01:42 🕰 Traditional SEO has evolved significantly over the years. It used to focus mainly on keyword stuffing and basic optimization techniques. 04:28 🔄 Traditional SEO factors still hold some relevance, but the landscape is shifting towards creating helpful content for end users. 06:15 📝 It's crucial to prioritize user experience and create content that caters to what users actually want, rather than just optimizing for search engines. 07:26 📉 Google's recent updates prioritize content created for users over content created solely for search engine ranking. 09:02 🛍 Offering a good user and page experience includes providing information that users find valuable and relevant to their needs. 10:12 📚 Demonstrating expertise and authority is important, especially in fields like law or finance, where accuracy and reliability are crucial. 10:53 🌐 Building brand authority and trust is increasingly important for SEO success, both locally and internationally. 12:57 🔗 Link building is still a valuable component of SEO, despite claims that it's losing significance according to Google. 15:42 🎯 Google now uses machine learning and AI to better understand user behavior, making it more challenging to rank using traditional SEO techniques. 20:56 🛠 Relying solely on AI-driven content creation tools may not be effective for achieving SEO success, as human judgment and expertise are still essential in crafting valuable content. 23:40 📝 Google is emphasizing the importance of providing helpful content to end users. If search results don't meet user needs, it can negatively impact rankings. 24:33 🚫 Google doesn't always perfectly follow its own guidelines. Even if some results seem subpar, focusing on user satisfaction can lead to long-term success in SEO. 25:44 🧠 Google is utilizing AI and machine learning to better understand content quality, user intent, and context. This means understanding what users want is crucial for effective SEO. 26:26 👁 Google gathers extensive data and trust signals from various sources, including social media and reviews, to better understand and evaluate brands. 27:06 📊 Google can differentiate between content created for users' benefit versus content created solely to rank. Prioritize content that serves the end user's needs. 28:05 📚 Content quality is crucial. Ensure information is accurate, substantiated, and relevant to the user's needs. Avoid misleading claims or unsubstantiated statements. 28:48 🎯 Focus on creating content that aligns with user expectations and needs. Consider the user's search intent and deliver content in a format they prefer. 29:19 💡 To benefit from Google's helpful content updates, ensure your content is competitive, covers relevant services/products, prioritizes essential information, and is presented in a way that offers a good user experience. 32:42 🛠 Exercise caution with keyword and AI tools. Instead, focus on understanding and meeting the needs of the end user. 33:08 🏆 Demonstrate expertise in yourcontent, especially in specialized niches. Ensure your content offers a good page experience for users.

@SearchNorwich

7 ай бұрын

Thanks so much for the time stamps, much appreciated!

My site was hit some 60% by the HCU and my engagement times were all pretty good, some articles with 3-minute + engagement time were tanked. All original content, EEAT filled, original photos.

Good one. Can you upload the rest of the talks. Thank you very much

@SearchNorwich

7 ай бұрын

Both of the talks from the events have been uploaded, stay tuned for more talks in December and even more in 2024.

I've found none of this to be true about Google at the moment. Maybe it will change, but it hasn't happened yet. You can still write an article about washing your dog in a washing machine and it will reach the first page as long as it's semantically correct.

@SearchNorwich

8 ай бұрын

Yeah, we think Daniel's predictions are for the next year/few years so he's giving some advice to future-proof your content.

@user-kc7nl6uc9c

8 ай бұрын

Are you in the US? Wonder if that is the difference?

@astralislux305

8 ай бұрын

I"m in the US@@user-kc7nl6uc9c

@totalbhaukaal9515

7 ай бұрын

Nah it won't. Landscape has changed. I have hands on experience with this

@Wise.Webmaster

5 ай бұрын

Ranking till 1st page may be semantics and other things work. But when it comes to fighting head to head with competitive terms then Daniels advice makes sense. Deep work has long lasting rewards.

Thank you Daniel! for sharing such great comparision.

EMD strategy still works, Traditional SEO is going to die (not yet dead completely), Google does not share everything they made change with their algo and Many other truths he shared, I always love Daniel's SEO concepts

Love this Daniel, great session! Takeaways to talk to my team about.

@SearchNorwich

8 ай бұрын

Thanks for watching, Andy!

A lot of this applies to businesses, how would this apply to news websites? film websites? review / opinion piece websites? As that's not necessary content targeted at end users to 'help' them it's targeted at end users to 'inform' them or 'update' them..

Good stuff Daniel…. Excellent presentation. Thank you.

@SearchNorwich

8 ай бұрын

Glad you liked it!

Great talk, thx Daniel! Greets from Hamburg 👋

@SearchNorwich

8 ай бұрын

Glad you enjoyed it, thanks for watching!

Great presentation, Thanks!

@SearchNorwich

6 ай бұрын

Glad you enjoyed it!

Great insightful information.

@SearchNorwich

7 ай бұрын

Glad you enjoyed it, thanks for watching!

Currently using an AI website builder and it’s still using H1, H2, H3. If you’ve got rubbish content, you’ll be pushed to bottom but AI has been trained by everything SEO. The majority of websites are based on the standard. UX is key for keeping engagement.

@SearchNorwich

8 ай бұрын

We're finding that UX and SEO are more and more connected as time goes on.

21:11 Surfer SEO is that tool.

@SearchNorwich

8 ай бұрын

🤐

What about Amazon review sites?

What's up with the bottle?

@Kellycreator

8 ай бұрын

I was wondering the same!!

@SearchNorwich

8 ай бұрын

There were free refreshments at the event so Daniel wanted to keep himself hydrated during the talk.

@jaaprozemeijer712

4 ай бұрын

It was shaken and when would have taken his thumb off it would splash.

I am curious how you started Search engine optimization before there were search engines?

@deathnote4717

8 ай бұрын

😂😂 Newsletter, Flyer... old school 😅

@MartinZanichelli

8 ай бұрын

Before Google he said, not before search engines.

@ryangreen45

8 ай бұрын

Google was not the first search engine

@CindyCindySanders

8 ай бұрын

It was for me! And most Americans.. nice try though. Truth wins.@@ryangreen45

@CindyCindySanders

8 ай бұрын

whoIS is the oldest search engine and there were no websites at that time... Google was and is the only search engine most companies SEO for... Truth wins every time!@@MartinZanichelli

I’m just wondering from what data he speaks? Everything I’m hearing about is that it is not true

@nightmare-dates

5 ай бұрын

We don’t know the answer to that, but I was told many years ago that google is using data from the browser, using the browser settings, which is one of the reasons they created their own nrowser What data well who knows…

7:43 - Really?, my new AI site went up 100%, and the 12-year-old stable site without AI went down 60% and still dropping.

@markwilliams-cook1079

7 ай бұрын

Just because it's not AI doesn't mean its good ;-)

@vesogry

7 ай бұрын

@@markwilliams-cook1079 Such a stupid answer. You missed this part "12-year-old stable site". It was good for 12 years, but not now. So they hired thousands of engineers for 25 years, and they figured out, nah, we were completely wrong before now, we are right. My 5-year-old short article with screenshots and explanations earned 141K views. Superuser 8-year two-sentence post earned 2K and now it's in front of mine, and this post is chit. Google thought that for years, but now it changed its mind. Instead of insulting people, maybe just agree that google can make retarded decisions.