Mistake 1: Thinking that getting 1% of a market (car market, hamburger market, phone app market) is easy. It is not easy, so don't think like that. Mistake 2: Scaling too fast. You anticipate huge growth and customers that will love your product and you invest so much and then it turns out no one wants to buy your product, and you run out of money. Mistake 3: Being obsessed with partnering. Partnering is essentially two companies coming together in an attempt to band-aid their weaknesses. Focus on SALES. Sales fix everything. Mistake 4: Being too focused on your 'sales pitch' and perfect 'powerpoint presentation' that your prototype lacks. Focus MAINLY on improving your prototype. PROTOTYPE. Mistake 5: This kind of a rule. 10-20-30 rule. 10 slides, 20 minutes, 30 pt font on a presentation. Mistake 6: Doing things serially. In the real world, you will need to stay on top of multiple things at once. Not just hiring. Not just raising money. You will need to move everything down the road at once. Mistake 7: Thinking that owning 51% of your company means you have control. NOT TRUE. The moment you take outside money (investor money), you lose control of the company and you have an obligation to the investor. Mistake 8: Thinking that because you have a patent that makes you defensable. Don't even think about telling an investor that the reason you're defensable is because you have patents. You'll never have the time of money to sue Microsoft. Mistake 9: Hiring too many of the same person. Hire a variety of types of people. In other words, have strong branches for every aspect of your company. Generally, you will need people who specialize in MAKING the product, SELLING the product, and COLLECTING the money. Mistake 10: Trying to befriend you VC (venture capitalists or investors). They are just here to make money. Meet your deadlines/projections of 80% confidence minimum. Don't think that they're out there to help you and babysit your company. Mistake 11: Thinking that VC's are the key to your success just because you know that they have invested in a successful company before. *You should definitely watch the Q & A that begins at 41:05 *

@suma9684

7 жыл бұрын

Julio Ochoa Thank you!

@HelloAll1990

7 жыл бұрын

you're welcome!

@haythambouifraden7345

7 жыл бұрын

Thank you very much!

@chchchririss

6 жыл бұрын

Julio Ochoa thank you mate.

@neilintherapy4865

5 жыл бұрын

Thanks.

8:48 Multiplying big numbers by 1% 10:57 Scaling too soon 15:30 Partnering 16:29 Pitching instead of prototyping 19:54 Using too many slides and too small font 22:12 Do things serially 23:37 Believing 51% = control 24:52 Believing Patens = Defensibility 28:09 Hire in your own image 29:24 Befriending your VCs Bonus: 35:55 Thinking VCs can add value

@taumohlodi5875

2 жыл бұрын

Thanks for the break down

@BusinessBasics

2 жыл бұрын

Thanks!

@MrGuitarguru95

Жыл бұрын

Thank you!🎉

@mohammedrashid2906

Жыл бұрын

Nice

@jupitercyclops6521

Жыл бұрын

Interesting. I would think #1 would be selling out your customers to over reaching government & governments ultra wealthy marionettes. He must not realize the damage he is doing to our nation

It amazes me greatly how I go from living an average lifestyle to making over 63k per month I've learned a lot over the past few years that there are plenty of opportunities in the financial markets; all it takes is just to focus on the right thing. Credits to Zach Micah Demers

@carolsitsons443

Жыл бұрын

I looked up his name on Google and was impressed by his resume; I consider myself lucky to have found this comment section.

@Jorgmiller

Жыл бұрын

That's a lot of money you're making. How do you do this on a regular basis? You have to be a trading genius.

@teddy.bisson.411

Жыл бұрын

How can I reach him?

@stefanodsica2522

Жыл бұрын

Search his full name

@stefanodsica2522

Жыл бұрын

Zach Micah Demers

Guy’s sense of humor is the biggest indicator of his honesty

Watching this in 2022. Dang this guy was ahead of his time. All his points hit on target. Talking about trends such as cheap tech infrastructure and free marketing in 2013.

I wish stand up comedy would be as informative as this talk. Very entertaining

@arifulislamleeton

8 ай бұрын

Thank you so much

Fantastic over-delivery by Guy. Here is the 30 Point Font version. 1. Mistake: Multiplying big numbers by 1 percent (Truth: Don’t use this type of logic. It does not work.) 2. Mistake: Scaling too soon (Truth: Companies don’t die if they don’t scale fast enough.) 3. Mistake: Partnering (Truth: Sales fixes everything.) 4. Mistake: Pitching instead of prototyping (Truth: A functional prototype reduces the risk that you can deliver.) 5. Mistake: Using too many slides and too small a font (Truth: 10/20/30 rule-10 Slides, 20 Minutes, 30 Point Font.) 6. Mistake: Doing things serially (Truth: Doing everything at the same time is how the real world works.) 7. Mistake: Believing 51% = control (Truth: The moment you take outside money, you have lost control. You have a moral, ethical and financial obligation once you take outside money.) 8. Mistake: Believing patents = defensibility (Truth: Only use the P word once. “We have filed patents.” “If you are acquired someday, the acquiring company will love that you have patents.”) 9. Mistake: Hiring in your own image (Truth: Seek balance to complement your skills. You need someone to make it, sell it, collect it.) 10. Mistake: Befriending your VCs (Truth: VCs are in the business of making money, not making friends. Just make your forecasts. They will ask you step aside if you don’t. “Just meet your projections.” “Under promise and over deliver.”) Bonus. Mistake: Thinking VCs can add value (Truth: Fundamentally you want their money and 2 to 3 hours of their bandwidth each month.)

@fanadclicofficial7363

Жыл бұрын

Here here!! Well said! Guy Cowa suckee!!

"Sales fixes everything" - in business, truer words were never spoken

@warrenjoseph76

3 жыл бұрын

Except bad accounting of course

Some of the most honest, "I don't know", I've ever heard out of a super successful person's mouth.

I would make this mandatory watch for all students in college regardless of whether they plan to start a company or not. Best lecture I ever heard and so timely just as I was planning to start a company bigger than apple, bigger than microsoft and bigger than Tesla and bigger than all three combined.

The thing about the parallel stuff: True problems appear in parallel and need to be solved in parallel. But learning can only be done serially. It's physically impossible to learn financing and hiring at the same time. So be prepared to do a lot of crappy stuff, but do one thing well. Put all your heart in one area. And after doing that for 3-5 years you have learned something in most areas and can do much less crap, maybe little enough to finally win.

Amazing speaker, never get bored of hearing his talks

Guy is just an amazing speaker. He is able to connect the dots in his speech and convey one message. It would be hard to forget the lessons he shared in this talk. Key things that stood out for me are 1: Patents are not really useful 2: Shut up and show a prototype 3: Still shut up and improve your prototype then show it again 4: Being frugal is an asset. 5. 10 slides, 20 mins, 30+ font size

I am a network marketing professional & I chose a company with products I use & love! i can help so many people.

This is exactly why Guy is my favorite speaker.

This was so friggin' helpful that I have to watch it 2 or 3 more times as I apply each note!

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett

@adismell

6 жыл бұрын

Yeah, I run a business and I think about that every day.

Pure common sense, transparency and good communication. Thank you!

54:00, It's better to be lucky than smart. Wisdom right there, people don't give enough creedence to luck and the complexity of the world.

@johnnybizaro1

9 жыл бұрын

It's better to be born with wealth, people don't give enough credence to that fact and how the rich think that being born with 1000 times what everyone else has gives them no advantage.

@sephervin

9 жыл бұрын

Luck = opportunity + preparation though.

@TheSteinbitt

9 жыл бұрын

sephervin Opportunity = luck - preparation

@sephervin

9 жыл бұрын

That´s mathematically the same thing...

@arthurkorir7846

8 жыл бұрын

Opportunity= luck + preparation

I love the way he's coining the phrase/words - "Band Width" - That. is brilliant.

"the key is not the pitch, it's the prototype." Guy would pick the prototype over the pitch all day long. "you can fix the pitch but you can't fix the prototype." that makes sense

Enjoyed this much more that I thought I would. What an unforgettable character

Such a brilliant, funny and humble person Guy Kawasaki is

I like his craziness!! and I like his last point! "Integrity" , doesn't matter if they copy, truth will come out eventually.

Great moment with Guy Kawazaki. Funny but at the same time full advices ! THX !

This guy is a true legend!!!

i love dis guy! he is absolute joy and talks with humour keeping his humbleness even though he was one of the reasons the macintosh was a success! respect!

I love his energy, even the sniffing and the snorting didn’t stop me watching the whole thing. It was funny and I learned something.

Take a drink every time he says "Rockstar"!

@rocus80m

7 жыл бұрын

how many did you count? ;)))

@davidn7026

6 жыл бұрын

That's healthy

One of the best startup video I've ever seen.

I like this guy. Very practical outlook on startups.

Guy is simply amazing in his inspirations.

I loved this video Guy is not only an excellent and knowledgeable speaker but he is down earth no bullshit

How refreshing and to the point. Thanks for sharing.

What a talk!! Fantastic Guy Kawasaki!

My personal entrepreneurial mistakes 1 to 10: Procrastination and bs excuses.

@amazingdany

8 жыл бұрын

***** sadly, true. The worst in this world.

@ArneWidding

7 жыл бұрын

Disciplin can be learned in many ways. Find your destiny and you can nothing but work to get there!

Thank you so much Guy!

This dude is a legend and he’s funny so it’s easier to listen to him talk!

One of the best speech that I've seen

His book on "Enchantment: The Art of Changing Hearts, Minds, and Actions" is awesome.

I’m currently retired, and considering the current rollercoaster nature of the stock market, I decided to stay on the sideline for awhile, now I’m worried with the numerous bank failures as of late, am I better off reinvesting my savings in the stock market or do I wait?

@DanLeahfort

11 ай бұрын

Given the prevailing market conditions and the potential risks associated with the current economy, I would recommend refraining from investing in stocks for now. Instead, it would be prudent to consider retaining a portion of your assets in gold. Alternatively, seeking advice from a financial advisor could provide valuable guidance in this matter.

