This is the Fjällräven Kånken backpack. The simple bag was created in 1970 for Swedish school kids, but has since become a popular accessory from A-list celebrities to teenagers. Fjällräven translates to arctic fox, which is the basis of the iconic patch found on each Kånken backpack. Kånken means “to carry.” Here’s how Fjällräven’s Kånken simple backpack became a fashion icon. This is Suddenly Obsessed.
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Here’s How Swedish Brand Fjällräven's Backpack Became A Global Icon | Suddenly Obsessed