Gamification has become popular tactic across many domains: marketing, operations, education. In these fields, tools like scores and leader boards are used to motivate behaviors. The challenge with this is that these tools, which are the heart of gamification, are only a portion of what sparks our motivation in games. Score is only one of three motivators, the other two being social and story. My talk will emphasize that all three factors are important in the motivation of behavior. I introduce the three factors, how they motivate us and how they can be used in steering behavior.
Joe Houde is an expert on human learning. He helps organizations create environments where their people can learn more effectively through experience. Over the past 20 years, eh has developed and taught action learning, computer simulations, game-based learning and Analogically Situated Experiences for companies in 12 different countries. His clients include companies in the telecommunications, pharmaceuticals, professional services, consulting, logistics and medical fields.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx