Gamification is key to nudging collective behaviour | Kerstin Oberprieler | TEDxCanberra

Games hack your brain. They activate your limbic system and release feel-good hormones. This is what makes games so popular, so engaging and so powerful. In this talk, gamification and design expert Kerstin Oberprieler explores how we can add play to parts of our lives and what the psychological, physiological and social impacts might be. Kerstin is passionate about using gamification to help individuals and organisations achieve their goals. As a leading gamification and design thinking academic and practitioner, Kerstin is pushing the boundaries of what is possible with gamification, building gamified solutions that are intuitive, highly effective, and fun. Kerstin is currently completing her PhD. Leading gamification and design thinking specialist Kerstin Oberprieler is pushing the boundaries of what is possible with gamification. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Пікірлер: 43

  • @DanielWinterstein
    @DanielWinterstein10 ай бұрын

    I was nodding along at first ...MessMonster is cute and clever ...Adding fun and rewards, great ...Monitoring by the Chinese government of social media and shopping to decide who gets to progress in society. WTF? That's not fun, that's controlling and horrible. This talk has good intentions, and shows how nice ideas can unfortunately become bad if people aren't careful. Design with care.

  • @patrickgardner396
    @patrickgardner3962 жыл бұрын

    Fascinating how this talk can have been delivered apparently as few as four years ago, with zero reflection on the level of centralized control (and therefore tyranny) potentially enabled by her 3rd and 4th orders. The quanitity of private data tracked, measured, compared, graded and rewarded/punished. Imagine what identity theft and/or tampering would amount to in such a society. And her thesis is completely lacking in any consideration of this perspective. Dystopian. Truly scary.

  • @ElboxD

    @ElboxD

    Жыл бұрын

    Jesus, chill dude... Don't forget your tin foil hat.

  • @gogettalorri

    @gogettalorri

    3 ай бұрын

    Totally agree it's all fun and games until your subject to the GAME😅😂

  • @mizantemkih9418
    @mizantemkih94184 жыл бұрын

    I truly don't understand how she can mention the chinese social credit system without even a mite of criticism. What if a state provides a "game" that not only enables you to win but also to lose? What if you're not taking part voluntarily but under compulsion?

  • @LuisLauranzon

    @LuisLauranzon

    4 жыл бұрын

    Mizan Temkih Like taxes and credit scores?

  • @cap5364

    @cap5364

    Жыл бұрын

    As soon as she mentioned the application of social credit scoring, it was game over for me

  • @joyhearrington8503

    @joyhearrington8503

    Жыл бұрын

    @@LuisLauranzon You can choose to avoid credit scores and pay with cash. Also, less you make on the table, less you pay in taxes. Not necessarily ethical, but it is what can occur when citizens are forced to participate in these systems.

  • @supposedlyiamaphilosopher587
    @supposedlyiamaphilosopher5875 жыл бұрын

    For me, this is actually the scariest talk about gamification I've seen/heard.

  • @LuisLauranzon

    @LuisLauranzon

    4 жыл бұрын

    Supposedly I am a philosopher Explain why.

  • @gogettalorri
    @gogettalorri3 ай бұрын

    Thanks

  • @gloriaaustin7153
    @gloriaaustin71535 жыл бұрын

    Totally inspiring talk, loved it 😀👍🏽

  • @AGFlashrock
    @AGFlashrock4 жыл бұрын

    Gotta love the length of this video. 13.37 PogChamp

  • @VeronicaMartinez-kw1qb
    @VeronicaMartinez-kw1qb2 жыл бұрын

    Should be part of Intro to Teaching 101

  • @rosimeridasilva6867
    @rosimeridasilva68673 жыл бұрын

    Great!!