@RachelBrinkmeier

11 ай бұрын

@@DanLeahfort true, A lot of folks downplay the role of advisors until being burnt by their own emotions. I remember couple summers back, after my lengthy divorce, I needed a good boost to help my business stay afloat, hence I researched for license advisors and came across someone of due diligence, helped a lot to grow my reserve notwithstanding inflation, from $275k to approx. $850k so far.

@ThormanBoucher

11 ай бұрын

@@RachelBrinkmeier I'm intrigued by your experience. Could you possibly recommend a trustworthy advisor you've consulted with?

@RachelBrinkmeier

11 ай бұрын

@@ThormanBoucher It's best you do your due diligence, I have my portfolio overseen by ‘LISA ELLEN SHAW’ and her qualifications speak for itself. Most likely, the internet is where to find basic info, she has a noticeable page for consulting.

@GarrettDills

11 ай бұрын

@@RachelBrinkmeier I just copied and pasted her full name on my browser, super impressed with what I've seen so far. thanks for sharing!

This is really great. Every word he says is gold.

Greatly enjoyed this talk. Grew up listening to Zig Ziglar and other motivational speakers. I appreciate your directness and candor. You have one new follower.

This Guy is an excellent speaker! Thanks Guy!

just brilliant - a rock of sense and I have made all of these!!!

Got to love Guy!

In the middle right now - and Wow! Incredible - best Seminar in a long time - Thanks for this.

great video. Guy Kawasaki's message to entrepreneurs on top 10 mistakes is awesome. He touched upon everything from wrongly projecting a market share to the defensibility of patents.

Guy, so much great information ... thanks for sharing your knowledge about entrepreneurs :) You rock!!!

Great lecture. Very useful information. Thank you, Guy, and thank you Berkeley.

I really enjoyed his presentation. He was not only knowledgable, but captivating through his humor. He sounds like he's from Hawaii. He has this very down to earth quality which is nice to see.

Good to see a successful entrepreneur, VC, and ex-Executive of Apple, give this advise.

Great stuff, thank you for posting.

Great presentation, great insight! I get the impression that having a prototype is pretty important.

I love this Guy!!! Lot of insights.

Guy Kawasaki is so great. I have not heard him speak before. This is valuable information. Thank you Guy!

A great man he is. Wow!

I love his quotes about partnering and stupid money. Good stuff and very practical advice.

I love this Guy.

Really enjoy this video, very informative and highly entertaining...great job Guy!

One of my favorite speakers!

Absolutely fantastic

Very informative along with a very good presentation. Thank you for posting this video.

If a VC tells you your patents are worthless in defending your market position then tell them you want to hold on to your patents personally and you will give a non-exclusive license for $1 per year to the company you want them to invest in. That’s very fair and will make them put up or shut up about the value of your patents as well as wether they are useful in defending market share, marketing purposes, etc. It’s easy and common to claim something you want to get for free is worthless.

this is really helpful. thank you very much.

even today such a great video thank you

I love it! Currently on my management courses.

Lots of golden nuggets there.

Thanks! This is just awesome!

Thank for sharing your experience Guy Kawasaki

Every single word he said is true ! I should have watched this long back

so much great insight here. thanks.

Fantastic, I really appreciate the no BS expertise from Guy :-)

This is 200 th time, this video popped up in my KZread recommendations (algorithm)... Finally clicked. Wow.... So so good. Everything makes sense, but very well articulated

Lucky to have Guy Kawasaki at your group!

Excellent speaker and great advice.. Thank-you for posting this video online..

So many valuable extraordinary advice ...

Great Talk! Thank you Guy. And thank you Uc Berkeley for uploading this :)

awesome, just awesome!

This is awesome! love it

Guy Kawasaki LOL hilarious & incredibly insightful presentation

Great advice for aspiring entrepreneurs.

Thanks for sharing critical information.

this guy is the best standup comedian.

Gery nice lecture infact it was not a lecture it is how one should connect to audience. Beautiful presentation and good jest. Loved it.

I like when he mentioned the prototype oh my God you know this is the only way to go I've been doing this for quite some time and sometimes I get great feedback from people that would love to have said product. Thank you very much I enjoy your video and your lecture and believe it or not it's kind of sad that I can't subscribe to your channel because believe it or not I have too many subscriptions but I will follow you whenever you come up thanks and much blessings 🙏

Great lecture. I had a question about one of the mistakes. "Hiring In Your Own Image". Should the ideal hiring situation or process be linked to: matching the position with a prospective employees experience and skillset?

a good informative video with nice questions and answer.thank you

This was a good one, I learnt a lot. Thanks for posting it.

If you are a first time Entrepreneur this is a must see.

I didn't know anything about this guy. He is so cool!

Loved the video! Business is hard and failure along the way is inevitable. Glad to see someone who is real about the industry.

This is so insightful

have alwys been a fan of his delivery style.... good one Guy :)

I really admire what you do and what you teach through your videos. I think I will be succesful by following your advice.

A MUST WATCH for ENTERPRENEUR

The lecture is fantastic, but the questions are terrible. start at 3:16, finish at 40.09

Excellent tips and such a funny approach. Thanks Guy!

Thank you!

This Guy knows how to enjoy life...I'm getting his book