbakbshhsn
    @_msnnanbakbshhsn5 жыл бұрын

    Is this only about the job ?

  • @SuperExcuse
    @SuperExcuse4 жыл бұрын

    We study this at university level but there is no where the theories are used in the world 😊

  • @roshanroy965
    @roshanroy9653 жыл бұрын

    Kedia op🔥🔥

  • @miguelmiranda6755
    @miguelmiranda67556 жыл бұрын

    can i use these videos to study for the 2018 business studies AS level exam?

  • @tutor2u-official

    @tutor2u-official

    6 жыл бұрын

    Absolutely - Herzberg features on all the A Level Business specifications and could be examined in 2018 and beyond!

  • @miguelmiranda6755

    @miguelmiranda6755

    6 жыл бұрын

    ok thanks!! so all these videos are things that are included in 2018 as level? because im very behind and this will have to save me and my C grade

  • @TheMinderEngineer
    @TheMinderEngineer6 жыл бұрын

    Loved the video! Would love to connect.

  • @Notorious-AP
    @Notorious-AP2 жыл бұрын

    Yes lad paper 2 tomorrow

  • @VannaMyNiqqa
    @VannaMyNiqqa7 жыл бұрын

    What are the major criticisms of the hertzberg's two factor theory

  • @roshanman

    @roshanman

    7 жыл бұрын

    very good

  • @jawadshamir

    @jawadshamir

    7 жыл бұрын

    It is tested with one particular culture, did not consider at global context. I think, that can be one, as a start.

  • @ashishmanhas6324

    @ashishmanhas6324

    6 жыл бұрын

    Vanna_ Empress I hv d same question.

  • @ChocoPrincezzy

    @ChocoPrincezzy

    6 жыл бұрын

    1. Difficulty in separating hygiene factors and motivators neatly. 2. Theory reflects on universal and standardisation, which is often untrue due to cultural and individual differences. Some people might value extrinsic reward (hygiene factors such as pay) as motivators, especially in countries with lower standard of living.

  • @moses5307
    @moses53075 жыл бұрын

    Criticism of the theory ??

  • @litatjie
    @litatjie3 жыл бұрын

    I've watched 5 videos on this theory. It's sooooo boring after 5 videos I still can't figure it out. I'll just stick to Maslow, simple and interesting. Done.

  • @mienzillaz
    @mienzillaz3 жыл бұрын

    Herzberg's theory is wrong on many levels. First of all, look at the methodology he used to make these conclusions.. he asked whooping 200 people, secondly ask any sales guy if more money do not drive their performance/motivation.. all of this make it as valid as flat earth theory.. thank you and good luck following this teaching on your daily basis..

  • @oladeleabass3370

    @oladeleabass3370

    2 жыл бұрын

    You know why it is called a theory??? Because it is amenable, come up with critiques, defend it and you have a counter theory too. No theory is perfect nor totally useless

  • @mienzillaz

    @mienzillaz

    2 жыл бұрын

    @@oladeleabass3370 what's your point? can't tell whether you agree or not..

  • @yun1666

    @yun1666

    5 ай бұрын

    absence of evidence is not evidence of absence

  • @mienzillaz

    @mienzillaz

    5 ай бұрын

    @@yun1666 oh, so now it's a matter of faith.. I'm glad science isn't involved.

  • @hassanladha9337
    @hassanladha93373 жыл бұрын

    You can see their theories on their faces lol

  • @MdHarun-yl3ko
    @MdHarun-yl3ko7 жыл бұрын

    You're really good! Thank you.

  • @arjunnair4715
    @arjunnair47153 жыл бұрын

    Kedia op🔥