In this episode of Dollars to Donuts I welcome Gregg Bernstein back for a follow-up episode. He’s now Director of User Research at Hearst Magazines.
The thing that I always come back to is that there is no one way to do research. And I also think there’s no one way to do research leadership. So often when I post a video or write something, it’s a knee-jerk reaction to something somebody else might have said that I feel like is going to discourage folks or paint this industry in a negative light. I don’t want to sound like a Pollyanna, but I love this field. I think it’s invaluable. I think more companies should have a research function. And so anything that I write is usually meant to show that there’s opportunity, there is value in this work. - Gregg Bernstein
🗒️ Show notes, transcriptions, other episodes: portigal.com/podcast
🏄🏾‍♀️ More about Steve Portigal, Portigal Consulting, and user research: portigal.com
📚 Interviewing Users & Doorbells, Danger, and Dead Batteries: portigal.com/books