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Duncan Ross got George Groves into GQ magazine, back when boxers weren't in GQ magazine. They travelled everywhere together during the glory years, while Duncan did deals with Nike, Beats by Dre, EA Sports and probably the best hair transplant company in the world.
This episode is a fascinating insight into what it’s like to work with a professional boxer, and how you manage the opportunities that come with it.
Get tickets for Froch-Groves III, live on stage: www.tegeurope.com/events/froc...
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