You'd think the company that sells warhammer would try to sell warhammer, but apparently not.

@PROJECTAUTOGUN

Ай бұрын

This is all planned brand obsolescence through shoddy practices pushed by massive investors like vanguard and blackrock, in order to crash the value of companies like GW and Disney and many more so they can then buy them for cents on the dollar and have essentially every form of digital and physical media owned by them..

It is a miracle GW is somehow a successful company. I’ve so rarely ever seen a company that does not want you buying its product or playing its game as much as GW.

@randomlygeneratedname

Ай бұрын

By having hugely overpriced kits and a dedicated fanbase

@desgildanphi8825

Ай бұрын

Tsudere company confirm

@justiron2999

Ай бұрын

Or the fanbase is just that thirsty and braindead. I know i am.

@goldenthrone9268

Ай бұрын

And they wonder why people do recast or 3d printing 😂

@shadician

Ай бұрын

Most successful business in the UK.

GW is gutting consumer and game store loyalty with greed. Plain and simple. The growth model has reached its cap and the company needs to revise back down to an affordable product. It does not cost them nearly as much as they say it does to manufacture these kits on mass. It costs them more to print the box than it does to cast the kit. The growth model for business is applied to everything we need, not just luxury items like GW kits. And we just can't afford it anymore. GW should see a reduction in profit. They will still make profit and pay all their employees, but it doesn't need to grow anymore. 30mil in profit last year

@gremblorthesackgoblin7953

Ай бұрын

90% of the molds are about as intricate as Gundam kits, but they are half the mass and 3x the price. It never made sense and is one of the biggest roadblocks.

@maddawg9882

Ай бұрын

not just that it's became a much larger hobby than ever before in the past 4 years so their consumer base has grown they would make more or the same about if they made the prices 20 dollars less

@brianstevens321

Ай бұрын

their is no such thing as enough profit sadly. take Mcdonalds... theyve literally maxed out every single avenue to build. they have no new customer markets to tap, no stone hasnt been turned over, they make sooo much profit now that the only way to show growth (in other words look good to the board or stockholder or whoever is on top) the only thing they can do is continue raising pricesbecause it doesnt stop people buying it. so if GW has a growing fanbase, more people than ever playing, then they will never lower prices because at this price they are selling. discounts happen when things dont sell. or to eliminate surplus

@johnnobody3078

Ай бұрын

@@brianstevens321 Raise prices and reduce wage expenditures (i.e. reduce staffing and push remaining staff harder for less pay).

@bwood6337

Ай бұрын

Unfortunately being a publicly traded company is considered a part of a viable long-term business model.

I don’t know how GW stores are supposed to make a profit at all. I can buy 90% of the kits on Amazon or other stores for discount. I have zero incentive to go to the store except for model of the month. Plus, it’s a small store so even though they do offer painting lessons or a few other community building events, you can’t fit many people in there and when I did go, it was rather crowded even with five people I just didn’t feel nice . The one guy that runs it always looks stressed and it absolutely affects his interactions with his customers if they’re not buying something.

@calebbarnhouse496

Ай бұрын

Game workshop stores don't make money because of those things you mention, the are supposed to effective get people into the hobby, so they can go to other places where they will spend money on warhammer stuff, because the people that make decisions are not only stupid, but also hate the hobby

@anthonymanning4077

9 күн бұрын

The sell plastic for the price of gold, that’s how they are so successful

@mogwaiman6048

7 күн бұрын

GW uses their brick and mortar locations as advertisement. They still turn a profit from 3rd party distributors in addition to their webstore exclusives.

I swear GW has one 35 year old printer in the basement that runs 24/7

@CTX-lk8hf

20 күн бұрын

@@battenro 😂😂😂 It feels that way!

They literally have the resources to expand, this is a willful choice on their part that hurts everyone involved. There’s going to be a point where they price even their most wealthy customers out and then have to scramble desperately to finally lower costs.

Stores have to make money to survive. If GW is cutting their throats by holding back on product releases, then GW merch needs to be pushed back to a second or third tier product line in favor of real money making product lines.

