We show you how to set up your GA4 property from scratch with some best practices in mind. We show you how to create a GA4 property and your web data stream. Then, we show you how to install GA4 on your website using either manual code or Google Tag Manager.
We explain what data settings you should choose and how to switch on Google Signals. Finally, you will learn how to link your Universal Analytics (UA) property with your new GA4 property.
In the video we mention the Google Tag Assistant Legacy Google Chrome extension: chrome.google.com/webstore/de...
Stage one of the GA4 checklist walkthrough will get you set up and collecting data with Google Analytics 4.
00:00 - Introduction to GA4
05:45 - The GA4 Checklist
08:14 - How to set up a GA4 property
11:36 - Set up GA4 data stream (web)
12:49 - Find your Measurement ID
13:49 - Install GA4 with Google Tag Manager (GTM)
15:43 - Install GA4 manually with code
21:50 - Configure data settings in GA4
22:08 - Turn on Google Signals
24:30 - Change data retention from 2 months to 14 months
25:32 - Adjust Session timeout length (if applicable)
31:00 - Connect Universal Analytics (UA) with GA4
34:00 - End of stage one of GA4 checklist - final thoughts