  • @aprendejugandoynoseteolvid4749
    @aprendejugandoynoseteolvid47492 жыл бұрын

    Learning Social Capital by playing. Great!!! I am working that for 10 years. You have very clear ideas about this. We put in games that stage all this. Thanks a lot

  • @VeronicaMartinez-kw1qb
    @VeronicaMartinez-kw1qb2 жыл бұрын

    Love this

  • @barrieroche1106
    @barrieroche11064 жыл бұрын

    Imagine forth order gamification based on gratitude :-)

  • @SahakSahakian
    @SahakSahakian4 жыл бұрын

    great surveillance game, Orwellian game

  • @TheLastLogicalOne
    @TheLastLogicalOne5 жыл бұрын

    Interesting concept, what will be incentives? and what will stop cheating?

  • @knightmer3645

    @knightmer3645

    4 жыл бұрын

    It appears that you might not have made it to the end of the talk (understandably so as I mentioned in my comment) as she says that the incentives will be to be a part of a greater community (city vs city, Social status and benefits etc...) and that cheating will be banished and instead be called "cooperation" as there's actually no such thing as cheating in real life except for school and relationships ... but people would love to help each other out more as they'll get higher social status as the pilot she had mentioned in China - Sesame Credit . I'm awaiting your response and expect a sound debate from @TheLastLogicalOne ^_^

  • @duyanhtran357
    @duyanhtran3575 жыл бұрын

    I love this talk, really! I sometimes lose focus because of her outfit so that reason i have to listen 3 times at all!

  • @peterjanssen5901
    @peterjanssen59014 жыл бұрын

    Re-imagining the Daily Grind a new, by taking it out of game grinding and putting it back into it's proper place. What's next creating a game where people act like ants in a mono-verbal collective....oh, wait.

  • @peterjanssen5901

    @peterjanssen5901

    4 жыл бұрын

    I'm no longer stuck in traffic, now I'm taking a short rest to my work dungeon crawl! > Well, it's good to know, you're workplace is dungeon.

  • @knightmer3645
    @knightmer36454 жыл бұрын

    That Talk made me want to comment mostly because of the Sesame Record she talked about of how your social presence affects your score . Basically Kerstin's talk speaks about creating change that could be very beneficial to a lot of areas in our lives as I have imagined some scenarios in my head during her talk , such as cities working together to eliminate criminals or banish them to keep their city's record higher , thus not having people ignore crimes that happen around them and actually care for each other a lot more, which I find very inspiring . However, her first part of the presentation to me felt too slow, although her opening was good she built it up too slow to keep me engaged and half-way through the video I was about to give it up (hopefully I didn't as the end was good) All in all it's a very interesting talk, although she could make it more interesting by tweaking her speech and thus reach people who can actually put those things into action but won't wait to the last 5 minutes of the talk to hear the great ideas in it .

  • @stoogel
    @stoogel4 ай бұрын

    Good lord she's caked up

  • @peterjanssen5901
    @peterjanssen59014 жыл бұрын

    Ah, the piano stairs! I remember those. My first thought was; could ye play a tune if ye pushed people down those stairs?

  • @peterjanssen5901

    @peterjanssen5901

    4 жыл бұрын

    Ah, 66% increase of people taking the stairs...and another 66% increase of dissonant noise making commuting even more annoying. Way t' go, another example of Engineering Hubris meets Soccer Mom World Improvement. Nerds & Nags, the fatal combo.

  • @scottfrench2986
    @scottfrench29862 жыл бұрын

    The only game you are creating is trans-humanist vs humans.

  • @kirby5020
    @kirby50205 жыл бұрын

    she got some cake frfr

  • @Isyida7

    @Isyida7

    2 жыл бұрын

    I love her cake 🥵

  • @nandarizkinasution6681
    @nandarizkinasution66816 жыл бұрын

    game, hack your brain.. like all other thing..

  • @BasedOtvertka
    @BasedOtvertka2 жыл бұрын

    кринджатина

  • @zakariaaittaleb
    @zakariaaittaleb5 жыл бұрын

    Such thing would become a disaster in islamic countries and places with less tolerance or led by low intellectually advanced military or religious people! this would turn many more countries into a new north korea

  • @edpiv2233
    @edpiv22333 жыл бұрын

    The accent is like ramming a spork in my eye. I cannot do it.