@thetabletopskirmisher

4 күн бұрын

@@Dragon_Werks problem is: what can replace GW in name recognition and sales? (FWIW I don't play any GW games)

Thanks for reminding me why i have a 3d printer and play OPR

@spikeybitstv

Ай бұрын

Happy to help

I know I don't have money for overpriced boxes

@madmanvarietyshow9605

Ай бұрын

Same my man

@imjustsam1745

9 күн бұрын

It'd take me at least two years to paint the contents of one to a degree I could be happy with. Box of sternguard or jumpy boys could take me months.

So GW is not selling to stores, to get the sales themselves?

@Erik-zh7rk

Ай бұрын

I work at an LGS, that has been our experience, yes.

@rahealharisshabbir

Ай бұрын

@@Erik-zh7rk if I may, are GW products a top seller?

@garolish

Ай бұрын

They discovered that with the Indomitus Box. Reduced Allocation to retailers 2 days before the Box was supposed to hit the stores, then a bit later they let themselves be praised by the people who were happy to buy a made to order copy.

@Maxiamaru

Ай бұрын

I talked with my LGS about their lack of GW stock, and they pretty much said this. GW won't let them do pre-orders, and has severe limits on what they're allowed to bring in

@Erik-zh7rk

Ай бұрын

@@rahealharisshabbir as in our main source of revenue? No, I haven’t seen the numbers but we definitely sell more trading cards and board games than we do GW product, we’ve just noticed that it has become harder to get what we ask for when it comes to new releases

funny thing is that if they simply lowered their prices to a more reasonable level, they would considerably increase their sales. More sales, even at a slightly lesser profit margin per sale is still a net profit. Lower prices make more money, but GW will never admit to that.

The GW strategy should be streamlining production for different units as much as possible in order to lower costs as much as possible. Cost is the biggest barrier to entry for Warhammer and if it can be lowered then I think you will only see good things come of it.

@eeyun5279

Ай бұрын

Warhammer is an incredibly niche, luxury product. And it is much more successful than other games BECAUSE it doesn’t race to the bottom on price. Acquiring minis isn’t the bottleneck, as evidenced by everyone in the hobby having a “pile of shame” or many more minis than they possibly have time to paint. Race to the bottom on price ain’t it.

@jkdragonjk6895

Ай бұрын

@@eeyun5279 maybe, yet of my friend group I am the only one to get into the miniatures side of Warhammer 40K. And yet everyone in my friend group loves the lore and could tell you everything from the Horus heresy up to the most latest lore in 40K. And when I ask them why they don’t want to play 40K, there is an equal mix of “I’m just in it for the lore and I don’t care about the hobby side of it” and “Warhammer is just to expensive for me, I don’t have the money after bills to afford GW’s prices.” Hell, some of them even 3d printed their own armies because they loved the game but just couldn’t justify the price.

@eeyun5279

Ай бұрын

@@jkdragonjk6895 yes because hobbying and actually building an army and playing is a significant time investment. Much, much more so than a money investment. There’s always going to be more secondaries than hobbyists because it’s an incredibly niche interest and a large commitment. Listening to lore videos, or playing a video game is easy to do, compared to putting together a 2k army… which can easily be HUNDREDS of hours of work. That’s why most people, including myself, start as lore fans.. and then they decide if the hobbying is for them or not. The same way there’s always going to be way more LotR fans who watched the Peter Jackson movies and listen to lore videos in their free time than people who have read the books cover to cover. I don’t think we should edit out parts of the books and make them easier to read just to get more movie fans into the books. We can let the movie fans be movie fans, and let the book fans be book fans.

@jkdragonjk6895

Ай бұрын

@@eeyun5279 I mean I agree with you, but my point is I personally know many people who would love to play the table top game, and are willing to put the time and effort towards it, but are only stopped in doing so because they can't justify the prices for what are effectively sci-fi army men.

@eeyun5279

26 күн бұрын

@@jkdragonjk6895 maybe those people exist, but I just think they’re incredibly rare, and we probably should make decisions primarily with the majority in mind. If someone has 30 hours of free time to build and paint a combat patrol, but doesn’t want to spend 130$ for it… that just seems like a consumer preference rather than some kind of failure on GWs part. That’s like 5$ per hour of hobby time, for some perspective let’s compare it to other hobbies… golf, skiiing, woodworking, 3D printing… all of which are more, or close to the same in cost. It’s really not that bad when you break it down that way, as most people are spending smaller amounts of money over months if not years… but sometimes the internet likes to think they can’t get into the hobby if they don’t have 800$ for a full 2k point army on day one. Whereas if someone I knew was interested in the hobby, I could get them started for 50$ to see if they even like it. Just pick up some models on eBay for a Kill Team/Warcry band, some paints, and 3$ brush pack. Now they have 10 hours of hobby time to see if they even like it… and can start playing immediately with free rules to see if they like the gaming aspect. Ezpz

The 2 local stores I go to used to have whole walls of gw stock. Thats changed the past few months

@TheGl0ryan

15 күн бұрын

I remember a time where offbrand stores sold a full wall of oldhammer/LotR/blood ball etc. Now u find per citie at best one offbrand store that sells at best 10% discount on models...or stupid discounts of 15% only on packages that are above 100 euros... Legit the only way to get a army without jerking arround for half a year is ebay or other second hand online sides...

GW operates with enforced artificial scarcity combined with what we now know as mobile gaming strategy (FOMO, sunk cost fallacy, etc). How else do you think they can charge 100 dollars and up for about 1 dollar of polystyrene sprues, literally the cheapest form of plastic. Notably the diamond industry does the same thing. We might not want to think about it like this, but all GW is missing is Gacha mechanics, and when you consider the random nature of rebalancing it kind of has that too.

@TheGl0ryan

15 күн бұрын

They legit have that already as a smartphone game with tacticus.... We even have already form other greedy companies abo models like their streaming/army rule method over their online side/app( I know some rules are there for free, but legit only those models that are inside a combat patroll...) We also have half assed games that come out unfinished(basicly a paid beta till the game is over a year old, atleast when it comes to bug fixing), that are made in the paradox dlc model, where u buy the full game which will have in about 2 years Dlc´s worth over 50 Euros....

My FLGS is rolling back on GWs foot print from two walls one for AoS the other 40k now consolidated into less than one wall

I kept trying to tell you that GW was actively trying to create a monopoly for itself, and screwing over game stores was part of the strategy. I finally gave up the hobby a few years ago. And while I miss working on my plastic Crack, I definitely don't miss throwing my money at a major corporation that doesn't support the FLGS community that keeps it in business.

@basstedson

Ай бұрын

Left GW for other games companies a few years back. Don't miss it, there has never been a better time to be a Wargamer, and never a worse time to be a GW Wargamer.

I am sorry but GW is dead for me, i 3D print minis and i even design some and put them up for free. My Necron army looks like store bought but is actually all 3D printed. Only thing i buy are bases

I was talking to my LGS and they told me they expected a 3% increase in all prices in the next 3 months. This was a Warhammer store. Plenty of stock inside, and I was the only customer. It’s empty everytime I walk by.

@TheGl0ryan

15 күн бұрын

I know that feeling. In my case those GW stores are small asf. bc they cant afford the rent in the more prominent parts of my uni city, therefore the range of different models is garbage, like only combat patrolls for most of the armies, only for chaos marines and loyalists maybe 3 more options... Bro I go into such a store to let the greed for more dictate to vaste money on GW full priced plastic crack and then u dont even give me sth to choose from?!

Ya, seeing this across a lot of games and industries for that matter... economy is a dumpster fire. People aren't ready for what's around the corner...

@spikeybitstv

Ай бұрын

Some say Louis XV said it best...

@danillo.eu.rodrigues

Ай бұрын

Two more weeks

Well they are FINALLY building another factory (somethig they shouldve done as soon as covid restrrictions lifted, but ok) so that might help once its done in next 3-5 years lol

What would be great if they could bring back other old battleforces. I really want the votann box and it's great as a starter box. Even the world eaters one with Angron.

@spikeybitstv

Ай бұрын

that would be dope.

@thinkabouthelogic

24 күн бұрын

What's in the 2022 Votann box that you want that isn't in the combat patrol? I know there were a few units, but can't remember which.... Or were you meaning the original dwarves of editions long ago?

@SuperCliff24

24 күн бұрын

@thinkabouthelogic was wanting the ancestral wrath box with the 10 hearthguard and vehicles etc.

@TheGl0ryan

15 күн бұрын

@@spikeybitstv Yeah, but they would sell lesss those packages where u buy those models more pricy in one solo box...

It is a really bizarre business practice for a company not to sell to meet demand especially when they want to expand the number of consumers and the general market for their products. Like I could see a small company trying to stay the same size but GW is trying to get bigger and make more money but they stop themselves from doing it in the most sound way possible.

The problem with GW is they unironically make the best minis in the world and they don't spare a dime in making the most perfectly detailed sculpts of whatever it happens to be that week. The other problem is 3d printing is going to sweep them under the rug.

This is a thousand percent on purpose. I spoke to a lot of local retailers in new york, and all of them say that they're getting priced out.

They sell them from their own website and keep all the profits, they don't even are about their own GW stores.

I haven't had this experience at any of my local stores. They always make a point to tell me that they WILL have whatever the next release is for preorder.

Here's the thing as a consumer i want to buy more models from them I want a cain model I want varient regiments to get I want vehicles from the lore I want more customizable parts more of the upgrades But GW isn't producing them. I can't buy what they don't make

Is crazy ti think price jumps like i rember getting a start collecting box for some deathwatch was like 85 or 90 but now boxses are over like 125 now right? Its insane and one reason i dont buy warhammer anymore

@thequestbro

Ай бұрын

Combat Patrol is 160 USD

@jacobheller3146

Ай бұрын

@thequestbro Jesus wtf are they doing

@viciousyeen6644

27 күн бұрын

I remember times where a 50€ box was considered overpriced and expensive

@thinkabouthelogic

24 күн бұрын

Imagine purchasing a leader model 4x over the course of 6 years, the leader not changing a single bit. Then track the cost of the model increasing to nearly 3x the original price. A 300% increase, and nothing changed on the model? That's not even profit greed, that's other worldly.

@thequestbro

23 күн бұрын

@@thinkabouthelogic They are definitely going to get fucked hard once large 8 and 12k printers hit the 200-300 dollar mark consistently. Absolutely fucked they are.

There are so many successful TTG's that do not rely on store fronts. Think about it. GW is the ONLY game company that has these. I wonder if that is one of the things killing them and driving their prices up. If a release is received poorly such as a new edition of a game or box set, it's going to to be the store front that suffers the most because they ONLY sell GW product, whereas a FLGS can absorb the hit because they sell other games too.

So scalpers markets only. That sure wont cause any problems.

I basically stopped buying GW products when Striking Scorpions released at $75. Completely unaffordable. If I buy GW stuff it’s on Ebay

Bro half the Bretonnia models have been sold out for months! Literally I been waiting for the Grail Knights, Green Knight, and Trebuchet to restock for 3 months now!

This is why I 3D print now with schematics of about.. half of all of their available stock? Including multiple titan models, And growing. They can go broke for all I care, im printing my own stuff, and they can get bent. And I encourage everyone else do the same, with their prices, you actually SAVE after the cost of the printer, thousands of dollars. Worth it. Not illegal if your not selling it :) help your friends too, just ask for some printing resin once in a while, all kosher. Spread the word too if you can, GW needs to take a step back and humble itself, or collapse.

This isnt new, the whole point is for the local store to advertise for GW but always be short on the new hotness, so that you order from the online GW storefront where the conpany gets a larger cut of the sale.

I moved over to playing necromunda for a number of reasons, price being one of them and considering getting into killteam but seeing the KT boxes sell out immediately is always frustrating so I find it quite telling that the most recent one (votann vs GSC) is still available to order from GW.

They should adjust their pricing and make the hobby more accessible.

*laughs in 3d printer saving me money and time, plus custom models for myself and friends* love GW, but MAN they slack

Talk about sawing of the branch you are sitting on.

Only GW has a product so good that they can do all the crazy things they do...

GW sometimes does things good, but usually don't, in making too expensive too limited shit for no reason, make not enough of most things, and for their IP, sometimes they do good, but when it comes to games they usually do bad, only a few really good ones, lately they've been doing a bit better in that sense.

With how GW's been handling business, I think I'll stick to my printer

Maybe if they put out some female custodes, they will get more sales.

The most expensive thing GW does is pay it’s CEO

When they sell out of something I want and can’t get, I just buy recasts. Saves me money so I don’t mind.

Very happy to hear the beast is bleeding and howling

Cant even get the final two books for the seige.......

Gw seems to be doing it level best to make costumers to go away.

Literally, the only reason I haven't gotten fully into Warhammer is that I know GW is too awful for it to be worthwhile.

They have to sell product... but they keep.making harder and harder to run traditional armies. 90x stormboyz - gone (30x max), 6x Valeries - gone (3x max), etc

its artificial scarcity. This is why more and more people are turning to 3d printing.

And that, ladies and gents, would be why I print

3d printed proxies you don't need to have offical to play with your friends guys

Thank god for the community, sucks when they sell good stuff overpriced due to quantity but if it weren't for em I'd never finish a army

I love how you used "Trade Partners" with the inverted commas cos that's what rhey are... "Trade Partners".

The availability of 3d printers and owning 3 has shown me how much profit GW is making. They need to quit with the price increases

So 30 something pound for 5 marines... or 23 pounds for 4 urbanmech trashcan for battletech

GW creates artificial scarcity to keep their prices high for their models since now with 3d printers being mature are dirt cheap to make. One of the many reasons I have abandoned GW and their products.

If GW gose 100% only thought them I would not be shock

I think theyve had enough of the models. The ip is way more valuable

FOMO and Sell-outs are foul tactics and they only shovel their grave deeper with them. My 3D printers were the best purchase I ever made

The bubble will pop at some point

When the femstodes were revealed, any other company would have had some model releases and upgrade sprues loaded in the chamber and ready to go but nope. I just want SoS and custodes on similiar if not equal footing please gw I love them why don't you let me

@owenthomas-clay6152

Ай бұрын

i think the femstodes thing might be completely swept under the rug and retconned, its become a whole thing

And that’s why you just get a 3D printer instead f GW

And with the price increase its getting out of hand

PRINT, BABY PRINT. You either let them continue their actions and suffer the cost, or you print and cost them their resources.

Warhammer 40K is going to return to obscurity with everything that has happened and quite frankly that's just what happens when you bash the people who have been funding your company for 2 decades, maybe even four decades

Games Workshop is in a way amazing in that they have been consistently shit for decades now but still somehow manage to fumble into enough money to still continue, despite being the seeming scum of the earth.

Yet skaventide failed to sell out

GW considers themselves in the same business as Gucci. They don’t want to make things cheaper to let the poors play the game too. They look at themselves as a top end eclectic product, and lowering their 30% profit margins would be worsening them in that regard. It’s the same reason they don’t want you playing games in their stores. Just buy your overpriced crap and get out. Can’t let people have fun. That’s not profitablez

"They're selling out!" "The economy is bad!" Lol

3D printer go BBBRRRRRRRR, BABY!!!!

The boy caught, continues.

@lanesteele240

Ай бұрын

The what now

You know it's bad when you want to watch some warhammer content and it's talking about economics

@spikeybitstv

22 күн бұрын

Yeah imagine putting 50-100k of your lifes savings down to open a game store cause you love the hobby so much, just to get your paycheck and sanity messed with with by game manufacutrers who only care about themselves and not who actually gets the products they make, only that they themselves profit. Its pretty bad all around but the consumer really doesnt see or understand the situation in alot of cases sadly.

Nah, I know this is a controversial topic but thats why I started 3d printing my figures for my home games. id argue my 8k resin printer makes better quality than GW any day for a third of the cost. This means I cant play in official tournaments and the purists will be salty but who cares. Im done with the drama. Im done with the price gouging, im done with the scarcity minuplation of their products. All I need from GW is their codex and rulebook and even that is hardly done correctly. I love tabetop wargameing but I wont put up with this crap anymore. At least when GW released metal models the price was semi justified.

So sad to see what has happened to GW, glad I stopped engaging with their products 20 years ago, it seems to just get worse and worse. This is just creating false scarcity to drive demand, like what fast fashion brands do

Proxies are great 😃

3d printers go brrr

I just like the lore and dont have an interest in the TT. Ihought about getting some minis for fun to try an paint. Seeing the availability and cost of that... Vs 3d printers.

3D printing the way

Why are companies allergic to money? =.=

This dude looks like the ventriloquist doll from the Simpsons

GW stuckssss so much I am really sorry they 40k and Warhammer fantasy is there IP

3d printer + scans. problem solved.

Recently join to 40k fandom, im started ba army of 1000 pts, 500 adeptas sororitas, and genestealer battle force, but man, i love the minis for collection, but what a shit company

Change all the custodies to lesbian witches and then raise the price again for no reason Where's the price one more time And make the emperor a female as well

Quit giving gw your money, guys.

But remember dont 3d print models.... Go buy them from..... Ummm well no one i guess....

artificial scarcity

I came into Warhammer more recently (couple years) and was absolutely infatuated, but it was like a revolving door as soon as I stepped in a stepped out, I'll paint my 3rd party models that are cooler and in true scale rather than spend 10x on a company and product that is just terrible. I wanted to support the stores and gw I went often to my store but now there is no point, I can't even get into the lore because they just ruin it and change it anyways, so what's the point ? 40k is lost AOS is corny, HH is basically the only hope in terms of cool models, cool community and minimal messing with lore, till that becomes more popular and they mess it up too. Like who are you trying to sell stuff to ? Who actually wants all this far out representation ? "It's always been satire" now it's a parody of a parody and came full circle to real panderance and not trying to be sceptical or parady anything. So if it's not parading the B's in our society it's just buying into it and following along FAT L

Which is exactly why they are hugely expanding their main manufacturing and warehousing site in Lenton.

@gremblorthesackgoblin7953

Ай бұрын

This, but you would think they would be adjusting their strategy now because they *_just_* cleared the land and it'll be 2-3 years at the earliest before something rolls of the Lenton production lines.

@Daemonik

Ай бұрын

Too late for many. I've seen a lot of local gamers either leave 40k completely or continue 40k with 3D printed models. Two people in my local group have bought printers in the last month, and OPR games have increased to almost as many as "proper 40k", compared to almost zero a year ago.

@Secretgeek2012

Ай бұрын

@@Daemonik Oh, they absolutely should've started this 5 years ago, at least. Just IMO, I think we'll get to a point where '3D printed' and 'GW manufactured' will reach an equilibrium, and the onus is on GW to grow enough that they remain a viable business when that point comes.

@Daemonik

Ай бұрын

@@Secretgeek2012 The only advantage that gw have currently is the model stranglehold for "official" events, it's not like they even allow games in their stores. I can see gw maybe going on a "charm offensive", offering TOs of unofficial events incentives to "go official" to reduce options for players using unofficial models.

So i recall late 2010s hearing that locals were 40+ percent.do they really think this is a good fiscal move

@eeyun5279

Ай бұрын

The stores are actually a loser for them, they just do it almost as a marketing expense, or as an investment in local scenes to give newcomers a place to play and learn. People complain about local stores closing… but then they go buy online anyway because it’s cheaper and more convenient. Personally I try to buy local when I can, and I’ll gladly pay a little extra for that.. but I can’t blame someone who doesn’t.

And this is why I stopped buying games workshop products 😅for

Capitalism is a hell of a drug

Lies stop buying their shit and they will learn

As much as i love 40k and HH is so expensive and alot of models are mediocre in design. It seems with Blackrock holding equity in the business its money over everything. Which is self destructive. If you make a good and affordable product the sales come naturally. This is raw greed at its finest

Buy a 3d printer games workshop dont allow games in the shops anyway give them 6 months they will panic and backpeddle

@Daemonik

Ай бұрын

But when they backpedal, not everyone will come flooding back. Some will, sure, but I'm seeing people find new homes, mainly in OPR or earlier editions so they can continue to use the models they have, but print new stuff as they need to. When (if) GW pulls back, there's a decent number who will just "nah, I'm good".

GW could make pre orders for stores and online-stores so everyone could get mostly what they need at release... but who am i to jugde this mega company ... 🙃

@Daemonik

Ай бұрын

Doesn't create the fomo frenzy!

Why does it look like he has lipstick on?

Warhammer looks like a fun hobby to have, too bad its as expensive as several drug habits combined.

3D Printers goe brrrrrrr